The PPC Den: Amazon PPC Advertising Mastery

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:15 – Clifford’s background & experience with Amazon accounts06:00 – Common mistakes in messy Amazon accounts09:30 – Fix 1: Cleaning up ad campaigns13:20 – Fix 2: Optimizing product targeting17:10 – Fix 3: Using automatic campaigns strategically21:30 – Fix 4: Managing “Previously Viewed” placements26:00 – Fix 5: Testing and leveraging Creator Connections31:20 – Additional tips & tricks for account organization36:40 – Clifford’s advice for long-term success41:15 – Q&A / Audience questions44:00 – Key takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.Why the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clifford DonovanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 -  Introduction1:30 - Сhallenges with Black Friday and Cyber Monday3:00 - The concept of “Save State” for campaigns5:00 - What a bulk file is, its structure, and key functions7:00 -  Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits12:58 -  Wrap-up🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It3 Bulk File Myths, Debunked📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.  With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload method 22:15 Pausing and archiving keywords and product targets 30:45 Adjusting your targets 36:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing automatic campaigns with pivot tables 16:00 Benefit of single product ad groups (SPAGs) 27:00 How to download all of your auto targets 27:50 Why consolidating your data is effective 29:20 How Ad Badger can automate this process 30:10 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno