Brand & New

Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features. Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation, diversification of services, available security features, or even future privacy regulations? In this episode, we discuss these issues with Dominique Shelton Leipzig, a partner in the Privacy & Data Security Group and co-chair of the Ad Tech Privacy & Data Management team at Perkins Cole LLP, Los Angeles, California, USA. Practicing intellectual property, media, and privacy law for over 25 years, she is a member of the board of the International Association of Privacy Professionals and the author of two landmark books on privacy and data for businesses.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Dominique Shelton Leipzig (link to https://www.linkedin.com/in/dominiquesl/ and https://www.perkinscoie.com/en/professionals/dominique-shelton-leipzig.html)Also of interest:-MIT Management Sloan School: How to think about cybersecurity in the era of COVID-19 (link to https://mitsloan.mit.edu/ideas-made-to-matter/how-to-think-about-cybersecurity-era-covid-19)-Bloomberg Law: Zoom Rolls Out Strongest Data Encryption, New Event Platform (link to https://news.bloomberglaw.com/privacy-and-data-security/zoom-rolls-out-strongest-data-encryption-new-event-platform)-CNN Business: “Zoom’s massive ‘overnight success’ actually took nine years” (link to https://www.cnn.com/2020/03/27/tech/zoom-app-coronavirus/index.html)-Fox School of Business: “Brand Reputation During a Crisis” (link to https://digitalmarketing.temple.edu/rdixon/2020/03/29/brand-reputation-during-a-crisis/)-Forbes: “Here’s What Zoom Is Doing To Make Its Service Safer” (link to https://www.forbes.com/sites/kateoflahertyuk/2020/04/10/zoom-security-heres-what-zoom-is-doing-to-make-its-service-safer/#6402488330fc)-The Conversation: “Crashing the party—beware the cyber risks of virtual meet-up apps like Houseparty” (link to https://theconversation.com/crashing-the-party-beware-the-cyber-risks-of-virtual-meet-up-apps-like-houseparty-135032<

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tish Berardhttps://www.inta.org/Officers/Pages/Berard.aspx About INTA initiatives related to innovationhttp://www.inta.org/Governance/Pages/StrategicPlan.aspxhttp://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf 

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Stephane Lemarchandhttps://www.dlapiper.com/en/france/people/l/lemarchand-stephane/https://www.linkedin.com/in/stlemarchand/About this episodehttps://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/https://thepractice.law.harvard.edu/article/disruptive-innovation/

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org To go further:About Professor Jeanne Fromerhttps://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961 About this episodehttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030https://h2o.law.harvard.edu/cases/2328https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdfhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspxSee also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further:About Maximiliano Santa Cruzhttps://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_USAlso of interesthttps://www.inapi.clhttps://www.wipo.int/wipo_magazine/en/2017/05/article_0001.htmlhttps://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further: About Mladen Vukmir and Julia Talkewww.linkedin.com/in/mladenvukmir/https://www.linkedin.com/in/julia-talke/ Also of Interest http://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://learning.inta.org/products/2018-brands-and-innovation-conference-full-meetinghttps://www.inta.org/Programs/Pages/2019Paris_Overview.aspxhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx 

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)About Netflix (link to https://www.netflix.com/)Also of interest:TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com) 

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Ayuko Nemoto  (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)About Sonderhoff & Einsel Law and Patent Office (link to https://se1910.com) Also of interest:INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to:  https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)About TrademarkVision  (link to https://trademark.vision)About CompuMark (link to http://www.compumark.com)Also of interest:INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)INTA 2019 Annual Meeting Table Topics on Artificial Intelligence  (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspxEntrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used  (link to https://www.entrepreneur.com/article/293105)World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search  (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)Also of interest:- ICANN meetings (link to https://meetings.icann.org/en)- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com) 

Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property (IP) attorney, he previously was the managing partner of the law firm Irell & Manella, focused on IP litigation. The USPTO is the largest IP office in the world – in few figures: more than 13,000 employees, and the examination of over 450,000 trademark applications and 150,000 patents issued every year.  So how is it to lead such an institution, and to launch ambitious reforms to tackle issues of our times?  In this episode of Brand&New, Andrei Iancu talks transparently about his vision, his actions, and the challenges related to the future of IP and the office, and what is on his to-do list!Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout Andrei Iancu (link to https://www.uspto.gov/about-us/executive-biographies/andrei-iancu)About USPTO (link to https://www.uspto.gov)Also of interest- Global Innovation Policy Center (GIPC)’s 2019 International IP Index (link to: https://www.theglobalipcenter.com/wp-content/uploads/2019/02/023593_GIPC_IP_Index_2019_Full_03.pdf)- USPTO Strategic Plan 2018-2022 (link to https://www.uspto.gov/sites/default/files/documents/USPTO_2018-2022_Strategic_Plan.pdf)- Remarks by Andrei Iancu the INTA’s Annual Meeting 2019 (link to https://www.uspto.gov/about-us/news-updates/remarks-director-iancu-international-trademark-association-141st-annual) - Supreme Court Decision and comments about the Iancu v. Brunetti case (link to https://www.supremecourt.gov/opinions/18pdf/18-302_e29g.pdf and https://www.ipwatchdog.com/2019/06/25/fuct-case-ends-bang-ban-immoral-scandalous-marks-fails-first-amendment-scrutiny/id=110683/)- Article from the National Law Journal about Andrei Iancu’s testimony to US Senate IP Subcommittee (link to https://www.law.com/nationallawjournal/2019/03/14/five-takeaways-from-andrei-iancus-testimony-to-senate-ip-subcommittee/) -INTA and ICC-BASCAP Impact Study: The Economic Impacts of Counterfeiting and Piracy (link to: https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)- INTA Daily News (page 16): Spreading the Word About IP (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf) 

Is there a European way to understand and manage intellectual property (IP)?  Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as  Director General of the French National Institute for Industrial Property. and then President  of the European Patent Office, one of the five largest IP offices in the world (7,000 staff), from 2010 to 2018. Currently, Mr. Battistelli is  President of theAdministrative Board of the Center for International Intellectual Property Studies (CEIPI), Strasbourg, France. He shares his vision of the IP landscape and its challenges, particularly related to innovation and reforms to gain more efficiency.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Benoît Battistelli (link to http://www.ceipi.edu/en/news/piece-of-news/?tx_ttnews%5Btt_news%5D=10044&cHash=93b85ee7d4e8671ecb5bf44626b1f666)Also of interest:- European Patent Office (link to https://www.epo.org/index.html and https://worldwide.espacenet.com)- IP5 (link to https://www.fiveipoffices.org/)-INTA Daily News: How IP Offices Use Artificial Intelligence (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf) 

Intellectual property remains one of the most valuable assets in the Digital Age.  In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced by these companies, whichincreasingly rely on their immaterial assets such as trademarks or patents?  These are the questions that Davidson Oturu, an IP lawyer deeply involved for years in the advancement of IP laws in Africa, will answer. Davidson is Partner in the law firm Aelex, and is based in Abuja, Nigeria, one of the 25 largest economies in the world. Thanks to his extensive experience in technology, including cryptocurrency, data protection, and IP rights, his insights are particularly eye-opening. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Davidson Oturu (link to https://www.linkedin.com/in/davidson-oturu-aa360bb/?originalSubdomain=ng)About Aelex (link to https://www.aelex.com)Also of interest:- Nigerian Law Today - publication about cryptocurrency (http://nigerianlawtoday.com/evaluating-central-bank-nigerias-directive-cryptocurrency/)- WIPO data about IP in Nigeria (https://www.wipo.int/members/en/details.jsp?country_id=128)- Database of information about Nigeria, including keys legal and economic documents ( https://www.loc.gov/law/help/guide/nations/nigeria.php) - INTA Daily News (page 10): Africa: The Hot Ticket for Technology (https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)- INTA Nigeria Country Report about Gen Z Insights: Brands and Counterfeit Products (https://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights%20Nigeria%20Report.pdf)- INTA Insights: Davidson Oturu speaks about counterfeits (https://www.inta.org/Communications/Pages/INTA-Insights.aspx)

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it!Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every year in all areas. So relevant actions are more essential than ever, particularly to tackle illicit sales.  Our episode today is about the most efficient ways, with the development of innovative tools, to fight these new pirates.  Our focus will be China, and its challenges about IP, including the impact of so-called trade war with the US.Our guest is partner at one of the largest law firms in the world, Baker & McKenzie, present in more than 40 countries. Loke Khoon Tan leads the IP Practice Group in Hong Kong and China and co-leads the firm’s luxury and fashion industry practice.  He works with global brands, helping them to structure and implement anti-counterfeiting strategies. Loke is the author of the “Pirates” trilogy and other publications about IP protection. So who else to talk about this hot topic?Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Loke Khoon Tan (link to https://www.linkedin.com/in/lokekhoontan/ and https://www.bakermckenzie.com/en/people/t/tan-lokekhoon)Also of interest:- INTA Study "Addressing the Sale of Counterfeits on the Internet" (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study, Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- Trademark Law in China - Pirates in the Middle Kingdom, by Loke Khoon Tan (link to https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html)

In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Karen Clemens (link to https://www.linkedin.com/in/karendavisclemens/)About Diane Ridon (link to https://www.linkedin.com/in/diane-ridon-javet-5b8686/)Also of interest:INTA Influencers: Rudy Gaines Discusses Emotional Quotient and Emotional Intelligence(link to https://www.youtube.com/watch?v=EVbAwG6scmM)INTA’s 2019 Annual Meeting Lunch and Learn Sessions on Professional Development(link to https://www.inta.org/2019Annual/Program/Pages/LunchAndLearn.aspx)INTA’s 2019 Annual Meeting Career Development Day for Students(link to https://www.inta.org/2019Annual/Program/Pages/Career-Development-Day.aspx)About Daniel Goleman (link to http://www.danielgoleman.info/topics/emotional-intelligence/)About the future of legal professions (links to https://www.forbes.com/sites/markcohen1/2017/05/30/the-future-lawyer/#6ce7bd7f1d18 and http://www.susskind.com) 

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with Amazon.com, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Dana Northcott (link)https://www.linkedin.com/in/dana-brown-northcott-9751681/Also of interest:- Amazon Brand Registry (link to: https://brandservices.amazon.com/)- Amazon's Project Zero (link to https://brandservices.amazon.com/projectzero)- INTA study: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)- INTA 2018 Daily News: articles on counterfeiting (link to: https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf)- INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners)

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union).  No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute  more than 35 percent to the UK’s GDP, marketing, social, etc.The guest of this episode, Tim Moss, has been the CEO and Comptroller General of the UK Intellectual Property Office (IPO) since May 2017, and previously was the Registrar of Companies for England and Wales and Chief Executive of Companies House, the UK Registrar of Companies. Tim is at the forefront of the changes occurring as a result of Brexit and will share his views on its consequences for the IP world.  Named by Managing IP magazine as one of the top 50 most influential people in IP in the world, he offers an eye-opening analysis of the main challenges faced by the IP world in general and how to overcome them. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tim Moss (link to https://www.gov.uk/government/people/tim-moss)About the UK IPO (link to https://www.gov.uk/government/organisations/intellectual-property-office)Also of interest:INTA portal about Brexit (link to https://www.inta.org/Advocacy/Pages/Brexit.aspx)IP & Brexit - Guidance from the UK IPO (link to https://www.gov.uk/guidance/intellectual-property-and-brexit)Brexit Q&A from the European Union Intellectual Property Office (link to https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f)No-deal Brexit Guidance from The Law Society (link to https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/)INTA Bulletin: Artificial Intelligence Is Genuine Benefit to the Intellectual Property Field  (link to : https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx)INTA Daily News (page 1): How IP Offices Use Artificial Intelligence (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdfBrand & New episodes featuring interviews with heads of various IP Offices (link to https://www.inta.org/brandandnew)

Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions should we reasonably foresee, in terms of legal doctrines, but also from a governance and policy perspective? And in that context, what will be the role of the IPOs of tomorrow? Francis Gurry has led the World Intellectual Property Organization (WIPO) as Director General since October 1, 2008. Under his leadership, WIPO has addressed major challenges, including notably managing the stress on the international patent and copyright systems produced by rapid technological change, globalization and increased demand; and ensuring that the IP system serves its fundamental purpose of encouraging creativity and innovation in all countries. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Francis Gurry (link to https://www.wipo.int/about-wipo/en/dgo/index.html)About WIPO (link to https://www.wipo.int/about-wipo/en/)Also of interest:- Francis Gurry about data rights & AI (link to https://www.wipo.int/about-wipo/en/dgo/news/2019/news_0044.html, https://iprinfo.fi/artikkeli/francis-gurry-first-we-should-ask-the-right-questions/ and https://www.managingip.com/Article/3879472/Preview-WIPO-director-general-predicts-AI-liability-changes.html?ArticleId=3879472)- WIPO Report 2019 (link to https://www.wipo.int/wipr/en/2019/)- MIT Technology Review about "data ownership" (link to https://www.technologyreview.com/s/612588/its-time-for-a-bill-of-data-rights/)- INTA 2020 Annual Meeting (link to https://www.inta.org/2020Annual/Pages/Home.aspx)

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Pascale Gelly (link to https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr)About Schneider Electric (link to https://www.schneider-electric.com/ww/en/)Also of interest:EU Data Protection Rules (link to https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en)Library of information about GDPR (link to https://gdpr.eu)World IP Review, "Beyond the intersection of privacy and trademark law" (link to https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law)Harvard Office of Human Research Administration (link to https://www.hsph.harvard.edu/ohra/gdpr/)McKinsey Insights about GDPR (link to https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge)INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution (link to https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to https://www.inta.org/2020Annual/Pages/Home.aspx) INTA E-Learning Programs on GDPR and WHOIS (link to https://www.inta.org/E-Learning/Pages/E-Learning.aspx)WHOIS Challenges: A Toolkit for Intellectual Property Professionals (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf) INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf)The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic? (link to https://w