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Brand & New

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Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s 2018—2021 Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
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Brand New Teaser

2018-11-0602:21

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tish Berardhttps://www.inta.org/Officers/Pages/Berard.aspx About INTA initiatives related to innovationhttp://www.inta.org/Governance/Pages/StrategicPlan.aspxhttp://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf 
Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Stephane Lemarchandhttps://www.dlapiper.com/en/france/people/l/lemarchand-stephane/https://www.linkedin.com/in/stlemarchand/About this episodehttps://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/https://thepractice.law.harvard.edu/article/disruptive-innovation/
Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org To go further:About Professor Jeanne Fromerhttps://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961 About this episodehttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030https://h2o.law.harvard.edu/cases/2328https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdfhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspxSee also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)
Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further:About Maximiliano Santa Cruzhttps://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_USAlso of interesthttps://www.inapi.clhttps://www.wipo.int/wipo_magazine/en/2017/05/article_0001.htmlhttps://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf
Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further: About Mladen Vukmir and Julia Talkewww.linkedin.com/in/mladenvukmir/https://www.linkedin.com/in/julia-talke/ Also of Interest http://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://learning.inta.org/products/2018-brands-and-innovation-conference-full-meetinghttps://www.inta.org/Programs/Pages/2019Paris_Overview.aspxhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx 
Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Eran Kahanahttps://www.linkedin.com/in/erankahana/http://www.maslon.com/ekahanaAlso of interestINTA: “A Guide to Building an Intellectual Property Rights Coordination Center”(link tohttps://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)INTA Data Protection Committee(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)The Center for Internet and Society at Stanford Law School (link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)InfraGard, a partnership between the FBI and the private sector(link to https://www.infragard.org)
Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. She is a keynote speaker at INTA’s 2019 Europe Conference: Embracing Change, February 18-19 in Paris, France. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout Regina Polanco  (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)About Pyrates (link to: http://pyratessmartfabrics.com)Also of interestINTA’s 2019 Europe Conference: Embracing Change, February 18-19, 2019, Paris, France(link to: https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx)Trademark Basics: A Guide for Business(link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)INTA Fact Sheets(link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspxTrademarks Matter in Business – Here’s Why(link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx) Forbes: 10 Intellectual Property Strategies for Technology Startups (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)
With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)About Netflix (link to https://www.netflix.com/)Also of interest:TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com) 
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Karen Clemens (link to https://www.linkedin.com/in/karendavisclemens/)About Diane Ridon (link to https://www.linkedin.com/in/diane-ridon-javet-5b8686/)Also of interest:INTA Influencers: Rudy Gaines Discusses Emotional Quotient and Emotional Intelligence(link to https://www.youtube.com/watch?v=EVbAwG6scmM)INTA’s 2019 Annual Meeting Lunch and Learn Sessions on Professional Development(link to https://www.inta.org/2019Annual/Program/Pages/LunchAndLearn.aspx)INTA’s 2019 Annual Meeting Career Development Day for Students(link to https://www.inta.org/2019Annual/Program/Pages/Career-Development-Day.aspx)About Daniel Goleman (link to http://www.danielgoleman.info/topics/emotional-intelligence/)About the future of legal professions (links to https://www.forbes.com/sites/markcohen1/2017/05/30/the-future-lawyer/#6ce7bd7f1d18 and http://www.susskind.com) 
With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Ayuko Nemoto  (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)About Sonderhoff & Einsel Law and Patent Office (link to https://se1910.com) Also of interest:INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to:  https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Climate change is one of the greatest challenges of our times. Its interactions withIP are multifaceted, from « green » tech innovations to adapt or mitigate global warmingto new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as his concerns about this “hot topic” and its impact on business strategies. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Fabrice Mattei (link to https://www.rouse.com/people/fabrice-mattei/)About Rouse: website dedicated to IP & climate change (link to https://www.ipandclimatechange.com) Also of interest:- INTA Annual Meeting in May 2019 with keynote Michael Haddad, professional athlete and United Nations climate change champion (https://www.inta.org/2019Annual/Pages/Home.aspx)- World Economic Forum – 2019 Global Risks Report (https://www.weforum.org/reports/the-global-risks-report-2019)- WIPO about climate change (link to https://wipo.int/policy/en/climate_change/)- Cambridge and Columbia Universities resources about IP & climate change (link to https://www.cambridge.org/core/books/intellectual-property-rights-and-climate-change/2F51E1A75DAD3FEA96A3A88041063BFC and link to http://climate.columbia.edu)
Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsTo go further:About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)About TrademarkVision  (link to https://trademark.vision)About CompuMark (link to http://www.compumark.com)Also of interest:INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)INTA 2019 Annual Meeting Table Topics on Artificial Intelligence  (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspxEntrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used  (link to https://www.entrepreneur.com/article/293105)World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search  (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)
Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)Also of interest:- ICANN meetings (link to https://meetings.icann.org/en)- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com) 
India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than 20 years, based in Mumbai and Delhi, advises its clients in all IP areas. In this episode, he guides us through the complex Indian legal and policy frameworks and explains what is happening now regarding AI and IP, and what to expect in the near future.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Hemant Singh (link to https://www.linkedin.com/in/hemant-singh-8b5b4020/)About Inttl Advocare (link to https://inttladvocare.com/practice_areas.html)Also of interest:- WIPO link to Indian IP laws & policies (link to https://www.wipo.int/members/en/details.jsp?country_id=80)-Resources about the Indian policy on AI & IP (link to https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal, https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/, https://spicyip.com)- News about the Indian legal environment (link to https://barandbench.com)
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. Brand&New could not miss it!Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths.  Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people.  David Lossignol is the global head of trademarks, domain names and copyright at Novartis Pharma AG, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Michael Haddad (link to http://www.michaelhaddad.org)About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)Also of interest:- INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)- Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)- Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it!Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every year in all areas. So relevant actions are more essential than ever, particularly to tackle illicit sales.  Our episode today is about the most efficient ways, with the development of innovative tools, to fight these new pirates.  Our focus will be China, and its challenges about IP, including the impact of so-called trade war with the US.Our guest is partner at one of the largest law firms in the world, Baker & McKenzie, present in more than 40 countries. Loke Khoon Tan leads the IP Practice Group in Hong Kong and China and co-leads the firm’s luxury and fashion industry practice.  He works with global brands, helping them to structure and implement anti-counterfeiting strategies. Loke is the author of the “Pirates” trilogy and other publications about IP protection. So who else to talk about this hot topic?Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Loke Khoon Tan (link to https://www.linkedin.com/in/lokekhoontan/ and https://www.bakermckenzie.com/en/people/t/tan-lokekhoon)Also of interest:- INTA Study "Addressing the Sale of Counterfeits on the Internet" (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study, Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- Trademark Law in China - Pirates in the Middle Kingdom, by Loke Khoon Tan (link to https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html)
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over than 150 countries. So Brand&New could not miss it!Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&New's guests are well-versed in this demographic and others. ​Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago.  He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures. Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California.  She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts.  She was before in private practice, at Cooley LLP.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)Also of interest:- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)- Harvard Business Review Publication about generations X, Y & Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)
What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution?  This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this episode by Marc Cloosterman, CEO of the VIM Group, based in the UK. Specializing in brand management for the last 25 years, Marc is involved with his team on global brand transitions, from repositioning projects to mergers and acquisitions. His clients cover most sectors, supporting more than 1,500 organizations, including  telecommunications,banking, and consumer goods.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Marc Cloosterman (link to https://www.linkedin.com/in/majcloosterman/)About VIM Group (link to https://vim-group.com/en/team_member/marc-cloosterman/)Also of interest:About marketing and branding trends:-      Branding Strategy Insider (link to https://www.brandingstrategyinsider.com)-      Marketing Week (link to https://www.marketingweek.com)WIPO: “Branding: How to Use Intellectual Property to Create Value for Your Business?”(link to https://www.wipo.int/sme/en/documents/branding_fulltext.html)
Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of Things solutions increase cybersecurity and privacy threats. And they share with us legal and practical solutions.  Debevoise & Plimpton's 700 lawyers work within integrated global practices in nine offices across three continents.  Luke co-chairs the law firm’s Cybersecurity & Data Privacy practice and is based in Washington, D.C., after years working on cyber issues mostly as a prosecutor with the U.S. Department of Justice. Jim is a member of the firm’s Cybersecurity & Data Privacy practice and Intellectual Property Litigation Group, based in New York; he also spent years in the U.S. Department of Justice, prosecuting cybercrimes. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jim Pastore (link to https://www.debevoise.com/jimpastore)About Luke Dembosky (link to https://www.debevoise.com/lukedembosky)About Debevoise & Plimpton (link to https://www.debevoise.com)Also of interest: - The New York Times: “Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret” (link to https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html)- The Center for Internet and Society at Stanford Law School: Articles about IoT (link to https://cyberlaw.stanford.edu/our-work/topics/internet-things)- MIT Sloan Management Review; Articles about IoT (link to https://sloanreview.mit.edu/tag/internet-of-things/)- INTA Daily News:Making Connections: IP and the IoT (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf- INTA Daily News: GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)- INTA Internet Committee (link to: https://www.inta.org/Committees/Pages/InternetCommittee.aspx)
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