Discover
The Organised CEO Podcast

The Organised CEO Podcast
Author: Holly Bray
Subscribed: 61Played: 6,873Subscribe
Share
© 2025
Description
The Organised CEO is your weekly dose of clarity, structure, and “oh thank god someone said it” energy for ambitious business owners juggling real life with real growth. Hosted by Holly Bray - systems strategist, mum of two, and ex-burnout queen - this podcast is where strategy meets self-awareness and systems meet softness.
You won’t find fluffy hustle culture or rigid advice here. What you will find? Conversations and tools that help you stop being essential to everything in your business, and start being essential to the right things. Whether you're a six-figure service provider drowning in your own success, a visionary creative who's become the bottleneck, or an ambitious business owner who knows there's a better way... you’re in the right place.
Each episode blends smart strategy with soul - from simple systems to help you step away without chaos, to mindset shifts that actually stick, to seasonal reflections that support the whole human behind the business. This is the space where growth feels grounded, spacious, and sustainable.
Where systems support your real life - the one with school runs, naps, clients, curveballs, and big dreams.
If you're ready to lead differently - with a business that runs without burning you out - hit follow and let’s make it happen. Ready to find your biggest bottleneck? Start with a CEO Operating Audit at hollybray.com.
You won’t find fluffy hustle culture or rigid advice here. What you will find? Conversations and tools that help you stop being essential to everything in your business, and start being essential to the right things. Whether you're a six-figure service provider drowning in your own success, a visionary creative who's become the bottleneck, or an ambitious business owner who knows there's a better way... you’re in the right place.
Each episode blends smart strategy with soul - from simple systems to help you step away without chaos, to mindset shifts that actually stick, to seasonal reflections that support the whole human behind the business. This is the space where growth feels grounded, spacious, and sustainable.
Where systems support your real life - the one with school runs, naps, clients, curveballs, and big dreams.
If you're ready to lead differently - with a business that runs without burning you out - hit follow and let’s make it happen. Ready to find your biggest bottleneck? Start with a CEO Operating Audit at hollybray.com.
346 Episodes
Reverse
You've hired support. You've built systems. So why are you still holding everything together? This week's CEO Move is about integration - getting what you already have to work in harmony without you being the constant middleman. I pull Temperance as your mindset anchor, the 5 of Swords for your structure move, Queen of Cups transitioning to King of Wands for systems, and The Moon for your growth mindset. Learn how to audit where you're the unnecessary glue, document your intuitive processes, redirect emotional fires, and lead from strategy instead of being the first responder to everything. Plus, grab the free Integration Audit at https://hollybray.kit.com/integration-audit to map exactly where you're stuck in the middle and what to delegate, systematise, or stop doing this week. Get this week's 5-day action plan: https://www.instagram.com/p/DPLtfDUDHA4/?img_index=1
Most founders think they have a time problem. In reality, they have a decision problem. In this episode of The Organised CEO, I share Sarah’s story, a brilliant service provider who was drowning in her inbox, convinced she just needed better focus. What we uncovered together was far deeper: she’d built her business around being essential to everything. Even her email became a bottleneck. You’ll hear: Why inbox overwhelm isn’t about discipline or productivity hacks The hidden “safety behaviours” keeping you stuck in operator mode How to flip your decision hierarchy so projects move first and email waits The keystone shift that freed Sarah from months of reactive spirals, in less than 24 hours If you’ve ever felt trapped in your own version of “email prison,” this episode will show you how one small structural shift can ripple through your entire week. 👉 Ready to spot your own bottlenecks? Book a free 30-minute strategy call with me here: https://calendly.com/hollybrayceo/time-audit Because the first step to scaling sustainably is building an operating system that protects your time, energy, and growth.
You know that story you keep telling yourself? ‘I can’t raise prices until I have a bigger audience. I can’t launch until the website’s perfect. I can’t take a break until I hire someone.’ This week’s CEO Move is here to remind you: you’re not as stuck as you think. In this episode, we’ll cover: ✨ How the 8 of Swords calls out the stories keeping you trapped ✨ Why the Queen of Wands wants you to stop tinkering and make one bold move ✨ How The World helps you lighten your load by finishing what you’ve already started ✨ Why Strength is about calm conviction, not force Plus, I’ll give you one simple CEO Challenge you can take on this week to shift from circling in busywork → to moving forward with clarity. 🎧 Listen now and get your clarity hit for the week ahead. And if you’re ready to recover 10+ hours in your business, book your free 10-Hour Recovery Call here: ttps://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing Want the daily action plan? Check out this week's CEO Planner Carousel on Instagram: https://www.instagram.com/hollybrayceo/p/DO50wBpjOAG/
Are you exhausted from carrying every task, deadline, and decision in your head? In this episode, I share why this pattern keeps even the most successful founders stuck in survival mode, and how to free up 10+ hours a week without sacrificing quality. We’ll dive into: The hidden costs of being your business’s “project manager” The 3 mindset traps keeping you reactive instead of strategic Practical steps to reclaim your mental bandwidth and protect your energy If you’re ready to stop being essential to everything and start being essential to the right things, this episode will show you where your hours are hiding, and how to get them back. Book your free 10-Hour Recovery Call here: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
This week's CEO Move is about leading through difficult moments with courage, not avoidance. If you're delaying that hard conversation, managing around broken processes, or hoping team issues will resolve themselves, this episode is for you. I'm pulling cards through my Organised CEO Method to show you how to stop being a reactive leader and start being a strategic one. You'll learn how to make difficult decisions with clarity, systematize vision during tough seasons, and transform challenges into growth opportunities. Perfect for ambitious founders ready to step back from being essential to everything and lead with both courage and strategy. Want the daily action plan? Check out this week's CEO Planner Carousel on Instagram: https://www.instagram.com/p/DOnohVcDIEm/?img_index=1 Book a Freedom-First Roadmap call here: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
Feeling capped despite consistent revenue and happy clients? You're not alone. In this episode, I break down the three hidden time leaks that keep successful founders trapped in reactive mode instead of scaling strategically. We'll explore why your communication systems, social media habits, and delegation approaches might be working against you - plus the nervous system science behind why being "always on" prevents the strategic thinking required for growth. You'll walk away with my proven Structure → Systems → Scale framework and practical steps to plug your biggest leaks immediately. Perfect for ambitious founders ready to stop being essential to everything and start focusing on what only they can do. Book your free Freedom-First Roadmap Call here: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
Welcome to the very first episode of The CEO Move - your weekly strategic hit for founders ready to stop being essential to everything. This week's focus: King of Cups energy. Stop being the emotional mop, start being the strategic anchor. In this episode, I break down your weekly moves through my Organised CEO Method: Structure: Stop firefighting and focus on foundations Systems: Set up now what creates capacity later Scale: Grow by deepening what already works If you've been feeling like the business therapist - constantly managing everyone's emotions and crises - this is your roadmap to step back and lead with clarity instead of "feeling all over the shop". Want the daily action plan? Check out this week's CEO Planner Carousel on Instagram: https://www.instagram.com/p/DOVndIzDAmA/?img_index=1 Ready to stop being essential to everything? Book your free Freedom-First Business Roadmap call → https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
Relentless. That’s the word a founder used to describe her weeks, and it hit me right in the gut, because I’ve been there too. If your business feels like constant admin, scattered focus, and guilt every time you log off, this episode will show you why it’s happening, and what to do about it. I’ll share the shift that changed everything for me as my son started school: moving from being the operating system to building one that actually holds me. You’ll hear real client stories of delegation, burnout recovery, and the hidden costs of being “essential to everything.” You’ll walk away knowing: Why your weeks feel so heavy (it’s not just workload). The pattern most high-capacity founders miss. How to create a business rhythm that gives you freedom, not fire-fighting. 🎧 Tune in, and let’s make relentless a thing of the past. 👉 Free 30-min Time Freedom Audit calls are open now: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
Book your free Time Freedom Audit call here: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing If you’re planning your next 90 days the same way you planned the last, you’re about to repeat the same cycle: overbooked calendar, scattered focus, and another quarter that leaves you exhausted instead of accomplished. Most founders make the same mistake: they plan like they have unlimited time and perfect circumstances. Real CEOs plan with strategy and reality. In this episode of The Organised CEO, I share my 6-part CEO Planning Process - the exact framework I use inside my Make It Happen Collective retreats to help ambitious founders create 90 days of momentum without burning out. You’ll learn: How to reflect like a CEO (and why most founders skip this critical step) The 7 Pillars Diagnostic that reveals your hidden bottlenecks Why aligning your 12-month goals matters more than adding new ones The secret to setting a quarterly theme that filters every decision How to actually execute your plan with the 30-60-90 method The mindset shift that turns plans into reality (instead of day-30 failures) By the end of this episode, you’ll know how to design a 90-day plan that works with your real life, not against it, so you can reclaim time, reduce overwhelm, and finish the year with strategic momentum. 👉 Ready to go deeper? Book your CEO Operating Audit here: https://hollybray.com/audit
Feeling scattered despite your success? Making hundreds of micro-decisions daily but never having space for the strategic thinking that transforms your business? You're not alone. In this episode, I'm sharing the one protected hour that changes everything - CEO Thinking Time. This isn't another productivity hack. It's about creating space for the pattern recognition moments that only happen when you step away from reactive mode. You'll learn: Why decision fatigue keeps you scattered (and how to break the cycle) The exact framework for strategic thinking sessions that actually work How to protect this time when everything feels urgent Real examples of breakthrough moments that happen in this space If you're successful but exhausted, making money but feeling overwhelmed, this episode shows you how to reclaim your role as the strategic visionary in your business. Ready to stop feeling scattered? Book your CEO Operating Audit at https://hollybray.com/audit to identify what's blocking your strategic clarity.
You're drowning in your own success and you don't even realise it. If you can't take a sick day without three fires starting, or you're lying awake thinking about everything that could go wrong - this episode will change everything. This week's energy is PERFECT for building systems that actually work. I'm breaking down exactly why you're still the glue holding everything together in your six-figure business, and the one strategic shift that creates space to breathe instead of constantly react. Plus: The 'Quick Question' Audit that shows you exactly where you're bleeding time and energy, how to create your first Decision Document, and why this Friday starts 'systems season' - perfect timing for September's opportunities. I pulled the Knight of Swords for this week's energy, and the message couldn't be clearer: stop overthinking and start implementing. You know what needs to be done. Ready to stop being the system and start HAVING systems? This is your Monday clarity cut when everything else feels urgent and nothing feels clear.
What happens when you can't show up for your business? If taking one sick day means everything falls apart, you're not running a business - you're being run by it. In this episode, I walk you through the five-question Sick-Day Test that reveals exactly where your business would break if you stepped away. Plus, you'll discover how to build a business operating system that works whether you're there or not. You'll learn: The 5 critical questions that expose your business bottlenecks Why being "essential" to everything is actually expensive burnout waiting to happen My Structure → Systems → Scale framework for building resilient operations Real client transformation: how one founder went from panic to peace in 30 days 3 actions you can take this week to start building systems that hold your business If everything feels urgent and nothing feels clear, this episode will shift you from being the bottleneck in your business to becoming the CEO who finally has systems that make sense. Perfect for visionary founders who are done holding it all together with willpower alone. Ready to diagnose exactly where your business would break? Book your CEO Operating Audit at https://hollybray.com/audit
This week's cosmic intel for successful founders: Mercury goes direct + Venus-Jupiter conjunction = perfect timing to stop choosing urgency over alignment. In this episode, I break down what's happening in the skies, how it affects your business decisions, and give you your exact strategic priorities for the week. Plus, I pull the Four of Wands and reveal what it means for your foundation. If you're a high-capacity founder who's built something successful but feels trapped by your own success, this is your weekly dose of clarity. Topics covered: This week's astrological influences and what they mean for business Your 3 strategic priorities (not 47!) Why Mercury direct in Leo means confident communication The Four of Wands message about celebrating what you've built How to trust what you already know instead of looking for proof Grab the visual guide to this week's priorities: https://www.instagram.com/p/DNNo3detDeo/?img_index=1 Want this personalised? DM me FOCUS on Instagram for a 15-minute focus call.
Ever open your laptop and think "Where do I even start?" with 47 tabs open and your brain running on dial-up internet? This feeling means one thing: you've become the bottleneck in your own business. In this episode, I break down why everything feels urgent when you're the bottleneck, and give you the exact first step to start building a business operating system that actually works. You'll discover: Why urgency isn't a time management problem (it's structural) The real reason your to-do list gets longer, not shorter My simple framework to identify where you're the single point of failure A real client example: from £18/hour to £85/hour strategy If you're tired of bouncing between fires and ready to build systems that hold your business, this episode shows you exactly where to start. Next step: Book your CEO Operating Audit at https://hollybray.com/audit or DM me "AUDIT" on Instagram.
Content note: This episode mentions mental health, burnout, chronic illness, and briefly references the high suicide rates in the veterinary profession. Does it feel like all the business advice out there just doesn’t work for you? If you’ve tried the tips - 5 a.m. mornings, batching, delegation - and ended up exhausted or convinced there’s something wrong with you, this episode will feel like a breath of fresh air. In this episode of The Organised CEO, we talk about: • Why most business advice is written for people with predictable energy, simple lives and lots of support • What to do when your reality looks very different - chronic illness, ADHD, parenting, trauma or just a life that doesn’t run on neat routines • Two client stories showing how designing a business around your reality changes everything You’ll leave this episode knowing that the problem isn’t your discipline or effort. It’s that you’ve been trying to make strategies work that were never designed for the way you live and work. I’ll walk you through how to start building a business operating system that finally fits. If traditional advice has always felt like trying to squeeze yourself into someone else’s life, this one’s for you. Book your CEO Operating Audit: https://hollybray.com/audit Download your free Profitable Hour Template: https://hollybray.com/
What if your burnout isn't about how much you're doing... but about what it's costing you to still be the one doing everything? In this episode, we're unpacking the real cost of being essential to everything in your business - and spoiler alert: it's probably way more than you think. I'm breaking down the three hidden costs you're paying: the emotional toll (decision fatigue, resentment, guilt), the physical impact (sleep issues, chronic stress, burnout), and the massive financial cost (like the client who lost £15,000 in opportunities because she was too proud to pay £100 for tech support). Plus, we're diving into the psychology behind why we cling to being needed everywhere - and what becomes possible when you finally let go. If you're ready to stop being essential to everything and start being essential to the right things, this episode is your wake-up call. Links mentioned: CEO Operating Audit: https://abranchofholly.com/audit Free Profitable Hour Framework: https://hollybray.kit.com/hour
Feeling overwhelmed and essential to everything in your business? You're not alone. In this episode, I reveal the ONE question that will transform how you think about delegation, systems, and your role as CEO. If you're drowning in daily operations while strategic decisions wait, this framework will help you identify what actually needs YOUR brain versus what just needs someone's hands. In this episode, you'll discover: The simple question that separates CEO work from busy work Why being "essential to everything" is actually hurting your business growth Real examples of what to keep vs. what to delegate immediately How to break free from the bottleneck trap that's keeping you stuck Perfect for: Overwhelmed founders, solopreneurs ready to scale, and CEOs who can't step away without chaos. Featured: CEO Operating System framework, delegation strategies, and business systems for sustainable growth. Ready to stop being essential to everything and start being essential to the RIGHT things? This episode shows you exactly how. ... Ready to identify what's essential vs. what's stuck? Book your CEO Operating Audit: https://abranchofholly.com/audit Get the free Profitable Hour Framework mentioned in this episode: https://hollybray.kit.com/hour
Welcome to The Organised CEO era! In this milestone episode, I'm breaking down exactly why traditional productivity advice keeps you trapped as the bottleneck in your own business, and introducing the CEO Operating System that changes everything. This isn't about colour-coded calendars or perfect morning routines. This is about building a business that runs WITH you leading it, not you holding it all together. What you'll discover: Why "fake organised" productivity advice is keeping you stuck The 7-pillar CEO Operating System that eliminates overwhelm Real client transformations (from 60-hour weeks to 35 hours with 40% revenue increase) My complete offer suite designed to take you from chaos to clarity to systems mastery If you're tired of being essential to everything and ready to start being essential to the right things, this episode shows you exactly how. Ready to get started? CEO Operating Audit: Get clarity on your biggest bottlenecks in 90 minutes: https://abranchofholly.com/audit CEO Studio: 3-month private mentorship to co-build your operating system (DM me on Instagram) Make It Happen Collective: Group program with community support and accountability: https://abranchofholly.com/collective This is your invitation to stop being the system and start building it.
In this vulnerable and strategic episode, I share why I walked away from a decade of brand recognition and completely rebranded my business. If you've ever felt like you're operating at a level your current structures can't support, this story will challenge everything you think you know about business evolution. I dive deep into the moment I realised my brand no longer fit who I'd become, the difference between structural problems and surface fixes, and why sometimes the scariest thing isn't failing - it's succeeding so much that you outgrow everything you thought you were supposed to be. Key topics covered: The client call that changed everything (and why it terrified me) How to know when you've outgrown your business container The CEO Operating System that transforms chaos into clarity Why most people rebrand for the wrong reasons The real cost of staying in containers that no longer fit How to evolve your business without starting from scratch This isn't just a rebrand story - it's a blueprint for anyone ready to stop being essential to everything and start being essential to the right things.
Are you overwhelmed not because you're doing too much, but because you're essential to everything, everywhere? In this episode, I reveal the 4 hidden signs that you're the bottleneck in your own business - and why this isn't a time management problem, it's an energetic structure problem. You'll discover why you can never actually finish your work, why delegation keeps bouncing back to you, and how to transform from being energetically essential to everything into being strategically essential to the right things. I share my personal story of working every Sunday while 8 months pregnant, and how I built systems that allowed me to take 5 months of maternity leave (twice!) without my business falling apart. If you're tired of being the person everything runs through, this episode will show you exactly how to build a business that flows instead of drains. Ready to stop being the bottleneck in your business? Book your CEO Operating Audit and discover exactly where you're essential vs. where you need systems. DM Holly "AUDIT" on Instagram or visit the link: https://abranchofholly.com/audit