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Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business
Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business
Author: Amanda Walker
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The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it.
If you want to build a profitable coaching business and be a confident coach, you are in the right place.
This show will provide answers to questions like:
*How do I make money as a coach?
*How much should I charge for my coaching services?
*How do I find clients?
*How do I get my clients consistent results?
*How do I build my signature coaching framework?
*How do I create an offer that converts?
*How do I market my coaching services?
*What type of coaching works best?
*How do I get more confident as a coach?
To connect with Amanda and learn more about her work, visit www.amanda-walker.com
If you want to build a profitable coaching business and be a confident coach, you are in the right place.
This show will provide answers to questions like:
*How do I make money as a coach?
*How much should I charge for my coaching services?
*How do I find clients?
*How do I get my clients consistent results?
*How do I build my signature coaching framework?
*How do I create an offer that converts?
*How do I market my coaching services?
*What type of coaching works best?
*How do I get more confident as a coach?
To connect with Amanda and learn more about her work, visit www.amanda-walker.com
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You can have the best strategy in the world. It still won't work if you're operating from an old version of yourself. In Part 2 of my Confessions from Nine Years in Business series, I'm sharing the real reason some coaches break through while others stay stuck. It's not the funnel. It's not the offer. It's the coaching business identity shift that changes everything. Three shifts I break down in this episode: The money shift: From scarcity to betting on yourself before you feel ready The time shift: From reactive and scattered to non-negotiables first The expert shift: Claiming your authority without waiting for permission Resources: 10 Powerful Questions Every Coach Should Know https://amanda-walker.com/questions How To Get Clients Limited Series https://amanda-walker.com/limitedseries Instagram: @awalkmyway https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Stay Relevant Before Your Clients Move On Without You
After nine years running my coaching companies, I'm sharing something I've never packaged up before: the exact time mistakes that nearly derailed my business, and the framework I built to fix all three. In this episode (Part 1 of a 3-part series), you'll learn: Why "staying busy" is secretly fear in disguise, and what to do instead How to front-load your revenue generating activities so they actually happen Why not tracking your metrics is costing you years of progress The trademarked Grounding Day process I've used for 9 years to stay consistently productive This one is for every coach who ends the week exhausted but wondering where the clients are. 🎙️ Listen now and grab the Grounding Day process at https://amanda-walker.com/groundingday Resources mentioned: Grounding Day Framework: https://amanda-walker.com/groundingday 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Balance Being the Expert and Being the Coach
Your marketing isn't broken. The model changed. And if you're still operating like it's 2018, you're going to keep hitting walls. In this episode, I'm breaking down exactly why the old linear funnel is dead, what's killing your conversion rates, and the coaching business marketing strategy that's actually working right now. I'm also sharing the "breadcrumb method" I use to identify and convert the hottest leads in my audience. What you'll learn: Why 82% of coaches leave the industry by year two (and how to not be one of them) The 4 reasons the linear funnel model stopped working How to segment your leads by "temperature" and nurture them differently The breadcrumb tracking system I use to watch leads before they book Why personalized, high-touch outreach is the new marketing edge Plus: details on Best Damn Coach Live, April 13–14! Grab your ticket at https://amanda-walker.com/bdc-live/ and use code BDCLive200 to save $200. Resources Mentioned: Best Damn Coach Live: https://amanda-walker.com/bdc-live "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Find the Hidden Revenue That's Already in Your Business For More Info Go To: https://amanda-walker.com/best-damn-coach/
Tax season doesn't have to be terrifying. In this episode, I'm bringing on my secret weapon: tax strategist Cindy Dillard. She's the reason Justin and I don't get hit with surprise six-figure tax bills every April. Here's what we're covering: The real difference between an LLC and an S-Corp (and why it saves you 16% on profits) Home office deductions you're probably missing Travel write-offs that actually work What never to pay from your business account How to get organized in the next 30 days If you've ever felt that nervous belly-flip about taxes, this episode will change that. Cindy breaks down complex tax strategy into simple, actionable steps that can save you thousands. Connect with Cindy Dillard: Phone: 602-368-3588 Email: cindy@samboyappletax.com Resources: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: What I Do When a Client Needs Permission to Invest in Themselves
What does it actually look like when a female coach bets on herself and shows up to a live event — even when the timing feels impossible? In this roundtable episode, I sit down with three clients who attended the very first Best Damn Coach Live: Kindyl Keeton, a mindset and action coach who drove 16 hours with barely one paid client; Sharleen Lucas, an RN-turned-wellness consultant who had an aha moment that's been expanding ever since; and Lauren Enright, a fertility coach who flew in from Montreal, overcame her own scarcity spiral, and declared on the flight home that she'd write a book and launch a podcast. You'll hear: Why showing up before you feel ready is the whole point How being in the room with the right people rewires your identity as a coach The real objections these women had — money, kids, timing — and how they worked through them What happened to Lauren's business after she recommitted despite a tough financial quarter (spoiler: best month ever) What Kindyl, Sharleen, and Lauren are most excited about for BDC Live 2026 Best Damn Coach Live is April 13 & 14, 2026. Two full days of strategy, real-time feedback, connection, and more than a few surprises. Grab your ticket at amanda-walker.com/bdc-live. Connect with the guests: Kindyl Keeton: Become a Badass: Unlock Your Full Potential podcast https://apple.co/40b20dv | Instagram https://www.instagram.com/kindylkeeton/ | Facebook: https://www.facebook.com/kindylkeeton Sharleen Lucas: https://www.rnextdoor.com/ | Facebook: https://www.facebook.com/sharleen.lucas/ Lauren Enright: https://www.breathewithlauren.com/ | Instagram: https://www.instagram.com/breathewithlauren/ | https://www.instagram.com/fertilefromwithin/ Connect with Amanda: Grab your BDC Live ticket: https://amanda-walker.com/bdc-live/ "How To Get Clients" Limited Series: amanda-walker.com/limitedseries Instagram: https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Are You Selling Coaching or Results?
Your tech is supposed to give you back TIME. So why are you spending 10-15 hours a week buried in manual tasks? In this episode, I'm breaking down the Frankenstein tech stack problem that's eating your profit and energy. If you're bouncing between six different platforms, copying and pasting data, and drowning in tools that don't talk to each other, this is for you. You'll learn: The exact tech audit I use to identify what's costing you time versus saving you time My non-negotiable tools (spoiler: you need way less than you think) Revenue-based tech recommendations for 5-10K, 10-20K, and 20K+ months Why simple sticks and how to stop adding layers of complexity The migration strategy that won't overwhelm you Special shoutout to Shine Pages for being the all-in-one platform that consolidates website, email marketing, scheduling, and payment processing. Check out the 14-day trial in the show notes. Stop letting tech drain your profit. Start using it to get your life back. Connect with Amanda: Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/) "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Coach Through 'Member Guilt' Without Burning Out
Your kids won't remember how much you made. They'll remember if you were there. In this raw and honest episode, I'm getting real about the trade-offs between building a coaching business and being present for your family. I share why I turned down a hypothetical $2 million opportunity, the "radio knob" metaphor that changed how I approach my days, and the permission slip you might need to define success differently. In this episode, you'll learn: Why the "you can have it all" message sets moms up to fail The radio knob framework for managing business and family priorities My non-negotiables as a business owner and mom (and why they matter) How to measure success beyond revenue numbers The difference between intentional choices and guilt-driven defaults This episode is for you if: You're struggling with mom guilt while building your business You're measuring success by someone else's metrics You want permission to build slowly or work part-time You're ready to design your business around your actual life Resources mentioned: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Connect with Amanda: Instagram: @awalkmyway https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: The Money Mindset Block That's Slowing Down Your Sales
There's no standard for pricing coaching offers in the industry. That kind of sucks and it's kind of rad. But you could be leaving serious profit on the table with your current coaching pricing strategy. In this episode, I'm diving into how to price your coaching offers without undercharging or overpricing so you can fill your roster and make more money in 2026. You'll learn: The biggest red flags in coaching pricing Why hourly charging is killing your consistency and client results My exact pricing formula that balances client willingness, market support, and your business model The 6 most common pricing mistakes coaches make When it's actually time to raise your prices (and how you'll know) If you've been nodding along thinking "clients book here and there but never consistently" or wondering why your pricing isn't working, this episode is your wake-up call. Special Announcement: Join me for a FREE live workshop on February 11th at 10 am Arizona time where we'll dive even deeper into pricing your coaching offers to make more money. DM me on Instagram @awalkmyway or email support@amanda-walker.com to get your private invite. Connect with Amanda: Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/) Grab the 10 Powerful Questions: https://www.amanda-walker.com/questions "How To Get Clients" Limited Series: https://www.amanda-walker.com/limitedseries Book a Strategy Call: https://www.amanda-walker.com/letschat
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Are you solving the "right" problem with your client?
Are you treating email marketing like an afterthought in your coaching business? I'm breaking down exactly why your email list should be your #1 marketing priority in 2026. I'm joined by email marketing expert Allison Hardy, who went from laid-off college professor to building automated email systems that generate sales while she sleeps. In this episode, you'll discover: Why email gets 25-35% reach compared to 3% on social media (the numbers don't lie) The biggest email marketing mistakes coaches make and how to fix them immediately How to create email funnels that sell your offers on autopilot The difference between short runway and long-runway email strategies Plus, Allison shares her $80,000 email template that you can copy and paste into your business today. If you're tired of algorithm changes killing your reach and want to build sustainable revenue through email marketing, this episode is for you. Connect with Allison: Instagram: @allison_hardy_ https://www.instagram.com/allison_hardy_/ Podcast: Email Empire with Allison Hardy https://podcasts.apple.com/us/podcast/email-empire-with-allison-hardy/id1146682428 Free $80,000 Email Template: allisonhardy.com/80000email Connect with Amanda: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions Every Coach Should Know: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Want to Double Your Revenue? Calculate This First
Stop flying blind in your coaching business. It's 2026, and it's time to ditch the hope-and-pray approach and start using actual data to drive your growth. In this episode, I'm breaking down the 5 essential metrics every coach should be tracking right now. Plus, I'm sharing the advanced KPIs that will help you identify whether you have a leads problem or a conversion problem. In This Episode: The 5 non-negotiable metrics for coaching business success How to set up a simple weekly tracking system (no complicated software required) Why tracking creates identity shifts that lead to six-figure results Advanced metrics for coaches ready to scale The exact weekly tracking habit that's creating momentum for BDC students Ready to become a data-driven coach? Book a call with me here: https://amanda-walker.com/letschat Resources: "How To Get Clients" Limited Series: https://amanda-walker.com/limitedseries 10 Powerful Questions: https://amanda-walker.com/questions Follow Amanda on Instagram: @awalkmyway https://www.instagram.com/awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Stop Writing Emails That Only Your Warm Audience Answers























Such a powerful episode!!! “You can just sit in fear” or start acting now!