Claim OwnershipBest Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business
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The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it.
If you want to build a profitable coaching business and be a confident coach, you are in the right place.
This show will provide answers to questions like:
*How do I make money as a coach?
*How much should I charge for my coaching services?
*How do I find clients?
*How do I get my clients consistent results?
*How do I build my signature coaching framework?
*How do I create an offer that converts?
*How do I market my coaching services?
*What type of coaching works best?
*How do I get more confident as a coach?
To connect with Amanda and learn more about her work, visit www.amanda-walker.com
If you want to build a profitable coaching business and be a confident coach, you are in the right place.
This show will provide answers to questions like:
*How do I make money as a coach?
*How much should I charge for my coaching services?
*How do I find clients?
*How do I get my clients consistent results?
*How do I build my signature coaching framework?
*How do I create an offer that converts?
*How do I market my coaching services?
*What type of coaching works best?
*How do I get more confident as a coach?
To connect with Amanda and learn more about her work, visit www.amanda-walker.com
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Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace. In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic. You'll discover: Why your lived experience is your competitive advantage (not a limitation) The game-changing question that shifts you from generic to expert Why generic certification frameworks kill your credibility How to package your unique background into signature methodology Why you're not selling coaching - you're selling results your framework delivers Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach. Resources mentioned: Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/ Free coaching questions: https://amanda-walker.com/home/questions/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Pick Your Niche When You're Afraid of Limiting Your Growth
You might be feeling like things are shifting in the coaching industry - there's a different energy, slower responses to launches, and what used to work isn't working as well. You're not wrong, and I believe this shift represents a massive opportunity for coaches willing to adapt. People are drowning in information but starving for transformation. They want to buy faster, with more certainty, and they don't want to be lost in long sales cycles anymore. In this episode, I'm breaking down exactly what's working right now and how you can double down on these strategies to become the cream that rises to the top. These insights come from what I'm seeing with clients, mastermind discussions, and changes in my own business. You'll discover: The 4 factors creating the market "slowdown" (and why it's actually an opportunity) What's NOT working anymore in the coaching industry 7 specific strategies that separate thriving coaches from struggling ones Why specific positioning changes everything (with real examples) How to create faster, clearer sales processes that people actually want Plus, real examples from my business and clients, including why I never sell standalone courses and how to speak to your premium client's exact pain points. Stop trying to make old strategies work. Start implementing what's actually working now and watch your business thrive while others struggle. Resources mentioned: Strategy call: amanda-walker.com/letschat Free coaching questions: amanda-walker.com/questions Best Damn Coach Live: April 13-14, 2026
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)
Here's something I hear constantly from brilliant coaches: "My business feels messy. Everything feels all over the place. I'm not sure how to put it all together. What do I do next?" If that's you, this episode will transform how you think about business structure and clarity. When your business feels messy, it becomes impossible to take focused action. You're paralyzed by overwhelm and perfectionism, not sure what to talk about or where to put your energy. This episode was inspired by a recent VIP day with a client successfully hit $20K+ months and felt like her business was "a hot mess." She had multiple audiences, too many offers, and felt paralyzed about what call to action to make anymore. You'll discover: The 6-step framework that transforms chaos into clarity Why growth creates complexity (and how to manage it) The tough love audit of your current offers that changes everything How to identify your premium client and create an ascension ladder The "sacred circle" concept that attracts ideal clients and premium prices Plus: Learn why I made my first million with a million offers (and why that was actually a problem), and get the exact questions to ask yourself for each step of this framework. Resources mentioned: Strategy call: https://amanda-walker.com/letschat
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Stop Creating From Empty: Why Rest Comes Before Revenue for Coaches
Here's something that might shock you: I've been completely off social media for over three weeks, and my business hasn't just survived - it's thriving. This wasn't planned, had no strategy, and no backup plan. Just a gut feeling that led to one of the most transformative experiments of my entrepreneurial journey. I realized I was spending more energy trying to attract NEW people on social media than engaging with the 4,500 amazing people already on my email list. In this vulnerable life update, I'm sharing what happens when you eliminate the noise and get laser-focused on what actually moves the needle. The insights will challenge everything you think you know about building a successful coaching practice. You'll discover: Why my business is actually growing faster WITHOUT social media Where my clients actually come from (hint: not viral posts) How I'm activating 4,500 people instead of chasing new followers The premium client clarity that emerged from this break My Q4 price increases and what this means for you Plus: The emotional backdrop of kids going back to school, my daughter turning 16, and the scarcity of time that sparked this entire journey. Stop chasing new when you haven't fully served who you already have. Trust your instincts about what your business and life actually need.
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: "Is It Honest to Sell Something I Haven't Tested?" The Integrity Question Every Coach Faces
Here's what I've learned the hard way: You can have all the strategy in the world, but if your internal operating system isn't upgraded to match your income goals, you'll stay stuck at the same level forever. Most coaches beating their heads against the wall are using the same strategy without working on themselves. Your business can only grow as much as you're willing to grow. In this vulnerable episode, I'm sharing the exact mindset shift that took me from inconsistent $5K months to consistent $20K+ months. This isn't about tactics or funnels - it's about the internal work that has to happen before any strategy will stick. You'll discover: The 3 limiting beliefs that kept me small (and probably you too) Why I was downplaying my business as "just a side hobby" and how it was sabotaging me The identity shift framework that changes everything My embarrassing early days: forgetting to invoice clients for months The $6K client story that crushed my confidence Learn about my VIP day success story where we built a complete business model in one day, and discover the identity work we do inside the Best Damn Coach community. Stop calling it a baby business. Stop treating it like a hobby where you accidentally make money. Start treating it like the empire you're building. Resources mentioned: Free coaching questions: amanda-walker.com/questions Strategy call: amanda-walker.com/lets-chat Connect with Amanda: @awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Turn New Followers Into Paying Clients
Here's what I see constantly with brilliant coaches and service providers: You know you're amazing at what you do, but if you're trying to help everyone, you're actually helping no one. When you lack ideal client clarity, you end up spinning your wheels and wondering why your expertise isn't translating into consistent income. Generic messaging attracts nobody. Specific messaging attracts exactly the right people and repels the wrong ones. In this live coaching episode, I'm working with Monina, a 20-year beauty industry veteran struggling with the exact challenge that keeps most coaches stuck. Through our real-time conversation, we go from confusion to crystal clarity using my proven framework. You'll discover: The Ikigai framework for finding your profitable ideal client intersection The "splinter in the foot" client theory that changes everything Why course vs. program language kills or creates connection Monina's breakthrough moment when we identified her true zone of genius How specificity beats generalization every single time Resources mentioned: Free coaching questions: https://amanda-walker.com/home/questions/ Strategy call: amanda-walker.com/letschat Connect with Monina: Modern D studio, The Beauty Lab Podcast Connect with Amanda: @awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Scale Your Coaching Business the Right Way
Here's what I realized after working with hundreds of coaches: Most of you are spending 80% of your time on activities that feel productive but generate zero revenue. Meanwhile, coaches making consistent $10K+ months are doing something completely different. Busy doesn't equal profitable. Productive doesn't equal revenue generating. This episode was born from a powerful question inside the Best Damn Coach community: "Amanda, what exactly ARE revenue generating activities?" That question changed our entire conversation and became the foundation for this training. You'll discover: The 3 "productive" activities that keep coaches broke (content creation trap, education addiction, consumption paralysis) The definition of revenue generating activities that changes everything My daily 20-30 minute routine that consistently brings in new clients Why welcoming new followers, strategic follow-up, and direct engagement actually work Real client examples: the gym strategy, door-to-door approach, and LinkedIn authority method Plus: Get my free coaching questions resource and learn about the September deep-dive inside the Best Damn Coach community focused entirely on revenue-generating activities. Stop playing business and start building one. The power is always in the conversations and the follow-up. Resources mentioned: Free coaching questions: https://amanda-walker.com/home/questions/ Strategy call: amanda-walker.com/letschat Connect with Amanda: @awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Stop Creating Courses for "Less Ideal" Clients (Do This Instead)
Here's what I learned the hard way: You can invest in every mastermind, hire every business coach, and implement every strategy under the sun—but if your unconscious beliefs are sabotaging you, you'll stay stuck at the same income level forever. In this episode, business hypnotherapist Julie Costa shares her journey from 10-year Lululemon career to getting fired, building a thriving coaching business, burning out completely, then discovering the missing piece that changed everything. You'll discover: Why smart, capable coaches stay stuck despite having all the "right" tactics The 3 requisites for lasting change that most coaches miss completely How to build proof that success is possible (even without clients yet) The technique to interrupt negative thought loops in real-time Leverage your brain's inability to distinguish imagination from reality Plus: Julie reveals why most uncertified coaches aren't actually coaching (they're consulting). Stop trying to out-strategy your unconscious beliefs. It's time to reprogram the operating system that's been running your business behind the scenes. Resources mentioned: Best Damn Coach Retreat: https://amanda-walker.com/retreat/ Connect with Julie: https://www.instagram.com/julie.m.costa/ Connect with Amanda: https://www.instagram.com/awalkmyway/
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Newsletter Mistakes That Kill a Coach's Conversions (And How to Fix Them)
When I started my business, I thought everyone getting featured on podcasts, in publications, and on stages was just sitting back waiting for invitations. Turns out, there's an entire "underground world" of pitching and visibility strategy I knew nothing about. The wake-up call: They weren't better than me—they were just playing a game I didn't know existed. In this episode, visibility expert Rebecca Cafiero pulls back the curtain on how to go from best-kept secret to go-to authority in your industry. You'll discover: The Expert Triangle: Why you need both visibility AND credibility to be profitable The PROFIT Method: Rebecca's 6-step framework for getting featured everywhere Why social media isn't actually visibility (and what is) How to use AI authentically for PR without losing your voice The psychology behind why visibility feels scary (and how to push through) Rebecca's story: From farm girl to representing $50M+ entrepreneurs Plus: Get Rebecca's free 4-in-1 pitch template and profitable podcast guest calculator, and hear about Amanda's visibility-focused retreat (September 29-October 2) with only a few spots remaining. Stop waiting for someone to discover you. It's time to raise your hand and say "pick me" from a place of confidence, not desperation. Resources mentioned: Rebecca's free tools: https://www.rebeccacafiero.com/ Amanda's coaching questions: amanda-walker.com/questions Best Damn Coach Retreat: https://amanda-walker.com/retreat/ Connect with Rebecca: @rebeccacafiero Connect with Amanda: @awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Should You Launch Your Signature Offer or Small Bite Offer First?
Spinning your wheels with client attraction? Posting consistently, showing up everywhere, but your client roster still isn't growing? You're not alone—and you're definitely not broken. After studying hundreds of coaches, I've discovered that 80% get trapped in the same two stages of client attraction, wondering why massive effort isn't translating to clients. In this episode, I'm breaking down the 5 stages every successful coach moves through and revealing exactly why most coaches get stuck in stages 2 and 3 (and what to do about it). The hard truth: You can be the most knowledgeable coach in your niche and still struggle financially if you're stuck in stage 2. Your clients aren't searching "how to feel empowered"—they're searching "how to say no to my spouse" or "how to ask for a promotion." Plus: I'm sharing details about my free workshop "Why Your Coaching Isn't Selling" on July 29th at 10am Arizona time, where I'll give you a 30-minute fix that changes everything. Stop being the best-kept secret in your industry. It's time to move from spinning your wheels to consistently attracting dream clients. Resources mentioned: Free workshop signup: amanda-walker.com/getclients Free coaching questions: amanda-walker.com/questions Connect with Amanda: @awalkmyway
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Right Offer, Wrong Audience
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Such a powerful episode!!! “You can just sit in fear” or start acting now!