Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Nobody tells you when you become a coach that you're also signing up to be a salesperson. Selling something tied to your identity, your gifts, your value? That's a whole different game, and it stopped me in my tracks too. In this episode, I'm breaking down 5 specific things I actually do to make selling easy, authentic, and something I can show up for consistently without the dread. In this episode, you'll hear: The mindset reframe is the foundation for everything else (skip this, and every strategy will feel harder) How do I get into the right energy state before any sales moment, from webinars to DM conversations Why I sell every single week and exactly where I do it How I use client results as my most powerful selling tool (and how to do this even if you don't have paying clients yet) The one shift that made selling feel lighter than it ever has in 9 years of business Resources mentioned in this episode: Premium Client Activation Accelerator — learn what to say, what to put in your emails, and how to activate clients in under 24 hours Best Damn Coach Live https://amanda-walker.com/bdclive/ 10 Powerful Questions Every Coach Should Know amanda-walker.com/questions How To Get Clients Limited Series amanda-walker.com/limitedseries Connect with me on Instagram: @awalkmyway | https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Stop Starting Over Every Time Things Feel Like They're Not Working For More Info Go To: https://amanda-walker.com/best-damn-coach/

Your client committed. They were fired up. And then they just stopped showing up. Before you assume it is you or that they do not want it enough, there is a better explanation. Behavior change resistance is a built-in feature of change itself. And there are two very different types that require two very different coaching responses. In this episode, I am breaking down exactly what those two types are, what they look like in your clients, and how to coach through each one so your clients actually move forward. In this episode: The real reason your clients stall out, drop off, or quietly disappear Process resistance vs. outcome resistance and how to tell them apart Why "finding their deep why" is not always the fix coaches think it is Practical coaching moves to help clients break through each type How to use this framework on yourself when your own resistance shows up Grab the 10 Powerful Questions every coach should know: amanda-walker.com/questions Ready to get coaching support and business strategy in one place? Let's talk: amanda-walker.com/letschat Connect with me on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Find the Revenue You've Been Leaving on the Table For More Info Go To: https://amanda-walker.com/best-damn-coach/

Nine years in business taught me a lot. This is the piece nobody handed me at the start—and the one that changed everything. In the final episode of Confessions from Nine Years in Business, I'm sharing the missing coaching business foundation that kept me spinning my wheels for way too long. If your website isn't converting, your bio isn't landing, your funnel isn't working: it's probably not those things. It goes deeper. In this episode: Why do coaches keep treating symptoms instead of the real problem The difference between coach thinking and business owner thinking How your clients' exact words are the best copy you'll ever write The shift that took my messaging from foggy to a rocket ship What to do this week to start building a foundation that works Connect with Amanda: Instagram: @awalkmyway | https://www.instagram.com/awalkmyway/ Book a call: https://amanda-walker.com/letschat 10 Powerful Questions (free): https://amanda-walker.com/questions How To Get Clients Limited Series: amanda-walker.com/limitedseries

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: The One Thing Missing From Your Freebie (And It's Not the Content)

You can have the best strategy in the world. It still won't work if you're operating from an old version of yourself. In Part 2 of my Confessions from Nine Years in Business series, I'm sharing the real reason some coaches break through while others stay stuck. It's not the funnel. It's not the offer. It's the coaching business identity shift that changes everything. Three shifts I break down in this episode: The money shift: From scarcity to betting on yourself before you feel ready The time shift: From reactive and scattered to non-negotiables first The expert shift: Claiming your authority without waiting for permission   Resources: 10 Powerful Questions Every Coach Should Know https://amanda-walker.com/questions How To Get Clients Limited Series https://amanda-walker.com/limitedseries Instagram: @awalkmyway https://www.instagram.com/awalkmyway/  

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Stay Relevant Before Your Clients Move On Without You

After nine years running my coaching companies, I'm sharing something I've never packaged up before: the exact time mistakes that nearly derailed my business, and the framework I built to fix all three. In this episode (Part 1 of a 3-part series), you'll learn: Why "staying busy" is secretly fear in disguise, and what to do instead How to front-load your revenue generating activities so they actually happen Why not tracking your metrics is costing you years of progress The trademarked Grounding Day process I've used for 9 years to stay consistently productive This one is for every coach who ends the week exhausted but wondering where the clients are. 🎙️ Listen now and grab the Grounding Day process at https://amanda-walker.com/groundingday Resources mentioned: Grounding Day Framework: https://amanda-walker.com/groundingday 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Balance Being the Expert and Being the Coach

Your marketing isn't broken. The model changed. And if you're still operating like it's 2018, you're going to keep hitting walls. In this episode, I'm breaking down exactly why the old linear funnel is dead, what's killing your conversion rates, and the coaching business marketing strategy that's actually working right now. I'm also sharing the "breadcrumb method" I use to identify and convert the hottest leads in my audience. What you'll learn: Why 82% of coaches leave the industry by year two (and how to not be one of them) The 4 reasons the linear funnel model stopped working How to segment your leads by "temperature" and nurture them differently The breadcrumb tracking system I use to watch leads before they book Why personalized, high-touch outreach is the new marketing edge Plus: details on Best Damn Coach Live, April 13–14! Grab your ticket at https://amanda-walker.com/bdc-live/ and use code BDCLive200 to save $200. Resources Mentioned: Best Damn Coach Live: https://amanda-walker.com/bdc-live "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Find the Hidden Revenue That's Already in Your Business For More Info Go To: https://amanda-walker.com/best-damn-coach/

Tax season doesn't have to be terrifying. In this episode, I'm bringing on my secret weapon: tax strategist Cindy Dillard. She's the reason Justin and I don't get hit with surprise six-figure tax bills every April. Here's what we're covering: The real difference between an LLC and an S-Corp (and why it saves you 16% on profits) Home office deductions you're probably missing Travel write-offs that actually work What never to pay from your business account How to get organized in the next 30 days If you've ever felt that nervous belly-flip about taxes, this episode will change that. Cindy breaks down complex tax strategy into simple, actionable steps that can save you thousands. Connect with Cindy Dillard: Phone: 602-368-3588 Email: cindy@samboyappletax.com Resources: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway https://www.instagram.com/awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: What I Do When a Client Needs Permission to Invest in Themselves

What does it actually look like when a female coach bets on herself and shows up to a live event — even when the timing feels impossible? In this roundtable episode, I sit down with three clients who attended the very first Best Damn Coach Live: Kindyl Keeton, a mindset and action coach who drove 16 hours with barely one paid client; Sharleen Lucas, an RN-turned-wellness consultant who had an aha moment that's been expanding ever since; and Lauren Enright, a fertility coach who flew in from Montreal, overcame her own scarcity spiral, and declared on the flight home that she'd write a book and launch a podcast. You'll hear: Why showing up before you feel ready is the whole point How being in the room with the right people rewires your identity as a coach The real objections these women had — money, kids, timing — and how they worked through them What happened to Lauren's business after she recommitted despite a tough financial quarter (spoiler: best month ever) What Kindyl, Sharleen, and Lauren are most excited about for BDC Live 2026 Best Damn Coach Live is April 13 & 14, 2026. Two full days of strategy, real-time feedback, connection, and more than a few surprises. Grab your ticket at amanda-walker.com/bdc-live. Connect with the guests: Kindyl Keeton: Become a Badass: Unlock Your Full Potential podcast https://apple.co/40b20dv | Instagram https://www.instagram.com/kindylkeeton/ | Facebook: https://www.facebook.com/kindylkeeton Sharleen Lucas: https://www.rnextdoor.com/ | Facebook: https://www.facebook.com/sharleen.lucas/ Lauren Enright: https://www.breathewithlauren.com/ | Instagram: https://www.instagram.com/breathewithlauren/ | https://www.instagram.com/fertilefromwithin/ Connect with Amanda: Grab your BDC Live ticket: https://amanda-walker.com/bdc-live/ "How To Get Clients" Limited Series: amanda-walker.com/limitedseries Instagram: https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Are You Selling Coaching or Results?

Your tech is supposed to give you back TIME. So why are you spending 10-15 hours a week buried in manual tasks? In this episode, I'm breaking down the Frankenstein tech stack problem that's eating your profit and energy. If you're bouncing between six different platforms, copying and pasting data, and drowning in tools that don't talk to each other, this is for you. You'll learn: The exact tech audit I use to identify what's costing you time versus saving you time My non-negotiable tools (spoiler: you need way less than you think) Revenue-based tech recommendations for 5-10K, 10-20K, and 20K+ months Why simple sticks and how to stop adding layers of complexity The migration strategy that won't overwhelm you Special shoutout to Shine Pages for being the all-in-one platform that consolidates website, email marketing, scheduling, and payment processing. Check out the 14-day trial in the show notes. Stop letting tech drain your profit. Start using it to get your life back. Connect with Amanda: Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/) "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Coach Through 'Member Guilt' Without Burning Out

Your kids won't remember how much you made. They'll remember if you were there. In this raw and honest episode, I'm getting real about the trade-offs between building a coaching business and being present for your family. I share why I turned down a hypothetical $2 million opportunity, the "radio knob" metaphor that changed how I approach my days, and the permission slip you might need to define success differently. In this episode, you'll learn: Why the "you can have it all" message sets moms up to fail The radio knob framework for managing business and family priorities My non-negotiables as a business owner and mom (and why they matter) How to measure success beyond revenue numbers The difference between intentional choices and guilt-driven defaults This episode is for you if: You're struggling with mom guilt while building your business You're measuring success by someone else's metrics You want permission to build slowly or work part-time You're ready to design your business around your actual life Resources mentioned: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Connect with Amanda: Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: The Money Mindset Block That's Slowing Down Your Sales