Rain or Shine | Marketing & Entrepreneurship Podcast

What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years.In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product in a college convenience store to watching 75% of their customers disappear overnight during COVID. He breaks down the critical difference between having an idea and having a viable business opportunity, reveals how a persistent team member saved the company by pushing for e-commerce (when the founders resisted), and explains why resilience isn't just helpful for entrepreneurs—it's a prerequisite for survival.This conversation is for anyone wrestling with the "golden handcuffs" of a stable career, wondering if their side hustle could become a real business, or looking for honest insight into what it actually takes to stay alive as an entrepreneur when everything falls apart.In This EpisodeThe pivotal lunch conversation that sparked Awake Chocolate's foundingWhy "golden handcuffs" kept Adam at the breaking point—and how he broke freeThe crucial difference between having an idea and having a business opportunityHow a college convenience store test proved Awake had product-market fitSurviving COVID: Losing 75% of customers in one week and the fight to stay aliveThe team member who persistently pushed for e-commerce (and saved the company)Building a culture where ideas are welcomed and continuous improvement is the standardWhy resilience is the most unglamorized secret of entrepreneurial successKey TakeawaysStart before you're ready: If you're waiting for the perfect moment to leave corporate, allocate time on the side to test your idea. The journey of 1,000 miles begins with a single step.Ideas vs. opportunities: An idea becomes a business opportunity when people will pay for it AND you can turn a profit. Market test early and often.Use digital research tools: Concept testing through apps costs just a few hundred dollars and provides feedback in under 24 hours. Awake uses this multiple times per year.Break big problems into small ones: During COVID, Adam and his team focused on solving the problem right in front of them—this week, this month, this quarter—rather than being overwhelmed by the enormity of the challenge.Listen to your team: The marketing manager who persistently advocated for Amazon and e-commerce ultimately helped save the business during the pandemic when all physical locations closed.Memorable Quotes"I think the hardest regret for me to carry for the rest of my life would be if I didn't try this. A regret of inaction.""There's no substitute for executing an actual market test. When we found out we were selling 20 bars in a week, it was euphoric.""Are you a quitter? Quitters are losers. If no, then it doesn't look good today, but you've gotta find a way to solve this problem.""I haven't heard a single story that was all sunshine and rainbows. Everybody's had adversity. Resilience isn't just a nice attribute for an entrepreneur, it's a prerequisite.""The biggest strength of our partnership is that we know what we don't know. It's liberating to go find people who have that knowledge and capability."About the GuestAdam D'Eramo is the co-founder of Awake Caffeinated Chocolate, a functional snack brand that launched in 2012. After leaving PepsiCo with his co-founders Matt and Dan, Adam has spent over 12 years building Awake from a campus-exclusive product to a nationally distributed brand available in major retailers across Canada including Costco, Shoppers Drug Mart, Loblaws, and more. Adam is passionate about entrepreneurship, continuous improvement, and building teams with an entrepreneurial mindset.ConnectAwake Chocolate Website: AwakeChocolate.caInstagram: @AwakeChocolateLinkedIn: Adam D'EramoThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Quick SummaryCait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time.In This EpisodeWhy Cait decided to leave full-time employment to start her own businessThe pivotal advice that changed her perspective: "The job you want might not exist yet"How she landed a contract with Canada Games (after thinking she'd "never get it")The difference between knowing your values and actually connecting with themPractical strategies for working through tough business daysHow to discern between fatigue and fear when motivation is lowBuilding community in a new city as an adult entrepreneurWhy curiosity and joy are essential tools for getting unstuckKey TakeawaysTrust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur."Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest.Memorable Quotes"If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them.""There's a very big difference between knowing your value and connecting with your values.""Every car needs coolant. The more I try and push myself to be amazing on this shitty day, the harder it's going to be for me to show up tomorrow."Resources MentionedMind With Matter (Cait's business specializing in mental performance and concussion support)Canada Games (where Cait served as mental performance consultant for Team BC)Squamish, BC (Cait's current home base and community hub)About the GuestCait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs. She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling.ConnectWebsite: https://www.mindwithmatter.ca/LinkedIn: https://www.linkedin.com/in/caitleavitt/

Quick SummaryAfter a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant.In This EpisodeWhy Kelsey took an extended break and what she learned during the pauseThe origin story of the "Rain or Shine" philosophy and what it meansHow the 52 Pickup Method led to the podcast rebrandThe importance of showing up consistently, even when things are difficultWhy business owners are feeling collective heaviness right nowThe 90-day accountability framework for understanding your current resultsMaking November the best month ever with intentional planningSeasonal transitions and the gift of slower, more introspective seasonsBehind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhoodKey TakeawaysYour marketing plan isn't static—when something stops feeling good, it's okay to pause and reassessThe "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy onesIf you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)Planting seeds during difficult seasons changes your relationship with those challengesSlowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planningChanging direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to takeMemorable Quotes"Planting seeds inevitably changes my feelings about rain." —Lucy Shaw"The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee"I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season.""To kill time or to wish time away just feels like the biggest waste of life."Resources MentionedVisionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletterThe 52 Pickup Method: Kelsey's framework for setting weekly goalsMy First Million Podcast: Discussion on the importance of unscheduled thinking timeEd Mylett Show: 90-day accountability frameworkChris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaintsBandit Creative: Designed by Josie for the Rain or Shine rebrandAbout the HostKelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.ConnectInstagram: @kelseyreidlWebsite: kelseyreidl.comNewsletter: kelseyreidl.com/newsletter

Joy McCarthy is the Founder of Joyous Health, she's an award-winning Certified Holistic Nutritionist and best-selling author of The Joyous Cookbook, Joyous Detox and Joyous Health. A passionate natural beauty lover, Joy also has a line of natural hair-care, skin care and body care products that she founded in 2013. Joy has been featured in hundreds of publications and she lives in Toronto with her husband Walker and their daughter Vienna. Joy has been featured in hundreds of publications and she lives in Toronto with her husband Walker and their daughter Vienna. I first heard about Joy when I was a student at the CSNN many years ago & that lead to me purchasing her first cookbook. Ever since, I’ve watched her journey unfold and it’s been very inspiring to see the incredible business, brand & community she’s created. Joy speaks on many podcasts about her journey into nutrition, but today I’m really excited to focus on how she has grown a incredible online brand, a line of products that she sells through ecommerce and where she gets her drive all of these years later!

Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter.In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create.I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities.Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck. Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset.What you’ll learn in this episode:Why podcasting still feels like the deepest, most authentic way to connectHow to know when it’s time to reimagine your creative projectsThe “52 pick up” method I use for weekly goal-settingWhy September energy can make us overcommit (and how to check yourself before you say yes)The difference between going fast, going slow, and getting lost in the anxious middle KEY TAKEAWAYSStop loving in the Anxious MiddleYour Business doesn’t have to look like everyone else’s Isolation kills businessIt’s okay to rebrand and evolveBoundaries create freedomTIME STAMPS[04:23] The “seven-year itch” and reflecting on the podcast’s evolution[08:00] Weekly goal-setting with the “52 Pickup Method”[11:40] Behind-the-scenes of the rebrand process[16:09] Saying “hell yes” vs learning to say no[19:14] Join our WAVE Elora In-Person Event[22:12] The importance of in-person events & communities[25:29] Why you can’t build a business alone[28:19] Going fast vs going slow in work and lifeMENTIONED IN THE EPISODE: The 52 Pick UpWAVE EloraCONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

What does it really take to build strength not just in the gym but in life and business?This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse between Team Strong Girls. Her story is nothing short of inspiring. Jennifer went from selling printer toner, to hitting what she calls her “MacDonald’s Miracle” rock-bottom moment, to building a 7-figure coaching business and leading one of the most recognizable fitness publications in the world. Here’s what you’ll learn in this podcastWhy you don’t need a perfect plan to startHow to turn setbacks into fuel for growthThe power of momentum and why clarity comes after actionJenni’s biggest lessons in leadership, resilience, and staying grounded through success.If you’ve ever felt stuck, uncertain, or like you’re waiting for the “right time” to make your move, this episode is your reminder that strength isn’t about doing it all perfectly. It’s about moving forward, even when it’s messy. TO CONNECT WITH JENNIFER:Jenn’s instagram: https://www.instagram.com/Coach_JVB/ Strong Fitness Magazine’s Instagram: https://www.instagram.com/strongfitnessmag/ Team Strong Girls’ Instagram: https://www.instagram.com/teamstronggirls/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative. Sparked from a candid conversation with her local barista, who casually mentioned the coffee shop was up 35% this summer, Kelsey dives into why knowing your data can fuel motivation, guide smarter decisions and unlock next level growth. If you’ve been stuck in a season of “feeling it out”, this is your nudge to bring a little structure to your entrepreneurial journey. KEY TAKEAWAYSWy fluffy advice like “just rest and receive” isn’t always the medicine your business needsHow to track both qualitative and quantitative data to align with purpose and profitThe difference between working hard on everything vs working smart on the right things. TIME STAMPS[01:20] The truth about fluffy advice in online business[06:17] What it looks like to prepare based on real data[10:21] How tracking uncovers what’s working[12:46] Simplifying your workflow using smart data insightsCONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts. She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self. Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world. Whether you’re a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients. Amy and Kelsey also discuss:Mastering your marketing FunnelsThe importance of consistent content creation and 90-day marketing plansHow AI *like ChatGPT) is reshaping SEOTime management tips for solo entrepreneurs to dedicate to marketingThe value of in-person events and mastermind for business growthHow connection and community fuel referrals and opportunitiesTIMESTAMPS:[05:10] How to create a clear marketing funnel[11:30] How AI are changing search engine marketing[15:00] The power of clear messaging and focusing your marketing niche[22:00] Balancing personal brand with business identity[30:10] The time commitment solo entrepreneurs should allocate to their marketing [35:10] The importance of 90-day marketing plans[47:40] The value of local connections and referrals in business growthTO CONNECT WITH AMY SUSSEX:Website: https://thebusinessmanagementco.com/ Youtube: https://www.youtube.com/@TheBusinessManagementCoInstagram: https://www.instagram.com/amy.sussex/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this solo episode, Kelsey is diving deep into a few big things that have been on her heart  including a major Instagram update that no one seems to be talking about.Instagram just quietly changed the game by making your posts searchable on Google. Your captions now have SEO power which is huge for visibility, especially if you’ve been pouring into social and wondering why it’s not turning into long-term growth.Kelsey also shares the full story behind the $750 she spent on a one-hour strategy session with Jenna Kutcher’s former CMO (what she learned, and why it was worth every penny).You’ll also hear about:The highs and lows of receiving feedback (and how to not let it define you)The concept of expanders  and why surrounding yourself with the right people mattersA simple content creation reframe that completely changed how she shows up onlineWhether you’re working on your personal brand or just need a little reminder that what you share actually matters, this episode is full of mindset shifts and some seriously good marketing gems.TIMESTAMPS[01:01] The Duality of Feedback “That was amazing” vs “That was a waste”[04:00] A massive Instagram massive! Your Instagram posts are now searchable on Google. [10:16] The $750 investment story behind booking the 1-hour 1:1 with Jenna Kutcher’s Former CMO[16:56] Are you surrounding yourself with ‘expanders”[20:06] From “Look at Me” to “Learn from Me” can flip the energy behind content creation and helps you lead with value[24:30] Pushing past fear and centering your content around service, no perfection. CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

This week I am sitting down with the host of The Unexpected Career Podcast on her show where we talk about non-linear paths, redefining success and building a business and life that aligns with your values. From teaching fitness classes and selling essential oils to building a thriving solo consulting business and teaching at the very college she once graduated from, Kelsey shares how she followed her curiosity and created a life that feels meaningful in every season. In this conversation, Megan and Kelsey also talk about:What it really looks like to go from full-time employment to freelance workWhy “leap and the net will appear” isn’t always the best adviceHow working part-time can support a more grounded, joyful start to entrepreneurshipBuilding a business that fits your life and not the other way aroundUsing your natural strengths to guide your next moveTO CONNECT WITH MEGAN:Instagram:https://www.instagram.com/theunexpectedcareer/ Tiktok: https://www.tiktok.com/@unexpectedcareer?_t=8sery0sUV73&_r=1 Podcast: https://theunexpectedcareerpodcast.buzzsprout.com/ TIMESTAMPS:[02:00] – Kelsey shares her earliest career dreams and why she pursued HR in university[08:30] – How a personal interest in wellness led her to holistic nutrition[11:40] – Navigating career pivots and early business experiments[19:55] – The unglamorous (and very real) start of her freelance career [22:21] – Saying yes to a full-time role… and realizing it was a mistake[25:01] – The problem with “leap and the net will appear” advice[27:50] – What Kelsey’s consulting work looks like now and why she ditched online courses[31:39] – Connecting the dots: the thread that ties all her career chapters together[34:45] – The advice she’d give her younger self (and why travel and curiosity matter)[38:16] – Life after becoming a mom : choosing a slower, more intentional season[42:00] – Why “seasonal thinking” helps make better, more aligned decisionsCONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

Have you ever dreamed of writing a book but felt overwhelmed by where to begin? In this episode, Kelsey sits down with Michael Foglio, founder of Foglio Publishing and creator of Memoir Co-Writer, to talk about all things books, publishing, and becoming an author (no matter your background or experience).They dive deep into the state of the book industry in 2025, the differences between self-publishing and traditional publishing, and the mindset shifts needed to finally bring your book to life. Michael also shares how their new AI-powered tool, Memoir Co-Writer, is making writing more accessible than ever before.Whether you're a seasoned entrepreneur looking to elevate your brand or someone dreaming of preserving your stories for future generations, this episode offers practical advice and inspiration to help you finally start writing.They also chat about:Why books are not dying and who should consider writing oneThe real differences between traditional vs. self-publishingThe 4 stages of publishing successHow to turn your content (blogs, newsletters, podcasts) into a cohesive bookPractical tips for overcoming writer’s block and building a writing routineCommon mistakes first-time authors make and how to avoid themHow to think about book marketing (even if you hate selling!)Ways to build buzz and create momentum for your book launchTimestamps[01:30] Michael talks about why books are actually on the rise[04:00] The big differences between self-publishing and traditional publishings[07:30] How anyone can write a book[10:15] How to transform your blogs, podcasts, and newsletters into a cohesive manuscript[13:00] Michael’s new AI Memoir Co-Writer Tool[17:30] How Memoir Co-Writer Works[20:30] Common Mistakes First-Time Authors Make[24:30] Folio’s Four Stage Path to Publishing Success[28:00] How visualizing your audience can help craft your book[31:30] Tips for building a consistent writing habit and silencing self-doubt[35:00] Setting small achievable goals can help you build momentum[37:00] How to Market your Book successfully[41:00] How to get started if you are feeling overwhelmed on where to start. TO CONNECT WITH MICHAEL FOGLIOWebsite: foglioprint.com AI Writer Helper: https://www.memoircowriter.com/CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this episode, Kelsey is joined by Dr. Rachel Corradetti-Sargeant to explore a topic that’s rarely discussed on the Visionary Life Podcast but incredibly important, fertility especially for high-achieving women balancing business and family goals. Drawing from over a decade of experience as a naturopathic doctor specializing in fertility, Dr. Rachel shares the realities many women face when trying to conceive, the common challenges like PCOS and thyroid imbalances, and how stress and modern lifestyles factors play a crucial role. We unpack the myth that “women can do it all” without consequences and dive into how timing, understanding your cycle, and environmental toxins impact fertility. Dr. Corradetti-Sargeant shares practical advice on how to navigate this journey without overwhelm, emphasizing self-compassion over perfection. For entrepreneurs and busy women, this episode is a reminder that while ambition is vital, so is listening to your body, setting non-negotiable wellness habits, and seeking the right support when you need it. Whether you’re just starting to think about family or deep in the process, Rachel’s wisdom offers clarity and hope. They also chat about:Why fertility awareness should start early, especially by your 30sCommon hidden factors that can impact fertility like PCOS, thyroid issues, and lifestyle habitsThe nuanced role of stress in conception and why “just relax” is not enoughHow environmental toxins and everyday choices influence reproductive healthPractical steps to balance your business ambitions with family planningThe importance of personalized care and expert guidance in fertility journeysHow to honor your menstrual cycle phases without overcomplicating your lifeTIMESTAMPS:[00:07:10] Why fertility conversations need to start early and how high-achieving women are uniquely impacts[00:10:31] – The benefits of understanding your cycle and testing your hormones before you're ready to conceive.[00:15:21] – Why “just relax” isn’t helpful advice[00:23:29] – Free 6-pillar fertility wellness challenge and her masterclass on understanding your cycle.[00:31:34] – How there’s no such thing as perfect fertility.[00:38:25] – The impact of Infertility, pregnancy loss, and parenting shaped Dr. Rachel’s career journey.[00:41:36] – The Systems That Keep Her Practice RunningTO CONNECT WITH DR. RACHEL CORRADETTI SARGEANT: Instagram: https://www.instagram.com/dr_rachel_nd/ Book an appointment: https://conceive.janeapp.com/locations/conceive-stoney-creek/book Website: https://www.rachelcorradetti.com/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this episode,Kelsey dives into one of the hardest lessons in entrepreneurship: learning how to receive feedback, especially the kind that STINGS. She shares a personal story about getting tough feedback early in her career and how it nearly broke her but ultimately became a pivotal moment in her growth. She also talks about:Why feedback often feels personal, and how to detach your worth from itThe difference between constructive feedback and unfiltered opinionsHow to discern what feedback to keep and what to let goKelsey’s journey of being told she “sounded like a Valley girl”—and how it shaped herHow your energy suffers when you carry feedback that isn’t yours to holdA reminder that when you put yourself out there, criticism is part of the dealThis episode is your pep talk on how to navigate feedback without losing your spark.TIMESTAMPS00:00 — Why feedback is so hard for entrepreneurs (and why we need it anyway)00:59 — Kelsey admits to avoiding feedback early on (no follow-up, no testimonials, no asking

In this episode, Kelsey sits down with digital marketing consultant Daniela Furtado, Founder of Findtable, a boutique agency that helps design and construction businesses grow their visibility online.Daniela shares practical and realistic marketing strategies that work especially for those offering high-touch services, running local businesses, or wanting to build a more premium brand. From leveraging Google Maps to getting over the fear of asking for reviews, this episode is packed with small shifts that can lead to big momentum. If you’ve ever felt overwhelmed by SEO, marketing strategies, or wondered how long it actually takes to see results. In this episode, we chat about:The #1 platform you're probably ignoring (and why it still works)What marketing really looks like in year oneHow to get 5-star reviews that actually boost your rankingWhat to do if you run your business from homeTIMESTAMPS[05:20] How using social media as a relationship tool can be powerful for your business[11:05] She started her business from her parents’ house[13:18] The power of niching down [16:35] The key factor that business and marketing advice is not a one-size-fits-all[21:26] High-Touch Businesses need a different strategy[22:58] Marketing starts with website foundations and tracking[25:49] Marketing results are compound-based, not instant. [31:56] The most overlooked tool for local businesses is Google Maps[34:05] How you can share your business address safely, get found and start ranking locally[38:00] Tips for getting authentic, keyword-rich reviews and why video/photo reviews now matter more than ever. TO CONNECT WITH DANIELA:Website: https://www.findabledigitalmarketing.com/Email Newsletter: https://www.findabledigitalmarketing.com/newsletter/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

In this SOLO podcast episode, Kelsey pulls back the curtain on what’s actually working in her business right now and why she intentionally chose to double down on 1:1 coaching, even when the industry says that’s not the “Scalable” path. She dives into how every investment she’s made in her business has played a role in leveling up both her business and her mindset. Plus, she shares the wild story of how she accidentally manifested her latest mastermind and teases a new private newsletter she’s been pondering up to share more behind-the-scenes. TIMESTAMPS13:00 What’s working in Kelsey’s world right now16:40 How she declared May 2025 as her upgrade month18:30 Her full-circle moment with Lori Harder24:05 Why masterminds changed everything for her40:00 A new business venture she is pondering aboutCONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team.Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing, and no fancy cocktail bars. However, I did get to spend 2 very full days learning from Hormozi’s team on whether my business was prepared to scale, how to identify the weak spots, and what the next steps for growth look like.It was an incredible experience, and if you can afford the expense ($5000 USD ticket and flights + hotel) then I’d say go for it. The workshop delivered on ALL fronts and I’m glad I went.The workshop is centered around the concept of ‘scaling’ (ex: growing your business with strategy, to the point where you could sell it if you wanted to). And as someone who runs a Marketing Consulting Company (Kelsey Reidl Consulting, Inc.) which is mainly centered around my own intellectual property, I am constantly negotiating with myself on whether I have chosen a sustainable model for my current life goals.I wanted to surround myself with $1 million and $10 million dollar CEO’s to observe how they think, how they solve problems, and how they approach opportunity. Even though I knew I would have major imposter syndrome, I knew it was my next step. I also knew that it would push me to become a better, moer well rounded business coach for my clients.So, Viva Las Vegas! Let’s do it!In this episode, I’ll share:Why I decided to attend Alex Hormozis’ eventMy hesitations around leaving my family for the first time since my little guy was born! (being a mama entrepreneur is a TRIP!)What I thought of the workshop experience curated by the Hormozi team + the structureThe key lessons I learned about ScalingAction I am taking and what I will implementEnter to win 2 signed copies of the Alex Hormozi Books!GIVEAWAY ALERT:I’m giving away two signed Alex Hormozi books—100 Million Dollar Offers & 100 Million Dollar Leads! Head to my Instagram post here for how to enter. Contest ends June 17, so don’t wait!Just head to my latest Instagram Post to enter to Hormozi Book Giveaway: https://www.instagram.com/kelseyreidl/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

What happens when the life you thought you were building no longer feels like it fits? What if the path that once felt exciting now feels... heavy? In this powerful episode, Lindsay Simcik, host of Almost 30 Podcast, joins Kelsey for a deeply honest and illuminating conversation about evolving through life’s biggest transitions.From Saturn Returns to soul journaling to postpartum rediscovery, Lindsay opens up about her own journey of transformation. She shares what it was like to leave behind a version of herself that no longer aligned with who she was becoming and how motherhood became one of her greatest spiritual teachers.Kelsey and Lindsay explore how in their late 20s and early 30s often demand a full-body, soul-level reckoning. Together, they break down why this season of life can feel so intense, how to tell the difference between fear and intuition, and how to build a life that truly reflects you not the one handed to you by society, parents, or past versions of yourself.Lindsay also shares the powerful inner tools she uses to stay grounded and connected like her soul journaling practice and energetic hygiene rituals and talks candidly about redefining success, slowing down in a hustle-driven culture, and learning to honor the natural seasons of life and creativity.Whether you’re navigating the chaos of new motherhood, stepping away from something that used to define you, or simply trying to tune back into your inner voice, this episode will leave you feeling seen, soothed, and supported.IN THIS EPISODE, WE ALSO CHAT ABOUT:What the Saturn Return actually is (and why it hits hard in your late 20s)The neuroscience behind feeling more conscious, clear, and emotionally grounded around age 26How to navigate moments when you realize your life isn’t alignedThe spiritual power of surrendering to changeLindsay’s simple yet transformative practice of “Soul Journaling”Why getting quiet (and off your phone) might be the most revolutionary actHow to read the messages behind your emotions instead of running from themTIMESTAMPS[06:22] The powerful moment Lindsay realized she needed to completely start over[09:47] Why chasing “balance” was actually causing disconnection and resentment[13:01] The unmistakable signs from the universe that pushed her to finally honor her own needs[16:39] A deep dive into what a Saturn Return really means[23:50] How she released old expectations and is courageously rebuilding her life in real time[30:12] A comforting reminder that feeling like your life is “falling apart” is okay[33:45] Embracing the magic and potential that comes with uncertaintyCONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

What happens when three friends sitting on a coffee shop bench during a pandemic decide to reimagine what a coffee brand can be?On this episode of the Visionary Life Podcast, Kelsey sits down with Sandrine Somé, Co-Founder of Nile Coffee, a black-owned coffee company that’s reshaping the industry by infusing every aspect of their brand with art and culture into everything they do! Sandrine’s entrepreneurial spark didn’t ignite in a boardroom or brainstorm session. It happened way off the grid visiting her family in Burkina Faso, completely cut off from WIFI. What could have been an entrepreneur’s nightmare became her creative breakthrough. The idea for Nile Coffee was born on a bench outside SAm James Coffee in Toronto, where Sandrina and her friends spent countless hours talking about life, work and their dreams. They recognized the gap in the coffee space and an opportunity to build something that spoke directly to their creative community. Rather than sell coffee as fuel for the 9-to-5 grind they positioned it as inspiration for 5-9 passion projects. In a market where nearly everyone’s coffee tastes good, they decided to stand out through culture, community and meaningful connection. Some of Nile’s biggest wins came not through big marketing budgets, but through authentic collaboration. This is your powerful reminder that success in business isn’t just about reach, it’s about resonance. TIMESTAMPS[03:21] Why traditional structures feel suffocating and how to carve out new ways to work and live! [09:45] How Sandrine’s early entrepreneurial sparks and how design + cafe culture helped her imagine new kinds of gathering spaces. [19:06] How her creative deepened when she gave herself full permission to rest and go inward[34:14] How you should be building a business that serves the future version of you, not just the present moment. [44:10] Rebuilding health, creativity, and work life from the ground up. [51:25] What a ‘creative commune’ could look likeTO CONNECT WITH SANDRINE:Sandrine’Instagram: https://www.instagram.com/santreezy/ Nile’s Coffee instagram: https://www.instagram.com/nilecoffeeclub/ Estralar: https://www.instagram.com/estrelarsound/ CONNECT WITH KELSEYThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

In this episode, Kelsey opens up about a recent mountain biking experience that tested her physical endurance and mental toughness, offering valuable lessons on resilience, self-compassion, and embracing vulnerability during difficult moments.She then shifts focus to marketing strategies for small business owners and entrepreneurs, emphasizing simplicity, authenticity, and stress-free content creation. Kelsey shares practical tips on creating engaging content like sharing short quotes, everyday life moments, and asking your community for support to avoid burnout and build meaningful connections.Whether you’re a busy mom balancing multiple roles or an entrepreneur overwhelmed by marketing demands, this episode offers inspiring insights and actionable advice to help you build resilience and simplify your marketing approach.TIMESTAMPS[2:15] Motherhood isn’t about sacrifices but about growth, having boundaries and self-care moments. [10:30] The importance of recognizing off days, allowing emotions, and how struggles build resilience in life, sport, and business. [15:00] How to bring ease and joy back into marketing by sharing simple content[23:00] Tips on prepping your marketing for the summerCONNECT WITH KELSEYThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

In this episode, Kelsey chats with Robyn and Monika, the powerhouse besties and co-founders behind Mint Cleaning, a wildly successful natural cleaning product company born out of a tiny town in British Columbia.These two met at a mom group and became instant friends, and launched a cleaning company the very next day (seriously!). Within hours, they had a waitlist and they’ve been riding that momentum ever since.We get into their incredible origin story, how they transitioned from service-based to product-based business, and how Mint Cleaning has grown into a million-dollar brand with a cult following.They share the bold moves that helped them get noticed (hello, Jillian Harris brother’s hand-delivery), the behind-the-scenes of their Dragon’s Den pitch, and how they navigate social media with intention and fun.Robyn and Monika also open up about balancing motherhood guilt with entrepreneurship, managing business growth, and staying grounded through the ups and downs.This episode is packed with real talk, lots of laughs, and loads of inspiration, especially if you're dreaming of building a business with heart and hustle.TIMESTAMPS:[02:06] The shift from a service-based business to a thriving product line[04:00] How to stand out in a crowded market[06:45] How taking bold, aligned action made all the difference in their growth.[15:10] Challenges of juggling business responsibilities with family life and the ever-present mom guilt.[27:02] The power of taking risks to get noticed.[28:50] How their appearance on Dragon’s Den elevated their visibilityCONNECT WITH MINT CLEANING:Facebook: https://www.facebook.com/mintcleaningserviceuclueletInstagram: https://www.instagram.com/mintcleaning_/Website: https://mintcleaningproducts.com/Tiktok: https://www.tiktok.com/@mintcleaning_Youtube: https://www.youtube.com/@mintcleaningproductsCONNECT WITH KELSEYThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose