Networking and Marketing Made Simple

LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 

This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE

Mitchell Osmond is a trusted advisor, leadership consultant, executive coach, and host of the Dad Nation Podcast (Top 5% globally). With over 15 years in senior leadership, he helps high-performing men achieve success where it matters most—at home, in their health, and in their happiness—while enhancing their career success. Mitchell has guided executives, entrepreneurs, and driven professionals to bridge the gap between career achievement and personal fulfillment.His coaching, programs, and podcast equip men to lead with confidence, master their mindset, and build strong marriages and families. As a sought-after speaker and thought leader, Mitchell shares his expertise on leadership, marriage, mindset, and high-performance habits at events, masterminds, and across his digital platforms. His mission is clear: help career-driven men lead with purpose, win in every arena, and create a legacy that outlives them.Connect with Mitchell here:https://www.dadnationco.com/Don't forget to download our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Your LinkedIn “About” section isn’t a résumé summary. It’s your positioning statement.If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results.In this training, I break down how to structure it the right way.Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection.Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create.Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else.After that, highlight the key skills you’ve developed throughout your career that support those outcomes.And finally, end with a clear call to action. Tell people exactly what to do next, whether that’s visiting your website, emailing you, or booking a call.Clarity builds trust. Direction drives action.Don't forget to get our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

Your LinkedIn profile isn’t a resume. It’s a positioning tool.If it’s not clear, optimized, and intentional, it’s costing you visibility and opportunity.Here’s what matters most:• A clear background banner that states who you help• A professional, approachable profile photo• A keyword-optimized headline (no emojis, no fluff)Use AI to identify SEO-friendly keywords your ideal client is searching for.In your About section:- Write in first person.- Share your mission.- Highlight your expertise.- Include a clear call to action.In your Featured section:- Drive traffic somewhere intentional, a lead magnet, newsletter, or booking link.In your Experience section:- Use descriptive, keyword-rich titles.- Show results.Add certifications and recommendations.Remove unnecessary graduation dates.And most importantly, connect with the right people.Your network impacts your visibility.Your profile should evolve as you do.Download our FREE LinkedIn Profile Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.Connect with Devora here:https://www.linkedin.com/in/devorarogers/https://www.facebook.com/AlterAgents/mentions/?_rdrhttps://www.instagram.com/alter_agents/?hl=enhttps://alteragents.com/Download our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

If you only had 30 minutes a day to spend on LinkedIn, would you actually know what to do?Most people don’t.They either scroll, overthink, or assume LinkedIn requires hours a day to work. It doesn’t.That is exactly why we put this training together.The premise is simple.....Everyone has 30 minutes. Not hours. Not a perfectly blocked schedule. Just 30 intentional minutes.In this episode, we break down how to use that time to actually move your visibility, presence, and opportunities forward on LinkedIn.Not by doing more.By doing the right things.We walk through how to:Grow your network intentionally without getting connect happy or risking your account- Engage in a way that builds real relationships instead of empty activity- Show up with content that positions you as an expert without posting every day- Avoid the spammy, salesy tactics that give LinkedIn a bad reputationAnd just as important, we address the one thing most people overlook.Your LinkedIn profile.Your profile is no longer a resume. It is a searchable, SEO driven asset just like a website. If it is not optimized, you are leaving visibility, engagement, and money on the table, no matter how good your content is.LinkedIn works when you treat it like relationship building, not a volume game.Thirty minutes a day is enough if you know where to focus.Small, consistent actions done the right way compound fast.Download our FREE LinkedIn Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

Stop Chasing Fake Engagement. Build Real Conversations.In this episode, I unpack one of the most important updates LinkedIn has shared about authentic engagement and trust on the platform.LinkedIn has clearly reiterated that engagement pods, coordinated commenting, and other forms of artificial interaction violate platform policy and ultimately damage the professional ecosystem.Here is what that means for creators, consultants, and business leaders using LinkedIn for real growth.Real connection matters more than inflated metrics:- Tactics designed to manufacture likes or comments might look good at first glance, but they weaken credibility and long-term visibility. - Authentic engagement is what leads to meaningful conversations, referrals, and revenue.LinkedIn is actively rewarding genuine behavior:- The platform continues to invest in systems that detect inauthentic activity and elevate real discussions. - Content that sparks thoughtful replies and follow-on conversations is what earns reach now.Your audience expects substance, not shortcuts: - If your content resonates, people will engage naturally. - That engagement carries more weight and builds trust with both your network and the algorithm.The takeaway from the training is simple.Create value. Invite conversation. Respond intentionally. Build relationships instead of chasing vanity metrics.That is how authority, visibility, and opportunity are built on LinkedIn in 2026 and beyond. Get started the right way on LinkedIn by downloading our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

The Ally Method™ makes EBITDA the symptom of strong customer systems. Marcus helps PE firms, portfolio operators, and growth leaders stop pipeline theatre, root out revenue leaks, and build growth that compounds. His tools show where renewals are slipping, where expansion is waiting, and how to turn loyalty into advocacy. Backed by behavioural science and real-world sprint-based practice, Marcus helps teams prove impact quickly, reduce churn, and scale renewal-driven revenue with repeatability.Connect with Marcus here:https://www.linkedin.com/in/marcuscauchi/

Commenting is up 24% quarter over quarter on LinkedIn.That number matters more than most people realize.It tells us three very clear things about what’s actually working right now.First:- People are hungry for thoughtful, meaningful conversations.- Quick takes and surface-level posts get seen.- But content that makes people think is what gets talked about.Second:- Who you connect with matters more than how many people you connect with.- When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced.Third:- Thought leadership and educational content win when it’s created for a specific audience.- Generic content gets scrolled past.- Content that speaks directly to your ICP invites comments, discussion, and real relationships.Here’s the takeaway most people miss:Visibility isn’t the goal anymore.Conversation is.If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people.That’s what this episode breaks down step by step.Don't forget to register for our LinkedIn workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision.Connect with Miriam here: https://www.linkedin.com/in/schulmanart/https://www.facebook.com/schulmanarthttps://www.instagram.com/schulmanart/schulmanart.comDon't forget to register for our LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most coaches don’t have a content problem.They have a conversion problem.They’re showing up.They’re posting.They’re “doing the work.”And yet… revenue isn’t scaling.Here’s what’s really happening behind the scenes 👇Gap #1: You’re winging the buyer journey- Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall.The fix:- Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.”Gap #2: You’re stuck in creation mode- When all your energy goes into posting, there’s no time left to sell.- And sales don’t happen by accident.The fix:- Block time for follow-up and conversations- Use reminders instead of relying on memory- Repurpose content instead of constantly reinventing itGap #3: Your offer isn’t sales-ready- Even amazing offers fail when the messaging assumes too much.The fix:- Audit your sales page, bio, and recent posts like you’re brand new.- If someone knows nothing about you, is the next step obvious?Visibility without conversion leads to burnout.Clarity creates momentum.Systems create scale.If your sales feel stuck even though you’re consistent, this is where to look first.Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Sreedhar Kaluva, founder of MyWorkbelt, is an experienced software engineer with a 30-year history of helping small businesses get ahead of the game. He started with his own family's small business in India, and quickly transformed it into the city’s second-largest fertilizer company. Next, he ventured into the world of IT, working as a software developer, programmer, and consultant. Despite his corporate success, working for major tech corporations in the US, Mexico, and Singapore, Sree’s true passion lies in supporting small businesses that lack the resources or knowledge of how to implement large-scale software to streamline their operations. This led him to found Unique Solutions, a custom software company launched during the pandemic to help small businesses stay afloat. After gaining insight into the biggest concerns small business owners had, he decided to develop MyWorkbelt, a fully custom back-end software solution created to specifically address these needs.Find out more about Sree and MyWorkBelt here:https://myworkbelt.com/Don't forget to sign up for our 5-Day, Amateur to Expert on LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people think an “optimized” LinkedIn profile means:• A good headline• A solid About section• A decent profile photoThose things matter.But they are not what actually moves people to trust you or take action.In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you.1. Your background banner- This is prime real estate.- It should instantly tell someone:- Who you help, what problem you solve, and why they should keep reading.If your banner is generic, decorative, or empty, you’re leaving authority on the table.2. Your featured content sectionThis is not a place for random links.- It should function like a conversion hub:- A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch.This section works for you 24/7 when it’s intentional.3. LinkedIn recommendationsSocial proof is not optional.- Recommendations tell your story from someone else’s mouth.- They remove doubt, build credibility, and validate your expertise in a way no About section ever could.When these three pieces are aligned, your profile stops being a resume and starts working like a business asset.If your profile gets views but not conversations, these are usually the missing pieces.Don't forget to register for our Amateur to Expert 5 Day Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people are heading into 2026 thinking they need to do more on LinkedIn.- More posts.- More formats.- More features.- More noise.- That’s not the move.In this episode, “The Three Priorities You Must Have on LinkedIn in 2026,” I break down what actually drives visibility, engagement, and revenue moving forward, and what you can safely stop overcomplicating.Here’s the truth:LinkedIn doesn’t reward hustle.It rewards clarity, consistency, and connection.The three priorities every professional needs dialed in are:1. First, your LinkedIn profile.If your profile doesn’t clearly communicate who you help, how you help them, and why it matters, no amount of content will convert. Your profile is not a resume in 2026. It’s your positioning page.2. Second, who you’re connecting with.Growth is not about adding more people. It’s about adding the right people, ideal clients and business allies who can lead to conversations, collaborations, referrals, and opportunities. Random connections dilute results.3. Third, and most importantly....your content.Not content for likes.Not content for trends.But content that builds know, like, and trust.Quality content is what turns visibility into credibility.Credibility into conversations.And conversations into revenue.If your content doesn’t engage the right audience in the right way, nothing else works.This episode walks through how these three priorities work together as a system, and how to simplify your LinkedIn strategy so it actually supports your business goals in 2026.If you want LinkedIn to stop feeling noisy, unpredictable, or exhausting, start here.Click HERE if you'd like to register for our "Amateur to Expert on LinkedIn" 5-Day workshop from Jan 26th - 30th.

Jamie Kullman is the founder of Magnetic Memberships, where she helps coaches, consultants, and course creators build scalable backend systems and membership communities that sell on autopilot. With over 8 years as a full-time entrepreneur, Jamie has built a six-figure coaching business in under 10 months, hosts a top 1% global podcast, and is known for helping clients turn their best ideas into repeatable, revenue-generating systems, all while creating the freedom to live life on their terms.Connect with Jamie here:https://www.facebook.com/jamie.kullman.3https://www.instagram.com/jamiemkullman/Don't forget to grab our final pre-sale VIP spot for our year-long group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult

You can have up to five LinkedIn newsletters.But just because you can doesn’t mean you should.This is where a lot of people get tripped up.In this episode, I explained why I do not recommend running multiple LinkedIn newsletters for most people. More newsletters do not equal more authority. In many cases, they actually dilute it.There is only one scenario where I would suggest having more than one newsletter:When you serve clearly split demographics with clearly split problems.For example:One audience is current and former military professionals focused on financial benefits.Another audience is small business owners focused on insurance benefits.Those are two completely different conversations. Different needs. Different language. Different outcomes.In a case like that, running two newsletters can make sense.Here’s how it should work if you ever go this route:One newsletter is dedicated solely to financial benefits for military professionals.The second newsletter is dedicated solely to insurance benefits for small business owners.You then create a bi-weekly cadence so you are not overwhelming yourself or your audience.Example schedule:• Finance newsletter goes out weeks one and three• Insurance newsletter goes out weeks two and fourThat structure keeps your content focused, consistent, and intentional.But here’s the key point I want to be very clear about:Before you even think about launching a second or third LinkedIn newsletter, you should fully optimize your first one.That means:• A clear audience• A clear promise• Consistent publishing• Strong positioning• A purpose beyond “just posting content.”One strong newsletter will outperform five unfocused ones every time.Master one. Build momentum. Then and only then decide if expanding actually serves your audience and your business.Clarity beats complexity. Every time.Don't forget to book a call using the link below to speak to us about claiming our final pre-sale VIP spot in our exclusive group coaching mastermind, Expert Authority: https://scottaaron.as.me/expertauthorityconsult