Networking and Marketing Made Simple

LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 

This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE

Most coaches don’t have a content problem.They have a conversion problem.They’re showing up.They’re posting.They’re “doing the work.”And yet… revenue isn’t scaling.Here’s what’s really happening behind the scenes 👇Gap #1: You’re winging the buyer journey- Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall.The fix:- Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.”Gap #2: You’re stuck in creation mode- When all your energy goes into posting, there’s no time left to sell.- And sales don’t happen by accident.The fix:- Block time for follow-up and conversations- Use reminders instead of relying on memory- Repurpose content instead of constantly reinventing itGap #3: Your offer isn’t sales-ready- Even amazing offers fail when the messaging assumes too much.The fix:- Audit your sales page, bio, and recent posts like you’re brand new.- If someone knows nothing about you, is the next step obvious?Visibility without conversion leads to burnout.Clarity creates momentum.Systems create scale.If your sales feel stuck even though you’re consistent, this is where to look first.Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Sreedhar Kaluva, founder of MyWorkbelt, is an experienced software engineer with a 30-year history of helping small businesses get ahead of the game. He started with his own family's small business in India, and quickly transformed it into the city’s second-largest fertilizer company. Next, he ventured into the world of IT, working as a software developer, programmer, and consultant. Despite his corporate success, working for major tech corporations in the US, Mexico, and Singapore, Sree’s true passion lies in supporting small businesses that lack the resources or knowledge of how to implement large-scale software to streamline their operations. This led him to found Unique Solutions, a custom software company launched during the pandemic to help small businesses stay afloat. After gaining insight into the biggest concerns small business owners had, he decided to develop MyWorkbelt, a fully custom back-end software solution created to specifically address these needs.Find out more about Sree and MyWorkBelt here:https://myworkbelt.com/Don't forget to sign up for our 5-Day, Amateur to Expert on LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people think an “optimized” LinkedIn profile means:• A good headline• A solid About section• A decent profile photoThose things matter.But they are not what actually moves people to trust you or take action.In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you.1. Your background banner- This is prime real estate.- It should instantly tell someone:- Who you help, what problem you solve, and why they should keep reading.If your banner is generic, decorative, or empty, you’re leaving authority on the table.2. Your featured content sectionThis is not a place for random links.- It should function like a conversion hub:- A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch.This section works for you 24/7 when it’s intentional.3. LinkedIn recommendationsSocial proof is not optional.- Recommendations tell your story from someone else’s mouth.- They remove doubt, build credibility, and validate your expertise in a way no About section ever could.When these three pieces are aligned, your profile stops being a resume and starts working like a business asset.If your profile gets views but not conversations, these are usually the missing pieces.Don't forget to register for our Amateur to Expert 5 Day Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people are heading into 2026 thinking they need to do more on LinkedIn.- More posts.- More formats.- More features.- More noise.- That’s not the move.In this episode, “The Three Priorities You Must Have on LinkedIn in 2026,” I break down what actually drives visibility, engagement, and revenue moving forward, and what you can safely stop overcomplicating.Here’s the truth:LinkedIn doesn’t reward hustle.It rewards clarity, consistency, and connection.The three priorities every professional needs dialed in are:1. First, your LinkedIn profile.If your profile doesn’t clearly communicate who you help, how you help them, and why it matters, no amount of content will convert. Your profile is not a resume in 2026. It’s your positioning page.2. Second, who you’re connecting with.Growth is not about adding more people. It’s about adding the right people, ideal clients and business allies who can lead to conversations, collaborations, referrals, and opportunities. Random connections dilute results.3. Third, and most importantly....your content.Not content for likes.Not content for trends.But content that builds know, like, and trust.Quality content is what turns visibility into credibility.Credibility into conversations.And conversations into revenue.If your content doesn’t engage the right audience in the right way, nothing else works.This episode walks through how these three priorities work together as a system, and how to simplify your LinkedIn strategy so it actually supports your business goals in 2026.If you want LinkedIn to stop feeling noisy, unpredictable, or exhausting, start here.Click HERE if you'd like to register for our "Amateur to Expert on LinkedIn" 5-Day workshop from Jan 26th - 30th.

Jamie Kullman is the founder of Magnetic Memberships, where she helps coaches, consultants, and course creators build scalable backend systems and membership communities that sell on autopilot. With over 8 years as a full-time entrepreneur, Jamie has built a six-figure coaching business in under 10 months, hosts a top 1% global podcast, and is known for helping clients turn their best ideas into repeatable, revenue-generating systems, all while creating the freedom to live life on their terms.Connect with Jamie here:https://www.facebook.com/jamie.kullman.3https://www.instagram.com/jamiemkullman/Don't forget to grab our final pre-sale VIP spot for our year-long group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult

You can have up to five LinkedIn newsletters.But just because you can doesn’t mean you should.This is where a lot of people get tripped up.In this episode, I explained why I do not recommend running multiple LinkedIn newsletters for most people. More newsletters do not equal more authority. In many cases, they actually dilute it.There is only one scenario where I would suggest having more than one newsletter:When you serve clearly split demographics with clearly split problems.For example:One audience is current and former military professionals focused on financial benefits.Another audience is small business owners focused on insurance benefits.Those are two completely different conversations. Different needs. Different language. Different outcomes.In a case like that, running two newsletters can make sense.Here’s how it should work if you ever go this route:One newsletter is dedicated solely to financial benefits for military professionals.The second newsletter is dedicated solely to insurance benefits for small business owners.You then create a bi-weekly cadence so you are not overwhelming yourself or your audience.Example schedule:• Finance newsletter goes out weeks one and three• Insurance newsletter goes out weeks two and fourThat structure keeps your content focused, consistent, and intentional.But here’s the key point I want to be very clear about:Before you even think about launching a second or third LinkedIn newsletter, you should fully optimize your first one.That means:• A clear audience• A clear promise• Consistent publishing• Strong positioning• A purpose beyond “just posting content.”One strong newsletter will outperform five unfocused ones every time.Master one. Build momentum. Then and only then decide if expanding actually serves your audience and your business.Clarity beats complexity. Every time.Don't forget to book a call using the link below to speak to us about claiming our final pre-sale VIP spot in our exclusive group coaching mastermind, Expert Authority: https://scottaaron.as.me/expertauthorityconsult

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.A former content creator for powerhouses like AOL and Microsoft, Christine brings her signature blend of media savvy and marketing expertise to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.Her mission? To help you master your message, magnetize your brand, and become the go-to authority in your niche.Connect with Christine Here:https://www.christineblosdale.com/Don't forget to click the link below to find out about taking one of the final 2 VIP Pre-Enrollment spots for our Expert Authority Mastermind. Book your call here: https://scottaaron.as.me/expertauthorityconsult

Let’s talk about the reality of “going viral” on LinkedIn.Most people think virality is something you can engineer on demand.It’s not.Here’s the truth, from someone who’s been posting on LinkedIn for years:You might go viral once.Maybe twice.And that’s normal.In today’s episode, I'm using a real example from my own history. Nearly seven years ago, I published a short LinkedIn article. Four sentences long. That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments.Nothing I’ve posted since has replicated that level of virality.And that’s okay.Along the way, I’ve had posts perform very well. Hundreds of likes. Strong comment threads. Real conversations. Real opportunities.However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag.That doesn’t pass the smell test.In most cases, it’s not “mastery of the algorithm.”It’s engagement pods… and LinkedIn doesn’t look kindly on them.The goal on LinkedIn isn’t chasing viral moments.It’s building:- Consistent visibility- Real engagement- Trust over time- Conversations that lead to relationships, opportunities, and revenueVirality is an outlier.Consistency is the strategy.Don't forget to grab a spot on our calendar to grab one of our final pre-sale VIP spots in our Expert Authority Mastermind here:https://scottaaron.as.me/expertauthorityconsult

I help business owners diagnose what’s really blocking their profit, then teach them how to fix it themselves through proven frameworks and practical solutions.My journey from Atlantic Records to major brands has equipped me with unique insights into what drives business success across industries – and more importantly, what causes businesses to stay stuck.I don’t just consult; I partner with you to identify your specific profit blocks and guide you through the exact steps to overcome them. You’ll understand not just what to do, but why you’re doing it and how to replicate success on your own.Connect with Sean here:https://seanmatkinson.com/Don't forget to book your call with us to claim one of our VIP Early Bird Enrollment spots in our Expert Authority Mastermind here:https://scottaaron.as.me/expertauthorityconsult

As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk: https://scottaaron.as.me/expertauthorityconsult 

Thirty years ago, Matt Friedman, CEO and founder of The Mekong Club, worked as a senior USAID public health official across Asia, focused on education and prevention of HIV/AIDS in small rural communities.As part of Matt’s work, he visited many shelters where he repeatedly heard the same themes of horror. His first interview was with a fifteen-year-old girl telling him she was sexually abused over seven thousand times. She did this for two years until she was forced to leave because she suffered from various diseases that turned customers away.Matt soon realised that, just as this young girl had been exploited for sex, millions more were being exploited across the world. This exploitation was happening in the sex industry but also permeates global supply chains, from factories to farms to fishing boats.Matt began to work in the United Nations in the anti-trafficking world, where he worked closely with the public and private sectors across Asia. During his tenure, he noticed a gap in engagement with the private sector in their anti-trafficking efforts. Not because they didn’t want to, but because they feared being named or shamed for approaching a UN official to ask for help.As a result, Matt left the United Nations and started The Mekong Club in Asia’s financial centre, Hong Kong, to provide a safe space for companies worldwide to work together to help identify and eliminate forced labour in the private sector. Learn more about Matt and the Mekong Club here: www.themekongclub.orgDon't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

Growth doesn’t happen because you “do more.”It happens because you stop, look back, and adjust with intention.Every year, we run a full Year-In-Review, long before January. We look at what worked, what didn’t, and what absolutely needs to change. And the businesses that grow the fastest? They’re doing the same thing.Here’s what 2025 taught us:Wins:• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.• Partnerships and affiliates drove major momentum.• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.• Clients scaled fast, some so much that they had to expand their teams.Challenges:• Funnels need clarity, not complexity.• Over-delivering features inside our community actually hurts engagement.• Operations need to be tightened to remove friction.Surprises:• Buyers expect personalization, clarity, and fast communication.• Trust is everything; testimonials, recommendations, and proof matter more than ever.• Power partnerships on LinkedIn are one of the biggest untapped opportunities.Our 2026 focus?One word: Optimization.Simpler systems. Cleaner messaging. Better processes. More execution. No unnecessary complexity.And now it’s your turn.Before you plan 2026, ask these three questions:Red: What needs to stop?Yellow: What needs improvement?Green: What deserves more of your focus? What’s your word for 2026?Don't forget to download our FREE LinkedIn Post Template Resource here: https://www.thetimetogrow.com/ecsposttemplates

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights. His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.Connect with Phil here: https://philmasiello.com/Don't forget to get our FREE LinkedIn Content Prompts here:https://www.thetimetogrow.com/ecsposttemplates

Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today’s training, I’m breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can’t understand what you do in under three seconds, you’re losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here’s the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society

About Alex: Since 1993, my unique marketing strategies have generated almost $400 million in sales and profits for my companies, students, clients, and alliance partners on five continents. I've had the good fortune to share the stages with thought leaders such as Richard Branson, Ivan Misner, Donald Trump, Tony Robbins, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama.A partial list of distinguished consulting clients include: New York University, Wal-Mart, BNI, CEO Space, Success Resources International, Dale Carnegie Training, New York Yankees, Wells Fargo Bank, Steiner Sports, and several other clients who prefer to remain anonymous. If you are an entrepreneur or physical business owner who wants to uncover your marketing strengths, weaknesses, and preferences so you can put your business in HIGH-GROWTH mode, take my no-cost assessment at http://MarketingOnline.com/Take our FREE LinkedIn Business Assessment here: https://www.magpaiassessments.com/4043/0

If you are not closing sales on LinkedIn, your content is the first place to look.Most people think the problem is their offer, their niche, or their pricing.But after reviewing thousands of posts and working with business owners across every industry, the truth is consistent.Your content determines your visibility, your authority, your engagement, and ultimately your revenue.In this new newsletter edition, I break down:- Why cross-posting destroys your reach- Why LinkedIn requires a completely different content structure- How to format text posts, image posts, newsletters, and polls the right way- The exact content elements that lead to more impressions, more conversations, and more closed salesIf you want LinkedIn to become a predictable source of clients, start with the content you are creating. Don't forget to register for our Free LinkedIn Workshop here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Lee Silber is the award-winning author of 26 books (including two best sellers), the founder of five companies (including Waves and Wheels Surf Centers). He hosts a weekly podcast on efficiency with over 400 episodes to date. As a presenter, Silber has spoken to more than a million people since 1991. Lee lives with his wife in Mission Beach, California. Connect with Lee here: https://www.linkedin.com/in/leesilber/https://www.facebook.com/lee.silberhttps://www.instagram.com/lee_silber/http://www.leesilber.comDon't forget to sign up for our FREE LinkedIn Workshop here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop