Networking and Marketing Made Simple

LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 

This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE

If you only had 30 minutes a day to spend on LinkedIn, would you actually know what to do?Most people don’t.They either scroll, overthink, or assume LinkedIn requires hours a day to work. It doesn’t.That is exactly why we put this training together.The premise is simple.....Everyone has 30 minutes. Not hours. Not a perfectly blocked schedule. Just 30 intentional minutes.In this episode, we break down how to use that time to actually move your visibility, presence, and opportunities forward on LinkedIn.Not by doing more.By doing the right things.We walk through how to:Grow your network intentionally without getting connect happy or risking your account- Engage in a way that builds real relationships instead of empty activity- Show up with content that positions you as an expert without posting every day- Avoid the spammy, salesy tactics that give LinkedIn a bad reputationAnd just as important, we address the one thing most people overlook.Your LinkedIn profile.Your profile is no longer a resume. It is a searchable, SEO driven asset just like a website. If it is not optimized, you are leaving visibility, engagement, and money on the table, no matter how good your content is.LinkedIn works when you treat it like relationship building, not a volume game.Thirty minutes a day is enough if you know where to focus.Small, consistent actions done the right way compound fast.Download our FREE LinkedIn Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

Stop Chasing Fake Engagement. Build Real Conversations.In this episode, I unpack one of the most important updates LinkedIn has shared about authentic engagement and trust on the platform.LinkedIn has clearly reiterated that engagement pods, coordinated commenting, and other forms of artificial interaction violate platform policy and ultimately damage the professional ecosystem.Here is what that means for creators, consultants, and business leaders using LinkedIn for real growth.Real connection matters more than inflated metrics:- Tactics designed to manufacture likes or comments might look good at first glance, but they weaken credibility and long-term visibility. - Authentic engagement is what leads to meaningful conversations, referrals, and revenue.LinkedIn is actively rewarding genuine behavior:- The platform continues to invest in systems that detect inauthentic activity and elevate real discussions. - Content that sparks thoughtful replies and follow-on conversations is what earns reach now.Your audience expects substance, not shortcuts: - If your content resonates, people will engage naturally. - That engagement carries more weight and builds trust with both your network and the algorithm.The takeaway from the training is simple.Create value. Invite conversation. Respond intentionally. Build relationships instead of chasing vanity metrics.That is how authority, visibility, and opportunity are built on LinkedIn in 2026 and beyond. Get started the right way on LinkedIn by downloading our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

The Ally Method™ makes EBITDA the symptom of strong customer systems. Marcus helps PE firms, portfolio operators, and growth leaders stop pipeline theatre, root out revenue leaks, and build growth that compounds. His tools show where renewals are slipping, where expansion is waiting, and how to turn loyalty into advocacy. Backed by behavioural science and real-world sprint-based practice, Marcus helps teams prove impact quickly, reduce churn, and scale renewal-driven revenue with repeatability.Connect with Marcus here:https://www.linkedin.com/in/marcuscauchi/

Commenting is up 24% quarter over quarter on LinkedIn.That number matters more than most people realize.It tells us three very clear things about what’s actually working right now.First:- People are hungry for thoughtful, meaningful conversations.- Quick takes and surface-level posts get seen.- But content that makes people think is what gets talked about.Second:- Who you connect with matters more than how many people you connect with.- When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced.Third:- Thought leadership and educational content win when it’s created for a specific audience.- Generic content gets scrolled past.- Content that speaks directly to your ICP invites comments, discussion, and real relationships.Here’s the takeaway most people miss:Visibility isn’t the goal anymore.Conversation is.If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people.That’s what this episode breaks down step by step.Don't forget to register for our LinkedIn workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision.Connect with Miriam here: https://www.linkedin.com/in/schulmanart/https://www.facebook.com/schulmanarthttps://www.instagram.com/schulmanart/schulmanart.comDon't forget to register for our LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most coaches don’t have a content problem.They have a conversion problem.They’re showing up.They’re posting.They’re “doing the work.”And yet… revenue isn’t scaling.Here’s what’s really happening behind the scenes 👇Gap #1: You’re winging the buyer journey- Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall.The fix:- Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.”Gap #2: You’re stuck in creation mode- When all your energy goes into posting, there’s no time left to sell.- And sales don’t happen by accident.The fix:- Block time for follow-up and conversations- Use reminders instead of relying on memory- Repurpose content instead of constantly reinventing itGap #3: Your offer isn’t sales-ready- Even amazing offers fail when the messaging assumes too much.The fix:- Audit your sales page, bio, and recent posts like you’re brand new.- If someone knows nothing about you, is the next step obvious?Visibility without conversion leads to burnout.Clarity creates momentum.Systems create scale.If your sales feel stuck even though you’re consistent, this is where to look first.Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Sreedhar Kaluva, founder of MyWorkbelt, is an experienced software engineer with a 30-year history of helping small businesses get ahead of the game. He started with his own family's small business in India, and quickly transformed it into the city’s second-largest fertilizer company. Next, he ventured into the world of IT, working as a software developer, programmer, and consultant. Despite his corporate success, working for major tech corporations in the US, Mexico, and Singapore, Sree’s true passion lies in supporting small businesses that lack the resources or knowledge of how to implement large-scale software to streamline their operations. This led him to found Unique Solutions, a custom software company launched during the pandemic to help small businesses stay afloat. After gaining insight into the biggest concerns small business owners had, he decided to develop MyWorkbelt, a fully custom back-end software solution created to specifically address these needs.Find out more about Sree and MyWorkBelt here:https://myworkbelt.com/Don't forget to sign up for our 5-Day, Amateur to Expert on LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people think an “optimized” LinkedIn profile means:• A good headline• A solid About section• A decent profile photoThose things matter.But they are not what actually moves people to trust you or take action.In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you.1. Your background banner- This is prime real estate.- It should instantly tell someone:- Who you help, what problem you solve, and why they should keep reading.If your banner is generic, decorative, or empty, you’re leaving authority on the table.2. Your featured content sectionThis is not a place for random links.- It should function like a conversion hub:- A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch.This section works for you 24/7 when it’s intentional.3. LinkedIn recommendationsSocial proof is not optional.- Recommendations tell your story from someone else’s mouth.- They remove doubt, build credibility, and validate your expertise in a way no About section ever could.When these three pieces are aligned, your profile stops being a resume and starts working like a business asset.If your profile gets views but not conversations, these are usually the missing pieces.Don't forget to register for our Amateur to Expert 5 Day Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people are heading into 2026 thinking they need to do more on LinkedIn.- More posts.- More formats.- More features.- More noise.- That’s not the move.In this episode, “The Three Priorities You Must Have on LinkedIn in 2026,” I break down what actually drives visibility, engagement, and revenue moving forward, and what you can safely stop overcomplicating.Here’s the truth:LinkedIn doesn’t reward hustle.It rewards clarity, consistency, and connection.The three priorities every professional needs dialed in are:1. First, your LinkedIn profile.If your profile doesn’t clearly communicate who you help, how you help them, and why it matters, no amount of content will convert. Your profile is not a resume in 2026. It’s your positioning page.2. Second, who you’re connecting with.Growth is not about adding more people. It’s about adding the right people, ideal clients and business allies who can lead to conversations, collaborations, referrals, and opportunities. Random connections dilute results.3. Third, and most importantly....your content.Not content for likes.Not content for trends.But content that builds know, like, and trust.Quality content is what turns visibility into credibility.Credibility into conversations.And conversations into revenue.If your content doesn’t engage the right audience in the right way, nothing else works.This episode walks through how these three priorities work together as a system, and how to simplify your LinkedIn strategy so it actually supports your business goals in 2026.If you want LinkedIn to stop feeling noisy, unpredictable, or exhausting, start here.Click HERE if you'd like to register for our "Amateur to Expert on LinkedIn" 5-Day workshop from Jan 26th - 30th.

Jamie Kullman is the founder of Magnetic Memberships, where she helps coaches, consultants, and course creators build scalable backend systems and membership communities that sell on autopilot. With over 8 years as a full-time entrepreneur, Jamie has built a six-figure coaching business in under 10 months, hosts a top 1% global podcast, and is known for helping clients turn their best ideas into repeatable, revenue-generating systems, all while creating the freedom to live life on their terms.Connect with Jamie here:https://www.facebook.com/jamie.kullman.3https://www.instagram.com/jamiemkullman/Don't forget to grab our final pre-sale VIP spot for our year-long group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult

You can have up to five LinkedIn newsletters.But just because you can doesn’t mean you should.This is where a lot of people get tripped up.In this episode, I explained why I do not recommend running multiple LinkedIn newsletters for most people. More newsletters do not equal more authority. In many cases, they actually dilute it.There is only one scenario where I would suggest having more than one newsletter:When you serve clearly split demographics with clearly split problems.For example:One audience is current and former military professionals focused on financial benefits.Another audience is small business owners focused on insurance benefits.Those are two completely different conversations. Different needs. Different language. Different outcomes.In a case like that, running two newsletters can make sense.Here’s how it should work if you ever go this route:One newsletter is dedicated solely to financial benefits for military professionals.The second newsletter is dedicated solely to insurance benefits for small business owners.You then create a bi-weekly cadence so you are not overwhelming yourself or your audience.Example schedule:• Finance newsletter goes out weeks one and three• Insurance newsletter goes out weeks two and fourThat structure keeps your content focused, consistent, and intentional.But here’s the key point I want to be very clear about:Before you even think about launching a second or third LinkedIn newsletter, you should fully optimize your first one.That means:• A clear audience• A clear promise• Consistent publishing• Strong positioning• A purpose beyond “just posting content.”One strong newsletter will outperform five unfocused ones every time.Master one. Build momentum. Then and only then decide if expanding actually serves your audience and your business.Clarity beats complexity. Every time.Don't forget to book a call using the link below to speak to us about claiming our final pre-sale VIP spot in our exclusive group coaching mastermind, Expert Authority: https://scottaaron.as.me/expertauthorityconsult

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.A former content creator for powerhouses like AOL and Microsoft, Christine brings her signature blend of media savvy and marketing expertise to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.Her mission? To help you master your message, magnetize your brand, and become the go-to authority in your niche.Connect with Christine Here:https://www.christineblosdale.com/Don't forget to click the link below to find out about taking one of the final 2 VIP Pre-Enrollment spots for our Expert Authority Mastermind. Book your call here: https://scottaaron.as.me/expertauthorityconsult

Let’s talk about the reality of “going viral” on LinkedIn.Most people think virality is something you can engineer on demand.It’s not.Here’s the truth, from someone who’s been posting on LinkedIn for years:You might go viral once.Maybe twice.And that’s normal.In today’s episode, I'm using a real example from my own history. Nearly seven years ago, I published a short LinkedIn article. Four sentences long. That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments.Nothing I’ve posted since has replicated that level of virality.And that’s okay.Along the way, I’ve had posts perform very well. Hundreds of likes. Strong comment threads. Real conversations. Real opportunities.However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag.That doesn’t pass the smell test.In most cases, it’s not “mastery of the algorithm.”It’s engagement pods… and LinkedIn doesn’t look kindly on them.The goal on LinkedIn isn’t chasing viral moments.It’s building:- Consistent visibility- Real engagement- Trust over time- Conversations that lead to relationships, opportunities, and revenueVirality is an outlier.Consistency is the strategy.Don't forget to grab a spot on our calendar to grab one of our final pre-sale VIP spots in our Expert Authority Mastermind here:https://scottaaron.as.me/expertauthorityconsult

I help business owners diagnose what’s really blocking their profit, then teach them how to fix it themselves through proven frameworks and practical solutions.My journey from Atlantic Records to major brands has equipped me with unique insights into what drives business success across industries – and more importantly, what causes businesses to stay stuck.I don’t just consult; I partner with you to identify your specific profit blocks and guide you through the exact steps to overcome them. You’ll understand not just what to do, but why you’re doing it and how to replicate success on your own.Connect with Sean here:https://seanmatkinson.com/Don't forget to book your call with us to claim one of our VIP Early Bird Enrollment spots in our Expert Authority Mastermind here:https://scottaaron.as.me/expertauthorityconsult

As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk: https://scottaaron.as.me/expertauthorityconsult 

Thirty years ago, Matt Friedman, CEO and founder of The Mekong Club, worked as a senior USAID public health official across Asia, focused on education and prevention of HIV/AIDS in small rural communities.As part of Matt’s work, he visited many shelters where he repeatedly heard the same themes of horror. His first interview was with a fifteen-year-old girl telling him she was sexually abused over seven thousand times. She did this for two years until she was forced to leave because she suffered from various diseases that turned customers away.Matt soon realised that, just as this young girl had been exploited for sex, millions more were being exploited across the world. This exploitation was happening in the sex industry but also permeates global supply chains, from factories to farms to fishing boats.Matt began to work in the United Nations in the anti-trafficking world, where he worked closely with the public and private sectors across Asia. During his tenure, he noticed a gap in engagement with the private sector in their anti-trafficking efforts. Not because they didn’t want to, but because they feared being named or shamed for approaching a UN official to ask for help.As a result, Matt left the United Nations and started The Mekong Club in Asia’s financial centre, Hong Kong, to provide a safe space for companies worldwide to work together to help identify and eliminate forced labour in the private sector. Learn more about Matt and the Mekong Club here: www.themekongclub.orgDon't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates