Networking and Marketing Made Simple

LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 

This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE

Growth doesn’t happen because you “do more.”It happens because you stop, look back, and adjust with intention.Every year, we run a full Year-In-Review, long before January. We look at what worked, what didn’t, and what absolutely needs to change. And the businesses that grow the fastest? They’re doing the same thing.Here’s what 2025 taught us:Wins:• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.• Partnerships and affiliates drove major momentum.• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.• Clients scaled fast, some so much that they had to expand their teams.Challenges:• Funnels need clarity, not complexity.• Over-delivering features inside our community actually hurts engagement.• Operations need to be tightened to remove friction.Surprises:• Buyers expect personalization, clarity, and fast communication.• Trust is everything; testimonials, recommendations, and proof matter more than ever.• Power partnerships on LinkedIn are one of the biggest untapped opportunities.Our 2026 focus?One word: Optimization.Simpler systems. Cleaner messaging. Better processes. More execution. No unnecessary complexity.And now it’s your turn.Before you plan 2026, ask these three questions:Red: What needs to stop?Yellow: What needs improvement?Green: What deserves more of your focus? What’s your word for 2026?Don't forget to download our FREE LinkedIn Post Template Resource here: https://www.thetimetogrow.com/ecsposttemplates

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights. His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.Connect with Phil here: https://philmasiello.com/Don't forget to get our FREE LinkedIn Content Prompts here:https://www.thetimetogrow.com/ecsposttemplates

Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today’s training, I’m breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can’t understand what you do in under three seconds, you’re losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here’s the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society

About Alex: Since 1993, my unique marketing strategies have generated almost $400 million in sales and profits for my companies, students, clients, and alliance partners on five continents. I've had the good fortune to share the stages with thought leaders such as Richard Branson, Ivan Misner, Donald Trump, Tony Robbins, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama.A partial list of distinguished consulting clients include: New York University, Wal-Mart, BNI, CEO Space, Success Resources International, Dale Carnegie Training, New York Yankees, Wells Fargo Bank, Steiner Sports, and several other clients who prefer to remain anonymous. If you are an entrepreneur or physical business owner who wants to uncover your marketing strengths, weaknesses, and preferences so you can put your business in HIGH-GROWTH mode, take my no-cost assessment at http://MarketingOnline.com/Take our FREE LinkedIn Business Assessment here: https://www.magpaiassessments.com/4043/0

If you are not closing sales on LinkedIn, your content is the first place to look.Most people think the problem is their offer, their niche, or their pricing.But after reviewing thousands of posts and working with business owners across every industry, the truth is consistent.Your content determines your visibility, your authority, your engagement, and ultimately your revenue.In this new newsletter edition, I break down:- Why cross-posting destroys your reach- Why LinkedIn requires a completely different content structure- How to format text posts, image posts, newsletters, and polls the right way- The exact content elements that lead to more impressions, more conversations, and more closed salesIf you want LinkedIn to become a predictable source of clients, start with the content you are creating. Don't forget to register for our Free LinkedIn Workshop here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Lee Silber is the award-winning author of 26 books (including two best sellers), the founder of five companies (including Waves and Wheels Surf Centers). He hosts a weekly podcast on efficiency with over 400 episodes to date. As a presenter, Silber has spoken to more than a million people since 1991. Lee lives with his wife in Mission Beach, California. Connect with Lee here: https://www.linkedin.com/in/leesilber/https://www.facebook.com/lee.silberhttps://www.instagram.com/lee_silber/http://www.leesilber.comDon't forget to sign up for our FREE LinkedIn Workshop here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Turn LinkedIn Posts into Clients: The Expert's Edge. Posting consistently on LinkedIn, but your DMs are crickets? In this episode, we pull back the curtain on why so many coaches, consultants, and service providers are stuck in the content hamster wheel, and what actually moves the needle from visibility to paying clients.After guiding thousands through their LinkedIn transformation, we're sharing the framework that separates content that converts from content that just collects dust. You'll discover why your posts might be getting engagement but not generating revenue, and the exact approach that builds the kind of trust that leads to booked calendars.If you're tired of showing up without seeing results, this training delivers the strategy you've been missing.Here is what is covered: - The real reason connection trumps consistency (and how to create it)- What separates scroll-stopping content from deal-closing content- The reflection-style post formula that positions you as the obvious choice- How to stay visible without the burnout or creative droughtDon't forget to register for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Gene Slade is the visionary owner of Lead Ninja Inc., a dynamic company specializing in coaching and training for home service businesses and technicians. Gene’s journey in the HVAC industry began at just 11 years old, and over the past 33 years, he has become a seasoned veteran. He has owned and grown several HVAC companies to multiple 8-figure revenues, proving his expertise and commitment to the industry.With a deep understanding of sales psychology and a hands-on approach, Gene has empowered countless individuals and businesses to achieve significant growth and success. As a coach and speaker, he captivates audiences with practical insights and actionable strategies, making complex sales concepts accessible and engaging.Gene is not just a business leader; he is a dedicated family man with six boys. His passion for coaching, training, speaking, and transforming the lives of owners and technicians in the service industry is at the heart of everything he does. Gene loves and lives for making a positive impact on the people he works with.Connect with Gene here: https://leadninjasystem.com/Don't forget to register for our FREE LinkedIn Workshop here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Your LinkedIn Newsletter can be one of the most powerful tools for growing your brand, but only if you use it strategically.Here are three simple ways to make your newsletter work harder for you:✅ Use a video thumbnail for each edition.A great thumbnail grabs attention and increases click-through rates. Even a short 15-30 second video introduction can create a stronger connection with your audience.✅ Add an SEO title and description for Google.Every LinkedIn newsletter edition is indexed by search engines. Optimizing these fields helps your content show up on Google, not just LinkedIn, giving you long-term visibility.✅ End with a clear call-to-action.Each edition should tell your readers what to do next, whether that’s visiting your website, booking a call, signing up for a free training, or downloading your lead magnet.Your LinkedIn Newsletter isn’t just a content tool… It’s a brand-building engine when used intentionally.Don't forget to register for our FREE LinkedIn Content Creation Workshop called The Experts Edge, from November 24th to the 25th at 12 pm ET to 1 pm ET here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Luke Jorgenson is a sales coach who spent the last 10 years in the door-to-door sales industry. Luke is top 1% in personal sales in the solar door-to-door industry. He also led sales teams for 9 years. Luke and his teams were known for selling the right way, ethically, as well as having an amazing team culture. Luke helps salespeople, businesses, entrepreneurs, and anyone else communicate value through sales.Connect with Luke here: Luke.jorgenson.comDon't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

The Best Kind of Content on LinkedIn is the Kind That Starts Conversations....Most people post on LinkedIn hoping someone will see it.But the real power of LinkedIn content isn’t visibility, it’s connection.If your content doesn’t give you a reason to message someone, you’re leaving leads on the table.That’s why the best content to create isn’t random tips or inspiration; it’s content that permits you to start a conversation.Here are three of my favorite types:✅ LinkedIn Polls — You can message everyone who votes. Ask a strategic question and open a genuine dialogue with your voters.🎥 LinkedIn Live Trainings or Events — You can give a direct call-to-action in real time.Say things like, “Type me in the comments if you’d like the free guide” or “Drop yes if you’d like to attend my next workshop.”📰 LinkedIn Newsletters — You can message every subscriber.Use it to ask what topics they want next, or simply let them know you’re available to help.Each of these formats does one thing better than any other:They help you build relationships that lead to revenue.Because at the end of the day, content doesn’t generate leads, conversations do.Don't forget to register for our FREE LinkedIn Content Creation Workshop called "The Experts Edge" here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Robin J. Emdon — aka The Procrastination Slayer — is the creator of GetResultsology® – The Science of Getting Stuff Done! and host of the GoalBusters podcast (100+ episodes). His journey from chronic procrastinator to accountability coach began with a face-palm moment in 2019: despite being a trained life coach, it had taken him ten years to finish a six-year home-study degree — stalled by years of procrastination. That embarrassing realization sparked a three-year deep dive into academic studies and science-backed books on the topic. Based in South Devon, England, Robin now helps solopreneurs, creatives, and independent professionals achieve up to 33% more of their goals through brain-based strategies, accountability, and his momentum formula: Do it today. Profit tomorrow. Repeat!Connect with Robin here:https://www.linkedin.com/in/robinjemdon/https://www.instagram.com/robinjemdon/https://reallyusefultips.com (for the book) https://getresultsology.com for everything elseDon't forget to get signed up for our FREE LinkedIn Content Workshop called The Experts Edge here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

If you publish a LinkedIn newsletter, you’re probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.Inside the settings of each newsletter edition, LinkedIn gives you the ability to:✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.✅ Add an SEO title — the headline that Google sees (and ranks).✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.If you’re serious about growing your readership, visibility, and search traffic, don’t skip these hidden settings.In today’s episode, I’ll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.Download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

Meet KyleI’m passionate about how we gather. And I’m here to bring change to those spaces!Conferences have become over-produced. Offsites are glorified meetings. And men’s retreats often miss the mark; either too shallow or too scripted. We’re here to change that. We believe a powerful connection happens when people are given space to think, challenge themselves physically, and step into environments that strip away the noise.Our experiences are intentionally designed to do just that.Every fire we build, every trail we hike, every challenge we introduce…it’s all crafted to create clarity, trust, and perspective. We don’t rely on gimmicks or glossy production. We believe in earned moments. In letting the environment, the effort, and the group do what they were built to do.This isn’t just about escaping.It’s about returning with something better. We guide people - men, teams, leaders - through experiences that help them see differently, lead differently, and live more deliberately. The world doesn’t need more content. It needs more character. And we’re building it, one unforgettable experience at a time.Learn more about Kyle and "Guys Trips" here: https://www.kyledepiesse.com/guys-tripDon't forget to download our FREE LinkedIn Post Templates For High Impact Posts here:https://www.thetimetogrow.com/ecsposttemplates

What Can You Actually Automate on LinkedIn (Without Getting Restricted)?This has been a huge topic lately, and for good reason.Many professionals want to save time, but they’re unknowingly using tools that violate LinkedIn’s user agreement.So let’s clear this up once and for all.If you’ve ever wondered whether you can automate your LinkedIn activity, the short answer is: you really can’t.The longer answer is that there are limited, compliant ways to simplify certain parts of your process.Here’s what’s off the table:❌ Automating connection requests❌ Automating messages❌ Automating likes, comments, or engagement❌ Scraping or exporting data from profilesThese are all major red flags for LinkedIn and can lead to account restrictions or even permanent bans.What is acceptable?✅ Scheduling your content, either directly on LinkedIn (which now allows up to 90 days in advance)✅ Using posting tools only for publishing content, not for engagement or outreachTools like Buffer, Hootsuite, or Canva can be used to pre-schedule posts across multiple platforms, but understand that connecting them to LinkedIn still carries some risk.If LinkedIn is your primary platform, it’s always safest to use LinkedIn’s own scheduling feature.The bottom line: LinkedIn rewards genuine activity, real conversations, authentic content, and consistent posting.Automating human connection defeats the purpose of being on the platform.Don't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates

Nicole Lanni is a Nutritionist, Certified Health Coach, and Functional Blood Work Specialist. Nicole loves helping people who are frustrated with their health heal at a cellular level through nutrition, cellular detoxing, functional bloodwork, and their nutritional DNA profiles.Nicole went even further and used her DNA to create a health blueprint to turn off the genes of the health conditions she is predisposed to, such as Alzheimer’s, Heart Disease, and even Addiction through nutrition and supplements, and after a few short months, she literally gained back the 20 years of lost health.As a Certified Nutritionist, Certified Health Coach, Functional Blood Work Specialist, Master NLP Trainer, and Hypnotherapist, Nicole has combined all of her skills to help thousands of clients transition from being unhealthy to healthy through doctors' referrals and previous clients' recommendations.After being exposed to toxic mold over 20 years ago, Nicole suffered from brain fog, chronic coughing, swelling and inflammation throughout her body, weight loss resistance, heart issues, and autoimmune symptoms. After exhausting everything she could think of, both medically and holistically, she finally, after years of suffering she learned what the triggers were to all of her symptoms and healed herself at a cellular level.Connect with Nicole here:https://helpyougethealthy.com/Don't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

🚫 How to Get Yourself Kicked Off LinkedIn (Hint: Don’t Take Bad Advice) 🚫In this episode, I dive into the easiest way to find yourself on the wrong side of LinkedIn’s policies: using unauthorized tools. There’s a lot of bad advice out there. People will say, “Oh, I use this bot or that extension and I haven't been caught.” But here’s the reality: if you actually read the LinkedIn User Agreement, you’ll see that using any third-party software to scrape data, automate connections, or message people is a surefire way to get kicked off the platform.Bottom line: if you want to stay on LinkedIn and thrive, stick to LinkedIn-approved tools like Sales Navigator. That’s the only automation they allow. Everything else is just a shortcut to losing your account. Stay smart, stay compliant, and keep your LinkedIn journey safe!Don't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

Greg is a global expert in brand storytelling. He's won international awards across advertising, film, and television. Helping start-ups to Fortune 500s, brands like Adobe, Capgemini, Google, Qantas, and Virgin use him when they want to tell a stronger story. He's literally written the book on brand storytelling - 'Creating a Blockbuster Brand' has just been released. Connect with Greg here:https://www.linkedin.com/in/greg-logan/narrativity.com Don't forget to download our FREE LinkedIn Post Templates for High Impact Posts here:https://www.thetimetogrow.com/ecsposttemplates