DiscoverNetworking and Marketing Made Simple
Networking and Marketing Made Simple

Networking and Marketing Made Simple

Author: Scott Aaron

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This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.

If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
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LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months?  If so, then our Expert Authority Group Coaching Mastermind is for you.  Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST. 
This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:  1.  Views of content are down across the board by 20%  2. Using less than 3 hashtags will decrease your reach by 40% 3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35% 4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming 5. Produce content that attracts positive attention and organic user engagement Optimize Your LinkedIn Profile HERE Register for our workshop HERE
Most professionals say they want to be seen as an expert on LinkedIn.But here’s the truth: your positioning doesn’t happen by accident.If you want your profile to work for you, not against you, you need to be intentional about how you show up.Here are four expert moves you can implement right now:Optimize Your Background Banner: Your banner is your digital billboard. It should immediately communicate who you help, what you do, and why someone should connect with you.Craft a Powerful LinkedIn Headline:Your headline isn’t just your job title. It’s a positioning statement that tells your ideal client how you can solve their problems.Gather Recommendations:Social proof matters. Ask colleagues, clients, or partners you’ve worked with to leave recommendations that showcase your credibility.Create Quality, Engaging Content:Don’t just post to post. Share content that resonates with your ideal client, showcases your expertise, and establishes your authority in your niche.When you align your profile and content this way, you stop blending in with the crowd and start standing out as the go-to expert in your space.Don't forget to register for our FREE "LinkedIn Client Journey" Workshop that starts today here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
⇨ Industry Era calls Carter one of the top 10 SAP experts in the world."⇨ CRN named Carter and Approyo one of the "Top 10 Cloud Providers to watch," a⇨ Mirror Review also selected Carter as "One of the Top 20 Business Leaders to Follow in SAP" ⇨ Entrepreneur Magazine calls Carter the “Best thing to ever happen to Approyo.”⇨ Magnate View Magazine called Carter one of the top "5 Most advanced Cloud solution providers."Entrepreneurs come to Carter and his companies, Approyo, MugatuAI, Charging Bunny, etc., looking for the answers to questions like:1) How can my business migrate to SAP?2) How can we save time and money with this migration?3) How can my business become stronger on S/4?As such, these firms have the great fortune of helping SAP-run companies achieve "Faster, stronger, more stable company" status.✔️ Scale your SAP landscape while reducing complex code and staff✔️ Generate a S/4 upgrade scenario with a team of experts✔️ Increase productivity while reducing cost and complexity And many more...Since 2011, Carter's has worked with companies in over 55+ different industries. His advice has been featured in Inc., Forbes, ASUG.com, TechTarget, Entrepreneur, CRN, and many other publications around the world. Connect with Chris here:https://www.linkedin.com/in/christopher-carter-885159/https://www.facebook.com/profile.php?id=100086318521186https://www.instagram.com/christophermcartertechceo/www.Approyo.comDon't forget to register for our "LinkedIn Client Journey" Workshop here:https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Most professionals are missing the most important signal on LinkedIn: Their LinkedIn Analytics! If you’re posting without checking the data, you’re essentially driving blind.Here’s the simple truth:➡️ Your analytics tell you exactly what’s resonating with your audience and what’s falling flat.➡️ On a 28-day cycle, you can spot short-term momentum, what’s working right now.➡️ On a 90-day cycle, you see the bigger trends, what consistently drives impressions, engagement, and conversations.When you know which posts brought the most visibility and which sparked the most interaction, you can confidently create more of what works… and less of what doesn’t.If your goal is to build authority, grow your network, and generate clients, this is non-negotiable.Start treating your analytics like your roadmap to business success.Are you reviewing your LinkedIn analytics regularly—28 and 90 days—or just posting and hoping?Don't forget to register for our FREE LinkedIn Client Journey Workshop here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Rick Pino is the go-to guy for entrepreneurs who are done spinning their wheels and are finally ready to turn their ideas into serious income—fast. With 20+ years of experience across marketing, sales, and financial education, Rick has built multiple 7-figure businesses and generated 8 figures in online sales. He’s helped students go from zero to making 6 figures in a day, and he’s done it all while keeping his mission simple: help others build true digital wealth that lasts. Whether you’re just starting or already scaling, Rick’s superpower is showing you how to monetize your knowledge, build systems that actually convert, and grow your income without burning out.Learn more about Rick here:https://www.linkedin.com/in/rick-pino-342579173/https://www.facebook.com/rickpinomusic/https://www.instagram.com/rickpinohttps://digitalproductwebinar.com/Don't forget to register for our FREE LinkedIn Client Journey Workshop here:https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Ever wondered how to jump on LinkedIn's hottest video trends right from your phone? Well, they just made it a whole lot easier. LinkedIn has rolled out a brand new "Top Trending Topic Video" feature on the mobile app, and it's basically your shortcut to creating short-form videos on topics that are already trending.Here’s how it works: Open the LinkedIn mobile app, go to the video-only feed, and tap the little waffle box in the top left corner (yep, those four little squares). You'll see a list of top trending categories that LinkedIn is highlighting. Just pick a topic, click the add button, and record your own take in real-time. It's that simple to hop on a trending wave and get your content noticed. So if you’re ready to boost your visibility with what's trending, this is your chance. The "Top Trending Video" feature makes it super easy to not only see what topics are hot but also to add your voice to the conversation instantly. Just a few taps and you're creating video content that aligns perfectly with what LinkedIn is promoting.So give it a try, and let those trending topics shine a little extra spotlight on your LinkedIn presence!Don't forget to sign up for our FREE LinkedIn Client Journey Workshop from September 22nd - September 26th here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Zarar Ameen is the Founder & CEO of the CANZ Group of Companies, including Launch My Agency. At just 19, he made his first million, and by 23, he had expanded to six offices with 120 employees. His agency model has helped 400+ entrepreneurs build and scale digital businesses, generating over $48 million in revenue.Now, Zarar is on a mission to help 10,000 professionals escape the corporate grind and achieve financial freedom through his “Million Dollar Agency System™.” His hands-off, done-for-you model allows busy professionals to own a highly profitable digital agency without quitting their day job or burning out.Zarar’s expertise has been featured in SDVoyager, Canvas Rebel, Buzzfeed, and CBS, and he has appeared on podcasts like Bridger Rodgers’ and Tyler Narducci’s shows. With a story of resilience—bouncing back from an $850k loss and betrayal—he’s a go-to expert on entrepreneurship, business automation, and scaling online businesses to multiple 8-figures.Connect with him here:https://www.linkedin.com/in/zarar-ameen/https://www.facebook.com/ZararAmeenOfficialhttps://www.instagram.com/zararameen/https://launchmyagency.co/Don't forget to book a call to lock in an early bird VIP spot in our group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult
LinkedIn Just Rolled Out a New Work Celebration Feature!If you’ve ever announced a new role, project, course, or education milestone on LinkedIn, you know how powerful those updates can be for visibility.Now, LinkedIn has taken it a step further. You can add a custom photo to your work celebration!👉 Imagine posting your new project launch with a branded graphic.👉 Or celebrating a course completion with a professional headshot or team photo.👉 Or highlighting your promotion with a personal image that makes the update pop.This isn’t just about “celebrating.”It’s about elevating your personal and professional brand, increasing visibility, and connecting with your audience in a more authentic, visual way.Don't forget to take our free Business Assessment here:https://www.magpaiassessments.com/4117/0
Dennis Procopio is the founder of Man-UP! Life Coaching (MULC), an award-winning coaching program designed exclusively for men. With over a decade of experience and more than 10,000 hours of one-on-one coaching, Dennis and his team have helped hundreds of men reclaim control of their lives, develop discipline, discover their true purpose, and find inner peace.His life experience is as diverse as it is powerful. From a traumatic childhood filled with unimaginable obstacles to early imprisonment on the now-infamous Rikers Island, from surviving Hurricane Katrina to raising an autistic child with dwarfism, Dennis has evolved into a highly respected mentor for men. He has inarguably paid the iron price for his unique curriculum. These experiences, and many more, have shaped his no-nonsense, results-driven approach to coaching men through their toughest challenges.Learn more about Dennis here:https://www.linkedin.com/company/manuplifecoaching/https://www.facebook.com/manuplifecoachinghttps://www.instagram.com/manuplifecoachingmanuplifecoaching.comDon't forget to take our free Business Assessment here:https://www.magpaiassessments.com/4117/0
Resharing on LinkedIn, done right or done wrong, can make or break your visibility. Here’s the truth: instant reshares don’t work. They add no value and fail to gain traction. If you must reshare, add commentary, but even that isn’t the best approach.The most effective strategy? Create a brand-new post. Tag the author. Quote their snippet. Layer in your own perspective. That’s how you build credibility, add value, and show up as a thought leader, rather than disappearing in the feed. So next time you’re about to hit reshare, pause and ask yourself: “How can I make this relevant to my audience?”That simple shift turns resharing into a habit that builds authority.Don't forget to take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0
About Jen Lehner: Here’s the deal: AI is the ultimate business cheat code—when you know how to use it with intention. But most of what’s out there either talks down to you or overwhelms you with jargon and “prompt packs” you’ll never touch.I’m not here for that.I’m here to help coaches, consultants, and SMB’S stop spinning their wheels and start building systems that scale, powered by AI + smart human strategy.Because here's what I know:When AI handles the mechanical, humans handle the meaningfulYou don’t need to become a coder or prompt engineer.You do need to understand how to use AI in your business and in your life.Through step-by-step training, templates, and live strategy calls inside Front Row AI Club, I make AI feel less like a sci-fi mystery and more like your business’s secret weapon.It’s not just about going viral or chasing shiny tools. It’s about building a business that feels lighter, more aligned, and way more fun.Connect with Jen here: www.jenlehner.comDon't forget to take our free business assessment here:https://www.magpaiassessments.com/4117/0
If your LinkedIn Featured Content section is empty, you’re leaving money on the table. Most people scroll right past it because they either don’t know it exists or they’ve never used it strategically. In today’s episode, I’m breaking down exactly how to turn this overlooked piece of your profile into a client-attracting, email-list-building powerhouse. Here’s what you’ll discover:- Where to find it & how to set it up (even if it’s not showing on your profile yet)- The 3 must-have pieces of content to feature if you want more calls, leads, and email subscribers- How to reorder your content so the most important links get seen firstReal examples of how I use mine to drive traffic, capture emails, and grow my LinkedIn newsletterBottom line — LinkedIn is rented land. If you’re not moving people from on-platform to off-platform into your world, you’re missing a huge opportunity.Don't forget to take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0
Jon Fischer is a professional photographer and coach with over 15 years of experience who has pioneered a revolutionary approach to authentic expression photography. After thousands of client sessions, Jon discovered that while technical excellence is essential, it's the capture of authentic expression that truly drives results and creates meaningful connections.Jon is the author of the newly completed book, "The Lens of Truth: Discovering Photography's Transformative Power," which explores how authentic photography can change people's self-perception and lives. His breakthrough came while developing dating profile photography for middle-aged divorcees, when he discovered that truly authentic images have the power to bypass people's self-doubt, helping them experience profound moments of self-recognition that can heal old wounds and reveal forgotten strengths.Throughout his career, Jon has specialized in working with executives, entrepreneurs, professionals, and everyday individuals. He has developed unique techniques to "sculpt" specific, authentic qualities that resonate with viewers, creating what he calls "undeniable" images that people can't dismiss as "just a good photo." His philosophy centers on capturing transformative moments "just in case" they might help someone during a future moment of need.Jon's work spans several specialized areas:Dating Photography: Helping individuals create honest visual representations that lead to meaningful connections on dating platformsHealing Photography: A therapeutic approach using photography to foster self-acceptance and emotional healingAuthentic Photography: Capturing authentic expressions that drive real business results for professionalsA sought-after speaker and educator, Jon regularly shares his insights through workshops and training programs. His upcoming comprehensive course on authentic capture techniques will provide photographers and business professionals with actionable methods to elevate their visual communication strategies.Connect with Jon here:https://www.linkedin.com/in/jon-fischer-photography/ https://www.facebook.com/profile.php?id=61570621920345https://www.instagram.com/jonfischerphotography/https://course.jonfischerphotography.com/capturethejoyDon't forget to take our FREE Business Assessment here: https://www.magpaiassessments.com/4117/0
Let’s be honest… building an email list can feel like shouting into the void.You’re showing up.You’re posting value.But the opt-ins? Crickets.If you’re a coach, consultant, or service-based professional, this might sound familiar.Here’s what we’ve learned after helping hundreds of service pros grow their audience:LinkedIn isn’t just a networking platform anymore....It’s one of the most powerful tools for building a quality email list of ideal clients.In our new training, we walk through 3 list-building strategies that work, without gimmicks or hacks.👇 Here's a quick preview:✅ Strategy #1: The Featured Content SectionMost profiles leave this blank or showcase outdated posts.Huge missed opportunity.This is prime real estate on your profile, perfect for lead magnets, booking links, or free resources.When optimized, it can generate email signups 24/7, even while you sleep.✅ Strategy #2: LinkedIn NewslettersSubscribers get your content in their inbox and on-platform, doubling visibility.But the magic happens when you use every edition to guide readers toward your opt-in, booking page, or lead magnet.This isn’t about passive content, it’s about strategic conversion.✅ Strategy #3: Going Live (Even If You’re Nervous)We get it. Going live feels uncomfortable.However, one of our clients utilized LinkedIn Live to consistently grow his list and business by simply answering audience questions and offering free resources.You don’t need a fancy setup.Just a clear topic, a resource to share, and a willingness to connect.These aren’t magic bullets.They require consistency.But if you stick with them, they work.Why?Because they focus on building real trust, not just grabbing email addresses.And once someone opts into your list?That relationship is yours. No algorithm. No platform control. Just you, them, and a direct line of communication.🎥 Watch the full video training now to see how to put these into action.Take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0
Brielle Cotterman is an Inc. 5,000 speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, Founder of the Influential Leader Agency, and President of CEO School. She has spent nearly fifteen years helping clients craft and scale Dream careers to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements, and inspire millions. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy. Her clients are regularly featured in Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan, and many more! She is a graduate of Indiana University in Bloomington, a World’s Grand Champion Equestrian, former National Spokesperson for multiple charitable organizations, Former Title Holder and Director within the Miss America Organization, Member of The Public Relations Society of America, Member of the Association of Image Consultants International, 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023’s Most Admired Woman Entrepreneur by Today’s Woman Magazine. Brielle has been married for 5 years to the love of her life and owns & operates a horse farm, where she lives with her husband, three children, 12 horses, a mini cow, and two dogs.Connect with Brielle here:https://www.linkedin.com/in/brielle-cotterman-8891a5128https://www.facebook.com/briellecotterman/https://www.briellecotterman.com/Take our business assessement here:https://www.magpaiassessments.com/4043/0
Only 3% of professionals on LinkedIn are consistently getting leads and clients. The other 97%? They’re posting random value content, hoping something sticks… …and wondering why their “brilliant” post got 3 likes from their mom, college roommate, and that one overly enthusiastic connection who hearts everything. We were in that 97% once, too. Until we cracked the code. And no, it wasn’t about hacks, algorithms, or daily motivational quotes slapped on stock photos. It was when we realized this: - The people winning on LinkedIn treat it NOTHING like other platforms. - They follow a completely different playbook, one that’s strategic, intentional, and designed to convert visibility into real business results. We reverse-engineered what the top 3% were doing. Then we built it into a system that any service-based pro can run in just 20 minutes a week. We call it the Visibility to Conversion Roadmap: - Authority-building content that creates real conversations, not vanity metrics - Strategic engagement tools (polls, comments, DMs) that build trust and open doors - Consistent publishing systems that keep you top of mind without burning out Then we took it further: - Proprietary AI prompts (not the robotic kind) - Canva templates that look professional in the feed - Monthly trainings and accountability that drive actual traction - A real community that understands what you do We’re not selling “post and pray” templates. We’re helping real experts get real clients with content that works. And if you’ve ever thought, “I know I’m good at what I do. I just wish the right people could see it.” This is your invitation. Let us show you how the right content system can turn that visibility into your next best client. Ready to make LinkedIn finally work for you? Check out the Expert Content Society here: https://www.thetimetogrow.com/expert-content-society
Most People Treat LinkedIn Like a Platform..... But It’s Actually a Pipeline.If you're still treating your content like a “nice-to-have,” you're missing what it's doing:It's filling the top of your sales funnel.The right kind of content posted consistently and with a purpose isn’t just about likes and impressions.It’s about building the kind of trust, authority, and relatability that gets people to take action.Here’s what that looks like in real life:Someone engages with your post? That’s a signal. Message them. Ask what resonated.Someone votes on your poll? You’ve got data and a reason to follow up. Now you’re having conversations, not cold outreach.Someone subscribes to your newsletter? Don’t ignore it. Reach out. Thank them. Start building the relationship.This is how you move people from online to offline.From “scrolling” to scheduling.But it only works if you’re showing up with content that teaches, shares, and connects without sounding like everyone else.That’s why I’m such a fan of using text-based image posts, poll questions, and newsletter editions that combine your lived experience with smart structure.If you get this right, you’ll never have to rely on cold DMs, pitchy connection requests, or spammy sales tactics again.Your content can do the heavy lifting.But only if you treat LinkedIn like the top of your funnel and not just another place to “show up.”
Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom up. Emanuel’s unique approach to marketing strategies has enabled numerous clients to achieve their goals. Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Nevada, but around the world. Together with his hand-selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others, and this dedication continues to impress.Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet, wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writing. The freedom and joy in exploring the natural world are a welcome addition to his life.Connect with Emanuel here:https://www.linkedin.com/in/b2b-leadgeneration/https://www.facebook.com/emanuel.rosestrategicemarketing.comDon't forget to register for our FREE LinkedIn Content Creation Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap
This one strategy used to work like magic on LinkedIn…👉 Connect.👉 Send a DM.👉 Book a call.Rinse and repeat.But today?That formula’s broken.You can’t just connect with someone, drop into their inbox, and expect to book 10 calls a week.Not anymore.The truth? For every 5 thoughtful messages you send to the right people, done the right way…You’re lucky if you get one reply, and someone wants to talk further.So what do you do instead?You create content that builds trust before you ever hit send.Content that:✅ Offers helpful tips.✅ Shares actionable insights.✅ Positions you as the go-to resource without asking for anything in return.The strategy now?Don’t chase. Attract.Be the trusted voice in your industry.Be the one they want to message.Be the one they already feel connected to, because of your content.This is how you win on LinkedIn in 2025.Don't forget to click below to register for our FREE "Clients on Command: Your LinkedIn Content Roadmap": https://www.thetimetogrow.com/LinkedInContentRoadmap
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