The Revenue-Driven CMO
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The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.
Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.
Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.
167 Episodes
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Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it
The post Thinking about the big picture as CMO with Chris Powell appeared first on WebMechanix.
Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap,
The post Leverage listening in your marketing strategy with Kirsten Markson appeared first on WebMechanix.
Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing,
The post Rewiring marketers’ brains to pay attention to customers with Dhiraj Kumar appeared first on WebMechanix.
Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at
The post Prioritizing product-market fit with Tom Bianchi appeared first on WebMechanix.
Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired, what a wild ride! Ben and Host Chris Mechanic dive into the power of telling big
The post Telling a big story through integrated campaigns with Ben Slater appeared first on WebMechanix.
Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which was
The post Leveraging Influencer Marketing in B2B with Cristy Garcia appeared first on WebMechanix.
Today’s guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New
The post How to think like the end-user with Madhukar Kumar appeared first on WebMechanix.
Today’s guest has over two decades of experience in leading marketing and sales teams for some of the world’s most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. David joins Host Chris
The post Dominate your digital transformation with David Alexander appeared first on WebMechanix.
Today’s guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The
The post Become an advocate for your customers with Krystal Putman-Garcia appeared first on WebMechanix.
Today’s guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making,
The post Squash subjectivity and double down on data with Jeff Fowler appeared first on WebMechanix.
This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat. Josh joined Host Chris Mechanic to break down how
The post Hold your team accountable to the outcome with Josh Todd appeared first on WebMechanix.
This incredible guest has nearly two decades of experience in government technology marketing leadership across multiple verticals. They were recently recognized as WashingtonExec’s 2023 Chief Officer Award finalist for CMO of the year. Sarah Kim is the Chief Marketing Officer at Iron Bow Technologies and a Federal Partner Advisory Board Member at Dell Technologies. Sarah
The post Applying Nunchi throughout your marketing with Sarah Kim appeared first on WebMechanix.
Today’s guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He’s been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck at Marketing. Jeff joins Host Chris Mechanic to share the
The post Quick-win strategies for new marketing leaders with Jeff Perkins appeared first on WebMechanix.
Joining Host Chris Mechanic on today’s episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They’ve won 12 marketing awards including “The Innovator” award for the most creative use of Gong. Aviv Canaani is the VP of Marketing and Sales at Datarails. Aviv shares how to make B2B
The post Breaking the cycle of boring B2B content with Aviv Canaani appeared first on WebMechanix.
This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data, CMO Council, and a frequent contributor to the Forbes Communications Council. Ash shares his five secrets to
The post The 5 Keys of The Growth Mindset with Ash Parikh appeared first on WebMechanix.
Today’s guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with really impressive companies across the tech world, including Oracle, 3M, Marketo, and Bettercloud. Robin Izsak-Tseng, G2’s VP of
The post Next-Gen Marketing Tactics for SaaS Marketers on G2 with Robin Izsak-Tseng appeared first on WebMechanix.
Today’s guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week’s Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital
The post Balancing inspiring & strategic leadership with Amisha Gandhi appeared first on WebMechanix.
Today’s episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to
The post Four marketing leaders share their secrets to success – # 109 appeared first on WebMechanix.
Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of
The post What 4 marketing leaders think about setting revenue goals, storytelling, & new tactics appeared first on WebMechanix.
You’ve probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language
The post 4 Marketing leaders share insights on culture and language appeared first on WebMechanix.
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