Epic By Nature

“Workforce Management” may sound like a dry topic, but it’s actually one of the most consequential factors in creating a great employee and guest experience. In this episode, CEO Rob Katz explores how new tools, technology, and cross-training opportunities are helping our employees gain greater flexibility, visibility, and access to hours, while ensuring resorts can adapt to changing conditions and guest demand.

What brings guests back to a mountain year after year? In this episode of Epic By Nature, CEO Rob Katz sits down with his chief of staff to share why Vail Resorts is investing in guest experience as the next frontier of growth in the ski industry. Together, they discuss rising guest expectations, the importance of loyalty, and how reducing friction, personalizing experiences, and empowering employees can create lasting connections that keep guests coming back year after year.

For nearly two decades, our integrated network of world-class resorts has been at the heart of our success as a company. In this episode of Epic By Nature, CEO Rob Katz explains how that owned-and-operated model will play an even bigger role in driving future growth. He also addresses external questions about whether our mountains would be more successful on their own and shares how we think about those perspectives, as a public company.

Earlier this month, Pat Campbell—a trailblazing leader who has helped to shape our company and our broader industry—became the first woman to receive the Lifetime Achievement Award from the National Ski Areas Association (NSAA). In this episode, Rob sits down with Pat shortly after her recognition to talk about her remarkable career, what it felt like breaking so many barriers, and why creating pathways for emerging leaders is so critical to the future of our sport.

In this episode of Epic By Nature, CEO Rob Katz sits down with Joel Gratz, Founder and CEO of OpenSnow to pull back the curtain on what it really takes to predict a powder day. From translating complex weather models, to the emotional weight of knowing millions of people are watching every forecast update in real time, Joel shares the process, pressure, and passion behind OpenSnow.