Beyond The Technique Podcast

What does it really take to make every guest visit feel special? In this episode, Kati Whitledge sits down with independent hairstylist Brianna Southern to explore how thoughtful consultations, genuine listening, personalized touches, and memorable events can transform the client experience. Brianna shares why being willing to lead as the expert, ask better questions, and even say no when something isn't the right fit can build deeper trust and long-term loyalty. You'll walk away with practical inspiration for creating experiences that feel personal and meaningful—without making them complicated. WATCH ON YOUTUBE: https://youtu.be/36RP3OpbO34 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW BRIANNA SOUTHERN Website: https://briannasouthern.com Instagram: https://www.instagram.com/the.beautyblueprint LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

Selling yourself isn't about being pushy—it's about helping people see the value, experience, and unique perspective you bring to the table. In this episode, Kati shares five powerful ways to sell yourself: prove your track record, lead with unapologetic conviction, embrace vulnerability, stay visible, and position yourself as an authority. Whether you're trying to attract new clients, land an opportunity, grow your business, or simply get someone to say yes, these principles will help you build trust and stand out. You'll walk away encouraged to stop playing small, confidently communicate your value, and consistently put yourself in the rooms where opportunities can find you. WATCH ON YOUTUBE: https://youtu.be/lukMEkIIp1k GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center, Katie Mullen to explore the complicated relationship between human emotion, consumer behavior, and the feedback people give businesses. Katie shares why a negative rating may reflect far more than the actual customer experience—and why salon, spa, and beauty business owners need greater context before reacting to every piece of feedback. Tune in to learn how understanding the human behind the response can help you evaluate feedback more objectively and make better decisions for your business. WATCH ON YOUTUBE: https://youtu.be/9JtX_JbGp5s GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW EUROPEAN WAX CENTER Website: https://waxcenter.com Instagram: https://www.instagram.com/europeanwax LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to feel the emotions, but don't stay there—you have to take action. She also explores the important line between being vulnerable with your team and placing an emotional burden on them that isn't theirs to carry. Most importantly, Kati reminds salon owners why relationships with other owners are essential for surviving—and ultimately thriving through—the very best and very hardest seasons of leadership. WATCH ON YOUTUBE: https://youtu.be/5RzIEVR94EA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Systems, to explore why business acumen, financial literacy, and proven career pathways must become part of every stylist's education. Terra shares candid advice for emerging stylists and challenges salon owners to build profitable businesses that create lasting wealth and meaningful opportunities for their teams. Tune in to discover why getting into the right rooms, learning from proven leaders, and setting aside your ego could help secure both your future and the future of the beauty industry. WATCH ON YOUTUBE: https://youtu.be/4DT5lDGkniA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW TERRA HARVELL Website: https://stratasalonsystems.com Instagram: https://www.instagram.com/theterraharvell LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.