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Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
48 Episodes
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Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth. 00:00 Introduction to Legal Marketing Radio 00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert 02:31 The Role of AI in Modern Marketing 16:32 The Importance of Empathy in Client Interactions 20:08 Practical Tips for Improving Legal Intake 23:28 Conclusion and Final Thoughts
Leveraging Social Media for Strategic Growth: Insights from Jason Brower In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral trends. With a rich background in social media and automation in both sports and the legal industry, Jason offers actionable advice on creating diverse content, engaging communities authentically, and adapting strategies to the highly regulated environments found in both private clubs and law firms. The conversation also touches upon the impact of private equity in the legal field, effective social media practices, and key performance indicators for measuring success. 00:00 Introduction to Legal Marketing Radio 00:44 Meet Jason Brower: Social Media Expert 01:42 Jason's Journey in Social Media 03:01 Social Media Strategies for Law Firms 05:15 Private Equity in the Legal World 07:55 Creating Engaging Content 11:17 Community Engagement and Volunteering 12:20 Clubhouse Renovations and Communication 15:22 Lightning Round: Social Media Tips 18:20 Conclusion and Farewell
Strategic and Inclusive Talent Pipelines with TaRita D. Johnson In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She emphasizes the importance of values-based branding for law firms, highlighting that a firm's commitment to DEI can directly impact client and employee trust, retention, and overall organizational credibility. The discussion spans DEI implementation strategies, leadership challenges, and the importance of authentic representation in marketing and workplace culture. 00:00 Introduction to Legal Marketing Radio 00:06 Meet TaRita D Johnson: Career and Background 01:25 Role and Responsibilities at The Right Place 04:20 The Importance of Diversity, Equity, and Inclusion 04:39 Values-Based Branding in the Legal Industry 06:40 Challenges and Strategies in DEI Implementation 19:00 Advice for Law Firm Leaders 20:15 Conclusion and Farewell
Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten In this episode of Legal Marketing Radio, Chip LaFleur interviews Steve Gersten of Michigan Auto Law. They delve into the evolving landscape of the legal industry, particularly focusing on the influx of private equity and non-lawyer ownership of law firms. Steve provides insights from a recent conference in Nashville, discussing the pros and cons of these developments, the impact on small and solo law firms, and the challenges posed by increased competition and scale efficiencies. The episode also explores strategies for small firms to differentiate themselves, the importance of trial experience, and building community relationships as a defense against the rise of large, data-driven law practices. 00:00 Introduction to Legal Marketing Radio 00:06 Meet Steve Gersten: Top Trial Attorney 00:26 The Shift in Legal Industry: Private Equity and Non-Lawyer Ownership 01:09 Concerns and Opportunities with Private Equity in Law 03:38 Impact on Small Law Firms and Legal Services 06:14 Strategies for Small Firms to Compete 09:35 The Importance of Client Service and Community Involvement 13:39 Leveraging Expertise and Specialization 22:16 Final Thoughts and Advice for Small Firms 28:34 Conclusion and Farewell
Why Humans Beat Bots with Ted DeBettencourt In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins to discuss the superiority of human-operated live chat services in converting digital leads within the legal sphere. Ted shares his journey from running a legal marketing agency in Boston to founding Juvo Leads, which now serves over 1100 law firms nationwide. The conversation addresses the limitations of AI in managing complex and empathetic client interactions and emphasizes the importance of a human-AI hybrid model. Ted also discusses the use of AB testing to continually improve chat strategies and highlights the ongoing challenges and future prospects of integrating AI with human chat operators. 00:00 Introduction to Legal Marketing Radio 00:05 Meet Ted DeBettencourt: From Legal Marketing to Juvo Leads 00:25 The Human Element in Digital Lead Conversion 01:23 The Birth of Juvo Leads 03:05 AI vs. Human Interaction: A Deep Dive 05:18 The Power of Data and AB Testing 12:23 Future of Chat and AI Integration 13:52 Conclusion and Final Thoughts
The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis's pioneering steps in law blogging, and the importance of authentic communication in marketing legal services. Dennis shares insights on name, image, likeness rights in the digital age, and frameworks for leveraging AI in legal practice. The conversation covers the intersection of personal interests with professional practice and the evolving landscape of legal technology and its impact on legal practice. 00:00 Introduction to Legal Marketing Radio 00:03 Meet Dennis Kennedy: Legal Tech Pioneer 00:54 Early Days of Legal Blogging 02:26 The Evolution of Legal Communication 04:52 Target Audience and Legal Marketing 08:05 Personal Stories and Legal Marketing 09:38 Balancing Personality and Professionalism 16:16 AI and the Future of Legal Marketing 21:21 Dennis Kennedy's Legacy and Advice 27:14 Conclusion and Farewell
From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the importance of having an AI champion. He emphasizes that AI is accessible even for non-experts, and shares valuable insights on implementing AI while ensuring data security and proper usage policies. The conversation touches on various AI platforms, including Perplexity, Claude, and Google Gemini, and the need for broad organizational training to improve AI adoption. 00:00 Introduction to Legal Marketing Radio 00:05 Meet Pete Terryn: AI Enthusiast and Community Leader 00:56 The Evolution and Operationalization of AI 01:46 Pete's Journey into AI 03:26 Implementing AI in Organizations 08:09 Successful AI Use Cases and Policies 16:32 AI Tools and Platforms 21:46 The Future of AI and Final Thoughts 25:38 Conclusion and Farewell
Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to grow a plaintiff law firm: acquiring more cases, increasing case resolution value, enhancing client experience, and refining processes. Tim emphasizes the importance of metrics and reporting for effective management and scaling, along with the value of constant retraining. The episode also highlights the upcoming Vista 360 conference focusing on law practice, business operation, leadership, and industry disruptions. Tune in for an engaging conversation on strategy, success, and maintaining a competitive edge in the legal industry. 00:00 Introduction to Legal Marketing Radio 00:04 Meet Tim Mckey: A Journey in Legal Consulting 01:54 The Four Ways to Grow a Law Firm 05:28 Importance of Metrics and Reporting 07:07 Case Study: Diagnosing Intake Issues 11:53 The Role of Continuous Training 24:44 Upcoming Vista 360 Conference 26:04 Conclusion and Contact Information
Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has worked with major brands like Ford and Pfizer, discusses how small firms can create strong, purpose-driven marketing campaigns. Key topics covered include the importance of understanding competition, identifying strengths, and defining the ideal client profile (ICP). Czeranna also touches on the challenges posed by the digital landscape and the potential of AI in creating consistent, impactful brand messages. The conversation emphasizes the importance of differentiation and consistency in building trust and attracting clients. 00:00 Introduction to Legal Marketing Radio 00:48 Meet John Czeranna: Branding Expert 00:50 Branding for Law Firms: The Basics 01:42 Challenges in Law Firm Branding 02:55 Building a Unique Brand Identity 08:41 The Role of AI in Branding 13:05 Differentiating Your Law Firm 19:00 The Importance of Consistency in Branding 22:17 Conclusion and Final Thoughts
Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in place. John emphasizes the need for proper training and accountability of teams, especially when dealing with sensitive data. The conversation also touches on practical steps law firms can take now to set themselves up for successful AI implementation in the future. Additionally, John shares insights into optimizing case management software and leveraging data for better decision-making and enhanced operational efficiency. 00:00 Introduction to Legal Marketing Radio 00:04 Meet John Johnston: Co-Founder of PeopleIT 00:08 The Role of AI in Law Firms 00:24 John's Background and PeopleIT's Mission 02:35 AI Readiness and Business Value 04:41 Technology Stack in Legal Practices 05:25 Security and Data Management 11:01 Leveraging Case Management Software 17:07 Practical Steps for AI Implementation 21:45 Conclusion and Final Thoughts
In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital tools and creating a substantial pipeline for future valuations. Tune in to understand how to maximize the value of a law firm and plan a strategic exit. 00:00 Introduction to Legal Marketing Radio 00:03 Meet Jeremy Pook: Principal at Senior Attorney Match 00:09 Understanding Law Firm Valuation 01:32 Jeremy's Background and the Birth of Senior Attorney Match 03:29 The Process of Valuing and Selling a Law Firm 06:23 Impact of Digital Transformation on Law Firm Sales 08:42 Law Firm Sales 2.0: Building Brand Value 16:21 Strategies for Maximizing Law Firm Valuation 20:24 The Importance of Early Planning for Lawyers 24:01 Conclusion and Final Thoughts
Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore how military strategies and situational awareness can be applied in business settings to create more effective leadership and decision-making. Learn about the importance of maintaining environmental scans, the role of AI in intelligence gathering, and the balance between tactical actions and strategic goals. Lt. Col. Rasmussen shares valuable insights from his military career and teaching experience that are relevant to leaders in any field. Don't miss this engaging discussion! 00:00 Introduction and Guest Introduction 01:36 Situational Awareness: A Military Perspective 05:36 Intelligence and Planning in the Military 10:52 Balancing Tactical Actions and Strategic Goals 22:57 Command and Control vs. Mission Command 31:37 Future Trends and AI in Decision Making 39:14 Conclusion and Final Thoughts
Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.
This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews.
This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.
In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.
Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices for building and retaining relationships • how to get creative with your marketing • habits to benefit your professional social media that help grow your law firm and career • how to avoid common mistakes and pitfalls Frank is the managing partner of the Miami litigation firm of Clarke Silverglate, P.A., where he practices in the areas of personal injury defense, product liability, employment and commercial litigation. Connect with Frank Ramos: Website: www.cspalaw.com & www.miamimentor.com Books: miamimentor.com/bookshelf LinkedIn: linkedin.com/in/frankramosylt Listen on our Website: https://lafleur.marketing/podcast/episode-30-linkedin-for-lawyers-with-frank-ramos/
Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless, one-star review, simply to harm your business? According to a recent Michigan Court of Appeals decision, the answer is "yes." In this episode, Chip LaFleur discusses malicious review posting with attorney Steve Gursten. Steve filed Gursten v. Doe in an attempt to uncover and stop his law firm's competitors from leaving anonymous one-star reviews— and he knows he shares this problem with other firms across the nation.
Krystal Champlin and Beth Slate of RJH Consulting join us to talk about how law firms can grow sustainably while putting in place the right systems and processes, solving hiring and retention challenges, and delivering great experiences for their clients.
Davis Baer, co-founder of the social media scheduling tool OneUp, joins host Steven Thomas Kent to help illuminate the capabilities of Google My Business and explain how attorneys can get the most out of the platform without devoting lots of time.
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