Women in Influencer Marketing

In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.00:00 A Night of Terror00:39 Welcome Back to the WIIM Podcast00:48 Personal Reflections and Birth Story Part 201:59 The Importance of Sharing Experiences04:21 Sponsor Message: Women in Influencer Marketing05:20 Postpartum Realities and Hospital Stay14:03 Challenges in the ICU28:40 Returning Home and Family Dynamics41:25 Final Thoughts and Podcast Hiatus

In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.00:00 Introduction and Welcome01:02 Podcast Updates and Maternity Leave03:04 Personal Journey: Pregnancy and Labor04:45 Sponsorship Message05:44 Pregnancy Experience and Challenges07:20 Labor and Delivery Story22:30 C-Section and Birth29:20 Conclusion and Teaser for Part TwoWant to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you!http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres. 00:00 Introduction and Host Update 03:10 Guest Host Introduction: Katie Stoller 03:58 The State of Women in 2025 05:39 Women in the Workplace: Personal Experiences 10:23 Exciting Trends and Statistics for Women 14:10 Challenges Faced by Men 16:43 Key Takeaways and Optimism for the Future 21:24 Conclusion and Call to Action Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships. 00:00 Introduction: The Crazy Work Culture 00:34 Welcome to the WIIM Podcast 01:49 About Women in Influencer Marketing (WIIM) 02:47 TikTok and Political Issues 04:10 Guest Hosts: Katie Stoller and Lauren Ludlow 04:27 Sponsorship and Community Resources 07:11 Influencer Marketing Stories: Never Have I Ever 10:00 Navigating Campaign Challenges 19:06 The Importance of Transparency 20:39 AI in Contract Management 22:09 Nostalgia: 90s and 2000s Fashion Magazines 23:16 Lauren's Unique Career Path 24:10 Early Influences and Inspirations 25:31 Transition to Influencer Marketing 26:51 The Rise of Influencer Marketing 28:52 Pioneering New Marketing Strategies 32:21 Networking and Building Relationships 35:22 Advice for the Next Generation 39:15 Confidence and Career Reflections 44:20 Closing Thoughts and Community Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/laurenludlow/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations. 00:00 Introduction and Personal Reflections 00:33 Guest Host Series Announcement 01:12 Community Engagement and Feedback 02:25 Sponsorship and Community Benefits 03:24 Special Guest Introduction: Lauren Gable 05:05 Lauren Gable's Career Journey 09:59 Insights on Influencer Marketing 11:02 The Role of Managers in Influencer Partnerships 15:15 Importance of Flexibility and Negotiation 24:27 Reputation and Professionalism in the Industry 32:12 Thinking Outside the Box: Creative Campaigns 34:59 The Importance of Big Ideas and Creative Content 37:37 Maintaining Professionalism in Brand Partnerships 39:42 Understanding the Business Side of Influencer Marketing 44:02 Effective Communication and Handling Reshoot Requests 50:38 Negotiating Rates and Maximizing Brand Deals 01:00:56 Building Strong Relationships with Brands 01:07:23 Final Thoughts and Closing Remarks Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Connect with Steph: LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/ Instagram: https://www.instagram.com/lgabelis/ Email: lauren@nomadainc.com Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28 Welcome to the WIIM Podcast 02:48 Introduction to Guest Host Tiffany Harden 03:21 Meet Jayde Powell: Social Strategist and B2B Creator 04:52 Jayde's Journey: From Corporate to Freelancing 07:00 Navigating the Corporate World and Finding Your Path 13:49 Becoming a B2B Creator: Jade's Story 16:18 The Rise of LinkedIn as a Creator Platform 25:27 Tips for Brand Partnerships and Content Creation 32:31 Final Thoughts and Future Vision 37:15 Closing Remarks and How to Get Involved Connect with Tiffany: Instagram: https://www.instagram.com/tiffany_hardin/ LinkedIn: https://www.linkedin.com/in/tiffanymariehardin Connect with Jayde: Instagram: https://www.instagram.com/jaydeipowell/ LinkedIn: https://www.linkedin.com/in/jaydeipowell/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today our guest hosts are Katie Stoller and Jane Ko. Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years. 00:00 The Dark Side of Online Bullying 00:29 Welcome to the WIIM Podcast 00:35 Introducing the New Series 01:06 Exciting Guest Episodes Ahead 01:27 New Year, New Beginnings 01:42 Prioritizing Self-Care and Outsourcing 01:54 Jumping into the Episode 01:58 About Women in Influencer Marketing (WIIM) 02:57 Meet Jane: The Creator's Perspective 04:22 Jane's Journey in Influencer Marketing 05:01 Nostalgic Beginnings in PR and Influencer Marketing 07:17 Jane's First Big Break 08:56 The IKEA Makeover Experience 15:04 The Importance of Reliability and Quick Response 19:03 Challenges and Changes in the Influencer Landscape 20:07 The Changing Landscape of Mentorship 20:49 Evolution of PR and Media 21:46 Navigating Brand Collaborations 21:56 The Rise of Smaller Creators 22:18 Balancing Work and Personal Life 23:06 Challenges of Online Bullying 23:57 Introduction to Caveat 25:27 Reflecting on Hustle Culture 28:29 Legal Hurdles in Content Creation 28:56 Gen Z's Approach to Influencer Work 33:48 Advice for Aspiring Influencers 34:31 The Dark Side of Social Media 40:23 Final Thoughts and Contact Information Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Jane: Instagram: https://www.instagram.com/atasteofkoko/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry. 00:00 Welcome Back to WIIM Podcast! 01:13 Life Updates: Welcoming Baby Mikey 03:40 New Podcast Series Announcement 06:15 Introduction to Today's Guest Host: Steph Martin 07:07 Why Now is a Great Time for a Career in Influencer Marketing 08:16 Essential Skills Gained from Influencer Marketing 11:59 The Future of Influencer Marketing 14:58 Adaptability and Collaboration in Influencer Marketing 19:19 Mastering Stakeholder Management 19:46 Introducing Caveat: AI-Powered Contracting 21:16 Unique Challenges in Influencer Marketing 25:29 Managing Personalities and Relationships 26:44 Adapting to an Ever-Changing Industry 28:22 Solving Complex Problems 32:28 Key Skills for Influencer Marketers 35:54 The Importance of Mentorship 36:58 Final Thoughts and Encouragement Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry. 00:00 Introduction and Personal Struggles 00:27 Welcome to the Podcast 01:26 Sponsorship and Community 02:24 Planning the Baby Shower 04:40 Social Media and Real-Life Connections 09:17 AI-Powered Contracting with Caveat 10:46 Challenges of Making Friends in Your 30s 12:33 Reflections on Personal and Professional Relationships 18:14 Concluding Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions. 00:00 Introduction to a Hot Topic 00:23 The Issue of Pitching Non-Exclusive Talent 01:59 The Right and Wrong Way to Pitch Talent 04:07 Transparency and Its Importance 08:27 The Role of Brokers in the Creator Economy 10:15 Innovative Commission Structures 11:43 Encouragement to Think Outside the Box 13:03 Final Thoughts and Takeaways Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself. 00:00 Introduction and Personal Philosophy 00:27 Welcome to the WIIM Podcast 00:40 Today's Unique Episode 01:14 Behind the Scenes of WIIM 03:35 WIM's Evolution and Challenges 05:24 Technical Aspects of WIIM's Website 07:35 Team and Operations 09:45 Sponsorship and Revenue Streams 19:14 Consultancy and Additional Ventures 24:25 Final Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform. 00:00 Introduction and Welcome Back 00:50 Diving into Small Business Growth 01:53 Sponsorship and Community Building 02:52 Personal Insights on Business Growth 09:19 Challenges and Realities of Service-Based Businesses 14:47 The Importance of Long-Term Planning 17:37 Human Elements and Overcoming Stagnation 20:52 Final Thoughts and Encouragement 24:12 Closing Remarks and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting. In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies. Timestamps: 00:00 Introduction and Personal Journey 00:28 Podcast Break and Personal News 04:04 Introducing Special Guests 07:27 Guest Backgrounds and Influencer Marketing 18:15 Pet Peeves in Influencer Marketing 30:34 Identifying Industry Gaps and Missed Opportunities 31:18 Challenges in the Current Job Market 31:48 Marketing Strategies and Consumer Behavior 42:35 The Importance of Diversifying Content 44:33 Creators' Fears and Algorithm Myths 50:51 Building Owned Channels and Communities 52:42 Upcoming Networking Event in Atlanta 56:02 The Vibrant Influencer Scene in Atlanta 01:00:39 Connecting with the Guests 01:02:08 Conclusion and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant. With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities. Timestamps: 00:00 Embracing Individuality and Mental Health Awareness 00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health 01:17 Announcing the Best in Influencer Tech Event 03:32 Diving Deep into Mental Health with Suarma Kauri 07:31 The Journey Through Hormone Imbalance and Therapy 19:11 The Power of Meditation and Taking Charge of Your Health 25:54 Unlocking Focus: The Power of Sound 26:25 Navigating the Digital Age: Social Media and Attention 27:52 Personal Strategies for Stress Relief and Focus 28:58 Introducing Caveat: The AI-Powered Contracting Platform 30:34 Coping Mechanisms and Emotional Regulation 33:46 Navigating Relationships and Mental Health 41:24 Self-Care and Mental Health Strategies 44:19 The Impact of COVID-19 on Mental Health and Social Behavior 51:34 Closing Thoughts on Mental Health Conversations Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape. Connect with her: @julianneskrivan (IG) @hercampusmedia (IG) @hercampus (IG + TikTok) @influencehercollective (IG + TikTok) @campustrendsetters (IG + TikTok) @cfashionista (IG + TikTok) Timestamps: 00:00 Welcome to the WIM Podcast: Community and Connection 00:41 Exciting Updates from WIM: Events and Membership Perks 02:25 Diving Deep into Gen Z: Influencers and Education 03:28 Spotlight on Julianne Scriven and Her Campus Media 16:31 Exploring the Certified Influence Program 21:07 The Power of Community in Influencer Marketing 24:23 Exploring the Future of Content Creation and Certification 24:59 The Impact of Certified Content Creator Programs 25:51 Adapting to the Ever-Changing Influencer Space 26:37 Celebrating Achievements: Diplomas and LinkedIn Badges 27:10 Introducing Caveat: The AI-Powered Contracting Platform 29:41 The Role of Certified Influencers in Brand Partnerships 31:13 Understanding the Needs and Aspirations of Content Creators 33:32 Addressing Predatory Practices in the Creator Economy 35:43 Empowering Creators with Education and Confidence 41:06 Envisioning an Inclusive Future for Influencer Marketing 44:18 Connecting with the Community and Further Resources Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Transitions 00:34 Welcome to the Women Influencer Marketing Podcast 01:11 Exploring AI in Business and Personal Growth 03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy 03:53 Deep Dive into AI: Transforming Business and Personal Efficiency 04:50 Upcoming Events and Community Engagements 09:49 Dawn Andrews on Entrepreneurship and AI Integration 14:39 AI as a Game Changer in Business Operations 20:57 Personalizing AI for Business Growth 23:49 AI's Role in Enhancing Team Productivity 25:06 Harnessing AI for Content Creation and Improvement 26:22 Navigating the Nuances of Tone with AI 28:27 Introducing Kavya: A Game-Changer for Contract Review 30:02 Exploring the Wide World of AI Tools for Business 32:25 Making AI Work for You: Practical Business Applications 36:40 AI in Decision Making: Guidance vs. Autonomy 38:23 Demystifying AI: Addressing Common Concerns and Future Prospects 45:10 Personalizing AI: From Business Strategy to Home Organization 48:08 Connecting and Learning More About AI Applications WIIM Presents Best in Influencer Tech: https://iamwiim.com/tech/ Tools mentioned in this episode: https://chatgpt.com/ https://openart.ai/ https://claude.ai/ https://manychat.com/ https://zapier.com/ Dawn Andrews Free Resource: https://dawnandrews.com/aistrategyframework Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs. Connect with her: shaine.griffin@sagaftra.org Influencer@sagaftra.org Timestamps: 00:00 Navigating Work Opportunities and Flexibility 00:36 Welcome Back to the Pod: Addressing Industry Challenges 02:13 Advocacy and Support for the Influencer Community 04:15 Exploring the Influencer Agreement with SAG-AFTRA 14:44 The Benefits of Joining SAG-AFTRA for Creators 21:04 Understanding Union Contracts and Creator Rights 26:00 Empowering Creators: The Influencer Agreement Explained 31:22 Building a Sustainable Future for Creators 33:42 Navigating Influencer Agreements and Community Feedback 34:05 Challenges and Solutions in Influencer Collaborations 35:57 Educational Initiatives for Creators and Influencers 37:26 Introducing Caveat: An AI-Powered Contracting Platform 38:56 The Predatory Nature of the Entertainment Industry 40:23 Empowering Creators Through Education and Union Membership 40:44 Understanding SAG-AFTRA's Role and Benefits for Creators 43:01 Navigating Union Membership and Talent Management 49:27 Demystifying the Transition to Union Membership for Creators 56:25 Resources and Support for Navigating the Creator Economy 01:01:07 Closing Thoughts and Encouragement for Engagement Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices. Timestamps: 00:00 The Struggle with Late Payments in the Creator Economy 00:37 Introducing Women in Influencer Marketing (WIIM) 01:35 A Deep Dive into the Captivate Payment Controversy 11:13 The Power of Speaking Up and Advocacy 14:25 Closing Thoughts and Next Steps Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences. Timestamps: 00:00 The Unexpected Journey of Pregnancy 00:39 Welcome to the Solo Episode & Sponsor Shoutout 02:12 The Emotional Rollercoaster of Fertility Treatments 03:45 Navigating Work Commitments While Pregnant 05:24 The Awkwardness of Pregnancy Assumptions 08:23 A PSA on Sensitivity Around Pregnancy 11:18 Exploring the Benefits of Caveat for Contracting 12:53 Sharing Personal Stories for Community Support 16:06 Closing Thoughts and Invitation to Join the Conversation Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim