The Point: In Your Ear

Feeling stuck? Writer's block? Don't sweat. Check out this edition for 25+ ideas for freeing your mind and getting the brain cranking again.

What is the number one thing to focus on in your online marketing campaign? I wonder if you'll be able to figure this out.

As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

In this episode we pay a visit to the "Theater of the Absurd" for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing.

A fun (and slightly gross) episode explaining how to create the content that becomes the effective bait you need to attract visitors to your website.

In the first edition of Barry Feldman's new show, Barry shares an article he wrote for Convince and Convert. He explains three reasons you shouldn't do content marketing.