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Marketing Mantra
Marketing Mantra
Author: Sandeep Mallya
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© Sandeep Mallya
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Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.
Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.
Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.
133 Episodes
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Disclaimer: This episode includes discussion about the tobacco industry. Nothing in this conversation should be considered an endorsement or promotion of tobacco use. Smoking is injurious to health. Please make informed decisions.What does it take for a 95-year-old family business to stay relevant in 2025?That’s the central question in this conversation with Abhishek Pai, who represents the fourth generation of the iconic Bharath Group, a name deeply rooted in the history and economy of coastal Karnataka.From its origins in 1930 to its presence today across FMCG, logistics, real estate, education, and entertainment, Bharath Group’s evolution isn’t just about diversification. It’s about how heritage can be leveraged to build the future.Abhishek brings a rare dual perspective:an insider shaped by legacy + an outsider shaped by global learning.In this episode, he opens up about:How legacy companies define their identity in a modern, digital-first eraThe transformation of marketing inside an old-school consumer goods giantThe challenges of building brand perception in “sin product” categoriesWhy Tier-2 and Tier-3 India is the real testing ground for mass-market successWhat he would change if resources were unlimitedIf you’re interested in business history, markets beyond metros, or the intersection of tradition and reinvention, this is an episode you’ll want to explore.-=-=-=-=-🔗 Bharath Group Website: https://bharathgroup.co.in/🔗 Connect with Abhishek on LinkedIn: https://www.linkedin.com/in/abhishek-pai-262667134/-=-=-=-=-Timestamps(Use these to jump to specific themes)00:00:00 – Introduction to Marketing Mantra Podcast 00:00:29 – Host Sandeep Mallya introduces Abhishek Pai and episode context00:03:20 – Abhishek joins the conversation: Overview of Bharath Group's legacy, philosophy, and values00:05:35 – Discussing the tobacco industry’s impact and social relevance00:07:46 – Carrying forward the company's philosophy; diversification into FMCG00:09:44 – Product positioning: Branded product at unbranded price00:10:30 – The importance of packaging and consumer perceptions00:13:10 – How the founder identified a market need in the 1930s00:21:30 – Abhishek’s personal journey: Growing up in a business family00:25:18 – Abhishek’s role in driving and managing various business verticals00:26:48 – Challenges of marketing tobacco and "sin" products00:30:45 – Market focus: Tier 2 cities and rural markets vs. metropolitan areas 00:31:43 – Legacy business advantages: Deep-rooted distribution networks 00:33:50 – Traditional vs. modern advertising; influencer marketing ; effective strategies in the digital era; memorable campaigns00:37:00 – How marketing at Bharath Group changed from 30 years ago to now00:45:10 – Case studies: Apple ads, Nirma jingles, and nostalgia in marketing 00:51:27 – Work-life balance, mental health, and employee satisfaction 00:55:18 – Talent pool and employment trends in Mangalore and tier 2 cities01:11:12 – Advice for young marketers: Risk your profit margins, not your principles01:12:16 – Rapid fire segment with Abhishek 01:15:23 – Closing remarks-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode of Marketing Mantra, I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don’t make sense. They’re shallow rebrands of SEO dressed up with new jargon.I break down where each of these acronyms came from, why they don’t hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era.What You’ll Learn in This Episode:The backstory of AEO, LLMO, AIO/GAIO, and SEvO — and why I think they’re destined to fade.Why GEO stands apart as a clear, focused, and lasting framework.The pillars of GEO that I focus on in my own work:Citations and Mentions – how to get cited in generative answers.Schema and Entities – why structuring your content matters more than ever.Authority and Trust – building credibility with both people and AI engines.Prompt-Based Visibility – how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity.Why I believe GEO is the playbook marketers need to embrace right now.=-=-=-=Links and Resources📖 Read my full blog post on GEO: Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search🌐 Learn more about my agency: Startup Cafe Digital📚 Explore more in-depth guides at 99signals.com=-=-=-=BONUS RESOURCES + FREE DOWNLOADSIf you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Affiliate marketing has changed dramatically, and I’ve felt it firsthand. With content saturation, shrinking organic visibility on Google, and declining trust, the old playbook of publishing reviews and waiting for rankings no longer works.In this episode of Marketing Mantra, I share how I’ve adapted my approach to keep affiliate revenue steady in 2025.You’ll learn:Why the old “publish a review and rank on Google” model no longer worksHow I build credibility with proof-driven reviews and real use casesWhy diversifying into video, email, and other channels is now essentialPractical examples of affiliate strategies that still work in 2025If you rely on affiliate marketing, this episode will give you a clear roadmap to stay profitable by focusing on proof, trust, and real value.=-=-=-=BONUS RESOURCES + FREE DOWNLOADSIf you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.-=-=-=-=-Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update.
What You’ll Learn:
How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check
Key steps to take, like removing outdated content and improving technical SEO
The importance of image optimization and how to switch to WebP format for faster load times
Top resources to stay ahead of future Google updates
Resources Mentioned:
Ahrefs Site Explorer - https://ahrefs.com/site-explorer
WP Rocket - https://wp-rocket.me/
ShortPixel Plugin - https://shortpixel.com/
PageSpeed Insights - https://pagespeed.web.dev/
SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/)
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode of Marketing Mantra, I'm joined by special guest Anil Agarwal, the founder of BloggersPassion, one of India’s top digital marketing blogs focused on blogging, SEO, and affiliate marketing. Anil shares his incredible journey, starting BloggersPassion in 2010 and growing it into a blog that generates over $10,000 in monthly revenue. He also reveals the strategies that helped his blog attract 2.6 million pageviews annually and earn an average of $18,000 per month in 2022.
Anil discusses key strategies for monetizing a blog, leveraging SEO, and building a sustainable passive income. If you're looking for actionable tips to take your blog to the next level, this episode is a must-listen!
Key Topics Discussed:
Anil’s inspiration to start BloggersPassion and how his blog evolved over time.
Challenges Anil faced in the early days of his blogging journey.
What sets BloggersPassion apart from other digital marketing blogs.
Effective traffic-driving and traction channels Anil uses to grow his audience.
Anil's proven monetization strategies, including affiliate marketing.
Practical examples of monetizing a blog and generating passive income.
The importance of SEO in driving traffic and the key strategies Anil recommends.
Anil’s experience getting featured on top platforms like Forbes, Huffington Post, HubSpot, and the impact these features had on his blog.
Advice for new bloggers on how to monetize effectively and mistakes to avoid.
The future of SEO and blogging, and Anil’s exciting upcoming projects for BloggersPassion.
Key Takeaways:
Learn actionable tips to monetize your blog and generate passive income.
Discover SEO strategies that can elevate your blog’s traffic and visibility.
Gain insights on the blogging landscape and how it’s evolving.
Where to Find Anil Agarwal:
Blog: https://bloggerspassion.com/
Twitter: https://x.com/bloggerspassion
Listen to the full episode to uncover practical blogging strategies from a pro!
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world’s leading tech companies to create products that users can’t resist.
Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investment—and explain how each phase plays a vital role in creating a cycle of habitual use. I’ll also share seven key marketing insights that every marketer should know to effectively apply the Hook Model to their products or services.
By the end of this episode, you’ll have a clear understanding of why the Hook Model is the secret weapon behind some of the most successful products in the market, and how you can leverage it to keep your users engaged and coming back for more.
What You’ll Learn:
The four phases of the Hook Model and how they work together to form habits
Real-world examples of companies successfully using the Hook Model
7 actionable marketing insights to implement the Hook Model in your product strategy
Why mastering the Hook Model is essential for every marketer looking to create sticky, engaging products
Tune in and discover the secret behind habit-forming products that keep users hooked!
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Resources Mentioned:
Book Recommendation: Hooked by Nir Eyal - https://www.nirandfar.com/hooked/
[Blog Post] 7 Marketing Lessons I Learned from "Hooked" by Nir Eyal - https://www.99signals.com/marketing-lessons-hooked-nir-eyal/
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Special Offer:
Don't forget to grab your copy of “Link Building Secrets” for just $9. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.
Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order
=-=-=-=
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode, we explore easy-to-implement SEO strategies that can provide immediate improvements to your website's visibility and performance.
Tune in to get actionable tips that can enhance your SEO efforts right away.
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Resources Mentioned:
Semrush - https://99signals.com/semrush/
Ahrefs - https://ahrefs.com/
Yoast SEO - https://yoast.com/
Special Offer:
Don't forget to grab your copy of “Link Building Secrets” for just $9. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.
Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order
=-=-=-=
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
AppSumo’s Sumo Day 2024 is the can't-miss event of the season for entrepreneurs, featuring exclusive lifetime deals on a wide range of essential software tools from June 9th to June 13th.
In this episode, we’re diving into the top 3 deals from AppSumo’s Sumo Day. I’ll walk you through why these deals are a big deal for anyone looking to boost their business.
You’ll hear about each one, why I think they’re worth your attention, and how they can make a difference in your workday.
Check out the entire collection of Sumo Day deals here: https://www.99signals.com/appsumo-sumo-day-2024/
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Resources & Links:
🔗 AppSumo Sumo Day 2024 Lineup - https://www.99signals.com/appsumo-sumo-day-2024/
🔗 Tesla Cybertruck Giveaway - https://www.99signals.com/sumo-day-giveaway/
🔗 Deal 1: AppMySite - https://www.99signals.com/appmysite/
🔗 Deal 2: Mini Course Generator - https://www.99signals.com/mini-course-generator/
🔗 Deal 3: AdNova - https://www.99signals.com/adnova/
🔗 Top 25 AppSumo Deals of the Month - https://www.99signals.com/appsumo-deals/
🔗 [Video] 3 Must-Grab Sumo Day Lifetime Deals (AppSumo's Biggest Sale of the Year) - https://www.youtube.com/watch?v=dJuGtY9L8TE
🔗 Subscribe to my YouTube channel for in-depth reviews & tutorials of trending SaaS tools and business software: https://www.youtube.com/@99signals/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility.
Whether you’re managing a café, running a dental practice, or owning a quaint bookstore, these insights are tailored to help you thrive in your local market.
Key Points We’ll Cover:
Google Business Profile (GBP) Optimization: Unlock the potential of your business listing on Google. Learn the ins and outs of claiming, verifying, and optimizing your profile to ensure your business stands out and appeals to potential customers.
On-Page SEO for Local Businesses: We'll guide you through the process of enhancing your website with strategic local keywords, ensuring consistency in your NAP (Name, Address, Phone Number) data, and crafting compelling local landing pages.
Local Link Building: Discover effective strategies for building solid relationships with other local businesses, getting listed in reputable local directories, and leveraging local media to gain valuable backlinks.
Local Content Creation: Learn how to engage your local audience with content that resonates, from blogging about community events to creating resource guides that highlight your area’s unique aspects.
Tune in to optimize your Local SEO game and turn your business into a local landmark.
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Resources Mentioned:
Semrush's Listing Management Tool - https://www.99signals.com/semrush-local/
BrightLocal - https://www.brightlocal.com/
[Semrush Blog Post] Stand out in search with local business schema markup - https://www.semrush.com/local/blog/local-business-schema/
Additional Local SEO Resources:
Local Search Ranking Factors (Moz) - https://moz.com/learn/seo/local-ranking-factors
Google Maps Marketing Guide for Ranking in Local Search (Nightwatch) - https://nightwatch.io/blog/google-maps-marketing
Local SEO: The Definitive Guide (Backlinko) - https://backlinko.com/local-seo-guide
Special Offer:
Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.
Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order
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Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Music promoted by Copyright Free Music - Background Music For Videos 👉 / @podcastbackgroundmusic
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the full potential of your SEO efforts with this proven method.
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Resources Mentioned:
Google Search Console - https://search.google.com/search-console/about
ChatGPT - https://chat.openai.com/
ChatGPT Prompt to upgrade your content: "I'll give you my blog content and I want you to paraphrase the main tips in the article which are heading tags so that they are clear, concise, and easy to understand at a glance."
Additional Resources:
How to Use ChatGPT with Semrush for SEO Success - https://www.99signals.com/chatgpt-semrush-seo/
19 Easy SEO Tips to Boost Your Traffic - https://www.99signals.com/easy-seo-tips/
Special Offer:
Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.
Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority.
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Resources Mentioned:
Link Building Secrets (eBook): Access the eBook and bonuses: https://ebooks.99signals.com/link-building-secrets/order
FindThatLead - https://findthatlead.com/en/
Semrush Pro (2-week Trial) - https://www.99signals.com/semrush/
Ahrefs Website Authority Checker - https://ahrefs.com/website-authority-checker
Google Search Operators for Resource Page Link Building:
"your topic" + "useful resources"
"your topic" + "helpful resources"
"your topic" + "additional resources"
"top 10" "your topic" + resources
"best of" "your topic" + resources
inurl:resources "your topic"
intitle:resources "your topic"
Special Offer:
Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.
Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game.
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Tools & resources discussed in this episode:
Google SGE - https://labs.google/sge/ (as explained by Google)
Semrush - Try Semrush Pro free for 14 days: https://www.99signals.com/semrush/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing.
In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance.
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Tools & resources discussed in this episode:
[Blog Post] 7 Best Traffic Analysis Tools to Boost Your Website’s Performance - https://www.99signals.com/best-traffic-analysis-tools/
Semrush .Trends - Sign up for a 14-day free trial of Semrush .Trends + Semrush Pro - https://www.99signals.com/semrush-trends/
SE Ranking - Sign up for a 2-week trial: https://www.99signals.com/se-ranking/
Ahrefs Webmaster Tools - https://www.99signals.com/ahrefs-webmaster-tools/
Google Analytics - https://marketingplatform.google.com/about/analytics/
Google Search Console - https://search.google.com/search-console/about
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
It's that time of the year again: AppSumo's Black Friday 2023 is finally here!
Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular.
While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now!
You can find AppSumo's entire Black Friday early access lineup here: https://www.99signals.com/appsumo-black-friday-deals/
In this episode, I reveal my top 3 picks among AppSumo's Black Friday Early Access Deals.
Shop AppSumo's Black Friday Early Access deals here: https://www.99signals.com/appsumo/
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Tools & resources discussed in this episode:
🚀 SEOCrawl - https://www.99signals.com/seocrawl-bfcm/
🚀 Depositphotos -https://www.99signals.com/depositphotos-bfcm/
🚀 Sessions - https://www.99signals.com/sessions-black-friday/
[Blog Post] Check out the entire lineup of AppSumo Early Access Deals here: https://www.99signals.com/appsumo-black-friday-deals/
[Video] 3 BEST AppSumo Black Friday Early Access Deals - https://www.youtube.com/watch?v=RU3_81Mhmuw
Subscribe to my YouTube channel for in-depth reviews & tutorials of trending SaaS tools and business software: https://www.youtube.com/@99signals/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Signing up for business newsletters is a super effective way to keep up with the latest business buzz.
The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them.
In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email.
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10 Best Business Newsletters
#1 Morning Brew - https://www.morningbrew.com/daily
#2 The Hustle - https://thehustle.co/
#3 GrowthHackers - https://growthhackers.com/newsletter
#4 SaaS Weekly - https://hitenism.com/
#5 5-Bullet Friday - https://go.tim.blog/5-bullet-friday-1/
#6 Stacked Marketer - https://www.stackedmarketer.com/
#7 The 3-2-1 Newsletter - https://jamesclear.com/3-2-1
#8 No Mercy / No Malice - https://www.profgalloway.com/
#9 Starter Story - https://www.starterstory.com/newsletter
#10 TLDR - https://tldr.tech/
[Bonus] The Daily Stoic Newsletter - https://dailystoic.com/daily-stoic-email/
[Blog Post] Top 34 Business Newsletters Tailored for Entrepreneurs - https://www.99signals.com/best-business-newsletters/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.
From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.
On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.
But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.
Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.
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Tools & resources discussed in this episode:
Yarnit - https://yarnit.live/
ChatGPT - https://chat.openai.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen.
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Tools & resources discussed in this episode:
[Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/
Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/
Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/
Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/
Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
Google Search Console - https://search.google.com/search-console/about
Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/
WP Rocket - https://www.99signals.com/go/wp-rocket/
Google PageSpeed Insights - https://pagespeed.web.dev/
Bunny CDN - https://bunny.net/cdn/
Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/
TinyPNG - https://tinypng.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and unsuccessful companies to illustrate important lessons.
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, entrepreneurship, and marketing.
Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape.
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[Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/ [Search Engine Journal]
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.









