Claim OwnershipThe Brand Strategy Podcast
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The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!
206 Episodes
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The world needs your creativity, friend. And in today’s episode of the podcast, I’m diving into why this season is the perfect time to cultivate your creative practice, take a step inward, and pour into yourself. Reflecting on the natural rhythms of fall and winter, I explore how these seasons call us to rest, reflect, […]
The post Episode 290: Cultivating Your Creative Practice appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
How do you navigate decision fatigue as a creative? Especially when you’re constantly bombarded with decisions that require your attention from work, home life, and personal relationships? Well, today on the podcast I’m talking about handling decision fatigue as a creative with licensed professional counselor, Josh Berger. Josh has been on the podcast before, and […]
The post Episode 289: Dealing with Decision Fatigue + Burnout as a Creative Entrepreneur with Josh Berger appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Rebranding 101 for Wedding Industry Pros In today’s episode, I’m diving deep into Rebranding 101 for Wedding Industry Pros. Think of this episode as a helpful checklist to guide you through the process of rebranding with confidence. Whether you’re a wedding planner, floral designer, photographer, venue owner, or stationary designer, I’ve designed this episode to […]
The post Episode 288: Rebranding 101 for Wedding Industry Pros appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Let’s get your wedding business ready for engagement season! Hey friends, welcome back to The Brand Strategy Podcast! Today’s episode is all about preparing your wedding business for the upcoming engagement season so you’re able to intentionally connect with your ideal couples when they need you the most. Whether you’re a wedding photographer, wedding or […]
The post Episode 287: 4 Ways to Get Your Wedding Business Ready for Engagement Season appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Do you need a brand assessment for your creative, service-based business? Tune in to find out! Today on the Brand Strategy Podcast, I’m chatting about brand assessments and how to figure out when it’s time to tap into that kind of support. You might be searching for clarity with your current brand as you attempt […]
The post Episode 286: Is it time for a brand assessment? appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Showing up as Future You in your business right now. Today on the Brand Strategy Podcast, I’m chatting about a fresh way of showing up in your creative business that inspires growth. You might have heard about the concept as showing up as the future version of yourself right now in order to think, act, […]
The post Episode 285: A New Way of Showing Up in Your Creative Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Making your marketing feel more fun with a custom quiz In today’s episode of the podcast, I’m sharing how service-based businesses and creatives can use a custom quiz to make marketing feel more fun, inspire deeper connection with your ideal clients, and increase conversions in the long run! No matter how many times you’ve seen […]
The post Episode 284: Making Marketing More Fun with Custom Quizzes appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones […]
The post Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Intentional Business Trends Creatives + Service Providers in 2024 In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, […]
The post Episode 282: Intentional Business Trends for 2024 appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode […]
The post Episode 281: Acquiring High Quality Clients with Heidi Taylor appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Elevating your Brand during your Slow Season In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this […]
The post Episode 280: Upgrade Your Brand During Your Slow Season appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Pivoting Your Career in Mid-Life with Katie Dubois In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design […]
The post Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on […]
The post From the Archives – Ways to Mindfully Accept Unsolicited Business Advice appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
CREATE YOUR IDEAL HOLIDAY SCHEDULE In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today’s episode […]
The post Episode 278: Creating Your Ideal Holiday Schedule as a Service-Based Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your […]
The post Episode 277: How Culture and Identity Influence Our Marketing with Cassandra Le appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
USING AI IN YOUR DESIGN BUSINESS In today’s episode of the podcast, I’m sharing 3 ways you can use ChatGPT and AI in your design business to improve your workflows, save precious time, and better serve your design clients along the way! From project management to content creation and marketing shortcuts to weekly meal plans, […]
The post Episode 276: 3 Ways to Use AI and ChatGPT in Your Design Business appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
WHERE BRANDING GOES WRONG In today’s episode of the podcast, I’m joined by the talented creatives behind Rendezvous Creative to chat about where branding goes wrong and what you can do to avoid these all-too-common missteps. During this fun and no-holds-barred conversation, we explore common branding mistakes we see in the creative, online business owner […]
The post Episode 275: Where Branding Goes Wrong with Rendezvous Creative appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
In today’s episode of the podcast, I’m sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based business. These practices range from daily to weekly habits I implement in order to not only grow my business with intention, but in order to cultivate personal growth, as […]
The post Episode 274: 5 Transformative Habits in My CEO Routine appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
In today’s episode of the podcast, we’re getting real about why one-size-fits-all marketing strategies aren’t necessarily the best solution for your online business’s marketing. I’m joined by marketing consultant Tayler Cusick-Hollman and together we’re exploring a better approach to marketing your creative, service-based business so you can connect with your ideal clients on repeat without […]
The post Episode 273: Ditching One-Size-Fits-All Marketing with Tayler Cusick-Hollman appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
In today’s episode of the podcast, I’m sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I’m peeling back the curtain on my journey by sharing some rapid-fire lessons that I hope will encourage you, save you precious time and energy, and remind you that […]
The post Episode 272: 11 Takeaways from 11 Years in Biz appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
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When it comes to growing my own business, I decided to turn to a brand strategy agency https://designzen.medium.com/top-branding-agencies-b91c4370f15b. It was a decision that changed my business. With their help, I developed a unique strategy that helped my brand stand out in the market. They helped me define my brand values and how to effectively communicate them to my audience. The brand strategy helped me create a recognizable image and attract new clients.