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Christopher Lochhead Follow Your Different™

Author: Christopher Lochhead

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Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
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In this episode, we have a real conversation about legendary entrepreneurs and investor David Sacks about how to build billion-dollar startups. We talk about how startups go off the rails and what is ok and not ok to lose money on. We also touch on why B2C strategies have become powerful for B2B companies and many more! If you’re an executive or an entrepreneur, even if you’re outside of tech, get your pen ready. there's a ton on this episode! Legendary VC  We continue our run of legendary VCsc with David Sacks. He was a co-founder of PayPal, Founder, and CEO of Yammer and Founder of Craft Ventures. Some of his investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Bird This is another great example of the power of a real dialogue podcast. "You know the old line of 'nobody ever got fired for buying IBM'? I think that the modern version of that saying would be 'no one ever got fired for buying the category leader' and if you become the category leader, you just get all these sales by default." - David Sacks Going Off The Rails David shares how he witnessed high profile companies going off the rails for several reasons. He noted that aside from product-market fit, there are other mundane reasons why these companies fail. Here’s the big list that could go wrong in high growth companies: “One is commoditization, the rest of the world catches up the startups innovation. Two, cost of customer acquisition, a bunch of reasons it could happen. Third, margin problem, negative gross margins. Fourth, external dependency. Fifth, leaky bucket, there’s a problem with retaining customers. Sixth, regulatory compliance, then, sales compliance problem, that’s seven. Eight, doing things that don’t scale. Nine would be the founder psychology problem which is pushing things too far and tenth, company culture problem. One the 10.1 mark, macro shock where the company goes out for financing and isn’t able to raise around because of one of the problems I mentioned in them. Everything comes to head and you had a car crash.” - David Sacks The Challenge for Startups One of the greatest fears of startups Is commoditization. David says there is always a risk of the competition catching up in terms of software design. He encourages startups that it is a trade-off to make, to move fast enough to maintain market leadership. “Everyone is running around with their hair on fire but they’re afraid that their innovation gets copied. If you’re not moving fast enough, you’re on a bit of hamster wheel. If you’re not moving fast enough, you’re running in place.” - David Sacks To hear about David’s thoughts on how to define and dominate a market category, what areas of technology David thinks have the most promise and more, download and listen to this episode. Bio: David Sacks is a highly accomplished  entrepreneur and investor in internet technology firms. He is general partner of Craft Ventures, a venture capital fund he co-founded in late 2017. Previously as an entrepreneur, Sacks was the founding COO and product leader of PayPal (acquired by eBay in 2002 for $1.5 billion) and Founder/CEO of Yammer (acquired by Microsoft in 2012 for $1.2 billion).  In 2016, he led the turnaround of Zenefits as interim CEO. In 2017, Sacks co-founded blockchain startup Harbor as an incubation of Craft Ventures. His angel investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Houzz. Links: Twitter - @davidsacks Craft Ventures Crunch Base - David Sacks We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about deep fakes, streaming services, and tech that will or will not change your life in 2020. Deep Fakes and Video Editing Undeniably Christopher’s favorite topic with Jason, they talk about deep fakes and astounding editing to produce fake news. Christopher cites a Forbes article about CNN Reporter Jim Acosta allegedly pushing a White House intern.  “It was edited to remove 2-3 frames of the film, to speed up, when he pushed the person and they removed the ‘pardon me, ma’am’ out of the audio. That was just creative editing.” - Jason DeFellippo Moreover, there was also another video circulating the interwebs that make it look like Sarah Sanders was intoxicated in public. It doesn’t end there because they also talk about Gal Gadot, the most recent actor to play WonderWoman, who apparently appeared in a porn video. Clearly another deep fake. Have You Heard About “Hearables?” Apparently, hearables are the new category king and queen for 2020 as different brands introduced a “smart” earbuds. Although Christopher is a fan of the attempt to create a new category, Jason says the products really mean nothing. “That’s the thing, they’re not smart. They are just conduit to your phone. If you go out without your phone, they don’t work. they get real dumb, real fast.” - Jason DeFellippo Aside from this, Jason rants about adding more gadgets to charge. He says he has 7 gadgets at the moment and he would prefer using wired earphones/plugs due to the sound quality.  The Field of Streams Jason shares that around 7 years ago, on his podcast Grumpy Old Geeks, they have predicted this will happen. Everybody saw the popularity of Netflix and all the content creators decided they should make their own platforms.  “I think we’re going to see consolidation coming. People are going to start doing deals with each other to get bundling packages.” - Jason DeFellippo Jason also predicted that households would just pay for around 3 streaming service, max.  To hear more information about Jason DeFellippo and to listen to more of his comments on deep fakes, tech for 2020 and streaming services, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast. Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups. In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.  He also created the two time SXSW Weblog Award-winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly. Links: Website – Jason DeFillippo Twitter Instagram LinkedIn Website: Grumpy Old Geeks Jordan Harbinger Show Some of the topics covered: It's All Fun And Games Until Someone Gets Hurt: The Implications Of Deepfakes Tech That Will Change Your Life in 2020 The future is ear: Why “hearables” are finally tech’s next big thing The Great Streaming Battle Is Here. No One Is Safe We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
In this episode, we are taken for a ride on how to go from sales rep to Chairman of the board with the amazing Elisa Steele. We have a powerful conversation about how she went from sales rep to regional sales to CMO, then CEO. We also talk about what she’s learned from working in massive tech companies like Microsoft and Yahoo and many more, Wait for the part where she gives advice on how women can design legendary careers and have children too. From Sales Rep to CEO Elisa Steels is the Chairman of the board of two publicly traded tech companies, Cornerstone on Demand and Namley. She’s also on the Board of $25B Splunk. More of her career background includes former CEO of Namley and Jive and former CMO of Skype, and Yahoo. She candidly shares what she learned from her career in these huge tech companies and from smaller entrepreneurial companies. From the time she graduated, she had a clear vision of what success looks like and she believes she will achieve it through sales.  “If I went into sales, then its really clear. If I’m successful, I made or overachieve my number. Nobody can be subjective about that. If I go into some of these other fields, that was like, a complete mystery to me, how do I know if I am actually gonna make it? - Elisa Steele Legendary Career Woman Initially, Elisa shares the only one thing she wished for her career: to not work with other people. The second thing she wished was to have financial independence. She believes that if women do not build resources for themselves, the critical decisions will be left to other people other than themselves.  “I was motivated by the fact or maybe even terrified by the fact that I wouldn’t have choices in life if I didn’t have resources. If you don’t have resources, then decisions in your life are up to somebody else. Resources equals choice.” - Elisa Steele For Elisa, resources generally are assets. It is representative of the things that help women make a decision on what they want to do. Creating some wealth will make those choices, especially those that are critical in life. How to Disagree and Commit Elisa is a powerful executive and she shares the thought of disagreeing, but still committing. She describes herself as a consensus builder. “Being the smartest in the room doesn’t actually help anybody. You have to actually make decisions and together, execute, because strategy is nothing without strong execution. Executiion is everything. Even if the strategy is off, you can still win, if you execute. Disagree but commit and be one team.” - Elisa Steele To hear more information about Elisa Steele and to listen to his tips on how to go from sales rep to chairman of the board, download and listen to the episode. Bio: Elisa Steele is the Chairman of the Board at Cornerstone (CSOD) and Namely; Board Director at Splunk (SPLK) and an advisor to Advisor to Tile and people.ai. She’s the former CEO of Namely  and Jive Software, Inc.,  Ms. Steele served as Chief Marketing Officer and Corporate Vice President, Consumer Apps & Services at Microsoft Corporation, a worldwide provider of software, services and solutions, and Chief Marketing Officer of Skype, an Internet communications company, from 2012-2014.  Ms. Steele also has held executive leadership positions Yahoo! Inc. and NetApp, Inc.  Ms. Steele has served as a member of the board of directors of Cornerstone OnDemand, Inc., a learning and human capital management software company, since 2018.  Ms. Steele holds a B.S. from the University of New Hampshire and an M.B.A. from San Francisco State University. Links:  Linkedin - Elisa Steele Twitter: - @elisasteele We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
This dialogue is a glimpse into a legend— whose name might not be world-renown but surely is worth getting to know—Dr. Sean Peterson. We connected over our love of people and children who are, “differently-abled. We talk about autism, uniqueness, human behavior and more. Love For Kids We’re at a point where every guest we have on could be someone famous. But just because someone’s well known, doesn’t mean you can have a real-life affirming conversation with them.  Today, Christopher converses with Dr. Sean Peterson. Dr. Sean has a Phd. in Applied Behavior Analysis and has spent 10 years running an autism clinic. He’s a wonderful guy, a husband and father. He also runs a physical therapy clinic with his wife called FYZICAL. “I think people are wonderful in general but working with kids in particular, is amazing. the delight that they have in their eyes, the ability to just make me laugh about ridiculous things.” - Dr. Sean Peterson What is Autism? Dr. Sean defines autism as “a neurodevelopmental disorder. He acknowledges that everyone, doctors and parents alike, needs a lot more to understand autism, but on the most basic level, it is categorized by repetitive behavior and social deficit. “A lot of that social deficit comes in the form of communication deficit. In particular, being able to communicate basic wants and needs and also being able to interpret the feedback that is given back.” - Dr. Sean Peterson Functional Behaviors As a behavioral analyst, Dr. Sean shares his point of view on why humans behave such way. It is basically categorized into four: access to attention, access to tangible items, escape from unpleasant situations and access to sensory input or automatic reinforcement He further cites examples of how to identify each one.  “Everybody is unique. Follow your different right? So, its really finding that specific piece for each kid and so from a behavior analyst standpoint, from an applied behavior analysis perspective, our goal is really to teach functional replacement behaviors and skill acquisition.” - Dr. Sean Peterson He further shares that behavior is functional. Everything we do has a functional outcome and the same behavior could actually bring us different things. To hear more information about Dr. Sean Peterson and to learn more about human behavior and loving differently abled kids, download and listen to the episode. Bio: Originally, from outside of Los Angeles, CA, Sean spent his college years at TCU down in Ft. Worth, TX.   During his time in Ft. Worth, Sean spent 4 years as TCU's Mascot, SuperFrog!   He also had the privilege of cycling across the United States to raise money for individuals with disabilities.   After finishing at TCU, Sean went on to complete his PHD in Applied Behavior Analysis at the University of Nebraska Medical Center.   He moved his young family to Sioux City, IA, where he was the first clinical director of the Pier Center for Autism.   When Sean and Lauren began to consider a move to be closer to family, Oklahoma City was the perfect choice.  Sean and his wife Lauren have a passion for evidence based medical care and opened FYZICAL Therapy & Balance Centers of Oklahoma City to provide physical therapy focused on Pelvic Health, and Balance and Falls Prevention.  It is with Lauren's physical therapy knowledge and passion that FYZICAL has grown, and is helping the people of OKC Love Their Lives!   Links: Fyzical Linkedin - Sean Peterson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
For our first episode this year 2020, we hang out with professional athlete fitness trainer and founder of Paradigm Sport in Santa Cruz, CA, Joey Wolfe. Today we go beyond all of 7-minute abs BS, get fit quick, scams and shams and have a real, different conversation about making fitness and wellness stick in your life. Trainer of Champions and Weekend Warriors The last time Joey Wolfe had a conversation with Christopher was a year ago. Joey’s episode remains one of our most popular ever and we’re definitely sure, listeners will get practical ideas for well-being improvement, He’s trained superstar athletes like Mitch Haniger of the Seattle Mariners Former UFC 185 pound champion Luke Rockhold and World Surf League rookie of the year Nat Young and lot’s of regular weekend warrior types like us,  “We all know what to do. We all know that going and exercising in the gym for a min of 30 min is a good thing. But for a lot of people, there’s something preventing them from doing that. So just try to get clear on what their motivating factor is” - Joey Wolfe New Year’s Resolutions and Diet Crazes One of the reasons why people hit the gym is its part of their New Year’s resolution. Joey says that although it is a good reason, it doesn’t qualify as a great one as it cannot s sustain through the rest of the years. “Just getting clear what their goals are and then, really trying to start off easy with their habit change. Trying to get them to do something that I know they’re gonna be successful with.” - Joey Wolfe He also shares how he tried intermittent fasting, keto, paleo diet, vegan, blood typing diet and what works faster, what works slower and what doesn’t work at all.  “Try to educate yourself on this stuff and then try it. Everybody is different. There are polarizing ideas in terms of what’s right and even someone like me in the health and fitness profession,  its hard to know what’s right.” - Joey Wolfe Recommendations and What Nots Christopher loves Joey’s POV that everyone is an athlete. We all have an athlete inside us and that being active, fit and healthy is a huge part of designing a legendary life. With this said, he shares how athletes and weekend warriors alike can follow the same set of principles for fitness and health. Joey explains further in this episode how adding more habits is better than removing some. He says this because there is a science behind developing habits. For example, it is better to drink more water, take more protein, add more supplements, among others, rather than cutting down sugar and carbs.  To hear more information about Joey Wolfe and to listen to his tips on how to get and stay fit,, download and listen to the episode. Bio: Joey is a lifelong athlete. He is the founder and CEO of Paradigm Sport, located in Santa Cruz, CA Early in his career he played professional baseball and was on track to be a major league catcher when injures took him out.  Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.   He’s trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.  A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer he now shares his experience and enthusiasm with world-class athletes and fitness clients alike. Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.  The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career. Links: Paradigm Sport  Instagram: @Paradigm_Sport Facebook: Paradigm Sport
Today, one of the most prolific and important writers in the world, Dushka Zapata, joins us for a very unusual but moving discussion. They talk about grief, happiness and why its okay to opt-out for the holidays. Her work has been viewed over 150 million times on Q & A site Quora.  This might be the most different conversation you’ve ever heard about the holidays! Remembering Those We Have Lost The holidays are wonderful celebratory times for us to focus on our friends, family and for many of us, our faith. For many of us, the holiday season can be a happy season. However, there are quite a number who have moments of some sorrow. The holidays, intentionally or unintentionally, reminds us of the people we have lost. “As you know, I write a lot at Quora. A lot of questions I answer are about people who are asking permission.’Is it normal for me to be sad? How long should grief last? i lost my dog four years ago and I’m still mourning, is that normal?’ To me, my answer is always, ‘who cares?’ Who cares if it’s normal? You should feel whatever it is that you’re feeling. Who is it that is an authority on regulating what other people should or shouldn’t be feeling?” - Dushka Zapata The 7 Steps To Overcome Grief Christopher shares that there are no 7 steps to overcome grief. Some people advise those who are grieving with tips on how to cope but the reality is, there are no stages to grief and Dushka says its totally acceptable. “I think so many people want to help but I’m going to tell you, asking someone to cheer up when they’re grieving is like sitting on someone's chest when they’re trying to breathe.” - Dushka Zapata A Happy Person Who Grieves Dushka shares some personal stories on how she considers herself as a happy person who grieves. The primary reason she grieves during December was her father passed away that month. Ever since, she has not celebrated the holiday.  “I just feel like we should all be making that space for others. It’s okay to grieve, it’s okay to be sad, it’s okay to hate the holidays, its okay to not want other people to have a happy holiday because you just can’t do that to another person, to be happy, forceful happiness, its okay.” - Dushka Zapata To hear more information about Dushka Zapata and to listen to why its okay to feel grief over the holidays, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today.  On question and answer site Quora her work has been viewed over 150 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley.  When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora - Dushka Zapata Amazon - Dushka Zapata Love Yourself: and Other Insurgent Acts That Recast Everything You Belong Everywhere: and Other Things You'll Have to See for Yourself  Twitter - @dushkaamateur Linkedin - Dushka We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
One of Christopher Lochhead’s hero, UFC Hall of Famer and MMA legend Bas Rutten joins us today for another powerful and insightful conversation. We talk about how as a Dutch Kid, Bas, over-came horrible asthma and eczema, and bullying to become, the “Baddest Man in the World.” He shares about his outlook in life, his techniques when learning a new skill and a lot more. Fun, Playful and Affable Bas Rutten shares how some people see his life as almost like a cartoon character. He shares how he did a commercial for Cartoon Network focusing on anti-bullying and getting fit. These campaigns were personally moving for him as he was bullied when he was young due to severe asthma and eczema. “I know people who have asthma 365 days a year. I know people who are covered with eczema. Compared to them, this is not really that bad. That was my outlook always in life. There's always somebody, out there who has it worse than you.”  - Bas Rutten Greatest and Most Terrifying Bas is a Sensei, commentator, and inventor. He is also the former UFC Heavy Weight Champion of the World. He scored 13 knockdowns without getting dropped, become the most accurate striker in UFC history with 70% accuracy and ended his career on a mind-blowing 22-fight winning streak. “I found out about that [statistics] when I was inducted in the Hall of Fame. That was so cool. That was my fighting style. I don’t want to waste things. I like to look for openings. The opponent, most of the time gives the knock out for me. He'll make a mistake, if he punches, the body is open.” - Bas Rutten Overcoming Everything Non-fans will definitely love this episode and will surely learn a ton from Bas.  His mindset around losing, overcoming adversity and the drive to learn new skills, Is something we can all learn from. Bas is also an entrepreneur and inventor. His new O2 Trainer is fast becoming a must-have for professional athletes, weekend warriors and among people with asthma and breathing challenges. The O2 trainer strengthens the lungs and breathing muscles.  To hear more information about Bas Rutten and to listen to his ideas how to over-come anything, download and listen to the episode. Bio: Sebastiaan “Bas” Rutten (Dutch pronunciation: [ˈbɑs ˈrʏtə(n)];) is a Dutch retired mixed martial artist (MMA), Karate and Taekwondo blackbelt, and Muay Thai kickboxer.  He was a UFC Heavyweight Champion, a three-time King of Pancrase world champion, and finished his career on a 22 fight unbeaten streak (21 wins, 1 draw ).  Bas has been inducted to the UFC Hall of Fame in 2015.  He suffered severe asthma in his childhood years and inspired by his struggle breathing developed the O2 Trainer.  When Bas is not teaching at his gym in Westlake Village, he might be working on some acting or commentating at Karate Combat with Kenny Rice. Links: Bas Rutten Wikipedia Twitter - @BasRuttenMMA O2 Trainer Instagram - @basruttenmma Also, special thanks to Luis Congdon for the kind introduction. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
After breaking the internet with our Mia Khalifa Episode 111, we are bringing you another episode with John McAfee, Legendary Silicon Valley entrepreneur, and 2020 U.S Presidential candidate. He joins us to share his experiences in Silicon Valley and talks about why he thinks “it doesn’t matter who the President is. This will no doubt be one of our most controversial episodes. Then and Now John has been called “The most interesting man in the world.” He was an outlaw, from parts unknown, He has lived part of his adult life, on the run, somewhere in Latin America. Today, John is a candidate for US President in 2020 If his name rings a bell, that is because he is the founder of McAfee The Security Company. John also got into a well-publicized Twitter war with Kim.com, the founder of now-defunct file hosting service Megaupload. Garden of Eden of Technology John passionately describes Silicon Valley then as the Garden of Eden of Technology. It was known as a tech hub for the world. He also shared interesting thoughts on Steve Jobs, Larry Ellison, Bill Gates, and Nolan Bushnell. “Most of the personalities in Silicon Valley were pleasant, creative, very different. Steve Jobs, as an example, never find time to take a bath. I can smell him across the room. That was just his thing, he did not have the f*cking time to take a bath. He is a serious businessman who took a bath at least once a month, I know I did. But I also work 18 hours a day, 7 days a week for 2 years. Not because I had to, but because I f*ckin’ want it. I love what I was doing.” - John McAfee In the past, John describes Silicon Valley as heaven. He is also candid that he does not know anything about it now, as he left it 25 years ago.  “Everyone you met in your circle, did something or showed you something which opened your mind to the potential of digital technology. Trust me that’s not there anymore.” - John McAfee The President Doesn’t Matter John shares why he thinks it doesn’t matter who sits in the Oval Office. He claims that the CIA is running the show. He says there are instances that the CIA manipulates information, information that the President refers to when making decisions that affect not only the country but the whole world. John shares more of his insights on CIA, one of the biggest clients of McAfee Security Company in the past. “Selective information is the ultimate power.” - John McAfee To hear more information about John McAfee and to listen to his ideas on his bid to U.S. Presidency for 2020, download and listen to the episode. Bio: John David McAfee (/ˈmækəfiː/ MAK-ə-fee;[1][2] born September 18, 1945) is a British-American computer programmer and businessman. He founded the software company McAfee Associates in 1987 and ran it until 1994, when he resigned from the company. McAfee Associates achieved early success as the creators of McAfee, the first commercial antivirus software, and the business now produces a range of enterprise security software. The company was purchased by Intel in 2011 and spun back out in 2017 with TPG Capital owning a majority stake, though the software has always borne the McAfee brand name.  McAfee's wealth peaked in 2007 at $100 million, before his investments plummeted in the financial crisis of 2007–2008. Since leaving McAfee Associates, he has founded the companies Tribal Voice (makers of the PowWow chat program), QuorumEx and Future Tense Central, among others, and has been involved in leadership positions in the companies Everykey, MGT Capital Investments and Luxcore, among others.  His personal and business interests include smartphone apps, cryptocurrency, yoga, and all-natural antibiotics.  He resided for a number of years in Belize, but later returned to the United States in 2013. McAfee is also a political activist, who sought the 2016 Libertarian Party nomination for President of the United States in the 2016 election, losing to former New Mexico governor Gary Johnson. Links: McAfee 2020
Join us in another fascinating and timely discussion with Yancey Strickler, Co-Founder & former CEO of Kickstarter, one of the most important new companies in the Startup ecosystem. He is the author of the new book This Could Be Our Future: A Manifesto for a More Generous World. Yancey is an experienced entrepreneur who shares very powerful insights that apply to your business and your life. Listen to our discussion about Bentoism. It’s an intriguing way to think about life. A Chapter From The Book In a chapter of Yancey’s new book This Could Be Our Future: A Manifesto for a More Generous World, he shares about Adele and how he found a startup company that measures loyalty and engagement. Adele faced issues with scalpers purchasing and jacking up prices of her concert tickets. “Currently, we imagine that economics is how everything should be distributed and here, Adele, found some other value through which to make herself available.” - Yancey Strickler Through the algorithm, Adele chose Top 30 per area of her most loyal fans. These people got access to tickets at their original prices. According to reports, fans were able to save 6 to 10 million pounds. A New Lens in Doing Business Yancey considers the Adele example as a powerful and pervasive lens in doing business. Adele found a could-have-been a post-economic way to distribute goods, placed a halt to that and ultimately, provided more value to her loyal fans. “To me, that is a new kind of choice, a very new kind of decision. It is suggestive of what, of how capitalism evolves, of how we evolve as a society. Basically, where we all recognize the importance of financial value. We can also recognize the limitations of financial value being so dominant, as it is right now.” - Yancey Strickler Social Entrepreneurship and Bentoism Christopher and Yancey exchanged stories about social entrepreneurship and how it has become an emerging conversation right now. Yancey believes that social entrepreneurship will succeed when it becomes a dominant point of view of everyone. “Right now, marrying a financial purpose for a nonfinancial purpose is like the cute indie thing to do. But we should root for this to be like mainstream arena rock. I want this, headlining stadiums.” - Yancey Strickler Yancey also shares his idea on Bentoism or Beyond Near Term Orientation. He came up with this idea when he was doodling and creating graphs while evaluating what he wants at the moment and what he would want to achieve in the future.  To hear more about This Could Be Our Future and more information about Yancey Strickler, Kickstarter Co-Founder, download and listen to the episode. Bio: Yancey Strickler is a writer and entrepreneur. He is the cofounder and former CEO of Kickstarter, author of This Could Be Our Future: A Manifesto for a More Generous World, and the creator of Bentoism. Yancey has been recognized as a Young Global Leader by the World Economic Forum and one of Fast Company’s Most Creative People.  He’s spoken at the Museum of Modern Art, Sundance and Tribeca Film Festivals, Web Summit, and events around the globe.  He cofounded the artist resource The Creative Independent and the record label eMusic Selects. Yancey grew up in Clover Hollow, Virginia, and began his career as a music critic in New York City.  Links: Yancey Strickler Bentoism  Book: This Could Be Our Future: A Manifesto for a More Generous World. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Today, entrepreneur and the incredibly creative guy Steve Lieberman, Founder & CEO of SJ Lighting, joins us today for another riveting conversation. Steve and his team have had a hand in almost every nightclub and electronic music festival in the US for the last ten years. He shares how he creates a lasting impact on attendees and how the whole production process goes, from planning to execution. Monumental Impact Even at a young age, he shares how he finds big, monumental art pieces as impactful. He carried on this astonishment for impactful art as he pursued a career in events production, specifically focusing on lights. “Whether it’s a big show or a little show, its 100,000 or 300-people-intimate-club-show, we like impact. An audience is coming to some show, they want to be moved. They want to be stimulated.” - Steve Lieberman Steve Lieberman has worked with more than 50 clubs and major festival brands like Electric Daisy Carnival, Coachella, Ultra, Lollapalooza, Rolling Loud and many more.  Similar Philosophies Steve shares how he and his colleagues share the same philosophies when it comes to event production. He further describes the whole lighting experience as “fluid with the music” as it is a visual representation of what the music is.  “When an audience comes in there, we have their attention and we want to give them something that they're gonna live with. I want them to leave that show and have something specific. It doesn’t need to be ten things. Whether it’s visual, oral—something that they heard—just part of their experience that they're going to take with them and they’re going to keep that forever.” - Steve Lieberman Puzzle Pieces Steve describes how every show is a little bit different. He says that there is no linear path from a  to b. As a designer, it’s not just taking out a worksheet and figuring out math problems. He sees production as fitting different pieces of a puzzle.  The design, procedures, modify based on what’s required and is highly dependent on the scale of the show. He shares he has to absorb all the information of what the show is, what the performers might prefer and who are the headlining artists. “I’d like to think, the promoters and basically, the guys who write the checks for the show, we’re on the same team. At the end of the day, my contracts are 99.9% with them. My priority is to protect their best interest.” - Steve Lieberman To hear more about Legendary Lighting & Nightclub Designer Steve Lieberman, download and listen to the episode. Bio: Steve Lieberman has been working in the festival and nightclub community since 1987. As a teen exploring NYC nightlife, he saw the potential of enhancing the events visually and got involved as a lighting designer for warehouse parties. This led naturally to stage design as his career picked up steam. By the time he moved to California in 2001, Steve’s reputation for next-level work made him a no-brainer for Insomniac, who came knocking at his door.  Some of Steve’s favorite projects of the past 25+ years are not necessarily the largest; he recalls fondly several side stages at EDC LA in the late nineties, such as one bassPOD stage consisting of a complete grid of LED fixtures laid into a matrix creating a truly dynamic perspective, and another stage with sets of stairs leading in all directions à la MC Escher.  Steve approaches each show, each stage, each environment with special attention based on the needs of the producer, the artist riders and the creative concepts. The primary principle to which Steve has held true all these years is not to fight your environment but to embrace it. Links: SJ Lighting How I Made It: Steve Lieberman got his start lighting illegal warehouse parties. Now, it’s Coachella. An Interview With Steve Lieberman: Founder of SJ Lighting We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
In another riveting episode, Scott Kupor, the managing partner of one of the highest-profile VC on the planet over the last decade, Andreessen Horowitz, joins us today to discuss startups, how to get funded and a lot more! He is also the author of the book called Secrets of Sand Hill Road: Venture Capital and How to Get It. “Inside Baseball” Scott starts off by addressing the common issue of inside baseball between entrepreneurs and VCs. He shares his view that there is no reason why questions shouldn’t be answered and that VC should reach out to entrepreneurs. “People don’t understand why decisions are made. I think that just leads to mistrust quite frankly between VCs and entrepreneurs.” - Scott Kupor Moreover, Scott shares that the reason he wrote the book was due to the fact that he gets a lot of similar questions from entrepreneurs, which he feels have been answered already in the past. VCs like him used to assume that these entrepreneurs have been through this and have made thousands of deal and due to this assumption, it has caused some tensions between VCs and entrepreneurs.  Information Asymmetry Scott discusses the idea about information asymmetry and how it results to one party benefitting at the expense of the other in those types of scenarios. “Capital is scarce and VCs have it. There was definitely a very different balance of power between entrepreneurs and VCs. There’s probably less incentive quite frankly for the VC. The biggest change, I think,  in the last 10 yrs is, its as competitive as its ever been.” - Scott Kupor  Money clearly a commodity in this business. For Scott, if VCs and entrepreneurs can level the playing field, he would enter into a relationship on a basis of actually understanding one another, knowing what motivates one another as it would definitely be a good place better place to start. More From Scott Aside from talking about Silicon Valley, Startups and how entrepreneurs could get funding, he shares his thoughts on the overall VC backed industry.  “My personal view is—I’ve talked about this with people in DC publicly—the idea that more and more growth is happening in the private markets, while beneficial, selfishly for people like me, who get to, kind of monetize that growth. I don’t think its good for the country. I don’t think its good to not have companies going public at a reasonable stage where a broader cross-section of public market investors can actually enjoy the appreciation there.” - Scott Kupor To hear more about Secrets of Sand Hill Road Venture Capital and more information about Scott Kupor, Managing Partner at Andreessen Horowitz, download and listen to the episode. Bio: Scott Kupor is the managing partner at Andreessen Horowitz where he is responsible for all operational aspects of running the firm. He has been with the firm since its inception in 2009 and has overseen its rapid growth, from three employees to 150+ and from $300 million in assets under management to more than $10 billion. Prior to joining Andreessen Horowitz, Scott worked as vice president and general manager of Software-as-a-Service at Hewlett Packard. Scott joined HP in 2007 as part of the Opsware acquisition, where he was senior vice president of Customer Solutions.  In this role, he had global responsibility for customer interaction, including professional services, technical pre-sales, and customer support. Scott joined Opsware shortly after the company’s founding and held numerous executive management positions including vice president, financial planning and vice president, corporate development.  In these roles, he led the company’s private financing activities as well as its initial public offering in 2001. Scott also started the company’s Asia Pacific operations and led the execution of the company’s multiple acquisitions. Prior to Opsware, Scott represented software companies in both financing and mergers and acquisitions transactions at Credit Suisse First Boston and Lehman Brothers.
Today, Dave Bittner, Producer and Host of The CyberWire Podcast and Hacking Humans podcast, joins us for a fascinating and timely discussion about security, the future, deep fakes Apple glasses and more. He is a regular guest of podcast Grumpy Old Geeks with previous guests, Jason DiFillipo & Brian Schulmister. Trade-Off Between Operations and Risks The episode starts off with a very timely topic on security. Christopher poses the question “why security is hard?” and Dave honestly answers that there are a trade-off and risk-reward decision-making process that needs to happen as security has played a huge role in every technology company nowadays. Dave continues that breaches started getting bigger as well as ramifications and costs resulting in bad publicity, too. Board Members now have started giving their attention to security threats, as they, themselves can be liable for these breaches. “I think these days good board members have to have a certain level of knowledge and education in cybersecurity because it touches everything.” - Dave Bittner More on Data Breaches and Hacking  Christopher asks if Dave thinks there would be more data breaches and hacking in the near future since the cost of technological equipment is getting cheaper. Dave answered that aside from these people professionalizing themselves, they have access to knowledge and tools that allow them to target victims, as opposed to the usual shotgun approach. “I think there are a few things going on right now, I think we are seeing the sophistication of the actors increased in the sense that, there’s an increase in the professionalism of them.” - Dave Bittner Other Future Related Topics Dave shares more about privacy and security, as they were discussing Grumpy Old Geeks podcast, at the moment, 60% of people in the US genetic connections can be implied from the number of people who have already done their test from websites such as 23andme or Ancestry.com. “The security implication is that biometric data—your DNA, your fingerprints, your face ID, facial recognition—those are the things that it’s very difficult to change, if not, impossible to change. If someone gets a hold of that and that something, that you’re using as a factor for your security, you cant just go reset that. That’s one of the long term concerns.” - Dave Bittner To hear more about Security, Deep Fakes and Apple Glasses and more information about Dave, download and listen to the episode. Bio: Dave Bittner is the Producer and Host of The CyberWire Podcast, Hacking Humans podcast. Links: Twitter: @bittner The Cyberwire Survey: Most Data Center Managers Rely on Outdated Security Practices Internet Companies Prepare to Fight the ‘Deepfake’ Future We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
We continue our run of legendary authors and today, we hang out with one of the smartest people in business, Joe Pine, one of the godfathers of “The Experience Economy.” It’s the 20th anniversary of his seminal work and he is reissuing an updated version of the book In this episode, we dig deep into the future of experiences and how companies use it to differentiate and create massive competitive advantage. Pay special attention to Joe’s radical insights around building a data flywheel and the big strategic difference between Facebook and Amazon. From UI to UX Joe Pine shares with us about the re-release of The Experience Economy, bearing a new preview, that he and his partner wrote. They focused on the subtitle: Competing for Customer Time, Attention and Money. Companies embraced the importance of user interface in the past and now, user experience, or UX.  “When the first book came out, we talked about it as a nascent, an emerging, a forthcoming experience economy and now, we say it’s here. It’s all around us. I used to have to argue with people that this was happening. Now, I just say it: people want experiences. People now say, ‘yeah I get it.’” - Joe Pine Further, Joe shared how the internet was at infancy back then. The www was just created in 1994 and in 1999, they didn’t have much to say about it. However, later over time, Joe shares they looked at it thoroughly and found the reason why people were on the internet was to surf the web—to have the experience of things that they couldn’t have otherwise. Data Flywheel Christopher shares his insights on how companies achieve category domination today. He shares that a big part of their strategy is getting their data flywheel spinning. “The data flywheel is a learning relationship. If you cultivate a learning relationship, it grows and deepens over time. You can almost lock your competitors out because you know more about these customers than they do. Even if they switch, they have to teach them all over again what you already know.” - Joe Pine Data Privacy Further, in the discussion, Christopher remarks about how other companies cannot replicate the “data on customer-intimacy” that Amazon has with its customers. Joe agrees with Christopher as Amazon has yet to sell data to anybody, as they want to use it themselves at the moment.  “From an authenticity standpoint, that corrodes them [Facebook and Apple] from the inside out, because they are selling your data. They're in it for the data, to sell to somebody else, rather than in it, for your best interest.” - Joe Pine To hear more about the co-author of “The Experience Economy” Joe Pine, download and listen to the episode. Bio: Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. In 2011, The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Each of Mr. Pine's publications add a wealth of knowledge and experience to the business world, but The Experience Economy has become a quintessential read. Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition. Each book details Mr. Pine's breakthrough thinking as he has accurately charted many structural shifts -- from individualizing goods to today’s focus on customer experiences and many other changes in ...
In this episode, we continue our run of legendary authors as we feature Buster Benson and his new book, “Why are we yelling?: A fascinating look at why and who we argue.” Buster shares with us the inspiration of his book, the constant-learning that he is having and how it can be applied to work and life, in general. Agree to Disagree Buster candidly shared with Christopher that of all the hard topics he decided to take on, it was the topic about disagreements that he deemed to be one of the hardest. He still pursued this topic as he was challenged to tackle this topic. He also admits that the inspiration for the book was his curiosity on cognitive bias. “That is the initial problem. in order to have a conversation about disagreement, we have to be open to the idea that we don’t have the right answer.” - Buster Benson Birds and Biases Buster shares that cognitive bias is an evolutionary term. It is a threat that could potentially lower our survival. It has the connotation that if we’re wrong, we would want to avoid it. In modern society, being wrong leads to being ousted from a certain group. To illustrate this, Buster shared the habits of birds looking for a nesting ground. These birds fight off other birds and other animals to have authority over a tree. In real life, human beings as a bird, are not going to engage other “birds” in civil disagreement.  “You’re going to just try to be the bigger bird and force the other one out. When we’re no longer in a situation and there’s only one tree and we have to have a nest here, or else we’re gonna die, we ask, is this tree big enough for multiple birds?” - Buster Benson Growth is the Consequence The consequence of being wrong is actually growth. Further, Buster shares that if we are good at several skills, it makes us more skilled at everything else. For example: talking, being literate, being able to self reflect magnifies the value of other skills. He introduces the importance of productive disagreement as well in this episode. “‘How do I treat somebody that is normally a threat to my survival, as an opportunity for growth’ is the core cognitive dissonance in disagreement.” - Buster Benson To hear more about the author of “Why are we yelling?” Buster Benson, download and listen to the episode. Bio: Buster Benson wrote the book titled "Why Are We Yelling? The Art of Productive Disagreement". He also run 750words.com with my wife. His interests include creative businesses, collaborative disagreements, cognitive biases, enterprise software, messaging platforms, behavior change, social games, silly drawings, making life a little bit better through technology.  Read more about his through this link.  Links: Book: Why are we yelling?  Cognitive bias cheat sheet Linkedin: Buster Benson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
We continue our run of legendary VCs and legendary authors like our guest for today, Ted Dintersmith. He’s a former top tech VC and he’s the author of the book What School Could Be: Insights and Inspiration from Teachers Across America. This is a powerful look at what’s possible in education from a smart, committed, super thoughtful guy. What School Could Be Ted Dintersmith went to all fifty states, visiting some 200 schools and spoke to different school personnel and students. He says he was stunned by the innovative classrooms and schools he found across the USA. However, he also talked about schools who he described as good in paper, but not as good in reality. “There were so many schools like that, where on paper, it looks likes the kids are doing really well. Good grades, good test scores, reasonable to good College placements. The point I make is that I think these kids, are not really being helped in terms of being prepared for a world defined and shaped by innovation. They're actually being impaired.” - Ted Dintersmith Shifting Mindsets Ted shares his conversations with school teachers, administrators and students shifted his thinking. He further says that the measure of success in so many schools is aligned with a few narrow capabilities. He questioned the schools, asking if he puts a kid in their school who excelled at memorizing material, replicating low-level procedures and following instructions, he bets that kid would be on the honor roll. “SAT tutors say, ‘don’t be creative when you take this test. Don’t think of unusual ways to answer it. Think clearly, simply and formulaically. The 2nd thing is, if it’s hard and it’s going to take a while to figure it out, skip it.’ Is that a great message for the kids?” - Ted Dintersmith Education is a Pie Eating Contest Ted continues to share with Christopher his insights that many kids are being told that they're not gifted because they don’t match up to those narrow skills. Christopher also remarked in an overly simplistic form, that education nowadays is like a “Pie Eating Content” where you jam everything, regardless of what kind of pie it is, and know that the more you take, the better. “It’s crazy. We organize most of education around what’s easy to test and not what’s important to learn.” - Ted Dintersmith To hear more about how to encourage kids, unleash their passion and support dedicated teachers and more about Ted Dintersmith, download and listen to the episode. Bio: About Ted Links: Ted Dintersmith Twitter: @dintersmith We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
This special episode is with Chief Digital Evangelist at Salesforce.com Vala Afshar. Coinciding with Dreamforce —Salesforce.com’s annual mega-conference in San Francisco, Vala shares with us what it’s like to be a leader in the digital media age.  He also shares some of the key practices that have made Salesforce #1 on Forbes most innovative companies list. Social Business Excellence Vala is the author of The Pursuit of Social Business Excellence. He is also the co-host of DisrupTV and one of the most visible and impactful thought leaders in enterprise tech. On the side, he is a contributing writer at HuffPost, which he claims were one of his ticket for his CMO career. “I was a CMO for 4 years. Complete impostor syndrome from beginning to end because I never had Marketing experience, I never went to school to study the art and science of Marketing. My CEO called me on  a weekend saying ‘on Monday I'm gonna announce that you’re going to be the CMO.” - Vala Afshar He narrates to Christopher how the energy and confidence that he used to have as an athlete, did not translate to who he has become as a business person. However, he got through this challenge as he had the passion to share information. From An Introvert to a Keynote Speaker For an introvert, Vala narrates how he spent 10 years writing codes. He was perfectly happy locked up in a cube, just writing software. He is still amazed with how he opened himself up to people and to be able to share the stage with Christopher in various events.  “Movement is the ultimate status symbol. Movement of information. Again, in my first 40 years, if I read a book or listened to your podcast, I would just consume it and then that's it, it stayed with me. In the last 5 or 6 years, when I learned something, I try to capture that and share.” - Vala Afshar Salesforce Innovation Vala quotes other professionals on why they think Salesforce is successful: it’s because of technology disruption. This disruption is in terms of ‘how do you build an ecosystem, how do you give away your time, money and profit, how do you build a company based on emerging technology and how do you create new business models. “The 111 Philanthropic model was pretty unique and now about 10,000 companies have adopted that. The subscription model, pay as you go, that's like the envy of most business..” - Vala Afshar He also shares about the Salesforce module called V2mom, a mobile compatible app where employees align with the company vision, values, methods, obstacles, and measurements.  To hear more about the best practices of Salesforce.com and leadership advice from Vala Afshar, download and listen to the episode. Bio: Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Afshar is also the co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends. Links: Twitter: @ValaAfshar Linkedin: Vala Afshar Salesforce Blog: Vala Afshar HuffPost Contributor: Vala Afshar We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Today’s guest is none other than Silicon Valley Legend, Heidi Roizen. She is an accomplished, Entrepreneur, former head of developer relations at Apple and now, a legendary VC. She shares with us why today is the Golden Era for entrepreneurship, how any company is literally a tech company and more about VC-backed company, Memphis Meats. Silicon Valley's Greatest Connector The Financial Women of San Francisco honored Heidi as Financial Woman of the Year in 2018. She is also dubbed as “Silicon Valley's Greatest Connector.” She is currently sits on the board of companies such as Zoox, Planet, Memphis Meats, HelixRE and DMGT. “I talk about the fact that there should be more women entrepreneurs and there should be more women venture capitalists and diversity. Not just gender diversity but other diversity and I try to support that through my actions. I think it’s appropriate given my role in Silicon Valley. If I have an opinion about that, I should be vocal about that.” - Heidi Roizen Other than these achievements, Heidi is a self-proclaimed animal lover. She adopted several dogs from the shelter, which she fondly shares in her social media. Golden Era of Entrepreneurship Heidi describes the market as a seller's market when it comes to early-stage equity. There are a lot of sources of capital in the market, its very competitive. She enumerates all the positive assets entrepreneurs have in today’s world. “There's just so many different avenues for funding. There are so many tech breakthroughs that can be built upon, whether that is networking or processing power, sensors, devices, GPS, next-gen VR technologies, ubiquitous platforms. When you think about the kinds of businesses you can start today for pennies, which costs hundreds of thousands of dollars in the past.” - Heidi Roizen The only negative she can mention is about competition, as she believes everyone else can also solve many big, interesting problems. Additionally, she mentions why companies nowadays are considered tech companies. “I do think it’s interesting today is, every company is a technology company, right? For the most part, how they interact with the customers, how they distribute their products, how they garner feedback, how they handle customer service, tech support, logistics, supply chain, internally, HR systems—every company is deep in technology now.” - Heidi Roizen Memphis Meats. Cell-based Meat Heidi shares more about Memphis Meats and why she believes there is a huge growth potential for cell-based meat. First, she discusses how meat is inefficient to produce: from breeding to feeding to slaughtering and distribution to markets. Not only does it requires more resources, such as land and water use, it is also highly prone to contamination. “The great thing about being a venture capitalist is, we don’t have to actually invent this stuff. There are really awesome entrepreneurs that are way smarter than we are who come up with these ideas. We just have to make sure they want to come to talk to us, and that we can validate sufficiently what they are doing through our own research learning.” - Heidi Roizen To hear more about legendary Silicon Valley stories of Heidi Roizen, download and listen to the episode. Bio: Heidi represents the voice of the entrepreneur, having been one herself. But she also represents the voice of the user, as those are the roots that led her to start a company in the first place. She is on the boards of directors of Zoox, Planet, Memphis Meats, HelixRE and DMGT (LSE:DMGT.) After Heidi earned her undergraduate and MBA degrees from Stanford, she co-founded T/Maker, where she served as CEO for over a decade through its acquisition by Deluxe Corporate in 1994. Next, she joined Apple as VP of Worldwide Developer Relations, and from there, Mobius Venture Capital. She's been named to the Corporate Board Member's "Top 50 Women in Tech" list and Hot Topics' Top 100 Women in Tech. In 2018, Heidi was named the Financial Woman of the Year ...
For the second part of our two-part series on legendary category king companies, we are featuring John Rossman, author of “Think Like Amazon.” We have a fun, insightful conversation about how Amazon became arguably the most innovative category king in the world and most importantly, how you can learn to think like Amazon in your career. Digital vs. Traditional Christopher probes John on his thoughts about the distinction between traditional businesses versus data-driven, digital ones. John shares that other than the technological aspect, he could relate digital businesses to athletic attributes such as speed and agility. In detail, John said speed is about doing a repetitive motion, extremely well and efficiently. In business terms, that is considered as operational excellence.  The second attribute, agility, is the ability to sense and make change happen.  “Part of being digital is about the eternal pursuit of becoming perfect. How do we reduce cycle times? Improve quality, reduce costs? Cut out little pieces of friction from both our customers and employees?” - John Rossman Embracing New Niches John cites Amazon’s business strategy in terms of embracing new niches. The other aspect of finding problems, then working on a solution, is the notion of working into the future. He defines the future as a “time and a place for unconstrained thinking.” “Amazon’s answer to that, their philosophy or their technique is: start with the customer and work backward. ” - John Rossman When teams are brainstorming, all of these constraints come to the table and they deliberately understand which parts of the solution they are. Afterward, they identify the right mindset, then the right tools and ultimately, the right approach in order to solve the problem. Architecture is the Business Strategy Citing some parts of the book, Think Like Amazon, Christopher asks John the idea behind the concept architecture is the business strategy. “You have to plan forward on how you build things, because the constraints, the flexibility the adaptability on how you build your operations and your technology architecture—will either be a key enabler or key constraint in your ability in going forward.” - John Rossman In the end, John shares that his whole goal is to give a business person, who is not technology architect, a set of tools and questions that they utilize to be a better partner with their technology expert To hear more about how digital businesses like Amazon innovate across entire the entire value-chain and John Rossman’s thoughts on how to make wise bets on new business ideas,  download and listen to the episode. Bio: John Rossman, Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm. Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third party selling platform, and ran the merchant services business. Links: Linkedin: John Rossman Book: The Amazon Way Twitter: @johnerossman We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life.
Category King Marc Randolph, the founding CEO of Netflix, joins us today for a stunning conversation about business and life. He’s got a legendary bestseller out called That Will NEVER Work: The Birth of Netflix and the Amazing Life of an Idea, which he also talks about in this episode. This is the first in a special two-part series about two of the most legendary category king companies in the world now Netflix and Amazon. Next episode is with John Rossman, author of “Think Like Amazon.” Book: That Will Never Work After nearly 16 years after he left Netflix, Marc Randolph talks about his book That Will Never Work. He candidly shares that all those years waiting for the right time to write a book helped him to gain perspective. First, he says he is wiser business-wise as he worked with a lot of startup companies in the past 16 years. He says he can now identify patterns as they emerge and can safely say he can tell between what works and will not. “The other cool thing that came out of waiting was, being able to look back and be honest about myself. To really say, ‘I don’t care how it’s perceived. I want this to be a real true portrayal of what it’s like in a startup.’” - Marc Randolph Remembering Moments, Not Details Marc also shares that he tried to get it right, but since he is writing about events that took place around 20 years ago, he shares how ridiculous it would be to remember every line and dialogue that he featured in the book. He also shares he focused on remembering the moments, especially the mood of the conversations that he had. Christopher even remarked a portion of the book where Marc wrote: “This is a memoir, not a documentary. This is kind of how I remember things. I'm not trying to get it 100% right.” Everything is Intermingled Christopher chides with Marc on the part where he mentions that personal life intermingles with business life. Marc stressed the importance of devoting time for spouses and kids, as this is a realistic portrayal of a startup. "I think part of being successful is having balance in your life. I preach about culture is not about what you say, it's what you do. So I wanted to show how we did it, how do you really have balance in your life." - Marc Randolph To hear more about life and business lessons from Netflix Founding CEO Marc Randolph, download and listen to the episode. Bio: Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers and fundamentally altered how the world experiences media. He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). Most recently, he co-founded analytics software company Looker Data Sciences, which was recently purchased by Google for $2.6 billion. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do. Links: Website: Marc Randolph Twitter: @mbrandolph Linkedin: marcrandolph We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
As California is suffering another horrible season of wildfires, we thought it would be powerful to give you some inspiring insight into how heroes fight these massive fires. On this special reissue episode, Retired Battalion Chief TJ Welch gives us an insider’s view of how thousands of Firefighters and first responders spring into action in a matter of hours to save lives and property. TJ Welch – Starting Out in the City TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief officer. But he and other city firefighters pretty much only stood guard in front of the houses. It wasn’t until the late ‘90s when they made full use of city firefighters. They went to timber and brush areas to stop fires and perform other operations. “This was my moment where it kind of changed my perspective of my role as a chief officer.” – TJ Welch Wildland Fire in Numbers Back in the day, the biggest of wildland fires reached up to 160 thousand acres, which is equal to the same number of football fields. This number has been expanding in recent years, reaching up to 200 thousand acres of wildland catching fire. The terrifying numbers make sense when taken in the context of the number of residences, the timber that is involved, how exposed the wood is, and how quickly it burns. These wildland fires burn a couple of football fields per second. They are impossible to outrun and risk many lives. There’s a lot of reasons as to why wildland fires catch so quickly. On the other hand, timber could take a while to dry and get moisture back. With the drought that has gone on for so many years along with other forest products left out in the open, the wildland fires have become more gigantic. A Turning Point There was one fire that forever changed TJ. This gave way to a collective effort to train firefighters in the art of effective mobilization when tempering these massive fires. “When I left that fire, I said I’m not gonna be so ignorant when I come to another wildland fire.” – TJ Welch To hear more about how California firefighters move as a unit and how TJ Welch dealt with the massive responsibility of being a leader, download and listen to the episode. Bio: TJ Welch is a 32 year veteran of the fire service. Throughout the course of his career, he served in volunteer, industrial and municipal fire departments. TJ was a member of CAL Fire ICT 3 from 1997-2005 and a founding member of CICCS. He was a qualified Type OSC2, OPBD, DIVS, and STEN. TJ retired in 2014 as Battalion Chief with Alameda County Fire Department. He currently teaches and writes Officer courses for OSFM, and is a Firefighter Safety Specialist for California Department of Public Health and NIOSH where he investigates firefighter line of duty deaths. Links: How to donate to victims of Fires in California: How To Help Victims Of California Wildfires As Tens Of Thousands Are Forced To Flee Homes RedCross Supplying Aid To Victims Of Emergency (Save) California Community Foundation: Wildfire Relief Fund We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
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Comments (5)

Niclas Daniels

I don't like the swearing by the host. However, interesting topic and it relates to grit, facing failure and growing.

Apr 23rd
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Shelley Park

this guy is so funny. I'm listening to this live. great stories and very inspirational

Dec 8th
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Jay Oakes

Amazing podcast! Great content, solid conversation and quality insight.

Dec 8th
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Dennis Malley

Good conversation. Worked for Jay during one of Mercury's transitions. He was very adept at getting the sales team to the next level and the next...

Oct 23rd
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Alan Keller

Fabulous!

Aug 10th
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