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Strap on your Boots

Author: Jason Sherman

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Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!


350 Episodes
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 In this episode of Zero to CEO, I speak with Alternative Capital Architect Anthony DeBenedictis, Managing Partner at Avanza Capital Holdings, about how entrepreneurs can access and leverage private credit to fund and scale their businesses. Anthony explains how non-traditional capital sources can outperform traditional loans or equity funding, offering more flexibility, liquidity, and control. We discuss how to structure deals, manage risk, and build trust with private lenders, while avoiding the financial pitfalls that can cripple growing companies. If you’re ready to raise smart money and use it to grow sustainably, this episode will show you how. 
In this episode of Future Tech, I speak with former NASA Flight Director and Johnson Space Center Associate Director Milt Heflin about the real engine behind space exploration — the thousands of engineers, contractors, and problem-solvers working behind the scenes. From Apollo recovery missions to the historic Hubble Space Telescope repair, Milt shares what it was like leading teams responsible for some of NASA’s most complex missions. We discuss how teams prepare for the unknown, how mission control solves problems in real time, and why trust, preparation, and teamwork were the true secrets behind NASA’s greatest successes. This episode is a masterclass in leadership and execution from one of the people who helped guide humanity’s most ambitious missions. 
In this episode of Zero to CEO, business coach Edward Francis unpacks the deeper skills entrepreneurs need to lead with clarity, adapt under pressure, and grow sustainably. From cultivating authenticity and mindfulness to harnessing neuroplasticity and equanimity, Edward shares how founders can strengthen both mindset and execution. If you want to train your brain like a muscle and turn stress into strategy, this episode is your blueprint for resilient, purpose-driven leadership.
In this episode of Zero to CEO, entrepreneur and author Christopher Volk reveals why the key to wealth isn't just a high salary — it's ownership. Learn how becoming business rich by holding equity in the company you build or work for can dramatically increase your chances of becoming a multimillionaire. Christopher breaks down shareholder return hurdles, the five return components of wealth-building businesses, and the financial framework that sets high-growth companies apart. Whether you're a founder or an ambitious team member, this episode delivers a roadmap to financial freedom through ownership.
Dr. Lawrence Kuznetz was on console during Apollo 11, helped build Space Shuttle Columbia, managed human life sciences experiments aboard the International Space Station, and is now developing next generation spacesuit technology for Mars. In this episode of Future Tech, we explore what it was like inside Mission Control during the moon landing, the technical and cultural challenges of building the Space Shuttle, the hard lessons learned from NASA’s triumphs and tragedies, and what it will truly take for humans to survive on Mars. Dr. Kuznetz shares insights on risk tolerance, Cold War urgency, reusable spacecraft, human physiology in space, and why innovation in life support systems may determine humanity’s future beyond Earth.Dr. Kuznetz is also featured in the upcoming documentary Before the Moon.
In this powerful episode of Zero to CEO, Rahman Popal, founder of the Law Firm for Tenant Rights, dives deep into the journey of building a social justice-centered legal practice. Learn how Rahman champions tenant rights, serves underserved communities, and maintains profitability while leading with purpose. Discover the challenges of growing a mission-driven firm, strategies for community trust-building, and practical advice for entrepreneurs and advocates who want to lead with impact. Don’t miss this inspiring conversation packed with real-world insights for change-makers.
In this episode of Future Tech, I sit down with Blue Origin space explorer Jason Stansell, crew member of Mission NS-37, to break down what spaceflight really teaches you about preparation, risk, teamwork, and perspective. Jason shares what it’s like training for space, flying above Earth, and returning with a completely different view of fear, execution, and community. We talk about why spaceflight is not about thrill-seeking, how extreme preparation mirrors entrepreneurship, and what founders can learn from operating in environments where mistakes are not an option. This conversation goes far beyond space — it’s about discipline, humility, and building something bigger than yourself.Jason is a featured speaker in the upcoming NASA documentary Before the Moon.
Rediscover the power of authentic connection in this episode of Zero to CEO with Tim Townsend. With 30+ years in leadership and wealth management, Tim shares how putting people first isn’t just the right thing — it’s a winning business strategy. Learn how to balance tech with human service, build standout client experiences, and lead with empathy in a world full of automation. If you’re tired of “your call is important to us,” this is your reset button.
Unlock real ROI with predictive AI in this episode of Future Tech featuring Pecan AI CEO Zohar Bronfman. While GenAI dominates headlines, Zohar breaks down how predictive models are quietly transforming decision-making and operations across industries. From data democratization to actionable use cases, this episode is a must-listen for leaders ready to use AI to solve real business problems — not just chase trends.
In this episode of Future Tech, NASA Astronaut Jerry Ross reflects on a lifetime spent inside America’s space program — from engineering classrooms to seven missions aboard the Space Shuttle. Ross shares what it really took to prepare humans for space: relentless training, systems thinking, and the quiet work of thousands of people who never wore flight suits. From EVA tool design and ISS assembly to ground teams solving problems in real time, this conversation reveals how human spaceflight has always depended on preparation, redundancy, and trust.Jerry is the narrator of the upcoming documentary Before the Moon, which tells the story of how we learned to survive flight before leaving Earth — and Jerry Ross reminds us that space was never conquered by individuals, but by teams.
Make your startup investor-ready with fractional CFO Armine Alajian in this episode of Zero to CEO. Discover the financial foundations every startup needs to attract funding, pass due diligence, and scale with confidence. Armine shares how clean books, KPI tracking, and smart forecasting can help founders avoid costly mistakes and secure better deals from investors.
Build a global business from scratch with executive search expert Jean Callahan in this episode of Zero to CEO. Learn how to scale across borders by hiring the right leadership, avoiding costly talent mistakes, and thinking globally from day one. Jean shares how she built Latin America Executive Search from the ground up and what every founder needs to know about identifying growth-driving leaders in a competitive market.
Build a legacy that lasts with attorney Casey Conklin in this episode of Zero to CEO. Discover how to protect your business and family with smart legal structures, estate planning, and generational wealth strategies. Casey breaks down the role of trusts, life insurance, and exit planning to help you reduce liability and secure long-term success. Whether you’re starting or scaling, this is your guide to building wealth that lives on.
In this episode of Future Tech, filmmaker Jason Sherman speaks with Al Holland, NASA’s longtime senior operational psychologist, about the human systems behind spaceflight. Holland helped shape how astronauts are selected, trained, and supported for long-duration missions, including the International Space Station and future missions to Mars. Drawing from decades of experience at NASA, Holland discusses how astronauts were selected and trained for long-duration missions, why teamwork and self-regulation matter as much as technical skill, and how isolation, sleep disruption, and separation from family quietly shape performance in space. He also reflects on early astronaut training at places like the Johnsville Centrifuge and how lessons from Cold War research continue to influence modern missions to the International Space Station and future journeys to Mars. This conversation is part of the ongoing research and storytelling behind the documentary “Before the Moon”, which explores the hidden places, people, and systems that made human spaceflight possible.
Save hours every week with Florida attorney and entrepreneur Jane Muir in this episode of Zero to CEO. Learn how Jane used automation to transform her law firm into a lean, highly productive operation. From client scheduling to task management, she breaks down the exact tools and workflows that helped her cut overhead and boost accuracy — without losing the human touch. Perfect for anyone in a service-based business looking to scale smarter.
Unlock calm, confident business growth with Luisa Molano in this episode of Zero to CEO. Discover how your nervous system shapes your decisions, creativity, and revenue — and what happens when you shift from survival mode to regulation. Luisa shares tools and insights that helped her build success from a grounded place, not adrenaline. If overwhelm is your norm, this episode offers your roadmap to clarity and resilience.
Discover how a teacher built a thriving ghostwriting business by writing and editing over 200+ books for clients while maintaining authenticity in an AI-saturated market. Danielle Hutchinson reveals the real strategies behind scaling from side hustle to Chief Creative Officer (CCO), including her unique client process, how she humanizes AI-generated content, and why most authors fail at marketing their books. This episode cuts through the typical success guru nonsense to show you practical steps for building a sustainable writing business that generates consistent income.
Live longer and better with longevity visionary Dr. Gregory Burzynski in this episode of Zero to CEO. Discover how personalized, preventive medicine is replacing the outdated sick-care model through AI, genetic testing, and wearable technology. Dr. Burzynski shares how early detection, healthspan optimization, and daily habits can radically improve your future—today. From clinical insights to practical takeaways, this episode offers a roadmap to proactive healthcare and longer vitality.
In this episode of Zero to CEO, I speak with leading productivity strategist Dan Mintz about how to achieve more in 12 weeks than most people do in 12 months. Dan breaks down the science-backed 12-Week Breakthrough system that integrates proven productivity principles into one powerful execution framework. Learn why short cycles beat annual planning, how to connect your vision to action, and the tools you need to drive consistent progress. Whether you’re a founder, solopreneur, or team leader, this episode will change the way you think about time, focus, and results.
In this episode of Zero to CEO, I chat with background-check pioneer Steven Ward, founder of GuardianBGI, about how he transformed a solo PI gig into a national investigative firm reshaping law enforcement hiring. Steven reveals what really goes on behind the scenes of police background checks, how outdated systems can put entire communities at risk, and why new technology is essential for modern screening. We also dive into how GuardianBGI scaled in a heavily regulated industry and the startup lessons Steven learned along the way.
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