The Resonance Effect: The art and psychology behind words that sell

EPISODE SUMMARYChelsea sits down with brand photographer and artist Olivia Bossert for a rich conversation about identity, visual expression, and what it really means to be an “IT girl.” Together, they explore how visual identity can act as a catalyst for confidence, clarity, and creative leadership — especially at the start of a new year when goals, reinvention, and becoming are top of mind. This episode is a deep dive into identity work, embodiment, and why personal branding isn’t about becoming someone else, but about amplifying who you already are.IN THIS EPISODE YOU’LL LEARN…What the “IT girl” movement actually means (and how it can help you achieve your business goals in 2026)How Olivia redefined the concept of an IT girl into grounded, embodied identity workWhy brand photoshoots can function as powerful rituals for identity shiftsThe difference between transformation and excavation when it comes to personal brandingHow visual identity supports confidence, visibility, and leadership in businessWhy multi-passionate founders don’t need to fragment themselves to have a cohesive brandHow clothing, environment, and ritual can help you step into (and out of) different rolesWhy standing out visually is becoming more important in an oversaturated digital worldHow embodiment and self-expression can reduce comparison and strengthen boundariesKEY TAKEAWAYS AND CONCEPTSThe IT Girl (Redefined): An IT girl isn’t someone unapproachable or polished to perfection — she’s someone fully embodied, self-trusting, and unapologetically herself.Identity Work Through Visuals: Brand imagery isn’t about becoming someone new; it’s about amplifying what’s already true and letting yourself be seen in it.Excavation vs. Reinvention: Great personal branding pulls from who you already are rather than layering on trends, archetypes, or expectations that don’t fit.Embodiment as Strategy: What you wear, how you move, and the rituals you use to start and end your workday all shape how you show up as a leader.Multi-Passionate Cohesion: A cohesive brand doesn’t come from hiding your interests — it comes from letting your humanity be the throughline.Visual Differentiation: In a world of identical “black blazer + laptop” brand photos, standing out visually becomes a signal of confidence, clarity, and authority.Ritual and Boundaries: Costume, clothing, and daily transitions help mark when you’re “on,” when you’re off, and protect your nervous system from being always visible.WHERE TO FIND OLIVIAYou can explore Olivia’s work, writing, and the IT Girl universe here...WebsiteInstagramEffortless Creativity SubstackDiscover Your It Girl ArchetypeFollow along for visual inspiration, It Girl identity work, long-form writing, and behind-the-scenes looks at her creative process.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf selling or launching has felt harder, heavier, or more chaotic than it should, this episode gets to the real reason why: most founders aren’t actually planning their sales campaigns. Chelsea breaks down a practical, human-first framework for designing sales campaigns that work with your capacity, your audience, and the way people buy now. This isn’t about louder launches or more content — it’s about making better decisions upfront so selling feels clearer, calmer, and more effective. Whether you’re running launches, evergreen pushes, enrollment windows, or application-based offers, this episode walks you step by step through how to plan a campaign that supports both your revenue goals and your nervous system.IN THIS EPISODE YOU’LL LEARN…Why launches are known to feel exhausting and stressful The difference between a launch, an evergreen push, an enrollment window, and a sales campaignThe key decisions you must make before you start creating content or sending emailsHow to plan a sales campaign that fits your real capacity, life, and energyWhy campaign planning reduces mid-launch panic, second-guessing, and burnoutHow to choose the right campaign type based on your goals, audience warmth, and offerHow to select the right marketing and sales channels instead of trying to show up everywhereWhy campaign planning creates more creativity, flexibility, and white space — not rigidityKEY TAKEAWAYS AND CONCEPTSSales Campaign vs. Launch: A sales campaign is the overall structure and strategy for how you sell an offer. A launch is just one possible format inside a sales campaign.Campaign-Style Selling: A flexible approach to selling that works for launches, evergreen pushes, enrollment windows, and application-based offers — without relying on constant urgency or burnout.Upfront Decision-Making: Clearly defining what you’re selling, how you’re selling it, your timeline, goals, and capacity before creating content or marketing assetsCapacity-Based Planning: Designing campaigns around your real life, delivery schedule, energy, and personal responsibilities so selling doesn’t cost you your health or joy.Urgency Levers: Using ethical urgency rooted in timing, capacity, incentives, or relevance — not pressure or manipulation.Audience Warmth & Buyer Stage: Adjusting campaign length, cadence, and content based on whether your audience is cold, warm, hot, or past clients.Empathy-Led Campaign Design: Mapping your buyer’s emotional schedule, lived experience, and current priorities so your messaging meets them where they actually are.Messaging Angles: Identifying 3–5 core lenses through which your audience understands your offer, each tied to desire, objection-handling, trust, urgency, or differentiation.Strategic Sequencing: Planning content intentionally — from problem-aware storytelling to solution awareness, proof, FAQs, and decision support — instead of posting reactively.Campaign Infrastructure: Mapping pre-campaign, campaign, and post-campaign tasks outside your brain so you’re not winging it day by day.Win or Learn Framework: Setting goals beyond revenue (data, clarity, consistency, unsubscribes, testing angles) so every campaign creates forward momentum.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIn the first episode of 2026, Chelsea introduces a reframed version of the Eisenhower Matrix designed specifically for founders. This episode explores why so many business owners feel constantly busy yet perpetually behind — and how defaulting to urgent tasks often becomes a way to avoid the deep work that actually creates growth. You’ll learn how to prioritize your time more strategically, reduce reactivity, and build a business that feels calmer, more profitable, and more sustainable by intentionally making space for important, non-urgent work.IN THIS EPISODE YOU’LL LEARN…Why being “busy” but feeling behind is often a sign of misaligned priorities, not a lack of disciplineHow urgency creates dopamine-driven relief that keeps founders stuck in maintenance modeThe original Eisenhower Matrix and how to adapt it for entrepreneurshipThe difference between urgent work that maintains your business and deep work that grows itWhy deep work often feels uncomfortable, risky, and easier to avoidHow client delivery, reactivity, and busywork can become avoidance strategiesReal examples of urgent vs important tasks in a service-based businessWhy deep work is essential for long-term ease, stability, and growthHow to start detoxing from urgency-driven productivity cyclesA simple way to experiment with deep work in January or the next 30 daysKEY TAKEAWAYS AND CONCEPTSThe Entrepreneur’s Eisenhower Matrix: A prioritization framework that helps founders decide where to invest time, energy, and attention based on urgency and importance.Urgent + Important: Tasks that keep the business running right now, like client delivery, sales deadlines, and cash-flow-critical operations. Necessary, but not sufficient for growth.Important + Not Urgent: Deep work projects that create long-term leverage and ease, such as offer positioning, messaging strategy, systems, SOPs, long-form content, and planning. These are high-ROI tasks that rarely feel urgent.Urgent + Not Important: Reactive tasks driven by external pressure or FOMO, including constant social posting, notifications, trend-chasing, and comparison. These feel productive but are rarely strategic.Not Urgent + Not Important: Low-ROI activity that often masquerades as work, such as obsessive tweaking, over-organizing, scrolling, or analytics fixation.Urgency as Avoidance: Many founders default to urgent tasks because they provide immediate relief and dopamine, while deep work requires creativity, trust, decision-making, and tolerance for uncertainty.Deep Work Is Not Optional: If you want a business that grows, stabilizes, and feels easier over time, deep work is foundational — not a “nice to have.”Detoxing From Reactivity: Intentionally prioritizing important, non-urgent work helps reduce pressure, burnout, and the constant feeling of being behind.WORK WITH CHELSEAThe Empathy Edge (1:1 Marketing + Sales Retainer)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYAs the year wraps and many founders head into January launches, one question comes up again and again: how do you create urgency that actually drives action without manipulating your audience or eroding trust? In this episode, Chelsea breaks down the four types of urgency that influence buying decisions and shows how to use them with intention, integrity, and strategy. You’ll learn why urgency works psychologically, how different urgency levers affect different outcomes, and how to build sales campaigns that feel aligned instead of pushy.IN THIS EPISODE YOU’LL LEARN…Why urgency is the real driver behind most buying decisionsHow discomfort around change (not money) is usually what blocks actionThe difference between scarcity-driven and incentive-driven urgencyHow application processes, deadlines, and exclusivity create perceived scarcityWhy bonuses and early pricing work — and when they backfireThe two most underused urgency levers: desire-driven and seasonal urgencyHow to identify the most valuable result your audience actually wantsWhy desire-driven urgency is essential for evergreen sellingHow seasonal urgency connects your offer to your audience’s emotional timingHow to layer urgency differently across a launch timelineKEY TAKEAWAYS AND CONCEPTSUrgency Drives Action: Most people avoid spending and change by default. Urgency helps shift the balance so the perceived value of action outweighs the discomfort of staying the same.Scarcity-Driven Urgency: Uses limits and deadlines to signal that access is finite. Examples include limited spots, application approval, cart closes, or start dates.Incentive-Driven Urgency: Gives people a reason to act now instead of later, often through bonuses, pricing incentives, or added value tied to timing.Different Urgencies, Different Results: Scarcity often drives when someone buys. Incentives can influence how they buy, such as pay-in-full versus payment plans.Desire-Driven Urgency: Focuses on the most meaningful outcome your audience wants, using their language and priorities, not expert-level nuance. This is one of the strongest levers for evergreen sales.Seasonal Urgency: Connects your offer to what’s happening in your audience’s real life right now. Timing matters because needs, stressors, and priorities shift throughout the year.Layering Urgency Intentionally: Strong sales campaigns weave multiple urgency types together instead of relying on last-minute pressure or constant bonuses.Integrity in Urgency: Understanding all urgency levers allows you to choose which ones align with your values, your brand, and the relationship you want with your audience.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYThis bonus end-of-year episode tackles a question Chelsea gets all the time: does a long-running social media feed count as a bingeable long-form platform? Short answer: no. Chelsea explains why every founder needs one dedicated long-form channel that builds trust, authority, and relationship asynchronously, especially in a trust-recession era. You’ll learn what makes a platform truly bingeable, why short-form social media can’t do this job, and how to set up a simple, strategic long-form system in the next 10–14 days that supports your sales without requiring constant posting.IN THIS EPISODE YOU’LL LEARN…Why a bingeable long-form platform is essential for trust-building in 2026 and beyondWhy Instagram, Threads, TikTok, and other short-form platforms don’t count (even if you’ve posted for years)What “asynchronous trust-building at scale” actually meansHow long-form content functions as a deluxe free sample of your workThe difference between attention platforms and trust platforms in your ecosystemHow audience mindset differs on social media vs podcasts, YouTube, blogs, or SubstackWhy long-form content reduces pressure to post constantly on short-form platformsHow to choose the one long-form platform that makes sense for your peopleA simple 10–14 day plan to launch your first bingeable long-form libraryHow to use stories, frameworks, and examples to attract the right people into your offersKEY TAKEAWAYS AND CONCEPTSBingeable Long-Form Content: A dedicated platform (podcast, YouTube, blog, Substack) where people can spend extended time with your ideas, values, personality, and frameworks in one sitting.Asynchronous Trust-Building: Long-form content works for you even when you’re offline, building familiarity, safety, and authority without requiring daily visibility.Deluxe Free Sample: Long-form content lets people test your thinking and frameworks in real life before buying, increasing trust and readiness to invest.Platform Use-Case Matters: How people use a platform determines what it can do for your business. Entertainment and distraction platforms don’t support deep learning or memory the same way search-based platforms doAttention vs Trust: Short-form platforms are great for first contact and curiosity. Long-form platforms are where trust, authority, and relationship deepen.Search-Based Discoverability: Podcasts, YouTube, and blogs have built-in discovery that helps new people find you while you’re focused on delivery or life.One Platform First: You don’t need to do everything. One well-chosen long-form platform can support your entire ecosystem.Topic Strategy: Strong long-form content answers questions your audience is already searching for, not just what you feel like posting that week.Values-Led Examples: The stories, frameworks, and examples you choose signal who you’re for, what you value, and what working with you feels like.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYChelsea shares the behind-the-scenes strategy she’s using in the “liminal” end-of-year window to set up a calmer, more sustainable 2026. You’ll hear her real goals (no 10x fantasy), why 10x thinking can still help you make smarter decisions, and the four buckets she’s focusing on to grow without breaking: offers, operations, marketing, and schedule. This is part tactical, part real-world application, with specific examples from her own business including how she’s updating offer positioning, documenting delivery, and building a three-channel marketing ecosystem that supports visibility and sales.IN THIS EPISODE YOU’LL LEARN…Why Chelsea is aiming for 2–3x growth (and what she’s not willing to sacrifice to get it)The core idea behind “10x is easier than 2x” and how to use that thinking without chasing a massive scale goalHow to audit offer delivery using real client data: what to cut, what to keep, and what to tightenWhy documenting your delivery process matters even if you never plan to hire a delivery teamChelsea’s 2026 marketing ecosystem: podcast for trust, Threads for visibility, email for salesHow Emotional Scheduling shapes Q1 content planning (and why it makes marketing feel less expensive)What a “minimum viable podcast tour” looks like as a visibility strategyWhy calendar reality and capacity forecasting are non-negotiable when you have a portfolio careerKEY TAKEAWAYS AND CONCEPTSLiminal Deep Work: The last week of the year and first week of the new year can be an unusually powerful window for quiet, strategic planning because inputs are lower and reflection is easier.2–3x Growth Without “Scale Culture”: You can pursue meaningful growth without building huge cohorts, outsourcing delivery, or turning your business into something you don’t want to run.10x Thinking (Without a 10x Goal): Using 10x thinking forces non-linear strategy. Instead of “do twice as much,” you look for smarter levers (collabs, distribution, systems, positioning, leverage).Chelsea's Four Growth Buckets: Offers (what you sell + how you deliver), Operations (SOPs, forecasting, capacity, repeatable processes), Marketing (visibility + audience growth + sales channels), Schedule/Workflow (calendar truth, deep work, creative time, capacity limits)Offer Delivery Audit: After running an offer through real clients, your job is to cut what’s time-expensive but low-impact, and expand what’s actually driving results and ease of use.Documenting Delivery = Business Security: SOPs aren’t only for teams. They reduce friction, protect quality, make forecasting easier, and create resilience if life changes your capacity.Three-Channel Ecosystem: A simple marketing system assigns each platform a job (trust, visibility, sales) instead of treating every platform like it should do everything.Emotional Scheduling: Mapping what your audience is thinking and feeling by season helps you plan content that hits “right place, right time,” while also making your own content creation easier to sustain.Capacity Forecasting: If you want more volume, you need honest calendar math across client delivery, marketing, and your life, otherwise the ball that drops is usually your own visibility.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf you want a clearer sense of how to sell, market, and plan in 2026, this episode gives you the forecast you need. Chelsea breaks down the six major trends shaping the small business landscape next year: the attention recession, the trust recession, higher-touch sales, simplified offer ecosystems, the rise of owned and experiential media, personality-driven branding, and a shift toward deeper brand loyalty. You’ll also hear how she built this forecast using real data from her clients, large programs she supports, industry reports, and hundreds of campaign breakdowns.IN THIS EPISODE YOU’LL LEARN…Why the attention recession and trust recession will continue and how they change everything about content, sales, and visibilityWhat “experiential closeness” is and why audio and video matter even more in low-trust environmentsHow buyer behavior is shifting toward higher-touch, more personalized sales experiencesWhy evergreen selling will rise as launch cycles get longer, slower, and more resource-intensiveWhat edited-down offer ecosystems and platform ecosystems make possible for small teamsWhy founders are moving toward websites, blogs, SEO, email, YouTube, and podcasts as algorithm fatigue growsHow personality-driven brands (not personal brands) will outperform generic, interchangeable messagingThe rise of micro-business brand loyalty and what it means for retention, referrals, and becoming known for your IPWhere Chelsea sees the biggest strategic opportunities for B2B and B2C founders in 2026KEY TAKEAWAYS AND CONCEPTSAttention Recession: Increased volume of content + increased stress = a harder fight for awareness and memory. To be remembered, founders need sharper messaging, emotional clarity, and consistent presence across long and short-form channels.Trust Recession: Economic instability, misinformation, scams, and AI-generated everything have raised the bar for what feels credible. Buyers now need more proof, more familiarity, and more experiential connection before committing.Experiential Closeness: Audio (podcasts, private feeds), video, lives, and stories create intimacy that static posts cannot. These formats help your audience feel like they know you, which accelerates trust.Higher-Touch Sales: Expect more sales calls, more Q&A opportunities, more personalized nurture, and more tools that create human connection at scale. Launches aren’t dead, but they will require more touchpoints and longer runways.Evergreen Selling: With launches slowing down, more founders will rely on ongoing campaigns, natural urgency, and resonant offer positioning to keep revenue steady between big pushes.Edited-Down Ecosystems: Fewer offers, fewer platforms, deeper repetition. Being “offers famous” and bingeable will outperform doing everything everywhere.Owned + Experiential Media: Websites, SEO, blogs, Substack, podcasts, and YouTube will continue to rise because they build trust, aren’t dependent on algorithms, and make your brand easier to remember.Personality-Driven Brands: You don’t need a personal brand, but you do need a brand with a clear point of view, emotional texture, and recognizable language. Interchangeable brands will struggle; distinct ones will stand out.Brand Loyalty + Retention: Buyers want stability. They want to stay with people and products they already trust. This creates opportunity for long-term programs, resign paths, thoughtful referral systems, and deeper IP-driven communities.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a Sprint

[Sign up for the Deep Retreat, December 13-14, 2025]EPISODE SUMMARYIf you are allergic to planning but exhausted by winging it, this episode gives you a simple, life first way to map out your next year in business. Chelsea walks you through the exact annual planning process she uses for herself and clients, especially creative, neuro spicy founders who hate corporate style planning. You will learn how to set a clear North Star for the next 12 months, reflect on what actually worked this year, and turn it into a grounded, capacity based 90 day plan that your nervous system can actually handle. By the end, you will know how to plan your year without locking yourself into rigid timelines, so you can hit your revenue goals, protect your energy, and make better decisions faster.IN THIS EPISODE YOU’LL LEARN…Why most traditional annual planning breaks for creative, multipassionate founders and what to do insteadHow to set broad strokes intentions for the next 12 months and pick your top 3 to 5 North Star goalsHow to do a capacity check before you plan launches or projects so your calendar matches your actual life and energyHow to turn that annual sketch into a concrete 90 day plan with specific projects and subtasksWhy putting your plan directly on your calendar (especially if you are neurodivergent) reduces decision fatigue and keeps you out of constant reactivityHow the Deep Retreat guides you through this entire process live, with nervous system support and coachingKEY TAKEAWAYS AND CONCEPTSLife First Annual Planning: a planning process designed for founders who wear every hat, need flexibility, and refuse to copy corporate planning templates. You keep the detailed planning to 90 day windows and use your annual plan as a North Star, not a prison.Reflection Audit: a simple review of the past year across six areasOffersOperations and systemsFinancesSalesMarketing and visibilityDelivery, results, and impactFor each area, ask:What worked well and what didn'tWhat did I love and what did I hateWhat do I wish I had done but did notThen list your top 10 business moments from the year and ask what they reveal about the kind of work, clients, and structure you actually want more of.Calendar Mapping: your plan is not real until it lives on your calendar. Especially if you are time blind or project management averse, move your 90 day tasks into actual time blocks. Include:Broad focus windows for each month or quarterKey sales periods and delivery milestonesProject milestones for hiring, systems, or curriculumDeep Retreat: Chelsea’s virtual deep dive where you are guided through the dreamy nervous system prep, reflection, capacity check, and full annual and 90 day planning process together. If you want live support, coaching, and a structured container for this work, the link to the Deep Retreat is in the show notes.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf December has you craving deep work instead of dopamine hits, this episode is your cue to lean in. Chelsea walks you through five high-impact “cozy season” projects that will make selling, delivering, and running your business dramatically easier in 2026. These are the unsexy but essential upgrades most founders avoid all year—messaging, ops, long-form content, annual planning, and the surprisingly powerful ritual of a Business Date. You’ll learn what to prioritize, how to audit what’s not working, and why now is the perfect time to set up a smoother, steadier year ahead… without hustle, pressure, or last-minute scrambling.IN THIS EPISODE YOU’LL LEARN…The five projects that create the biggest ROI for founders in December: messaging, ops review, long-form ecosystem, annual planning, and reconnecting with your businessHow to clarify your offer promise, positioning, and ideal customer for Q1 so selling feels easier and more alignedWhat to look for in an operations review (friction points, client experience issues, manual tasks, sales drop-off moments)How a long-form ecosystem (podcast, YouTube, Substack, blog) builds trust and supports evergreen salesWhy annual + quarterly planning reduces mental load and improves decision-making all yearHow to take your business on a “date” to reconnect with your purpose, energy, and creative sparkWhy the woo part of business often makes the strategic part work betterKEY TAKEAWAYS AND CONCEPTSCozy Season Projects: deeper, lower-dopamine tasks that multiply your clarity, trust, and revenue in the year aheadMessaging Audit + Update: revisit your offer promise, Q1 positioning, ideal customer, and why-now reasoningOperations Review: identify where things feel heavy, manual, unclear, or leaky in your client and sales experienceLong-Form Ecosystem Strategy + Build: an evergreen trust-building channel that lets people experience your ideas without relying on constant postingAnnual + Quarterly Planning: zoom out to a 12-month arc, then zoom in to a detailed 90-day plan that guides your campaigns and contentBusiness Date: a ritual for reconnecting to your creativity, purpose, and relationship with your business so selling feels more inspired and less mechanicalWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf your offers feel good on paper but sales are slower, messier, or more emotional than they “should” be, this episode gives you a new way to look at your positioning. Chelsea breaks down her PRISM Positioning Method, a five-part process you can use to audit and update how you talk about any offer, especially inside a trust recession. You’ll learn how to map the real person each offer is for, name the root problem and most resonant result, highlight the identity shifts people actually care about, and distill everything into a clear core message and offer highlights you can reuse across your sales assets.Whether you are prepping for end of year sales or planning next quarter, this episode will help you clean up confusing positioning, stop cannibalizing your own offer suite, and sell your favorite offers more consistently without rewriting your sales page from scratch every month.IN THIS EPISODE YOU’LL LEARN…What “offer positioning” really is and how it shapes snap judgments about your offersWhy updating positioning matters more than “refreshing your brand” when you are in the 100K–1M rangeHow to use the PRISM Positioning Method as an audit tool for any existing or new offerThe difference between your overall ideal client and the specific person each offer is really forHow to find the true root problem and most resonant result from your buyer’s point of view, not your testimonialsWhy identity shifts and intangible benefits matter so much in a trust recessionHow to define your signature skills and philosophy so you stop sounding like every other coach, strategist, or service providerHow to turn all of this into one clear core message you can repeat everywhere so people finally “get” your offerWhy you should update calls to action and pitch lines before touching your full sales pageHow often to revisit your positioning for evergreen offers and launchesKEY TAKEAWAYS AND CONCEPTSOffer Positioning: The frame you put around an offer so people can quickly understand what it is, who it is for, and how it fits into their life or business. Things like length, format, promise, price point, and delivery all contribute to your positioning.Trust Recession: A climate where buyers are exhausted by overhyped, under delivering offers and generic AI content, which means they need more clarity, specificity, and proof before they buy. Your positioning has to work harder to earn trust and make the decision feel safe.PRISM Positioning MethodP – PeopleR – Root Problem & Resonant ResultI – Identity ShiftS – Signature Skills & PhilosophyM – MessageOffer Highlights: A library of your most alive, compelling lines pulled from your PRISM map. These are the phrases that make you think “who wrote that?” and can be used as calls to action, pitch lines, and talking points on podcasts, summits, or live content.One Offer At A Time: Repositioning your whole offer suite at once can blur the lines between your offers and create cannibalization. Running one offer at a time through PRISM helps each offer have a distinct person, promise, and role in your ecosystem.Positioning Audit Cadence: If you sell on evergreen, running a light PRISM audit once or twice a year keeps your offers aligned with what your buyers are experiencing now, without constantly burning your messaging to the ground.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a Sprint

EPISODE SUMMARYIf you’re tired of feeling like sales only happen when you’re “on” or in launch mode, this episode is your new operating system. Chelsea breaks down the three types of platforms you actually need in your business for easier, more sustainable evergreen sales: a visibility focused channel, a long form trust focused channel, and an owned sales focused channel. You’ll learn how each one works, how they fit together, and how to stop treating every platform like it has the same job so you can sell more consistently without having to post your soul on Instagram every day.IN THIS EPISODE YOU’LL LEARN…What “evergreen sales” really means in 2025/2026 and why it is not the same as passive incomeThe three channels every service-based business needs: visibility focused, long form trust focused, and owned sales focusedHow to choose the right primary visibility platform for your energy, offers, and business modelWhy long form content (podcast, YouTube, Substack, blog) is essential for building deep trust in a “trust recession”The real job of your email list and why it should be your main sales channelHow to think about repurposing content based on the job of each platform instead of copy-pasting the same post everywhereWhy relying only on launches keeps you stuck in pressure cycles and makes marketing feel more chaotic than it needs toKEY TAKEAWAYS AND CONCEPTSEvergreen Sales: selling your offers consistently throughout the year without relying on launches, discounts, or constant bonusesTrust Recession: your buyers need more time, depth, and proof before they purchase, which means you need better systems for trust, not louder launchesVisibility Focused Channel: a platform whose main job is to get you in front of new-to-you people regularly (Threads, Instagram, TikTok, podcast guesting, etc.)Long Form Trust Focused Channel: a space where people can experience the depth of your thinking and frameworks (podcast, YouTube, Substack, blog)Owned Sales Focused Channel: usually your email list, where you can sell directly, consistently, and on your own termsExperiential Trust Building: giving people a “deluxe sample” of your work so they can try your methods and see if your way of thinking fits themPurposeful Repurposing: shaping each piece of content to match the specific job of the platform instead of blasting the same message everywhereAPPLY THIS TODAY...Name your three channels:What is your current visibility focused channel?What is (or will be) your long form trust focused channel?What is your owned sales focused channel?Audit your content: Where are you treating every platform like it has the same job and the same CTA?Pick one visibility focused platform to prioritize and commit to it. Post 3–5 pieces that focus on opinions, angles, and human connection, then point people to either your podcast/long form content or your email list.Create or publish one long form trust building asset (a podcast episode, YouTube video, Substack essay, or blog) that walks people through a core framework or way you think.Send one email from your owned sales channel that clearly talks about one offer, why it matters now, and how to work with you.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

This is part five of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice — how to actually work with and digest each emotion.⁠Click here to read the essay on sales panic and get on my list.⁠EPISODE OVERVIEWIn the final part of this series, we dig into sales panic — that moment mid-launch or mid-campaign when you look at the numbers and think, “Oh no… it’s not working.”We unpack why even the most seasoned founders slip into panic when open rates dip, clicks stall, or sales feel slow — and why this reaction is universal, predictable, and totally human.Then we shift into the deeper work: increasing your capacity to experience those moments without reacting in ways that sabotage your plan.You’ll learn how to reframe your relationship to sales data, support your nervous system inside the “it’s not working” moment, and adopt beliefs that keep you steady enough to learn, adjust, and continue selling effectively.This episode includes a guided nervous system practice to expand your tolerance for sales panic and help you access better problem-solving instead of spiraling.IN THIS EPISODE YOU’LL LEARN…What sales panic actually is and why every founder experiences itHow external data (or lack of it) triggers internal survival responsesWhy your brain can’t make smart decisions from panicHow “I win or I learn” becomes a strategic sales advantageWhy “it’s not over till it’s over” is a powerful lens during launchesHow to zoom out to quarterly or yearly revenue instead of over-weighting one day or one data pointA guided practice to expand your nervous system capacity for sales dips and slow momentsHow to access clear thinking, problem-solving, and messaging when you’re no longer reacting from fearKEY TAKEAWAYS AND CONCEPTSSales Panic: the “it’s not working” moment triggered by dips in sales, clicks, opens, or repliesCapacity Building: you can train your system to feel panic without reactingData ≠ Danger: your body responds as if sales dips threaten survival; the work is decoupling the twoI Win or I Learn: a belief that stabilizes your capacity to read data neutrallyIt’s Not Over Till It’s Over: time expands when you stop catastrophizing early dataWide-Lens Thinking: zooming out to quarterly/yearly revenue protects you from reactive decisionsBetter Decisions Come From Regulation: nervous system safety is what unlocks real strategyWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ ⁠Learn More⁠Say Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ ⁠Book a Sprint⁠Marked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ ⁠Book an Audit

This is part four of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice, as in how to actually work with and digest each emotion.Click here to read the essay on offer burnout and get on my list.EPISODE OVERVIEWIn part four, we dig into offer burnout — that “I would rather eat bugs than sell this one more time” feeling. We look at why boredom, dopamine hits, and shiny object syndrome pull you away from consistent sales, and how to build the capacity to sit with low responses without blowing up your plan. You’ll reconnect to the original spark behind your offer, the real people it serves, and the results it creates, then use that energy to find fresh angles without pivoting every five minutes. This episode includes a guided reflection to help you fall back in love with your offer and generate five new ways to talk about it.IN THIS EPISODE YOU’LL LEARN…What offer burnout actually is and why it shows up when internal boredom meets low external validationHow dopamine chasing and shiny object syndrome quietly tax your revenueWhy “being bored and keeping going” is a real business skillA step-by-step practice to rekindle desire for your offer and reconnect to your best-fit buyerHow to turn that reconnection into concrete messaging angles you can use this weekKEY TAKEAWAYS AND CONCEPTSOffer Burnout: boredom inside your echo chamber plus lack of short-term proofShiny Object Syndrome: expensive pivots that trade novelty for momentumCapacity Building: increase tolerance for boredom and low replies before you change the planDate Your Offer: treat this as a relationship that needs tending, not a product you abandonFall Back in Love: remember the origin moment, the person it serves, and the results it createsFive-New-Angles Exercise: use the practice to create five fresh, specific ways to talk about the same offerTRY-IT-TODAY PROMPTS…Use these in order. Speak your answers out loud or journal them.Name the problem in the relationship. What exactly feels off right now: hatred, misalignment, or simple boredomRemember the origin moment. Where were you when this offer clicked; what did it feel like in your body; what ideas were flowingWho is this really for? Name the person or people; why it matters for them; what potential you can see that they may notMap features to outcomes. For each component, what does it give them; what pain does it remove; what desire does it realizeFuture-trip into delivery. Imagine doing the work and receiving the “this changed everything” message; notice thoughts and sensationsDecide what to say and where. What does your person need to hear, feel, or experience to buy now; which channel makes that easiestIf you want help turning your practice into those five angles, my inbox is open.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYBlack Friday’s coming — but does that mean you should run a sale? In this episode, Chelsea breaks down how to decide whether (and how) to participate in BFCM 2025 without selling your soul or burning yourself out. You’ll learn how to filter the decision through five simple checks — values, timing, audience, integrity, and nervous system — so whatever you choose is rooted in desire, intention, and strategy, not pressure or FOMO.You’ll also hear scrappy, four-week strategies for creating a trust-building Black Friday offer if you decide to sell — and brand-building ways to stay visible and relevant if you don’t.IN THIS EPISODE YOU'LL LEARN...How to assess whether participating in Black Friday aligns with your values and goalsWhy 2025’s buyer psychology is different — and what fatigue, skepticism, and late-stage capitalism have to do with itThe five-check framework: Values, Timing, Audience, Integrity, and Nervous SystemHow to design a sale that feels nourishing and trust-building (not manipulative or chaotic)What to do instead of running a sale — from celebration content to her “Un-Black Friday” ideaHow to use transparency, accessibility, and clear boundaries to sell in a way that actually strengthens your brandKEY TAKEAWAYS AND CONCEPTSThe Five Checks FrameworkValues Check: Does this align with how you want to make money and make people feel?Timing Check: Does a sale support or drain your energy (and your audience’s)?Audience Check: Are they primed, emotionally ready, and seasonally aligned?Integrity Check: Are you using real urgency and genuine value — or reacting to fear, shame, or comparison?Nervous System Check: How does this plan feel in your body? Is there contraction, fear, or ease?Core RemindersIt’s not a morality competition — you’re not “good” or “bad” for opting in or out.Use the season as a business-building moment, even if you don’t sell.Prioritize accessibility, transparency, and rest over panic or pressure.No random bundles, fake scarcity, or impulsive giveaways of your time.Transparency (“Transparent marketing moment…”) builds trust and authority.If You’re Selling:What offer feels genuinely valuable to your audience right now?How can you make it easier or more accessible — not just cheaper?Write one Transparent Marketing Moment explaining why you’re offering what you’re offering.Review your boundaries: delivery timeline, automations, and off-hours communication.If You’re Not Selling:Draft one email or post explaining your intentional “opt-out” — what you’re doing instead.Share one story of gratitude, celebration, or reflection that ties to your brand’s mission.Create a “favorite things” or “holiday consumption reflection” post that models mindful purchasing.Or try Chelsea’s Un-Black Friday idea: offer to help people make intentional buying decisions (with boundaries intact).RESOURCESSelling in 2025 (Part 1 and Part 2) – what’s changed in the sales landscape this year and what to do about itEmotional Scheduling Podcast Episode – how to map your marketing to your buyer’s emotional calendarEmpathy Mapping Podcast Episode – understanding your audience’s lived experience before you craft an offerChelsea’s 2023 Black Friday Carousel – reflection questions and examples from past campaignsDM Chelsea on Instagram @chelsea.quint or email chelsea@business-whisperer.com to workshop your Black Friday ideas or share your own “Un-Black Friday”WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ ⁠Learn More⁠Say Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ ⁠Book a Sprint⁠

This is part three of  my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice—how to actually work with and digest each emotion.⁠⁠Click here to read the essay on money stress and get on my list.⁠⁠EPISODE OVERVIEWIn part three of Emotions Are Expensive, Chelsea explores both sides of financial anxiety: the fear of not having enough and the fear of having (or earning) more than feels safe. You’ll learn how to expand your capacity to hold both edges, regulate your body through financial fear or success, and stop letting money stress dictate your decisions.This episode includes a guided nervous system practice to help you feel safe having more, and the note to use this Regulation Ritual if your stress leans toward not enough.IN THIS EPISODE YOU'LL LEARN...The two faces of money stress: “not enough” vs. “too much”Why financial fear often feels the same in your body—whether you’re broke or thrivingA guided somatic practice to build safety around receiving and holding more moneyHow to regulate through financial highs, visibility spikes, or raised pricesSimple ways to increase your capacity for financial success without self-sabotageA weekly exercise to get intimate with your numbers and dream bigger without dysregulationKEY TAKEAWAYS AND CONCEPTSRegulation Ritual for 'Not Enough' Money StressMoney Stress Spectrum: both scarcity and abundance can trigger your nervous systemCapacity Building: practice safety at the edge of discomfort, not beyond itSomatic Safety: anchor into your body before adjusting your businessThe Exercise: review your real numbers, design your dream budget, and breathe into what’s next

This is part two of the Emotions Are Expensive: the emotional cost of doing business and how to stop paying it Series.In Emotions Are Expensive, we’ll be digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, dancing in and out of our least favorite place: burnout, apathetic, I-think-I-might-hate-my-business land.I’ll send an essay and some resources on each big feel on Tuesdays, and drop a complementary podcast on my freshly re-launched podcast, The Resonance Effect, on Fridays. Emails will be more theory, podcasts more practice on how to work with and digest each emotion.⁠Click here to read the essay on comparison and get on my list.⁠EPISODE OVERVIEWIf comparison keeps derailing your creativity, confidence, or consistency, this episode will help you build a healthier relationship with it. In part two of Emotions Are Expensive, Chelsea guides you through a gentle somatic practice to increase your capacity to feel comparison without spiraling into self-criticism or shutdown. You’ll learn how to anchor back into pride for your own work, regulate the sensations that arise when jealousy or envy hits, and experiment with transforming comparison into collaboration and creative fuel.IN THIS EPISODE YOU'LL LEARN...Why comparison hijacks your nervous system and leads to creative shutdownHow to reconnect with pride in your work to soften envy and judgmentA guided nervous-system practice to safely feel and move through comparisonHow to reframe comparison as information, not evidence you’re behindTwo exercises to shift comparison into celebration—or collaborationHow increasing tolerance for comparison helps you stay visible, generous, and inspiredKEY TAKEAWAYS AND CONCEPTSEmotional Capacity: comparison only derails you when your system can’t safely feel itAnchoring in Pride: reconnect to your own excellence before looking outwardComparison Practice: a guided process to feel envy and judgment without reactingReframe: use comparison as data about your desires—not as proof of inadequacyThe Experiment:Find genuine celebration for someone you’ve compared yourself to(Level 2) Pitch a collaboration idea to that person or brandWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ ⁠Learn More⁠Say Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ ⁠Book a Sprint⁠Marked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ ⁠Book an Audit

This is part one of the Emotions Are Expensive: the emotional cost of doing business and how to stop paying it Series.In Emotions Are Expensive, we’ll be digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, dancing in and out of our least favorite place: burnout, apathetic, I-think-I-might-hate-my-business land.I’ll send an essay and some resources on each big feel on Tuesdays, and drop a complementary podcast on my freshly re-launched podcast, The Resonance Effect, on Fridays. Emails will be more theory, podcasts more practice on how to work with and digest each emotion.Click here to read the essay on rejection and get on my list.EPISODE OVERVIEWIf rejection still rattles your confidence, this one’s for you. In the first episode of the Emotions Are Expensive series, Chelsea guides you through a nervous-system training that helps you expand your capacity to feel rejection without collapsing, people-pleasing, or spiraling into burnout. You’ll learn how to “stretch” your emotional tolerance for “no,” reframe what rejection means inside your business, and practice selling, pitching, and showing up with more steadiness and safety in your body.IN THIS EPISODE YOU'LL LEARN...Why rejection registers as a real threat to your nervous systemHow to use nervous system “stretching” to build emotional resilienceA guided practice to release the physical stress of rejectionHow to stop paying the emotional cost of no’s, unsubscribes, and missed goalsA weeklong experiment to safely invite small rejections and increase toleranceHow rejection tolerance translates into stronger, steadier sales energyKEY TAKEAWAYS AND CONCEPTSEmotional Capacity: your nervous system’s threshold for discomfort determines how consistently you can sell and stay visibleStretching vs. Forcing: resilience is built through gentle exposure and regulation, not white-knuckling or avoiding discomfortRejection Practice: a guided somatic process to feel “I’m safe even when rejected”The Experiment: invite one low-stakes no each day for seven days to build tolerance and normalize rejectionWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf your sales only spike during launches, this one’s for you. Chelsea breaks down her Sales Spices framework — two simple, trust-safe levers that make people move today, not someday: Why Now (natural urgency) and Why You / Why This Offer (natural differentiation). You’ll learn how to weave both into everyday content, DMs, and sales conversations so you can sell on evergreen… without discounts, fake scarcity, or make-or-break launch cycles.IN THIS EPISODE YOU'LL LEARN...What “natural urgency” really is and why it builds trust (not pressure)How to find timely, specific Why Now angles using Emotional SchedulingHow to articulate Why You / Why This Offer with your frameworks, beliefs, results, and deliveryWhere sales stall when you separate timing and differentiation… and how to blend themPractical ways to use Sales Spices across emails, stories, DMs, and callsCommon mistakes: launch dependence, stale angles, and overstuffing every postKEY TAKEAWAYS AND CONCEPTSSales Spices: Why Now (natural urgency) + Why You / Why This Offer (natural differentiation)Emotional Scheduling: map temporal landmarks and seasons to your buyer’s lived experiencePRISM Positioning Map: pull the clearest reasons your offer is the obvious choiceTry-it-today prompts...Why Now — ask and answer:What’s happening in my buyer’s life right now that makes this the perfect time?What do they risk by waiting (time, energy, revenue, confidence, opportunities)?Which temporal landmarks matter here (end of quarter, back-to-school, New Year, fiscal dates, seasonal shifts)?Why You / Why This Offer — list:Beliefs, philosophies, or methods you hold that others don’tFrameworks and processes only you deliver (name them)Results clients get here that they didn’t get elsewhereFeatures that change the experience or speed (format, cadence, turnaround, access)How to use this in your content this week...Write one email that’s 80% Why Now with a specific temporal lensPost a carousel that stacks three Why You / Why This Offer proof points (framework, result, belief).In DMs or discovery calls, literally ask: “What’s making this feel urgent for you right now?” then mirror back their answer.Blend both in a short story or Thread: name the season or moment (Why Now) and add one differentiator (Why You).WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

EPISODE SUMMARYIf your content feels solid but sales still rely on referrals or launches, this episode is your fix. Chelsea unpacks Emotional Scheduling, the empathy-driven messaging and positioning framework that helps your message hit right when your audience is ready for it.You’ll learn how to map emotions to time, align your marketing with your audience’s real-world rhythms, and use timing to create resonance that sells on a random Tuesday. No big-data creepiness, or fake urgency required... just empathy, psychology, and well-timed, hella strategic storytelling.IN THIS EPISODE YOU'LL LEARN...What Emotional Scheduling is (and what it isn’t) How to use temporal landmarks to predict when your people are most receptiveA 3-part process for matching your message to their current emotional and mental stateHow to choose what to sell when, and position it for maximum resonanceHow Emotional Scheduling creates natural urgency — sales that feel inevitable, not forced or pressure filledReal examples for Q4 ]Common mistakes — over-planning, using it like a holiday calendar, ignoring your own emotional rhythmKEY TAKEAWAYS AND CONCEPTSEmotional Scheduling: Match your message to your audience’s emotional, temporal, and psychological rhythms — across a season, quarter, or week — so your marketing lands when they’re actually ready to move.The 3-Part Process...Emotional Landscape Check-In — Where is your audience emotionally, mentally, and energetically this month or quarter?Behavior Pattern Spotting — What are they doing, avoiding, or spiraling on? What micro-behaviors reveal readiness?Match the Message to the Moment — Choose the story, offer angle, or reminder that meets them here and makes taking action feel safe.Natural Urgency: Instead of “buy now” tactics, use emotional timing to show why now makes sense for them — their goals, energy, or season of life.Prompts From the Episode→ What are my best-fit people thinking, feeling, craving, or Googling right now?→ What’s happening in their world (seasonally, culturally, personally) that’s shaping that?→ Given that, what story, reminder, or tool would make them feel seen and safe taking action today?→ How does this relate to my offer’s promise — what’s the natural entry point?WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit

Selling in a Trust Recession: Empathy-Driven Strategies That Still WorkPart 2 of 2: The Business Whisperer's Definitive Guide to Selling in a Trust RecessionWHAT YOU'LL LEARNHow to sell without pressure, panic, or burnoutThe practical ways to apply empathy, resonance, and trust in your sales processHow to simplify your offers and make buying easier for cautious audiencesHow to create proof people can feel, not just readTen empathy-driven strategies to help you sell with confidence through uncertaintyEPISODE OVERVIEWIn part two of The Resonance Effect’s Definitive Guide to Selling in a Trust Recession, Chelsea moves from analysis to action.You’ll learn how to rebuild momentum without manipulation by leading with empathy, resonance, and real human connection. This episode is for service-based founders and creative entrepreneurs who are tired of launch panic and being dependent on referrals, and ready to sell with more ease, trust, and repeatability.To wrap up the episode, Chelsea shares ten actionable, empathy-driven strategies to help you sell sustainably through uncertainty: from creating social proof that stands out and simplifying decision-making, to pacing your marketing with your capacity and your audience’s readiness.These are the tools that make sales feel calm, repeatable, and truly human again.KEY TAKEAWAYSWhat “human-first selling” really looks like in practiceThe psychology behind resonance and trustHow transparency and repetition create safety for buyersWhy simplifying your ecosystem (both offers and marketing) increases conversionTen empathy-driven strategies to help your next campaign convert with calmWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit