Claim OwnershipUP and to the RIGHT: Strategy and Tactics of Analyst Influence
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Description
An audio book of the best selling UP and to the RIGHT by Richard Stiennon. This is the only book that guides you through your interactions with the major analyst firms with a focus on your Magic Quadrant strategy. Highly acclaimed, including "must-read" recommendations from leading Gartner analysts.
22 Episodes
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Orchestrating the optimum inquiry with the analysts.
Conclusion. And if you want to pursue your MQ strategy with the author reach out at richard@it-harvest.com
Here are several things that will set you back on your journey UP and to the RIGHT.
Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task.
This is the fun stuff. Mad Men style analyst influence.
Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence.
Top secret method for presenting your best face to the analyst community via Wikipedia.
Time to fire back at sales.
An analyst influence strategy must bring in the CEO and executive management.
The IT/Expo and Symposium is Gartner's biggest event. It's expensive but you will never find such a concentration of buyers in one place.
Gartner events are important parts of your influence plan.
Impromptu visits to the analyst's home town can change everything.
Briefings are free. Take advantage of them to plant the "inception" seed.
The Strategic Analyst Services is one of most intense influence opportunities you have.
Find the journalists, bloggers, key users, and analysts that influence the industry.
Once you have a strategy you need a plan.
You need a strategy to achieve your goals of moving UP and to the RIGHT.
Introducing the Influence Pyramid, a way to think about the cycle of influence as it pertains to industry analysts.
How influence works in the technology buying eco-system.
How do Magic Quadrants impact sales, valuations and success?
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