Scaling Deep: The Membership & Marketing Podcast

Most creators think they need more content to grow — more posts, more emails, more videos. But the truth? Content alone doesn't create buyers. Belief does. In this episode, Lisa breaks down the five core elements that turn an invisible brand into a trusted one: specificity, relevancy, clarity, consistency, and sequentiality. You'll learn why some brands explode while others stay stuck — even when they're creating more content than everyone around them. She shares a real story of a prolific creator producing blogs, emails, videos, and podcasts every week… with almost no list growth. And she reveals the deeper reason behind it: their content wasn't building the beliefs their audience needed to take the next step. You'll learn: Why content volume doesn't equal visibility The 3 core beliefs every buyer must have before they ever say "yes" The 5 content elements that move people from curious → convinced How vague messaging quietly kills trust Why your audience isn't cold — just unconvinced How to strategically "ladder" your content so people progress toward working with you If you want your content to actually work — to create momentum, trust, and sales — this episode is the blueprint. 👉 Ready to build a membership that sells consistently? Watch my free training: 3 Steps to a Steady, Sellable Membership https://scalingdeep.com/training

In this episode, Lisa opens up about her early struggles with selling one-to-many — the nerves, the resistance, and the uncomfortable gap between knowing her craft and actually being able to sell it. She shares the pivotal moment when she realized that tactics weren't the problem, confidence was. And how understanding sales psychology (and learning to communicate with clarity, resonance, and conviction) completely changed her results. You'll learn: Why one-to-many selling requires a different mindset than 1:1 The emotional and psychological principles behind why people take action The hidden "confidence leaks" that quietly kill conversions Why repetition and consistency build trust — for your audience and for you How to rebuild confidence when business feels slow or discouraging Why refining your message creates more momentum than reinventing your funnel A grounding, honest episode about stepping into your voice, anchoring into your expertise, and selling from a place of clarity and confidence — especially when the market feels quiet. If you're craving more confidence in your offer, grab the Membership Maker Template — it will help you plan, price, and map your membership so you finally feel grounded in what you're selling. Get it here: https://scalingdeep.com/map/ 

Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to. I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't. If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition! 

If your first instinct after a slow launch is to scrap everything and start fresh — new challenge, new webinar, new funnel — this episode is for you. Lisa shares why constantly reinventing your sales process keeps you stuck, and how optimizing what you already have leads to more consistent, reliable results. You'll learn what to measure, what to tweak, and how small improvements create big gains over time. 🎧 Plus, hear how she simplified her own live workshop funnel and turned it into a repeatable system that actually works. Listen now to discover how to sell smarter — not start over.

Ever feel like people love your content, engage with your emails, but never actually buy? You're probably missing a bridge asset — the crucial middle step that turns curiosity into commitment. In this episode, Lisa breaks down what a bridge asset is, why most memberships don't have one, and how it helps potential members experience your value before they ever hit your sales page. You'll learn how to create trust, connection, and belief — the three things every membership needs to convert consistently. 🎧 Tune in to discover how to build a bridge that finally gets your audience saying, "I'm in." Want to see a bridge asset in action? Join my free live workshop, Why Your Membership Isn't Selling (and How to Fix It) — it's a perfect example of how to turn interest into sales. https://scalingdeep.com/live/

You can have the best offer in the world, but if your message doesn't hit the right nerve, people won't buy. This week, Lisa dives into the most overlooked leak in your sales funnel — your messaging. She breaks down why audiences need to feel that your offer is right for them, how jumping too quickly into the solution disconnects them, and the simple shifts that help people say, "This is me." If your membership isn't selling and you can't figure out why, this episode will show you how to fix it — without rebuilding your entire funnel. 🎧 Listen now, then grab your free spot at Lisa's live workshop — "Why Your Membership Isn't Selling (and How to Fix It)" — at scalingdeep.com/live.

Most membership funnels don't fail because they're broken — they fail because they're quietly leaking sales. In this episode, Lisa Princic breaks down the three invisible problems that keep great memberships from growing — even when you have all the right pieces in place. You'll learn how to spot the subtle disconnects in your message, what's missing between curiosity and conversion, and why "always open" offers often stall out. Discover how to stop patching your funnel randomly and start fixing what actually matters — so your sales flow consistently, confidently, and sustainably. 🎧 You'll learn: The 3 biggest leaks draining most membership sales funnels Why clear messaging and bridge assets build belief and trust How to create a guided sales path that inspires action — without constant launches For a deeper dive join the next live workshop Why Your Membership Isn't Selling and How to Fix it here:  scalingdeep.com/live

If you've ever looked at your membership and thought: "This should be selling because people love it once they're inside…" … this first episode is for you. I unpack what's really going wrong in most membership funnels (even when the product is solid), and how to start building a sales system that brings in new members, reliably, and without you having to launch yourself into the ground. If you want more strategies on how to grow your membership adn fix your sales, sign up for my next live workshop here: https://scalingdeep.com/live/

Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I'm sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn't do something because her web developer said so. And that's when I had to jump in and say… wait, what?! Here's the thing: most of us don't have the right support around us to make strategic decisions. We're often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That's why learning to think like a business strategist (or hiring one!) is a total game changer. In this video, we're diving into:  ✓ Why strategy beats tactics every time ✓  What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓  The big-picture skills that help you grow without burning out ✓  How to become the CEO your business actually needs Ready to become a highly paid strategist? ✨  Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 

Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 📌 Don't forget to like, comment, and subscribe for more episodes on business strategy, positioning, and sustainable growth. Other resources to support you: 💰 Six -Figure Membership Training  ➡️ Join the free training - https://scalingdeep.com/training/ 📝 Work with me 1:1 as your Membership Coach  ➡️ Apply here - https://scalingdeep.com/coaching  📲 Follow Me on Instagram: @LisaPrincic

Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here's the truth: no matter how advanced technology gets, it can't replace strategic thinking. In this episode, I'm sharing why strategists are more essential than ever in today's business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You'll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How to serve high-value clients in a fluctuating economy ✦ The key mindset shift that separates successful service providers ✦ What makes strategists indispensable decision-making partners ✦ How I went from life coach to business strategist — and how you can too ✦ If you're a coach, consultant, or creative professional ready to move into higher-value work, this episode will show you what's possible when you lead with strategy. ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That's why it's time to look ahead with fresh strategies to thrive in 2025! In this episode, I'm sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers  Asynchronous coaching  Consider a higher-ticket community  Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here:  https://scalingdeep.com/strategist/ 

• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I'm sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you're diagnosed or just feel overwhelmed and "different." • How this subscription helps you take simple, doable actions each month toward a life you love. • My personal journey of balancing ambition, overwhelm, and personal growth.  • Why ADHDish is more than learning—it's about action, self-awareness, and self-acceptance. ✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled. 🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!

In this episode, I'm taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I'm breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I'm sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only you don't get paid for it 😒 This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable. She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple. Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel 'behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/ 💙 https://www.instagram.com/lisaprincic/  💙 https://www.facebook.com/scalingdeep/  ✨ https://www.fgfunnels.com/backdoor?fpr=lisa89

Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...  1️⃣ Determine why you feel 'behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel 'behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I'll admit, I was not the quickest to jump onto the AI bandwagon. I've always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel 'behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop! 👉https://scalingdeep.com/behind/

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer. 

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription.  Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes. Make sure you subscribe so you don't miss an episode.  FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching