Claim OwnershipScaling Deep with Lisa Princic
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© Lisa Princic 2023
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Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.
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If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the waters, here's a solid option. I'm sharing easy ways to do it inside my workshop next week. It's normally $37 but I'm doing it this one time only, for FREE. Sign up here: https://scalingdeep.com/method-launch/
You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!
Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/
We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions
Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.
Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/
I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/
You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/
If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.
Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/
The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.
The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/
We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/
Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.
This is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.
It feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making quick decisions and implementing changes just as fast and now I have data to back me up. Listen to hear the 5 best decisions I've made all year.
I've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown of why small & predictable margins are the real strategy behind sustained growth. Woohoo!
We can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.
Join the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/
This is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here: https://kelseyformost.com/membership
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