Inside Aesthetics

How do you know if a skincare product actually works? Dr Geoffrey Heber is a Sydney doctor, former GP and founder of Ultraceuticals, the Australian cosmeceutical skincare brand. One of the pioneers of cosmetic medicine in Australia, he started with collagen fillers and peels in a plastic surgery practice before co-founding an integrated cosmetic medical clinic in 1988. He shares why he built a professional-only skincare brand with its own lab and chemists, how a product goes from idea to market, and his views on PDRN, K-beauty, protecting partner clinics from online competition and what skin can add to clinic revenue. This episode was made in partnership with Ultraceuticals. Special Give away and Offer: For clinics in Australia, New Zealand and the USA - two lucky clinics will win the Ultra MD range & apply for 25% off your opening order for clinics approved as stockists: insideaesthetics.com/ultraceuticals.html Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: How to judge whether a skincare product works, and why clinical testing of the finished product matters The evidence-based basics: daily broad-spectrum sunscreen, retinoids, niacinamide and vitamin C Why before and after photos are the best tool for keeping patients on their skincare How a cosmeceutical goes from concept to market: formulation, stability and clinical testing Why the marketing of topical PDRN ran ahead of the science How skin products and treatments can reach 10 to 30% of clinic revenue Guest: Dr Geoffrey Heber, Founder of Ultraceuticals, Sydney, Australia Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: drjakesloane.com David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: insideaesthetics.com/ia-business.html Chapters: 00:00 Introduction 01:41 How Did Dr Geoffrey Heber Start in Cosmetic Medicine? 07:48 What Were the Early Days of Botulinum Toxin Like? 10:29 Why Start a Skincare Company? 14:14 What Is the Difference Between a Cosmetic and a Cosmeceutical? 17:59 How Should Clinicians Choose Skincare That Works? 20:20 Is Topical PDRN Marketing Ahead of the Science? 21:51 What Are the Evidence-Based Skincare Basics? 26:39 How Does a Cosmeceutical Go from Concept to Market? 32:32 What Should Patients Use at Home? 38:26 How Do Ultraceuticals, Ultra MD and Ultra Professional Differ? 40:04 How Does Ultraceuticals Protect Partner Clinics? 44:35 What Can Skin Add to Clinic Revenue? 47:17 What's Next for Ultraceuticals? Follow the Inside Aesthetics Podcast on Instagram: @insideaestheticspodcast Links from this episode: Full show notes and transcript: insideaesthetics.com/ep-372-cosmeceutical-skincare-ultraceuticals-geoffrey-heber.html Disclaimer: insideaesthetics.com/disclaimer

Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch? Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: https://www.insideaesthetics.com/app.html?ep=371 Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers. They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something. Chapters: 00:00 Introduction 01:15 What Are Today's Topics? 04:37 What Happens When Your Accountant Gets It Wrong? 12:58 What Should You Ask Your Accountant? 16:15 How Do You Stay Even-Keeled Through Quiet Weeks? 18:59 What Is Your Plan If You Fall Below the Red Line? 25:09 What Does a Clinic Actually Need to Stock? 27:01 Why Do Clinics Rush Into New Products? 30:25 How Do You Assess a New Product? 33:26 Can You Trust Company-Funded Studies? 37:58 What Should You Plan Before Switching Toxins? 39:57 Is the Industry Becoming a Pyramid Selling Scheme? 42:01 How Do You Choose a Business Coach? What you'll learn: What to ask your accountant so you can sanity check your profit and loss and balance sheet Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report How to set a weekly red line and plan for quiet weeks before panic sets in What a clinic actually needs to stock, and why fewer products can mean better margins How to assess a new product, and company-funded studies, before you buy How to check the track record of business coaches and educators Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: https://www.drjakesloane.com/ David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: https://www.insideaesthetics.com/ia-business.html Follow IA Podcast on Instagram: @insideaestheticspodcast Full show notes and transcript: https://www.insideaesthetics.com/episodes.html Disclaimer: https://www.insideaesthetics.com/disclaimer.html

Episode 370 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.
 In Chapter 20 we delve into: A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye. An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication. The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills. The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation. 00:00 Introduction 00:42 Hosts And IA Community 01:45 Episode Preview Warning 02:52 Eyeball Rupture Case 09:19 Takeaways And Referral Plans 11:06 IA Community App Break 11:42 Melbourne Clinic Firebombing 14:15 Insurance And Business Continuity 21:30 Doctor Shot In Clinic 23:11 Murder Motive Speculation 23:59 Life And Income Protection 27:00 Clinic After A Death 27:53 Wills And Probate Basics 31:00 Complaints And Safety Plans 34:00 AI Notes And Clinic Tools 35:08 Influencers Vs Professionals 37:35 Regulation And Free Speech 46:01 AI Truth And New Era 47:52 Wrap Up And Community ALL OUR LINKS & CONTACT INFORMATION JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE

Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine.  With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE

Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.  00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O'Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE