2 Marketers and a Coworking Podcast

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with JackieWebsite: https://pacificworkplaces.com/LinkedIn: https://www.linkedin.com/in/jaclynlatragna/Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Managing marketing for 16 locations with a three-person team takes a great strategy. Jackie Latragna has it dialed in, and it's not smoke and mirrors. It's systems, smart delegation, and knowing when to let AI do a lot of the heavy lifting.Jackie is the CMO of Pacific Workplaces, overseeing coworking centers across California and Nevada. And, with her team, she’s increased wins by ~33% year over year while driving down cost per acquisition.So, how does a lean marketing team manage that many locations and still deliver results? That's what we dug into in Episode 18.In this one, Jackie breaks down her approach to multi-location marketing:How Pac treats each location as an individual "micro market" and why Jackie sits down with every community manager annually to understand what's changed in their specific marketThe meeting structure that keeps everyone aligned, including weekly marketing calls with directors who each oversee 4-5 centers, plus monthly roundtables with all community managers to discuss everything from event planning to member expectations (and how she avoids “death by meetings”)How they use AI extensively (including Uniti for sales alongside ChatGPT, Claude, and Perplexity for content) Why Pac deliberately positions centers near courthouses and capital buildings, and how that site selection naturally led them to niche down on attorneys, CPAs, and financial professionals (in turn creating insane member retention of 15 to 20 years)How they stay flexible as their markets evolve (San Francisco has been shifting from attorneys to tech startups and AI companies) The budget reallocation strategy that changed everything, including cutting $20k from brand awareness tools like TrustPilot and redirecting it to lead generation, which reduced their cost per acquisition while increasing conversionsHow some directors centralize sales while others have community managers handle it based on what makes geographic sense, and why that flexibility matters when you're managing markets as spread out as San Jose to Las VegasHow they balance centralized brand consistency with location-level autonomy, and why getting community managers heavily involved in the marketing process is essential to making it all workIf you're managing multiple locations, trying to scale marketing without scaling headcount, or wondering how to use AI to supercharge your processes and results, this one's for you.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with JoshWebsite: https://cobaltworkspace.com/Email: josh at cobaltworkspace dot com Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Most coworking operators lease a space and hope for the best, but Josh Mente has started buying the whole block.Josh isn't just the founder of Co-Balt Workspace. He's a seasoned real estate investor playing a real-life game of Monopoly in Hampden, one of Baltimore's most eclectic neighborhoods. He's buying properties and filling them with businesses that all support each other (including his coworking space) with a long-term real estate play driving the whole strategy.His approach isn't random. It's calculated, community-focused, and designed to create value on multiple levels at once.In Episode 17, we dig into how Josh built Co-Balt and the ecosystem around it:The community-oriented marketing approach Josh used to embed Co-Balt into Hampden's fabric and build awareness through genuine neighborhood engagementHow Josh approached building his coworking business with a real estate investor's mindset, thinking in decades rather than quartersHis "outsourced amenities" model and how Josh's other properties, like Hampden Yards (his beer garden next door to Co-Balt) add extra value for Co-Balt members while also acting as community hotspotsThe trials and tribulations of opening a second location and what Josh has learned about expansionHow Josh marketed Co-Balt to full capacity with a waitlist, and the levers he can pull when he wants to reactivate his funnel or expand his market if he opens a second location in a new neighborhoodHow and why Josh pivoted away from being the face of his business, and what changed when he let the brand speak for him in the communityThe traditional coworking arbitrage play, plus why Josh always advises coworking operators to buy their spaces whenever possible, and how ownership changes the economics and long-term value creation of the entire modelIf you've ever wondered what it looks like to think beyond coworking as just an office space business and use it as part of a bigger real estate and community-building strategy, this one's essential.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------What happens when two marketers try to “gotcha” each other with tough questions? Minimal prep, very few notes… just sweat, anxiety, semi-malicious intent, and a few (hopefully decent) analogies.That’s exactly what went down in Episode 16.Here are a few of the questions we threw at each other (and a sample of the analogies we leaned on):💸 How do you measure the ROI of content?Like an investment account: slow at first, then compounding until the dividends keep paying out.🎣 Does coworking sell itself, or do you need marketing?You can’t manufacture demand. You can only capture it. It’s like fishing: if you go to where the fish are already at, you’re more likely to get a bite.🎹 Why hire a content agency in the age of AI?AI is like a piano that can play any note. You still need a musician to write a great song.🧭 Why is a dialled-in strategy essential (vs. random tactics)?Resources are finite. You don’t want to be “doing marketing” without a market. A strategy helps you allocate your efforts to get the maximum payoff. 🍝 If content is “subjective,” how do you know if it’s good?Like a restaurant: people return, bring friends, and leave great reviews when it hits. Bonus note: you need to have a niche. If you go to an Italian restaurant and they only serve curry, it might not hit the mark.📍 How much of occupancy is marketing vs. location?Location matters, but being the best-kept secret doesn’t fill offices. Strategy + visibility turn a good product into one people can discover and purchase.📧 If you could only pick one channel, which one?Email. It’s like getting a phone number at a bar. You have to put your best foot forward in order to earn it, but once you have it, you’ve got a direct line open with someone who’s expecting to hear from you.🚫 What’s the most overrated tactic—and what “wisdom” should operators ignore?We call out the budget-drainers and the advice that sounds good but doesn’t move the needle.Also, the ongoing analogy arms race is heating up as Taylor finally tries to catch up to Kevin’s game. Results may vary. We’ll let you be the judge.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Hot takes. Big ideas. Bold predictions on the future of coworking from some of the leading minds in the industry. That’s what you get when you have Liz Elam and Stormy McBride on the pod. So, if you care about coworking, marketing, hospitality, or the future of the industry, you’re gonna want to watch (or listen) to this one start to finish.For Episode 16, we sat down with the masterminds behind GCUC to talk about where coworking is going, how they somehow keep putting on events that don’t miss, and how content and community are fueling the ride.We cover a lot in this one, including:How they structure pre- and post-conference content to build FOMO and drive attendanceThe GCUC content marketing flywheel, including podcasts, blogs, reels, quotes, newsletters, and community connection (and how, believe it or not, it’s actually a secondary initiative for them)The tools, automations, and AI workflows that power it allWhy hospitality—not real estate—is the future of coworkingWhat expansion into multiple countries taught them about values and adaptabilityThe “people over property” mindset that everyone in our industry needs to embrace How coworking operators can work from their playbook to market their spaces more effectivelyThis one’s for anyone who wants to understand the trajectory of the coworking industry, and learn how to apply conference-caliber marketing to your local space.Stormy and Liz don’t just run events. They’re building a movement. And in this episode, they’re sharing the strategy behind it.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/Connect with HectorThis Week in Coworking: https://www.twic.coSyncaroo: https://syncaroo.com/ LinkedIn: https://www.linkedin.com/in/inztinkt/ ---------------------------------------------------------------------------------------------------------------------------In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking.This episode has it all:A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!)Why toilet paper is a legit KPI for member churn in coworking spacesThe dystopian future of AI and how using it to create sh*tty content is bad for the environmentPlus, Hector shares a wealth of practical insight about:Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to)Why most operators don’t actually own their dataHow to think critically about what you’re putting into the worldHow to build systems that reduce noise and amplify signalWhat makes an email worth sending—and how to respect the reader’s timeWhat operators should really be measuring (hint: it’s not just open rates)If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/Connect with JamieWebsite: https://everythingcoworking.com/ LinkedIn: https://www.linkedin.com/in/jamierusso/ ---------------------------------------------------------------------------------------------------------------------------There’s never been a better time to start a coworking space. The opportunity is massive, and people like Jamie Russo are making the playbook accessible. Jamie’s been in the trenches, starting, running, and selling coworking spaces before launching Everything Coworking to help operators build profitable, community-driven businesses from day one.In Episode 13 of 2 Marketers and a Coworking Podcast, we dig into the strategies for building and marketing a coworking business that works for you and your members.In this episode, Jamie shares her insight on:Why “community” is more than a buzzword and how to make it a real asset (but only after you’ve got a profitable model in place first) The common missteps new operators can avoid with the right guidanceBalancing financial performance with vibrant cultureHow to think like a marketer, even if you’re not one (and why you need to)Why a clear brand matters more than ever in a crowded marketPlus:Kevin weighs in on why brand positioning needs to happen before you open your doorsTaylor speaks on the marketing traps operators fall into and how to dodge them---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Push or pull? Muscle or momentum? That’s the foundational choice at the heart of your coworking ad strategy—and it’s one most operators never pause to consider.In Episode 12 of 2 Marketers and a Coworking Podcast, we welcome Reuben Lau, founder of Spacefully, for a deep dive into Google Ads for flexible workspace brands. Whether you're running Google Ads, thinking about SEO, or just trying to spend smarter, this episode breaks it all down.In this episode, we talk about:The difference between push vs. pull advertising—and why it mattersWhy coworking ads fail when they copy other industriesHow to structure Google Ads for a multi-location strategyThe biggest mistakes operators make with retargetingWhat AI means for SEO, and how to adapt nowWhy clear messaging beats clever branding every timeHow to balance short-term tactics with long-term strategyPlus:Reuben shares the framework he uses to guide operators through advertising decisionsKevin explains why ad fatigue happens sooner than you thinkTaylor talks about how to set realistic expectations for ROI when the funnel is longIf you run Google Ads for your coworking space, you don’t want to miss this one. ---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Cat Johnson joins us for Episode 11 to dive into a topic that’s the backbone of coworking—but also one of its strongest marketing advantages: community-building.If you’ve been in the coworking world a while (or even if you’re just getting into it), you’ve probably heard of Cat. She’s a content strategist, brand community builder, founder of The Lab and Coworking Convos, and the author of The Daily Co.—a book that’s practically required reading in indie coworking circles.It’s easy to talk about “community” as a warm-and-fuzzy idea. But if you want to stand out in an increasingly competitive market, community can’t just be a vibe—it has to be your strategy.In this episode, we talk about:Why community-building is the “unbuyable” marketing advantage that outlasts paid adsHow to market authentically when your product is human connectionThe DNA of great coworking brands—and why it’s upstream of communityHow neighborhood marketing turns your space into a local hubWhat community looks like for indie brands vs. big operatorsHow to translate member interactions into powerful marketing languageWhy every coworking space should ask: “Who are we without the space?”Plus:Cat shares the journey from record stores to coworking community leadershipKevin and Taylor geek out on gardens, germination, and other analogiesWe talk about how even introverts fit into a community strategyWe’re thrilled to have Cat as our first guest—sharing insights you won’t want to miss.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.In it, we talk about:The difference between business strategy and marketing strategy—and why you need bothWhat it really means to be differentiated in your marketHow to be remarkable without resorting to gimmicksWhy clarity is your strongest competitive advantageHow to define your audience and know what they actually care aboutThe marketing KPIs that should guide your decisions—not just make you feel goodThe real role of brand in a relationship-driven industry like coworkingWhen to trust your gut—and when to check the dataPlus:Kevin breaks down the core tenets of marketing strategy in the coworking spaceTaylor calls out the things marketers love to overcomplicateWe both talk through what’s working, what’s not, and what’s next---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.We talk about:Why your blog should serve your business first—not some imaginary readerWhat topics matter most based on the intent of your audienceThe blog “barbell strategy”—quick-hit content + long-haul SEO playsWhy keyword research is your cheat code (and how to do it in 10 minutes)What metrics to track besides pageviewsHow to know when it’s worth your time (and when it’s not)Frequency vs potency: how to set a cadence that doesn’t burn you outPlus:Kevin breaks down the real ROI of content—even if it doesn’t “go viral”Taylor shares the framework we use to brainstorm topics for clientsWe both talk about the traps we’ve seen (and fallen into) when blogging for coworkingAnd we’re giving away a free blog writing course to help you get started without overthinking it.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.We talk about:Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)The right order for your ad strategy: search, retargeting, prospecting—then everything elseHow much budget you actually need (hint: focus on cost per acquisition, not % of revenue)When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distractionWhy retargeting ads give you leverage (and how to do them right)The unexpected power of Craigslist and Facebook MarketplaceWhy branding matters when you’re not the cheapest optionPlus:Kevin shares the simple rule of thumb for knowing when it’s time to expandTaylor asks the “dumb” questions every operator should ask before spending a dimeWe both talk about why ads should sell the feeling of your space—not just square footage---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Want to take some of the most time-consuming parts of your coworking business—like nurturing and chasing leads, welcoming new members, or asking for reviews—and put them on autopilot?Enter: email automations.In Episode 7, we talk about why email is one of the highest-ROI marketing channels—and how automations help coworking spaces communicate the way people expect to engage today: with timely, relevant touchpoints that guide decisions and build deeper connections.We cover:How to save time by automating manual tasks like lead follow-ups, member onboarding, and review requestsHow to reduce churn and boost retention by staying top of mind with existing membersWhy welcome emails, member onboarding, and Google reviews should be your first automationsHow to increase conversions with personalized, well-timed touchpointsWhy automations help you build trust by delivering the right message at the right timeHow to use tags, segments, and custom fields to understand your audience better—and market smarterWhat high-performing coworking operators are doing right (and what others are still getting wrong)Plus:We discuss real-world examples of how data from automations can shape marketing strategyWhy a solid email strategy is worth the effort—and how to make it easier to implement---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.This episode explores:Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effectiveHow to reduce friction and increase conversions on your siteHow to track your ROI on ad spend Why even premium offerings like team suites benefit from being shoppableWhat high-performing spaces are doing right (and what others are still getting wrong)This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------If you’re a coworking operator, consultant, or service provider trying to figure out how to actually use AI without losing quality, creativity, or trust—this one’s for you.In the latest episode, we dig into:How AI is changing marketing for coworking spaces and service businessesWhy better inputs matter more than chasing the latest toolsWhere AI fits into a real marketing strategy (without making your content sound robotic)How to avoid the "garbage in, garbage out" trap that’s flooding the internet with junkWhy the bar for quality is higher now—and how to stay ahead of itHow to tackle the stigma around using AI without hurting your brand credibilityWhy you still need to know what “good” looks like when you're creating contentPlus:Taylor shares the 40/20/40 rule for using AI the right way without losing the human touchKevin explains why subject matter expertise matters more than ever in an AI-driven worldWe both dig into why every AI project needs a clear strategy behind it if you want it to workAs a bonus, we’re giving away a free 4-step prompt architecture—a tool to help you streamline AI content creation based on your strategy and original materials, so you can create high-quality, on-brand blog content faster.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.Why? Because people follow people more than they follow brands.That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.  In this episode, we discuss:How founder visibility builds trust and credibility Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a communityWhat types of coworking businesses this works forHow to measure the ROI of building your profile as a CEO/ownerWhat you can do to get involved in the marketing process Also: Kevin breaks down the power of just showing upWe share a few book recommendations that will help you wrap your mind around building your profile as a business leaderTaylor shares how storytelling plays into category creationWe both agree that most people are overthinking it—and underutilizing it---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, this one’s worth a listen.In Episode 3 of 2 Marketers and a Coworking Podcast, we cracked open Kevin’s proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system:Places (where everything lives)Planning (what’s coming up next)Projects (one-time efforts)Processes (recurring tasks)People (the crayon box)Performance (are you getting results?)We also discuss the primary colours you need in your box of crayons: Strategist/CoordinatorContent/CommsDesignerAds + SEOWeb/Dev/TechMisc: video, print, etc.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.Here’s what we cover:Weighted cost per new memberWeighted cost per leadWeighted cost per tourMarketing budget Lead-to-close ratioWebsite conversion rateChurn (and what it tells you about retention + ops)Lifetime value Marketing expenses vs new MRRChannel performance across ads, SEO, email, and socialMore importantly, we tell you what these metrics actually mean for your coworking space.We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).Plus, we talk about:Why some marketing impact is real but impossible to measureThe soup analogy you didn’t ask for but will rememberMark Wahlberg, Pilates, and Taylor’s fear of earthquakesIf you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.

Welcome to the very first episode of 2 Marketers and a Coworking Podcast! In this kickoff conversation, we finally hit record on something we've been meaning to do for a while—launch a podcast about all things coworking and marketing. In this episode, we talk about: The purpose behind starting this podcast and why now felt right What makes coworking marketing unique—and how to approach it strategically The pros and cons of outsourcing vs doing it yourself Why done is often better than perfect What's ahead in future episodes This is the start of a fun, honest, and hopefully helpful journey into the world of coworking marketing. Whether you’re running a space, supporting one, or just curious about how marketing actually works in this industry, we’re glad you’re here. Check us out on YouTube: https://youtube.com/@CoworkingMarketingConnect with KevinWebsite: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with TaylorWebsite: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/--------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.