2 Regular Guys Talking Decoration and Personalization

(Sponsored by GRAPHICS PRO EXPO) Aaron and Terry will be sharing some tips on what to do (and not to do) while dipping a toe into the decorating business on nights and weekends. Most of our listeners are already decorators, but we want to hear your side hustle war stories as well. Who knows? Sharing your experience might be the difference maker for a future decorator looking for a little help along the way. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Norm Hullinger, CEO of AlphaBroder for the past nine years, is becoming COO at Commerce, California based Bella Canvas. Dan Pantano who's been serving as president at AlphaBroder is taking over as CEO.Dad Joke: Did you know the real estate market is crazy?Yeah, even bouncy houses are going up due to… inflation! Starting a Side Hustle Decorating Business Get Educated - Even with just a part-time side hustle, learn to do it right, and learn to produce quality products.Create a Business Plan - Aaron, go for it!! :-)Find Your Niche - Your hours and minutes are limited. Laser focus your attention on a specific niche to maximize your potential.Start Small - I don’t mean limit how much money you make, but for efficiency with your limited time also limit your product offerings and processes.Charge Like it’s Worth it! - Some home based businesses, especially side hustle businesses, don’t think what they do has value. It is! Plus, if dreams come true and you turn this into a full-time business, it’s hard to tell all your customers that you have to start charging real prices now.Family/Personal Time - Be sure to block out time for family, friends, and to recharge. Facebook Live Video #5Things 5 Steps to Being a Goal Getter Set Actual Goals, Now wishes of DreamsShare, Read, Review - Keep them in your line of VisionTake Daily Action - Towards your GoalAffirm Your GoalCelebrate Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM CentralThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle ...

Jeremy Picker joins us to discuss the ways in which we can expand beyond basic logo reproduction through creative design and the use of materials to create truly wearable, luxury branded apparel for any client. With guest host Erich filling in, we'll turn the topics toward specialty stitches, embroidery treatments, and digitizing as well as discussing things all decorators can use, like how to tap into the needs and the vibe of your audience. All that and a lot more from the merch master of AMB3R creative, coming this week! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: If you folks didn’t get a chance to hear our recent podcast with Jim Raffel and Ray Weiss on Getting the Right Color with DTG & Sublimation, you might have missed the fact that Terry and I were invited on to Jim’s excellent ‘Dyesubcast’ podcast; that episode featuring our interview is now up and ready- catch that episode at the link on the screen and check out all the awesome information in the rest of the episodes over at Dyesubcast while you are at it. https://anchor.fm/dyesubcast/episodes/DyeSubCast-Episode-12-2-Regular-Guys-eth3ibDad Joke: It’s hard to explain puns to kleptomaniacs because they always take things literally! From Logo to Luxury Erich: With that, let’s bring on someone with a little more style to shake things up and hopefully help you folks shake up how you think of decoration!Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label bands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Sirius XM, Stitcher and Earwolf, doing work for some of the most popular podcasts today including Conan O’Brien’s, Office ladies, Lavar Burton’s, Bill Nye’s and more.Jeremy is also a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education. We chat with Jeremy about some of the steps in his creative process for designing merchandise and Jeremy shares freely from his lessons learned while fighting cancer and building a successful business.Welcome to the show, Jeremy!Erich: When we finally locked down this slot for our takeover, you came up with the awesome title ‘From Logo to Luxury’ - before we start to geek out on the details, what does it mean to you. What do we usually see in decoration and what would you want to see?Erich: I’ve seen so many amazing pieces of yours that take a creative bent, and I notice that many of them include applique and multimedia. Why do you like applique so much as a medium? Can we talk about your favorite fabric types, what do you use and why?Erich: As a digitizer, I can’t help but want to discuss interpretation; we’ve talked a little about making coordinating looks, not just replicating logos, but in the process of embroidery, there’s so much we can do to further change the character of a design, even once we’ve already chosen a medium like applique- let’s talk about the things we can do in that phase- How do you approach specialty stitches and what we can do in digitizing?

This Friday we’ll be joined by the guys from the Tacos with Jay & Jeff podcast. Jay Busselle and Jeff Solomon, two veterans of the promotional products industry, will talk about our two worlds colliding using apparel as promotional products. And we'll discuss some untapped markets for apparel we might be missing as well. Plus there will be lots of fun and other action as Aaron is in the middle of a working vacation and will be coming to you live from Terry’s home office. Hang on for some fun! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Impressions Expo is taking submissions for 2022 educational seminars and workshops. We’re placing a dedicated emphasis on content, and we want next year’s conference program to be more diverse, dynamic, informative than ever while providing maximum value for our attendees and customers. The deadline for submissions is April 30th. Go here to submit your seminar ideas: https://bit.ly/3mghWq2Dad Joke: Why can’t you hear a pterodactyl going to the bathroom?Because the P is silent! Thanks again to Lexi from Joe Ortinau’s production staff, two Dad Jokes in a row! Wings, Tacos & Promotional Products Terry: Today we want to welcome in Jay Busselle and Jeff Solomon from TACOS with Jay and Jeff.Jeff Solomon, MAS, is the publisher of FreePromoTips, a PPAI award-winning business resource. His promotional products distributor business has won multiple PPAI Pyramid Awards. At the urging of his brilliant wife he expanded his apparel decorating business to include promo products over 20 years ago. That changed the game for him. Jeff has a passion for effective brand marketing and co-hosts the "hit" show TACOS with Jay and Jeff, spotlighting the epic marketing and branding that suppliers and distributors are doing. Along with other industry thought leaders, he is developing a new community, AI: Advocates for the Industry. AI has one goal: Working together for the success of the promotional marketing industry.It's been about 30 years since Jay Busselle started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite ski resorts, skiing and skateboarding companies… and a few bands which will remain nameless. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship. Jay is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the marketing director at Equipment Zone, the co-host of the TACOS with Jay & Jeff show and a self-proclaimed CTO – Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!Aaron: What was the path that led each of you into promotional products? Let’s start with you, Jeff.Terry: How can a garment decorator get involved in the promotional products marketplace?Aaron: How important is the relationship between promotional product distributors and suppliers?Terry: Let’s talk about the TACOS with Jay & Jeff show - why did you guys start it and what’s it all about?Aaron: You both are involved in education and mentorship. Talk to us about why you believe this is important.Covered… Terry: Let’s talk Tacos vs Wings!! Wings won! :)Terry: How can our listeners find you? Facebook Live Video #5Things

This week, we’ll be sitting down with Bo Betzler of Condé Systems to dive into the ever-evolving world of sublimation. With Condé's recent relaunch under new ownership, we’ll discuss what’s on the horizon for the company and the sublimation industry as a whole. We’ll also explore how technologies like DTF and UV DTF are impacting the personalization and gift markets, and what that means for the upcoming holiday season. Join us for insights, trends, and what’s next in the world of sublimation. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=kCq5CS5VRag Dad Joke Terry: Last night I tried mixing Mexican alcohol with 20th-century American literature Ended up with Tequila Mockingbird Sublimation Aaron: Welcome back to the show! I know you have been the face of Conde Systems for a while and we are excited to see you back in that role, but for our listeners who are not familiar, tell us a little about Bo. What has been your journey in the industry? Terry: What has the transition been like for Condé Systems since its recent relaunch under new ownership? Aaron: What are the biggest challenges Condé is facing as it rebuilds its product line, and how are you tackling them? Terry: What are some common misconceptions about sublimation that you’ve encountered?  Aaron: As businesses consider adding sublimation or other technologies you have at Conde to their toolkit, what advice would you offer? Terry: With the rise of technologies like DTF and UV DTF, how do you see the sublimation market changing? Aaron: How can smaller businesses in the sublimation space differentiate themselves from larger competitors in such a competitive market? Aaron: What opportunities do you see for sublimation businesses as we approach the holiday season? Terry: Can you tell us about any exciting new products or innovations that Condé Systems is working on? Terry: What are some key strategies for decorators to scale their sublimation businesses you have seen in your time with Conde? Aaron: What types of training or support will Condé offer to help decorators improve their sublimation techniques and business practices? Aaron: Where can people go to learn more about the new Conde Systems? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/7XpudLC5r0U OTHER EVENTS Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time.

While Aaron is off celebrating his 50th birthday at a business retreat, Erich Campbell joins Terry Combs to discuss the crucial role of Standard Operating Procedures (SOPs) in creating business resilience and avoiding "single point of failure" issues within teams. Along with these key business insights, Terry and Erich take a lighthearted trip down memory lane looking at some different milestones from the journey journey. Tune in for a blend of practical advice and personal nostalgia in this unique episode! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/hs8BSGindG8 Dad Joke Terry: Did you know Spiderman has a winter jacket made completely out of flatbread? It’s a Pita Parka Business Continuity Erich: Though I hardly think we need much prompting to talk about processes, this is a topic with which I have not only a lot of experience but a ton of thoughts and opinions developed over the years. Before we go too much further, I’m going to explain the term that’s haunted me throughout my career: the ‘Single Point Failure’.  EX: How an Employee, Equipment, Supplier, or Market can be an SPF. ‘Eggs in one Basket’ Terry: Define and Discuss SOPs as a way to avoid SPFs. Erich: Discuss Consistency and Troubleshooting Terry: Talk about the potential dark side of SOPs: Getting complacent and not reviewing the ‘Why’ (Art ledger story is a great one here) Erich: Discuss workflow and the concept of a job as the ‘product’ delivered to the next department as a function of SOPs. (Flowchart ex.) Terry: Explain the process of creating a simple SOP Erich: Talk about employee expectations, job descriptions, and further employee feedback. Terry: Best place to start with SOPs for screenprinting.  Erich: The best place to start with SOPs for embroidery/digitizing Terry: Last word and tips. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/WT9r03g4ZHE OTHER EVENTS Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBA

This week, we sit down with Sean Stewart from American Print and Supply to dive deep into the latest advancements in Direct-to-Film (DTF) printing technology. We’ll explore the evolution of DTF, focusing on the extended color gamut printing, building custom color profiles, and why CMYKRGBO printing could be a game changer. Sean will also discuss the growing trend of mixed media printing, showing how to balance perceived value with actual production costs using the right tools. Join us for an informative conversation on pushing boundaries in DTF printing! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/pxJ47Gz8Vuw Dad Joke Aaron: What kind of music do lawn care specialists listen to? Motown DTF Innovations Aaron: Sean, it wasn’t too long ago that you were on the show, but for any listeners who weren’t tuned in, give ]us the elevator pitch of your background in the industry. Terry: What has been the biggest change in the DTF printing process over the past few years, and how has that impacted the industry? Aaron: Do you see any resistance to the “feel” of DTF transfers? Terry: Can you explain extended color gamut printing (CMYKRGBO)? Aaron: For those new to DTF, how do you recommend balancing the perceived value of a print versus the actual cost to produce it? Terry: Mixed media printing seems to be growing in popularity. What are some creative ways decorators can incorporate mixed media into their designs? Aaron: How can smaller businesses stay competitive in the evolving DTF landscape, especially as new technologies emerge? Terry: Next week is Printing United in Las Vegas. Tell us about your presence there. What can we expect to see new in your booth in Las Vegas? Aaron: What’s your booth number next week, and how can our listeners find you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/5JCaBtrvvUI OTHER EVENTS In-Person Business Owner Retreat - St. Louis, MO Transform From 'Have To' into 'Get To'. October 10-12, 2024 Name Your Price Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13.

Join us this week as we sit down with Dale Furtwengler, author of "Pricing for Profit: How to Command Higher Prices for Your Products and Services." Dale brings his wealth of knowledge on pricing strategies that help businesses command higher prices without losing customers we want to keep. We'll discuss key takeaways from his book and explore the psychology behind pricing, how to convey value effectively, and why most businesses leave money on the table. Don't miss this opportunity to learn how to maximize your profits with smarter pricing tactics! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Aaron: Wanna hear a joke about paper? Never mind - It’s tearable. Pricing for Profit Aaron: Welcome to our show. I’m excited to talk to you as I would consider you a mentor of mine. I’ve probably told this story on here before, but Dale was the gentleman who said to me “You can’t outgive the Universe” and it shaped how I operate. But for our listeners who don’t know you as I do, can you give us a short biography? Tell us the highlights that lead you to start Cutting Edge. I’m a CPA with national firm experience, followed by CFO positions in a variety of industries, started a business providing fractional CFO services, did a lot of pricing work, and shortly after Pricing For Profit was published rebranded my company to focus on pricing, I’ve now expanded the pricing work to include helping companies gain, and sustain, a decades-long competitive advantage. Terry: What inspired you to write "Pricing for Profit," and what do you see as the biggest misconception businesses have about pricing? I wrote the book because I realized I was only helping a handful of companies with my consulting work. I could have helped more if I had written a book. The biggest misconception about pricing is that it’s the primary factor in the buying decision. J. Conrad Levinson in his original book, Guerrilla Marketing, said that of 10,000 buyers surveyed only 14% listed price as the determining factor in their buying decision. 86% listed other factors…with price being ninth on the list. Aaron: What are some common mistakes companies make when setting their prices, and how can they avoid these pitfalls? They tout their offering as being better than their competitors’ offerings, then price their offering at, or below, their competitors’ price. In doing so they confuse the buyer…and confused buyers always revert to price. Terry: How do you address the fear many business owners have about losing customers when raising prices? I ask them “Who are your most difficult customers? Are they the most demanding when it comes to price? What would your life be like if you were able to replace them with more of your other customers? Aaron: How can small businesses or startups, with limited brand recognition, implement your pricing strategies effectively? Pricing is a part of establishing a brand. When your price is congruent with the value your offering provides, you establish a brand that buyers trust.

This week, we're bringing you a special Ask Me Anything (AMA) session with art expert Dane Clement. Whether you're curious about the best software for creating production-ready artwork, need tips on designing standout graphics, or want to explore how AI can enhance your design process, Dane is here to help! Join us as we dive into all things artwork-related for the apparel decoration industry. Plus Aaron Montgomery will be along for the ride so don’t just limit your questions to artwork. We have seen a lot in this industry! Get your questions ready and tune in for valuable insights that can elevate your design game! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/2EhFiS9frGE Dad Joke Aaron: Every time the earth rotates, it really makes my day. ? Artwork, Graphics Program and AI Aaron: Suggestions for making great artwork work for Direct to Film. How to ensure it won’t be a thick sticker on a shirt! (From Becky Kotzer) Aaron: Dane Clement is the man! I would ask him: "How do you plan, use, and think about AI integration in art dept's now?" (Thomas Trimingham) The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems  Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV - September 10-12, 2024 Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm - 2:45 pm AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm - 1:45 pm Graphics Pro Expo Indianapolis, IN - October 3-5, 2024 How to Master Pricing for Profit. October 5,

Join us this week as we dive into crucial updates affecting the apparel industry with experts Cassie Green and Gary Jones from Printing United Alliance. Gary, an authority on OSHA regulations, and Cassie, a sustainability advocate, will provide insights on the latest regulations, including the proposed Carbon Black ban and Extended Producer Responsibility laws. We'll also discuss how apparel businesses can proactively avoid fines and embrace sustainable practices. Whether you're a shop owner or an industry professional, this episode is packed with valuable information to keep you ahead of the curve. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/rUSZi7BcTIg Dad Joke Terry: Do you know what it means when your kid says, “I want mommy.”? They’re really saying, “I’d like to speak with your supervisor.” OSHA and Sustainability Aaron:  What is the latest on the proposed Carbon Black ban? Terry: What are Extended Producer Responsibility laws?  Terry: What is the latest on Extended Producer Responsibility laws impacting packaging?  Terry: What is the latest on Extended Producer Responsibility laws for textiles and apparel?  Aaron: How can apparel decorators ensure that their practices are not only compliant but also setting the standard for industry best practices? Terry: How can small to medium-sized apparel businesses start implementing sustainability practices without overwhelming their current operations Aaron: With Printing United Expo occurring in the coming weeks, how are you going to be addressing any excess garments that will be printed in the Apparel Zone? Terry: What kind of coverage and education will be offered at the Printing United Expo regarding sustainability? Aaron: Can you share examples of companies in the apparel industry that have successfully navigated sustainability challenges? Terry: How can our listeners sign up for the show and reach out to you? The Secret Sauce https://youtu.be/q-rqFvOWxQY We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time.

Join us this week as we welcome Cassie Green and Brandy Neth from Printing United Alliance and the Apparelist. We’ll dive into the exciting highlights of PRINTING United Expo 2024, specifically designed for apparel decorators. Discover the latest trends, technologies, and hands-on training sessions that will be available. Cassie and Brandy will share insights on the redesigned Apparel Zone, how to engage with industry leaders, and practical takeaways for your business. Tune in to learn how this event can benefit your business and keep you ahead in the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/gtSSUbUSRYg Dad Joke Aaron: Can one bird make a pun? No, but Toucan Apparel Highlights Aaron: Cassie and Brandy, welcome back to the show. Cassie we see you here on 2RG all the time, but if you could both share a little about yourselves and how you found your way to this industry. Terry: Printing United in Las Vegas is upon us, September 10-12. Brandy, tell us about the buildup over the past couple of years of the Apparel Zone and Future State Theater. It’s clear Printing United has made a commitment to the apparel decorating community. Cassie, do you have anything to add? Aaron: Cassie, last week Terry hinted at some double secret changes to the Apparel Zone this year. Tell us about that. Terry said there’s a cool theme but didn’t know if he could share it yet.Terry: I’m really excited about the Epson/Equipment Zone DTG space in the Apparel Zone. Who would you describe this area being directed to… beginners, long time decorators? And who c Aaron: Can you share any innovative techniques or technologies that are currently gaining traction in the industry? Terry: Based on the people you work with and hear from with the Apparelist, what are some of the biggest challenges facing apparel decorators today? Aaron: Being as tapped in as you are at the Apparelist, where do you tend to look first to keep up on what’s trending?  Terry: With so many voices now sharing, teaching, and looking to influence in our space, what do you think is a message that is not talked about enough? Who and what do you want to see more of in apparel decoration and the industry? Aaron: We’ve done our podcast from a variety of locations in past shows? Where are we going to be broadcasting from this year? Aaron: How can our listeners sign up for the show? The Secret Sauce https://youtu.be/ZWegUL3sQ1E We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient...

This week, we are excited to welcome Lisbeth Lyons Black from Printing United Alliance and the director of the Women in Print Alliance. Join us as we discuss the mission and evolution of the Women in Print Alliance, a dynamic initiative aimed at attracting, advancing, and advocating for women in the printing industry. Discover why membership benefits women and their employers, the key topics the alliance focuses on, and why this initiative is crucial for everyone in the industry. Tune in for an inspiring conversation on fostering an inclusive industry culture. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/v10lDD766ys Dad Joke Terry: What do you call the ghost of a mischievous chicken? A poultry-geist Women in Print Aaron: Hi Lisbeth. We avoid the canned bios and just ask you to tell us a little about yourself and how you found your way into the industry.  Terry: How did this all start? And where is the group today? Terry: Why should women in the industry become members? And how will they benefit from membership? Aaron: What are some key initiatives or programs that the Women in Print Alliance is currently working on to attract more women into the industry? Aaron: Talk to us about the topics you focus on as a part of your programming Terry: Tell us why this type of initiative is good for everyone in the industry, regardless of gender. Aaron: Lots of talk around the Olympics and Flavor Flav. Talk to us about how can men in the print industry support the Women in Print Alliance and contribute to a more inclusive environment. Terry: Can you talk about the role of advocacy in the Women in Print Alliance and how it impacts the broader printing industry? Aaron: Where can our listeners find you and find out more about joining? LI: https://www.linkedin.com/in/lisbethlyons/ Website: www.womeninprintalliance.org See you all in Vegas soon! LLB The Secret Sauce https://youtu.be/4Zf0s5vJpb4 We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time.

Join us this week as we welcome Amanda Hietter from Across the Horizon Travel to discuss the transformative power of incorporating retreats into your business plan. Amanda, an expert in planning international retreats, will share insights on how hosting retreats can help your business grow exponentially. Discover the most popular destinations, the detailed planning process, and how to tailor retreats to meet your unique needs. We’ll also cover essential tips for ensuring participant safety and provide advice for those planning their first retreat. Don't miss this opportunity to explore a unique way to scale your business! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/S9PytS7UYCo Dad Joke Aaron: I gave all my dead batteries away today. Free of charge. Incorporating Retreats Aaron: Welcome to the show Amanda. We skip the canned bios here. Just tell us a little about yourself. Amanda: Hello everyone! Thank you so much Aaron and Terry for having me here. I am excited to share my knowledge and expertise with all of you today. My name is Amanda Hietter and I’m the CEO and owner of Across the Horizon Travel. I have two wonderful children who are 21 and 16 and love to travel right along with me. I fell in love with travel at the age of 5 as my parents always took us on one big trip a year as a family. It was so much fun! My specialties in the travel industry consist of international romance and group travel. In the group travel niche, I assist retreat leaders with planning international retreats so they can get closer to their clientele and have deeper connections while enjoying the perks of staying in luxurious accommodations in an environment that is relaxing. Terry: Who do you plan retreats for? Management groups? Their top customers? Entire companies? Amanda: I typically work with retreat leaders in the industries of wellness, business coaches, and inspirational speakers, but have been diving into working with CEO’s and owners of small businesses to assist them with increasing production within their sales force. How do we do that? By offering incentive trips to their sales force to entice the sales team to reach their sales goals. When an employee reaches their goal, they receive a complimentary trip to go on a retreat with the company and enjoy a getaway with their spouse while also growing their mindset on how they can continue to reach their goals the following year. *I will work with the retreat leader to curate an itinerary/curriculum for the retreat itself.* Aaron: What are some of the most popular destinations for international retreats currently, and why? Amanda: Most retreat leaders are looking to get away to the Caribbean. It tends to be more cost effective, flight time is much less lengthy and you get the wonderful views of the beach. Popular destinations include: Mexico, Aruba, Dominican Republic, Jamaica and others as well. Terry: How much time is required for a retreat? When should we start the planning process? Amanda: I recommend starting planning 1 to 1.

Erich Campbell joins Terry and Aaron for a review of the top questions he gets from embroiderers and creatives who want to delve into the world of digitizing their own designs. From the question of in-house digitizing versus outsourcing, the ups and downs of automation, and the question of how much you need to buy into software to get started as well as some quick corrections on mindset for those who decide to go on the digitizing journey, Erich's tips will help you hit the ground running with embroidery digitizing. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/u3r0OOyh300 Dad Joke Aaron: Why are tennis players bad in relationships? Because Love means nothing to them. Embroidery Digitizing Aaron: I know our listeners are aware of my extensive 15 minutes of embroidery experience, but in that time I didn’t have a chance to digitize. Before we discuss anything else, will you define digitizing for us? I’m sure our listeners know what it is, but I have a sneaking suspicion you have a point to make with your definition. Terry: Digitizing is something that a lot of people outsource. Do people really need to digitize for themselves? Are there good reasons to bring it in-house? Aaron: Everyone knows I’m no stranger to employing AI in my workflow; is there automation to just make this thing happen? What’s the best tool that a digitizer can use? Terry: Ok, so let’s say someone really does have a need for really creative execution, special techniques, or just a super-fast turnaround; what’s the best way to get started as far as learning to digitize? Aaron: I see lots of people get really frustrated with their initial results in all forms of decorating, but it seems especially true of folks learning to digitize. What are the most common stumbling blocks that new digitizers keep tripping over? Terry: Whenever you’re diagnosing problems with any kind of decoration, you have to hone in on the part of the process that’s not going your way. How can new digitizers tell if it’s their work affecting the results or something going on with their equipment?  Aaron: We love to leave our listeners with What’s the one thing you think a mentor could have told you that would have made a difference for you as a new digitizer? Terry: Aside from behind the scenes here, where else can people find you? What's going on now and what’s next?  The Secret Sauce https://youtu.be/MD5gOZdEZ_I We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for succes...

This episode provides an overview of Direct-to-Garment (DTG) and Direct-to-Film (DTF) printing processes. We'll delve into the similarities and differences between these two cutting-edge technologies, explaining where each fits into your garment decorating business. Gain insights into essential techniques for pretreating, printing, and curing to ensure top-quality results. Additionally, we will cover important aspects such as shirt selection, safety measures, and effective marketing strategies. Perfect for decorators looking to expand their knowledge and elevate their printing capabilities. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: What did Jay-Z call his wife before they were married? Feyonce DTG and DTF Aaron: Plug for Printing United Education. https://www.ilearningplus.org/courses/dtgdtf-printing-technology-essentials This course will cover “what’s possible” and “how-to” of DTG and DTF printing After completing all of the knowledge assessments we are pleased to also share with you a great resource you can use if you are looking to purchase DTG or DTF equipment. It is a list of questions to ask the manufacturer. Terry - MODULE 1: Direct-to-Garment - The Process Inkjet printing directly onto a garment Components in the process The DTG printer - Purpose-built or repurposed inkjet printer Pretreat method Curing after the print Learning curve Ink Volume versus Desired Look (Ink Cost) Losing the Qty. Break Mindset Artwork separates one decorator from the next 300 dpi file save at full size, and ideally with a transparent background Terry - MODULE 2: Pretreating What is pretreat solution and why is it important? Application options Paint roller Pump sprayer Pressurized sprayer Power paint sprayer Automatic sprayer - open Automatic sprayer - fully enclosed Match your ink system Pretreated shirts Terry - MODULE 3: Curing DTG Prints Heat press Clam v Swingaway Hovering Conveyor dryer Any drawbacks - Different from SP Curing Teflon or Silicon paper Specialty Treatments (Foil - Brief) Aaron - MODULE 4: Direct-to-Film on a DTG Machine Blotches in the image area? Preheat the film How it works on a DTG machine Why DTF on a DTG machine? Wider range of substrates Dye migration What do I need to change to make this work? PET film - Polyethylene terephthalate Adhesive powder - Polyurethane resin Applying adhesive powder While the ink is still wet, pour powder onto the film and allow it to roll across the ink Shake the film to remove excel powder Enclosed powder/shakers Why is there white and black powder? Terry - MODULE 5: Curing the Films and Application Orange peel finish It will not be ORANGE Depending on your cure method - 90+ seconds Conveyor dryer Bottom heat element heat press Using the heat press you have Can I just hover over the transfer? Cut sheet dryer oven Applying the transfer to a garment 275F-330F for 15 seconds

Join us this week as we interview Michelle Moxley, a leading expert in AI applications for apparel embellishment. Michelle, the creator of the Fahrenheit AI Vlog for the Ink Kitchen and a consultant utilizing AI, will share her insights on the current status and future of AI in the industry. We’ll discuss how to get started with AI, implement AI agents in your business, and the benefits and drawbacks of AI generative art. Tune in for a deep dive into AI's transformative potential in apparel embellishment. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wLhwgwqfRpE Dad Joke Terry: I have a message for everyone who signed my 7th-grade yearbook I did in fact “stay cool” AI in Apparel Aaron: Welcome to the show Michelle. Instead of reading a bio, tell our listeners a little about yourself and how you found your way to the industry. Terry: How are you using AI in your own business? Aaron: What are AI agents? Terry: How can our listeners use AI agents in their own businesses? Terry: What drove you to head down this road, going from R&D. It seems you are all in on AI. Aaron: What kind of recommendations can you make about AI generative art?  Terry: Where is AI headed in apparel embellishment? Aaron: So what’s the AI downside? Terry: How can our listeners find you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/bbnuV-OR2NQ OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems  Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Greater Philadelphia (Oaks), PA - July 10-12, 2024

Join us this week as we dive into the innovative world of UV DTF printing with Quentin Smith. Quentin will share his journey into the garment and product decoration industry, offering insights into the technology that's creating a buzz. We'll break down what UV DTF printing is, how it works, and its growing popularity. Discover the best substrates to use, what to avoid, and why this technology is capturing the industry's attention. Don't miss this enlightening conversation filled with practical tips and expert knowledge! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/KEqR9Mgakj8 Dad Joke Terry: 85% of Americans don't know how to do basic math. Thank God I'm part of the other 25% UV DTF Printing Aaron: Let’s welcome Quentin Smith into the show. Quentin, we have tossed aside the cookie cutter bios and just ask our guests to tell us a little about themselves and how you found your way into this industry. Terry: Most of our listeners are some type of decorator or hold some other position in the industry. I think by now most everyone has heard of UV DTF, but don’t necessarily understand what it is and how it works. Give us that rundown. What’s UV DTF and how does it work? Aaron: What are the substrates of choice? What should we avoid? Terry: Why do you think there’s been such a huge interest in this technology over the past year or so? Terry: What are some unique items you have seen decorated with UV DTF that people might not expect to see? Aaron: What are some of the differences in technology on the market when it comes to UV DTF? Or are most of the machines available pretty closely related? Terry: Can UV DTF printing be integrated with other printing technologies? Aaron: What advice would you give to a business considering adding UV DTF printing to their services for the first time? Terry: How can our listeners reach out to you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/q-tbIsRcF9w OTHER EVENTS Achieve Greater Profit with Fewer Sales - Are you ready to achieve a greater profit with less effort? September 5th, 20249 AM Eastern | 8 AM Central7 AM Mountain | 6 AM Pacific Join the Masterclass Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Gr...

Join Terry and Aaron this week as they explore the essential aspects of enhancing the customer experience from initial contact to final product delivery. They'll dive into effective communication strategies that keep customers informed and satisfied, and discuss how to handle complaints to turn negative experiences into positive outcomes. Discover creative ways to enhance your customer service experience by reframing the concept of "the customer is always right" to setting expectations upfront, doing good work, and delivering on time. Tune in for practical insights and tips to elevate customer interactions and build lasting relationships. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: Did you know I was abducted by aliens? They made me wash my hands, clean my room, and eat my vegetables. Turns out I was on the mothership. Customer Service Aaron: This show came about as we were discussing what good customer service really is. This notion of ‘The Customer is Always” right. But we will get to that in a moment. The goal for today is to better define customer service so everyone can determine for them what it means and how to implement good customer service in their business. What is good customer service in your mind, Terry? My customer service story Listen to the customer (I could stop right there) and help them to find the product they need rather than 1) what you’re supposed to be selling, 2) what the customer believes they need, and 3) being willing to say, this is not the right product for what you’re trying to accomplish. I know you’re planning to drill down on this further but Communicate, Communicate, Communicate… not when it’s easy, but when it’s hard! Talking point (After Terry’s Definition of Good Customer Service}: BEFORE THE SALE Learning to say no. Sometimes the best customer service is to turn down the job. Why customer service is crucial in the apparel and product decoration industry. "The customer is always right." - Erich pointed out the original quote was 'The customer is always right, in matters of taste. ' Importance of clear communication from the start. Establishing policies and procedures that let the customers know what is in it for them. AFTER THE SALE Surprise Upgrades The importance of doing good work and delivering on time. Keeping customers informed throughout the order process. The role of transparency and honesty in building trust. (When something goes wrong) Customer service isn't over once the product is shipped/delivered Customer complaints - Turning a negative experience into a positive outcome. What is Feedback (FUNdamental #12) Creative ways to surprise and delight customers. Personalized Thank-You Notes Custom Packaging Customer Spotlight The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations.

This week, join Terry and Aaron as they catch up on the exciting events they’ve been part of this year and discuss upcoming opportunities for in-person connections. From screen printing classes and the FUNdamentals Live event to the invaluable experiences at SkillsUSA, they’ll share the highs and lows, spotlighting the incredible support from the industry and the areas needing more involvement. They’ll also dive into the trade shows they’ve attended, the insights gained, and what to look forward to in future shows like DAX and Graphics Pro. Tune in for a comprehensive update on the past, present, and future events shaping the garment and product decorating industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=U7AngtZUeAU Dad Joke Aaron: I don’t know if you know this about me or not Terry, but I have a severe mistrust of stairs… They are always up to something. Events Aaron: It's good to be back. Thanks to Erich for sitting in for me as I was hosting the inaugural FUNdamentals Live. Kudos to Kristine for making it through an episode without causing me the need to edit the audio to maintain our PG rating on Apple Podcasts. Today we thought we would catch up a bit on some of the events we have been a part of this year, and some other opportunities for people to connect face-to-face coming up. Why don’t we first start talking about events and then after the break we can talk about trade shows. I know you also had an event this weekend, tell us about your screen printing class at Atlas -FUNdamentals Live-Franklin County Presentation-Future Screen Printing Classes SkillsUSA - Good, and Bad Good - Stahls, SewingMachine.com, David Gross (Victoria), Ann Crum, Insta Graphics Heat Presses. Kristen from Thread Design. Danish at Silky Socks. Heat Press Nation and Artisprix! Also thanks to Stephanie Young from Siser and her connecting me with Jere’ Johnson of Atlanta Vinyl. Also, Epson has stepped up with some prizes. So lots and lots of support! THANK YOU!!! Bad - Hix declined, Craft Express declined, Sawgrass, JDS, JPP. I’m calling on the Sublimation and overall heat-applied community to step up more. If you can support us, our main need is prizes for the competitors. We have to provide equal prizes to two different divisions, so I will need at minimum two of each prize. We give out prizes for first, second and third. Prizes are typically blanks, equipment, supplies of gift certificates that the students of their schools can use to continue building these Sublimation programs throughout the country. We make all of the schools, teachers, and students we interact with aware of the companies that are supporting them both in the debriefing and on banners in the competition area. We also give all the kids a bag of goodies to leave with and am happy to include any of your promotional material in the goodie bags. I can also provide you with pictures of the event you can use in your marketing and am happy to help support you in other ways for supporting this program!

If you are an embroiderer or want to be one, this episode will help you learn the foundation literally behind everything you stitch. As Kristine says "Whether you’re a machine embroidery newbie or someone who has been creating stitch-outs for years, stabilizer can be a confusing subject.  What type do you use when?  Do you need to have more than one type on hand?  How does fabric impact the stabilizer? The questions can be endless." Learn more about stabilizer and Kristine's New eBook and get a quick update on the upcoming Applique Getaway event. Join us and ask your stabilizer questions live! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=iF7Qx9TQPIs Dad Joke Terry: Almost all garden gnomes wear red hats It’s a little gnome fact Understanding Stabilizer Erich: Kristine it’s been a little while since you’ve been on the show. For our listeners who may not know you, tell us a little about yourself Terry: Let’s start with an event just around the corner. Tell us about Applique Getaway. Would like to talk about Applique Getaway - Show is June 27 - 30, 2024.  Link to see what the show is about is here:  https://www.appliquegetaway.com/index.html  Link to register is here:  https://appliquegetaway.regfox.com/agtx24 Some great instructors this year including Lisa Shaw, Eve Lowry,  Stephanie Young from Siser,  Sheila Ryan and more.    Also two Afterhours events this year,  which is exciting.  Erich: You have a new book, Understanding Stabilizer. Give us the rundown on that. Book is Understanding Stabilizer.  Written based on blog posts I wrote when I was on the supplier side at EnMart.  Also based on education I got through my friendship with a senior vice president at QST who handled our account and educated me a great deal on stabilizer.  A great book for beginners,  but I also think it has tips and tricks that could help experienced embroiderers as well.  Terry: What is the biggest misunderstanding or ‘Myth’ about stabilizer that you continually run into? Erich: Why do you think there are so many differing viewpoints on how to use stabilizer? Terry: For those starting in embroidery, what stabilizers should they stock first? Erich: What one fact should embroiderers know about stabilizer that no one talks about? Terry: Where can we find Understanding Stabilizer? Book -  Link to buy is here:  https://www.kristineshreve.com/shop-products/  Also offering a coupon for Regulators who want to buy the book - will take 15% off price - Code is 2RG15.   Erich: What else have you been working on since we spoke last? Also working on a podcast and newsletter, possibly a webinar and a second book.  And open to other gigs and projects as they come along.   Terry: Before we let you go, where can our listeners find you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience,

Our co-host, Terry Combs is not just a pretty face, he is an industry expert and creator of the 52/15 Training concept. Discover how dedicating just 15 minutes per week to training and education can revolutionize your business. Terry shares invaluable insights into the origins of the 52/15 Training method and its transformative impact on production floor management. Delve into the practical strategies for implementing this concept, including overcoming common obstacles and identifying valuable training resources. Don't miss this opportunity to unlock the secrets of sustainable growth and empowerment in your decoration business. Plus, stay tuned for a special segment of Secret Sauce with Erich Campbell, exclusively on 2 Regular Guys! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O'Fallon, MO. News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Aaron: If you suddenly wake up a billionaire. What do you do? Apologize for waking them up. Decades of Iconic Tees Aaron: Introduce yourself for listeners who haven’t seen you on 2RGs before. Aaron: Let’s talk about why people have a favorite t-shirt. What makes it your favorite? JAY:  To me, this is all about emotional connections between individuals and communities through in this case a literal common thread. In the grand scheme of marketing, branded merch isn't just about selling a product; it's about building a community. So, next time you take a refreshingly cold sip from your sleek, stainless steel, engraved tumbler or stuff your towels into your logo-adorned oversized beach tote, don’t be too surprised to suddenly have the memories of how you felt, who you were with and what you were doing with the community. You’re officially a time traveling fan working your way back to the intersection of emotional engagement and effective branded merch. It's the kind of connection that makes you smile and say, "I'm not just wearing a shirt; I'm wearing a memory – and that's nacho average experience!" Terry: I’ve got a question. What is the first printed garment you can remember wearing? Aaron: Jay, let’s go back in time and talk about favorite t-shirts over the years. 1920: It was included in the Merriam-Webster Dictionary in 1920 1950’s: The white t-shirt gained iconic status in the 1950s thanks to its association with rebellious youth culture, as depicted by actors like Marlon Brando in "A Streetcar Named Desire" and James Dean in "Rebel Without a Cause." 1960’s Vietnam War Protest Shirts: During the Vietnam War era, t-shirts were emblazoned with slogans such as "Make Love, Not War" and "War is Not the Answer." Civil Rights Movement of the 1950s and 1960s. One iconic example is the "I Am a Man" t-shirt worn by participants in the Memphis Sanitation Strike of 1968 such as "Make Love, Not War" 1970’s Keep on Truckin "I heart New York" (1970s-present) Rolling Stones Alternates - the original smiling face, KISS, Coca-Cola & Pepsi 1980’s Frankie Say Relax DARE Wham - Choose Life Alternates - Michael Jackson Thriller, video games, RUN DMC, WWE wrestling: Hulkamania,