Her Empire Builder Show with Tina Tower

In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills. I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency. If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you.  Episode Resources:   Her Empire Builder Waitlist: https://www.herempirebuilder.com/join Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek Instagram: https://www.instagram.com/tina_tower/ Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower Check out Welcome To Adulting: https://www.welcometoadulting.co/ Key moments: 00:00 Introduction to Her Empire Builder  02:08 Focus on Low-Cost Offers 03:53 Inspiration Behind Adulting Course  07:56 Creating the Course 09:43 Filming Challenges 11:44 Target Audience Differences 14:50 Initial Launch Experience 23:36 Sales Goals and Progress

In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business.  Where to find Tina:  * Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist * Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek * Instagram: https://www.instagram.com/tina_tower/ Where to find Jacqueline:   * The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879 * YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg * Instagram: https://www.instagram.com/theproductboss * Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.

Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW.  Resources:  Get the free Marketing Audit: http://herempirebuilder.com/audit Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek   00:00 Welcome and Setup 00:36 Why Marketing Beyond Social 01:09 Get the 37 Point Audit 04:11 Personal Brand Foundations 07:04 Podcast Guesting Strategy 09:05 Start Your Own Podcast 10:36 Social Media With Strategy 13:17 Third Party Media Credibility 15:40 Website Funnel Checkup 18:23 Sales and Weekly Newsletter 21:47 Offers Waitlist and Training 22:40 Final Marketing Challenge

 What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind!   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram:  https://www.instagram.com/tina_tower/?hl=en  YouTube:   / @herempirebuilder   Where to find Ellie:  Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/  Instagram: @elliehswift  The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood.  Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control.    Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds.    Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements.    Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself).   00:00 Welcome + Meet Mastermind Expert Ellie Swift 02:02 Human Sunshine & the Power of Business Friendships 04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance' 08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go) 11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom 13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype 16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution 18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next 18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes 20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype 21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations 23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale 23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There) 24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind 27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One) 30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale 31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals 36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie   Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️. As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.    She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge.   Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy. Ellie's mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want. She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.

In this episode of Her Empire Builder Show, Tina Tower discusses the often overlooked but effective quiet power moves that contribute to building a sustainable and successful business. Contrary to the myth that business success requires being loud and viral, Tina shares strategies that focus on intentionality, consistency, and strategic planning.   She emphasises the importance of setting boundaries, having white space in your schedule, and focusing on deep work to promote long-term growth without burnout. Tina also highlights the significance of customer experience, optimising funnels, and simplifying business models for better efficiency. The episode offers actionable insights on auditing your offers, refining brand messaging, and enhancing client results—all while maintaining a balanced and fulfilling work-life alignment.   Where to find Tina Tower:  Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/   00:00 Introduction to Quiet Power Moves 00:14 Debunking the Myth of Loud Success 02:49 The Essence of Quiet Power Moves 04:06 Implementing White Space for Growth 07:14 Deep Work and Strategic Focus 09:56 Optimizing Funnels and Finances 16:32 Quiet Leadership in a Loud World 20:55 Conclusion: Building a Sustainable Business

Join me as I welcome my fabulous friend, long time client and absolute legend, Melissa Browne. Mel is a renowned financial educator, to discuss her journey from a challenging upbringing in Western Sydney to becoming a successful businesswoman and author. In this episode, Mel shares insights from her new book, 'Dare to Be Wealthy,' highlights her passion for empowering women in financial literacy, and addresses the impact of patriarchy on women's financial confidence. Mel and Tina also delve into practical advice on investing, overcoming limiting beliefs, and the importance of setting personal boundaries for long-term success. This episode is packed with actionable tips and inspiring stories aimed at helping women achieve financial independence and build a wealthier future. Don't miss Mel's candid and motivating conversation that could change the way you think about your financial future.   Get Mel's awesome resources: https://www.melissabrowne.com.au/herempirebuilder  Get the book, Dare To Be Wealthy: https://amzn.to/3NTkvA8 Where to find Tina: Join us inside Her Empire Builder: https://www.herempirebuilder.com/join Her Empire Builder: https://www.herempirebuilder.com/ Instagram:  https://www.instagram.com/tina_tower/?hl=en  Key moments:  00:00 Welcome and Introduction to Today's Guest 01:22 Mel Brown's Background and Achievements 03:44 Discussing Mel's New Book: Dare to Be Wealthy 04:26 Impact of Patriarchy on Women's Finances 05:09 Gender Differences in Investment Behavior 10:59 Mel's Personal Financial Journey 15:30 Challenges and Strategies for Women in Finance 23:20 The Importance of Language in Finance 26:58 Dealing with Negative Comments and Trolls 29:59 Rallying Positivity in the Face of Negativity 30:58 Balancing Public Persona and Personal Boundaries 34:36 The Drive to Keep Building and Giving Back 38:29 Empowering Women to Start Investing at Any Age 45:42 Navigating Debt and Investment Strategies 50:37 Secrets to a Successful Financial Education Business 56:07 Final Thoughts and Encouragement About Melissa Browne:  Mel is an award-winning, ex-accountant, ex-financial advisor and now financial educator who is licensed to give general advice. She founded her own successful accounting and financial planning firm before selling to an ASX listed company just before Covid. Over the past 13 years, Mel has also written 5 books about business and money including the global bestseller, Unf*ck Your Finances, and her latest book (released Feb 2026), Dare to be Wealthy.   So, she has the theory. But Mel also has the life experience. She grew up in the Western Suburbs of Sydney in a violent, often inconsistent household and came back from less than nothing in her early thirties, after giving all of her money to charity (a move she instantly regretted). Despite these starts, set-backs and mistakes – she is now a multi-millionaire gaining financial independence from the strategies she put in place for herself. Mel genuinely believes, as a result of her own story and working with tens of thousands of women and families, that understanding how to build wealth shouldn't be abdicated or just for the select few who can afford it – but is something that everyone can achieve. Mel is regularly asked to comment on money and finances making regular TV and radio appearances including Triple J's The Hack, the Today Show, Weekend Sunrise, Weekend Today, Sky Business and The Daily Edition. She has also been featured in or written articles for a variety of places including CEO Magazine, Cosmopolitan, Who, Vogue, Yahoo Finance and had a fortnightly column in the Sydney Morning Herald and Melbourne's Age for 7 years.

Is the online course industry dead? Not even close, but the $2K prerecorded course model definitely is. If your launches feel stale, your webinars aren't converting, or you're wondering how to compete in an AI-saturated market, this episode breaks down exactly what's working now: deeper transformation, always-on sales systems, intimate experiences that scale, and how to use AI without losing your human edge. Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

Happy New Year! As we step into 2026, I am embracing a new vibe. It's a fresh approach to the podcast, social media and how I'm running, well, everything. I'm talking about experimentation and failure, dropping the facade of perfection and the practical things I'm changing this year to have more fun. Let me know what you're changing to be more aligned in 2026!  Resources:  Get on the waitlist for the Her Empire Builder launch here: https://www.herempirebuilder.com/waitlist  Check out Welcome to Adulting here: https://www.welcometoadulting.co/  And that viral social post here: https://www.instagram.com/p/DQ3gk8aEZWz/  YouTube: https://www.youtube.com/@herempirebuilder

In the last episode of the year, Tina Tower invites you to close out 2025 with intention, reflection, and rest. This isn't about squeezing out more results—it's about acknowledging your progress, letting yourself feel proud, and entering the holiday season with peace and presence. Whether you're celebrating big wins, learning from missteps, or simply embracing rest, this episode is your gentle reminder: you have done enough. Key Topics Covered Gratitude and Celebration: Tina Tower thanks all listeners for their support throughout the year and encourages everyone to reach out via Instagram for some holiday cheer. Closing the Year with Intention: Instead of succumbing to end-of-year pressure, consciously reflect on both your achievements and areas for growth. Reflection vs. Review: Go beyond numbers—journal or record reflections on personal growth, habits, what you let go of, and what you're proud of. Pause Before Planning: Don't rush into planning for 2026. Take time to rest and integrate lessons learned before setting new goals. Rest is Productive: Stepping back and allowing yourself a real break is vital. Your best plans come from a place of restoration, not exhaustion. You Are Not Behind: Success doesn't happen on a fixed timeline. Trust your journey, accept the ups and downs, and acknowledge that you are exactly where you need to be. Celebrate Yourself: Take time to recognize all you've accomplished—especially as a solopreneur. Create your own year-end rituals and gratitude letters. Close with Ritual: Finish the year with a physical or symbolic ritual—clear your space, write thank you notes, and unplug. Set Your Intention for the New Year: Choose how you want to enter 2026—rested, full-hearted, and ready. As you wrap up this episode—and this year—I hope you give yourself the gift of slowing down, breathing deeply, and honouring just how far you've come. Let this be your permission slip to close 2025 with softness, gratitude, and trust in your own unfolding. You don't need to earn your rest; you've already done more than enough. So step into the holiday season with presence, celebrate the human behind all the hard work, and allow yourself to enter 2026 restored, grounded, and ready for what's next.   Resources Mentioned Free Canva Annual Planner: https://www.herempirebuilder.com/planner Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date. Key Topics Covered Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year. Information Courses Are Dead: There's a major industry shift; pure information is now easily accessible via AI. What sells is transformation, accountability, and live, high-touch elements tailored for true results. AI Is a Game Changer: Tina Tower leaned heavily into AI, streamlining operations and freeing up more time for client connection and creativity. She discusses specific tools (Delphi, Freepik, custom GPTs) and how they enhanced delivery and impact. Brand Consolidation for Simplicity: After experimenting with multiple spin-off brands, she consolidated everything back under Her Empire Builder for clarity and ease—making the customer experience and promotions much simpler. Small But Mighty Team: Tina Tower optimized her team to just a few core members, focusing on high trust, strong culture, and prioritizing profitability and lifestyle over scale. Evergreen Funnels & Consistent Revenue: Significant investment and effort in building robust evergreen funnels and leveraging affiliate sales have enabled consistent revenue throughout the year, reducing launch dependence. Prioritizing Health & Energy: Personal wellbeing had a transformative ripple effect on her business performance, boundaries, and overall happiness. Strong Boundaries Create Greater Joy: Being intentional and sometimes "selfish" with time and commitments allowed Tina Tower to focus energy where it mattered most. Travel & Creativity: A year rich with travel (both for work and leisure) fuelled creativity and underscored the importance of enjoying success along the journey—not just at "retirement." Intimate Masterminds Are Most Impactful: Smaller groups and deeper connections have delivered more value both for members and for Tina's fulfillment as a coach. As you reflect on these lessons, let them be an invitation to design a business and a life that feels both profitable and deeply fulfilling. 2025 proved that success isn't about doing more, but about doing what matters with clarity, intention, and joy. As you move into a new year, may Tina's insights remind you that you can simplify, elevate, and still create extraordinary impact. The future is bright, and the best chapters are yet to be written.   Resources Mentioned: Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a whole month off, and shares actionable strategies to plan ahead, maintain business continuity, avoid financial slowdowns, and set personal boundaries so you can truly rest and recharge. Key Topics Covered To Holiday or Not to Holiday? Tina Tower shares her journey from hustling through Christmas to giving herself—and her business—a well-deserved break. Why taking time off is vital for entrepreneurs, and how it helps both personal wellbeing and business growth. Avoiding Last-Minute Stress The importance of planning ahead so you're not overwhelmed when holidays arrive. Creating two separate to-do lists: "Before Break" and "After Break." Maintaining Business Continuity How to keep things running smoothly while you're offline, including automation, batching, and leveraging team support. Tips for setting up autoresponders, scheduling social and email content, and communicating clear boundaries with clients. Preventing Financial Slowdowns Setting up holiday promotions (like the "12 Days of Christmas" sale) and automating offers to ensure revenue keeps coming in, even when you're away. Setting Personal Boundaries Tools and tricks for unplugging, including using apps like Opal to help limit work distractions. Communicating with your team and clients far in advance, so everyone knows what to expect. End-of-Year Prep Reviewing budgets, cash flow, and tax obligations before taking time off, so you return refreshed and ready. How a proper mental break leads to creativity and renewed energy. Taking time off isn't a luxury—it's essential for both you and your business. Plan ahead, set boundaries, and put systems in place so you can enjoy the holidays guilt-free, keep things running smoothly, and return refreshed and ready for the New Year.   Resources Mentioned: App: Opal (social media blocker) https://www.opal.so/ Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your entrepreneurial journey. Key Topics Covered Self-Doubt Is Part of the Entrepreneurial Ride Tina Tower normalizes self-doubt, sharing personal stories from her own journey, including reaching 100 members in Her Empire Builder and facing challenges after her son's accident. How Self-Doubt Shows Up Procrastination, endlessly tweaking but never launching, underpricing offers, avoiding visibility, and seeking constant validation—all signs of self-doubt. Real-Life Solutions and Mindset Tools Naming your self-doubt Using journaling prompts: What would I do if I fully believed in myself? What is the actual fear behind my hesitation? Where have I succeeded before, and what did it take? Reframing failure as part of the messy middle and essential to growth The Power of Community and Support Letting yourself be supported by others, especially in tough times Building cheerleader circles and masterminds for external perspective Managing Comparison and Keeping Focus Advice on running your own race and putting blinders on to avoid comparison-itis Confidence Is Built by Action Confidence doesn't come before success—it grows from repeatedly showing up and taking micro steps Protecting Your Energy The importance of morning routines, listening to inspiring content, reducing social media usage, and staying connected to your purpose Celebrating Small Wins The value of keeping a "proof file" of positive feedback to revisit during low-confidence moments Knowing When to Rest Recognizing the difference between true self-doubt and just needing to recharge As you step back into your day, remember that self-doubt is simply part of building something meaningful—not a stop sign. Keep taking those small, brave steps, lean on your people when you need to, and celebrate every win along the way. You're doing better than you think, and your confidence will keep growing each time you show up. Resources Mentioned: Books: "No Bad Parts" by Richard Schwartz; "Self Help" by Gabby Bernstein; "Epic Retirement" and "Prime Time" by Beck Wilson App: Opal (social media blocker) https://www.opal.so/ Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round. Key Topics Covered The drawbacks of relying solely on live launches Evergreen funnels and systems for consistent weekly sales Monthly recurring revenue from memberships and masterminds The importance of lead generation, and how to grow your email list Creating compelling lead magnets and testing for conversions Building and optimizing automated email sequences for follow-up sales Organic growth vs. paid ads and which is right for your business stage Using weekly content (like podcasting) and soft selling in your regular output Strategic bonuses and flash sales to drive urgency for evergreen programs Incorporating live touchpoints into evergreen programs for increased results and connection Tracking key metrics to tweak and optimize your business systems Actionable Takeaways: Build out an evergreen funnel for your signature offer that's available year-round. Create high-value lead magnets and test regularly for the best conversions. Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.). Optimize your automated email sequences—many evergreen sales happen in the follow-up! Consider strategic use of paid ads (especially if starting out) vs. organic growth. Offer bonuses or limited-time perks to create urgency for evergreen sales. Add live Q&A or touchpoint sessions as value-adds to evergreen programs. Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions. Use soft but clear calls to action in all content; don't hide your offers. By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably. Resources Mentioned: Deadline Funnel software for creating urgency with evergreen offers https://www.deadlinefunnel.com/?via=tina-tower Her Empire Builder free resources: herempirebuilder.com/free   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape. Key Topics Covered Personal Brand vs Business Brand: Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal branding for free, scalable visibility. Personal brand isn't about your logo or colors; it's about you, your story, and your unique perspective. Evolution and Authenticity: The journey from projecting what you "should be" to genuinely showing up as yourself, as Tina Tower recounts her shifts through various business stages and fashion choices. Examples from fellow entrepreneurs like Naomi Simpson highlight how a signature style (like always wearing red) can become a memorable brand cue, yet it's okay to evolve. AI's Impact on Personal Branding: Tina Tower discusses leveraging AI to scale her expertise, but emphasizes the irreplaceable connection that comes from real human interaction. As technology accelerates, authentic personality remains the differentiator. Why Personal Brand Matters: Trust, connection, and aligned clients are all built through personal brand. Success and credibility from previous ventures carry over, so you never start from scratch when you've cultivated reputation. Personal brand attracts the "right" people and repels those you're not aligned with—a competitive advantage and a filter. Pillars of Scalable Personal Brand: Message: What are you known for? Is your content reflecting this consistently? Media: Cultivating visibility through podcasts, newsletters, social media, articles—be consistent but don't feel pressured to be everywhere. Momentum: Stay visible; use systems, repurpose, and don't let fear of judgment hold you back. Overcoming Fear & Judgement: Common blocks like the fear of being "too much" or "not enough," and worrying what friends or family might think. Tina Tower shares practical approaches to quiet those fears and stay focused on your business and personal growth. Practical Steps: Build teams and systems once you're earning over $100k to amplify your brand. Collaborate, seek out media features, and show up with confidence and conviction. Get feedback from trusted peers to ensure your brand matches your intentions and current evolution. As Tina reminds us, your personal brand isn't something you create once—it's something you live and evolve. It's the ongoing story of who you are, what you stand for, and how you show up for the people you serve. Whether you're just starting out or refining your next chapter, remember: your greatest business asset is you. So keep showing up with courage, consistency, and conviction—because the world doesn't need a more polished version of you, it needs the real one. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs. Key Topics Covered Why High-Ticket Is Easier to Sell Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships. Conversion Psychology for High-Ticket Offers Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community. Sales Process for High-End Programs Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts. What High-Ticket Buyers Really Want Certainty and confidence that the offer delivers results Transformation, not just information Relevance to their situation and goals Trust in the mentor or facilitator Real connection and belonging in a curated community Positioning and Messaging High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone. Conversion Triggers & Emotional Drivers Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully. Discovery Calls & Webinars The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment. Mindset of the Premium Seller Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours. Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally. Resources mentioned:  High-End Offer Menu: https://www.herempirebuilder.com/menu Apply for Tina's Masterminds (2026 intake): Visit herempirebuilder.com/mastermind     Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away". Key Topics Covered Colin's Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and building a decade-long relationship through value-driven presentations. Selling vs. Performing: Why standing ovations matter less than crafting presentations that lead to concrete opportunities, sales, and offers. Common Mistakes Among Speakers: Overloading content, teaching over the audience's head, and neglecting to guide the energy and next steps. Infusion Selling: Colin's framework for blending valuable teaching with natural, story-infused selling throughout the entire talk (not just the ending pitch). The Power of Presence: Strategies and easy exercises for grounding yourself before a talk—including Colin's signature "presence exercise"—to channel the right energy and confidence on stage. Authentic Connection: The importance of vulnerability, reading the room, and using stories so your audience feels personally understood. Identity Shifts for Aspiring Speakers: How to reframe your self-perception and step into leadership, regardless of nerves or experience. Style & Energy: Why you don't need to be a high-octane "hype" speaker—authenticity and energy variation are more important than bravado. Colin's Book – One Presentation Away: What inspired the book, who it's for, and the special bonuses for early orders. I hope you loved this conversation with Colin as much as I did. Speaking is such a powerful tool for creating both impact and sales when it's done with authenticity, clarity, and intention. If today's episode sparked something for you, I encourage you to grab a copy of Colin's new book One Presentation Away and start crafting the kind of talks that don't just inspire but also move people to action. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Colin Boyd: Pre-order Colin's New Book + Bonuses: onepresentationawaybook.com Instagram: @colinboyd Self From Stage Academy: colinboyd.co  

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what "long-term" really means in today's fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn't just about chasing bigger revenue but about architecting a business and life you love. Resources: Delphi AI (Tina's AI-powered personal guide)   Key Topics Covered Why a 3-Year Plan? Tina explains why a three-year horizon is ideal in today's rapidly evolving landscape and how it strikes the right balance between ambition and realism. Building a Business That Serves You: Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life. The Trap of Short-Term Thinking: Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled. Foundations of the 3-Year Plan: Defining your vision for life and business three years from now Auditing your current business model for sustainability, leverage, and alignment with future goals Creating recurring and leveraged revenue streams for stability and freedom Designing not just for efficiency but for energy and joy in your day-to-day life Tina's Personal Planning Approach: Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision. Actionable Steps: Tina lays out concrete exercises—like creating a "stop doing" list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want. Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder  

In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it comes to information accessibility and course value. She offers actionable insights on how to future-proof your business, leverage AI as a superpower, and why human connection and transformation remain at the heart of successful online programs. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join ChatGPT (for general AI tasks) CastMagic (podcasting support) Canva AI (AI-generated design & artwork) Delphi AI (Tina's AI-powered personal guide, launching soon) Replit, Lovable (tools for customizable learning paths) Key Topics Covered Current AI Landscape: ChatGPT has become the leading AI tool for many tasks. Other platforms used include Cast Magic for podcasting, Canva AI for design, and the soon-to-be-rolled-out Delphi AI for tailored support. AI's Impact on Course Creation: Information is cheaper and more accessible than ever. Traditional evergreen online courses without community or support are becoming obsolete ("the $2K course is dead"). Differentiators now include guided transformation, community, and genuine support. Future Trends in AI & Learning: Rise of AI-powered personalized learning paths ("choose your own adventure" style courses). Hyper-personalized feedback via coaching bots and simulated mentors (for example, Tina's Delphi AI project). Courses shifting focus from information delivery to actual transformation. The Ongoing Value of Human Connection: Emotional intelligence, lived experience, and real-time human interaction are irreplaceable. Personal stories, community, and live events will continue to be major value drivers. Even with AI answering questions, people crave and pay for real human support and engagement. Practical Strategies for Course Creators: Use AI to free up your time by automating backend and admin tasks. Invest more energy into coaching, community, and personalized connection with members. Stay updated, experiment with new AI tools, but don't rush into unproven platforms. Remember, AI enhances your business but does not replace the unique value you bring. AI is reshaping online learning, but it can't replace the power of human connection. The real opportunity is in blending AI efficiency with personal support and community, creating programs that deliver transformation—not just information. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder  

In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Free CEO Guide: DM Tina "shift" on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide. Recommended Article: "1000 True Fans" by Kevin Kelly. Tool: Monday.com for project management and systems. Key Topics Covered What Is the CEO Shift? Understanding how "what got you here won't get you there." The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth. Finding your sweet spot for income, responsibility, and lifestyle. Milestone Markers and Personal Anecdotes Tina's evolution at $300k, $1M, and $2M revenue levels. Evaluating the cost versus joy of going to the next level in business. Early-Stage Must-Haves Grit and personal hustle: building momentum, forming connections, and delivering exceptional service. Embracing speed, overcoming perfectionism, and learning all roles in the business. The Bottleneck and the Shift Recognizing when your current approach has become the bottleneck. Letting go of "doing it all," and learning to trust team, systems, and processes. Thinking Like a CEO Shifting from controlling everything to leading with vision and trust. From reacting to leading intentionally and trusting your own intuition. Letting go of the need to over-deliver out of guilt or fear. Optimizing for Scale Streamlining with systems, automations, and AI before hiring more team members. Auditing your role and workload to focus on high-impact tasks. Scheduling dedicated CEO time for strategic planning. Energy Management The importance of protecting your energy as the "engine" of your business. Creating habits and boundaries for sustainability and joy. Common Traps That Keep Course Creators Stuck Believing no one can do it as well as you can. Over-delivering from guilt/fear. Equating busyness with importance. Confusing growth with scalable leverage. Action Steps Audit and delegate tasks. Start documenting and automating systems. Schedule regular CEO reflection/planning time. Clarify your vision and align your offers and audience. Protect your energy with self-care and clear boundaries. You didn't come this far to stay small. Define what your next level looks like, align your actions, and don't stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

This one is extra special 💛 I'm joined by my dear friend Ashleigh Smith, co-founder of Rainbow Sky Creations and fellow teacher-turned-entrepreneur. We studied together at Sydney Uni, shared our early dreams of shaping young minds, and now we've both found new ways to teach beyond the classroom. In this inspiring conversation, Ash shares how she transitioned from teaching in schools to building a thriving online business that serves educators through practical resources, mini-courses, and an incredible online community. 🌈👩‍🏫 We dive into: 🎓 Letting go of traditional teaching and carving a new path 📚 Creating digital products and courses that truly support teachers 🤝 Building a heart-led brand centered around connection 💡 The mindset shifts from educator to business owner 👩‍👧‍👦 Balancing motherhood and entrepreneurship with purpose Whether you're a course creator, educator, or dreamer ready to grow something meaningful, this episode will leave you feeling inspired and deeply seen. Want to join us inside Her Empire Builder? We're open NOW!  Check it out >>> https://www.herempirebuilder.com/join Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Ashleigh Smith: Website www.rainbowskycreations.com Instagram https://www.instagram.com/rainbowskycreations/ Mini courses https://rainbowskycreations.com/maths/ Spotify: https://open.spotify.com/show/79OKIULuCv9KD97zaUh3eL?si=d66c4c7842af4819