The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani
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The Underdog Dentist Show - Voice of Dentistry is the First Dental Business and Dental Marketing Podcast from India by Dr. Gireesh Likhyani.
Groundbreaking Ideas, Practical Business & Marketing Strategies. Something you mustn't miss.
Whether you are Starting Up or Practicing Dentistry, Learn about Advancements, Top Conversion Metrics in Dental Marketing, and Business from Dr. Gireesh Likhyani and Guests.
Available on 15+ Platforms Worldwide with 7000+ listeners every month.
You're sure to find something that will help you grow faster.
Queries: show@underdogdentist.com
Groundbreaking Ideas, Practical Business & Marketing Strategies. Something you mustn't miss.
Whether you are Starting Up or Practicing Dentistry, Learn about Advancements, Top Conversion Metrics in Dental Marketing, and Business from Dr. Gireesh Likhyani and Guests.
Available on 15+ Platforms Worldwide with 7000+ listeners every month.
You're sure to find something that will help you grow faster.
Queries: show@underdogdentist.com
32 Episodes
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In this episode, we are tackling one of the biggest shifts in digital marketing: how Google’s AI Overviews are reshaping the way patients find your clinic or healthcare brand online.I walk you through what these AI-powered search summaries really mean for us as healthcare professionals, and how we can make sure our names show up in those all-important AI boxes.You will hear the three proven strategies we can use to boost our brand visibility, with real examples from dental and pharma practices, plus a simple plan to track our progress. We will talk about what actually works, like building web mentions, getting the right kind of links, and driving branded searches, and what is honestly a waste of budget.If you want to future-proof your practice and make sure we keep attracting patients even as Google changes the rules, this is the episode for you. Let us build our visibility together. Do not forget to subscribe and share this with a colleague who needs a marketing edge.
In this episode, we’re exploring how Google’s new AI Overviews are transforming the way patients discover healthcare brands online—and what that means for all of us in the industry.Together, we’ll break down the latest findings from Ahrefs: how these AI answers are taking away over 34% of clicks from the top-ranking sites, why Google is now prioritizing brand mentions and your reputation across the web, and where these AI-powered answers are actually coming from.We’ll talk about real steps we can take—like building our brand presence beyond just our websites, diversifying our content, and making sure we’re part of the conversations that matter.If we want our practices and healthcare brands to stay visible and keep attracting patients, it’s time to adapt and get proactive. Let’s get ahead of the curve and navigate these changes together.Don’t forget to subscribe so we can keep growing, learning, and thriving—no matter how search evolves.
In this thought-provoking episode, we address the common challenges faced in healthcare marketing, especially the trust gap between doctors and agencies.
Dr. Gireesh shares his insights on setting realistic expectations, the significance of personal branding, and strategies to achieve effective collaboration.
Equip yourself with knowledge to navigate the marketing landscape confidently. Don't forget to hit the subscribe button.
We're excited to unveil our plans for upcoming workshops aimed at assisting doctors and healthcare businesses in marketing and technology adoption.
In this episode, Drs. Gireesh and Nikhil discuss how these workshops will bridge gaps, foster trust, and promote growth within the industry. Be part of this transformative journey by watching the full episode. Subscribe to our channel for updates on future events and content.
Cheers Guys!
The Law of the Mind: Dominating Healthcare Marketing
Is being first to market the key to success in healthcare? Not quite—it's about being first in the minds of your patients.
Revealing how top institutions like Practo, Apollo Hospitals, and Narayana Health have secured a lasting impression through strategic marketing.
Learn about the Law of the Mind and discover actionable strategies to ensure your practice stands out and is the first thing your patients think about.
Tune in for insightful examples and innovative approaches that can transform your healthcare marketing!
Cheers Guys!
Harnessing the Power of Social Media in Healthcare
Can social media transform healthcare marketing?
How India's leading healthcare providers are revolutionizing patient engagement and marketing strategies through social media.
Discover the success stories of Dr. Lal PathLabs and Fortis Hospital, and learn how platforms like Facebook are becoming essential tools for modern communication in healthcare.
Tune in to understand the incredible impact of social media on shaping the future of healthcare practices across India, and get practical tips on leveraging these platforms to enhance your patient outreach.
Cheers Guys!
Stay Tuned.
Creating New Categories in Healthcare Marketing w/ Dr. Gireesh Likhyani
Uncovering the secret to staying ahead in the competitive healthcare field: creating new categories where you can be the first.
In this episode, explore inspiring success stories from India's top healthcare providers, such as Dr. Lal PathLabs and Fortis Hospital, and learn practical strategies to make your practice stand out.
Whether you're aiming to reposition your services or introduce innovative healthcare solutions, this episode offers valuable insights to help you dominate the market.
Tune in to discover how to carve out your unique space in healthcare!
Marketing and The Law of Leadership in Healthcare w/ Dr. Gireesh Likhyani
The core principles of healthcare marketing, emphasizing the importance of being the first in your category.
Learn from India's success stories like Apollo Hospitals and Practo, and discover strategies to position your practice as a leader in the field.
Whether you're running a small practice or competing with larger, well-funded competitors, these insights will help you transform your marketing approach and stand out in a crowded market.
Tune in to uncover the secrets of effective healthcare marketing!
We'll uncover how AI is not just a tool, but a game-changer in understanding and engaging with patients.
From predictive analytics to personalized communication, AI is revolutionizing the way we approach dental marketing.
Join me in unraveling the mysteries and potentials of AI in transforming the dental industry.
Cheers guys! Stay Tuned.
There are many challenges we face while working in the Healthcare Industry, especially while dealing with Sales and Marketing.
From the Legal Compliances to the Patient Mistrust, from the Lack of Resources to the Lack of Education amongst Healthcare Professional about Marketing and Sales, you name them.
Listen to this Episode on your Favourite Music Streaming App Now.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
There are many challenges we face while working in the Healthcare Industry especially while dealing with Sales and Marketing.
We have enlisted a few points on how a Pharma Giant made their way and won hearts and grew their revenue even with so many restrictions from the cultural and policy makers.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Understanding the Customer Acquisition Channels for Healthcare Brand
The Most Useless Column in your Registrations Form is:
How Did You Hear About Us?
Simply because collecting data without taking any action around that is useless.
When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are collecting in the column mentioned: "How Did You Hear About Us?"
In this Episode, we have discussed the various Customer Acquisition Channels for your Healthcare Brand.
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Real ROI in Marketing for your Healthcare Brand
1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand
2. How, What, Why and When of Goal Setting
3. Expectations with ROI
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
How to Set the Right Marketing Plan for your Healthcare Brand
1. Understand the Role of all the Acquisition Channels in Online Marketing
2. Inbound and Outbound Marketing Strategies
3. How to go about a particular Marketing Strategy
4. Making use of the Right Sequence
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Data-Driven Marketing Approach for your Healthcare Brand
1. Why Data-Driven Marketing Approach is necessary for 2022
2. What are the benefits of the Data-Driven Marketing Approach
3. and How you can leverage Data to Grow better
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Blunders while setting up The Marketing Budget for your Healthcare Brand
How to finalize the Marketing Budgets for your Healthcare Brand
Setting Up Goals to Generating Revenue from that.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months
In this episode we talked about:
Dr Shruti's journey with Instagram
Challenges she faced while starting up her practice and how she scaled her practice
A few Questions Like:
Are those followers real?
What? You are getting patients through Instagram?
I can't do trends, I can't dance, Instagram Reels isn't for me, Meh!
In, The Bigger Question, we discussed Dentistry and How we are leveraging Instagram in building our own brands and a lot more.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand
The biggest reason brand advocates are so powerful is a single, five-letter word: Trust
Why Brand Advocates are Important for your Brand?
How to find our and label someone as your Brand Advocate?
How to generate and convert people into a Brand Advocate?
and much More
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
2021 is here and we are going to change a few things about the podcast flow.
We are introducing:
Wednesdays - Dentistry Talks
Fridays - Healthcare Business
Sundays - Marketing in Healthcare
and much much more. Tune into the Episode to find out more.
The Bandwagon Effect in Marketing and Advertising
Why do we feel compelled to buy, when a friend gets something from a particular store?
Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs?
This can be explained by The Bandwagon Phenomenon
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Clustering: How Mixing Things is NOT the Answer
Rather one should focus on Clustering? Let's understand with an example, pay attention to this list:
Rice
Flour
Tomato
Butter
Peanuts
Lentils
Potato
Strawberries
Duct Tape
Hammer
Assume this as your list. On your visit to the Super Market. You would prefer clustering these into groups which are accessible to you in the Super Market and more importantly this would make the process of buying easier for you.
Similarly, the Super Market had already clustered similar items in dedicated shelves so that it'll be easier for you to find them. Making their process of selling easier.
We should apply the same for our content.
Tune in to the episode, I've shared a few more examples.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
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