Habits and Hustle

Confidence is everywhere right now. It’s in affirmations, vision boards, therapy sessions, and motivational quotes. But none of that means anything if you haven’t built proof that you can actually do hard things. In this Habits & Hustle episode, we get into why confidence can’t be affirmed, it has to be earned, and why fitness builds confidence faster than therapy. I break down how real self-belief is built through reps, discipline, and physical evidence, not just positive self-talk. We also talk about why boring is what actually works and the power of “do it anyway” when motivation disappears. If you’re ready to stop consuming confidence content and start building it, tune in. What’s Discussed (02:25) Why intense workouts spike hunger and quietly sabotage fat loss (04:32) How strict meal timing reduces food noise and overeating (06:59) Why people gain weight in happy relationships (08:47) GLP-1 drugs and the role of “food noise” in weight control (11:40) Why severe calorie restriction backfires and slows metabolism (15:34) Why fitness builds confidence faster than therapy (16:42) Confidence is earned through hard reps, not affirmations (22:29) Why boring daily discipline is the real success strategy Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen   Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement

Longevity science is shifting fast. New discoveries are revealing that aging may be influenced not just by genetics or lifestyle, but by specific nutrients that regulate cellular health. In this episode of Habits & Hustle, I sit down with Dr. Stephanie Venn-Watson to explore the discovery of C15, a fatty acid that emerged from decades of research studying Navy dolphins. Her work suggests that declining C15 levels may weaken cell membranes, accelerate aging, and increase vulnerability to metabolic disease. We break down how this molecule works, why not all saturated fats are the same, and how modern dietary shifts away from full-fat dairy may be contributing to widespread nutrient deficiencies. We also discuss how C15 interacts with longevity pathways like AMPK and mTOR, the same pathways targeted by drugs like metformin and rapamycin, and why researchers believe C15 may function as a geroprotector — a compound capable of slowing biological aging. Dr. Stephanie Venn-Watson is a veterinary epidemiologist, CEO of Seraphina Therapeutics, and author of The Longevity Nutrient. Her work bridges marine biology, epidemiology, and human longevity science to uncover how nutrition influences cellular aging. What’s Discussed (07:48) How studying Navy dolphins led to a breakthrough in longevity research (10:31) Why dolphins are a powerful model for studying human aging (16:04) The discovery of C15 and its role in metabolic health (17:33) Why not all saturated fats are harmful (20:25) How C15 interacts with longevity pathways like mTOR and AMPK (22:23) How modern diets may be creating a widespread C15 deficiency (24:30) The link between C15 deficiency and accelerated cellular aging (27:11) How dairy fat became the primary source of C15 in humans (31:18) Why C15 may qualify as a “geroprotector” (34:28) How to measure C15 levels through blood testing (39:23) Signs of cellular fragility and biological aging in blood markers (43:02) How C15 may influence inflammation and autoimmune conditions (50:20) The lifestyle factors that matter most for longevity (55:17) Other ways to increase C15 levels through diet and exercise Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at https://rhonutrition.com/discount/jen20  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen   Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Stephanie Venn-Watson: Website: https://fatty15.com Instagram: https://www.instagram.com/fatty15/?hl=it  LinkedIn: https://www.linkedin.com/in/stephanievennwatson/ Book: The Longevity Nutrient

Most people say they want change, but their behavior tells a different story. Over time, repetition hardens into identity, and once something feels like who you are, the brain works to preserve it. We dive deeper into this in the latest Habits & Hustle episode.  We also chat about why comfort is more addictive than failure, how social circles punish growth, and why waiting to feel ready keeps you stuck in the same loop. If you’re serious about high performance and behavioral change, this episode forces you to look at the patterns you keep protecting. What’s Discussed: (06:19) Why change threatens identity more than failure (08:58) Comfort is more addictive than failure (09:12) How social circles quietly punish growth (11:27) Positive peer pressure and surrounding yourself with doers (18:51) How complacency turns into resentment (22:04) When comfort kills resourcefulness and ambition (23:03) Why the story in your head feels worse than reality Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement

Midlife is not subtle. You’re disciplined, productive, training harder than ever, and still waking up at 4AM wired, gaining belly fat, and realizing the formula that used to work no longer does. In this Habits & Hustle episode, I’m joined by Dr. Amy Shah to break down why cortisol is the real driver behind stubborn weight gain and 3AM wakeups and how too much intensity can backfire after 40.  We also unpack her 30-30-3 Method and 4-3-2-1 Movement Framework so women can start a practical reset in just three days. Dr. Amy Shah is a Double Board-Certified MD, Nutritionist, and New York Times Best Selling Author. She trained in internal medicine and immunology and studied nutrition at Cornell University. Amy is the author of I’m So Effing Hungry and I’m So Effing Tired, with Hormone Havoc forthcoming. What’s Discussed (02:26) Morning sunlight and short movement to stabilize cortisol (04:07) Leaving 20% unscheduled to reduce stress load (11:57) 3-5AM wake-ups and cortisol spikes (13:02) Why intense workouts increase belly fat after 40 (18:10) The 4-3-2-1 workout framework for midlife women (28:28) Alcohol, sugar, sitting, and stress as aging drivers (44:48) Sleep as the most underrated anti-aging tool (49:52) Gut health as a foundation for hormone balance Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Visit Therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care. Air Doctor: Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty — an $84 value, free! Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription.  Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.   Amp fit If you’re ready to make consistency a habit without sacrificing your sanity, check out joinamp.com/jen.  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Dr. Amy Shah: Website: https://amymdwellness.com Instagram: @dramyshah Facebook: @drconfidential Youtube: @dramyshah Tiktok: @dramyshah “Hormone Havoc” out February 24th: https://amymdwellness.com/pages/books

Endless scrolling doesn’t sharpen your thinking. You probably can’t remember 95% of what you just consumed, yet it still takes your time, attention, and even your money. In this solo episode of Habits & Hustle, I share why I created The Habits & Hustle Book Club and what pushed me to build something that encourages completion instead of constant consumption.  We break down how a clear deadline builds accountability, why finishing a book strengthens follow-through in other areas of your life, and how using those spare 10 to 20 minutes to read instead of scroll can improve your focus over time. Tune in to learn how the book club works, what kinds of books we’re reading, and why finishing what you start changes more than just your reading list. Sign up for free at https://www.jennifercohen.com/bookclub What’s Discussed (00:26) Why book clubs are trending again amid social media fatigue (01:32) The polarization and comparison trap fueled by constant scrolling (02:35) Why you don’t remember 95 percent of what you consume online (03:26) The shift toward real connection and community through reading (06:08) TikTok shopping, impulse buying, and algorithm-driven spending (12:11) Using a finite reading deadline to build accountability and follow-through Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement

We’ve been conditioned to believe that saying less is safer. But playing it safe costs trust, influence, stronger negotiations, and deeper relationships because the line between “too much” and meaningful connection is further out than we think. In the latest episode of Habits & Hustle, I’m joined by author Leslie John to break down the exact tipping point where leader vulnerability backfires, why holding your cards close in negotiation weakens your leverage, and how pushing slightly past your comfort zone builds real authority. Leslie John is the James E. Burke Professor of Business Administration at Harvard Business School and author of Revealing: The Underrated Power of Oversharing. Her award-winning research appears in top academic journals and media including The New York Times, The Wall Street Journal, and The Economist. What’s Discussed (04:00) Why oversharing feels risky but builds stronger relationships and influence (06:31) The difference between emotional dumping and strategic vulnerability (18:23) Disclosure flexibility and knowing when to reveal versus hold back (20:55) Why long term relationships erode when partners stop sharing (27:15) How strategic transparency increases trust and customer retention (28:50) The most common negotiation mistake: leading with concealment (34:03) Leader vulnerability and the tipping point where credibility drops (41:01) Authenticity versus impulse and why emotional intelligence matters Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Leslie John: Website: https://lesliekjohn.com Instagram: @proflesliejohn Youtube: @ProfLeslieJohn X: @ProfLeslieJohn

Success at the highest level often hides a harder truth: discipline, sacrifice, and relentless pressure can coexist with loneliness, self doubt, and burnout. When winning becomes routine and falling is inevitable, mental toughness is no longer optional, it is survival. We dive deeper into this in the Habits & Hustle with Lindsey Vonn. We also chat about building resilience through failure, the real cost of elite performance, and redefining identity after retirement. Lindsey Vonn is an American former World Cup alpine ski racer on the US Ski Team. She won four World Cup overall championships and ranks third among female skiers behind Annemarie Moser Proll and Mikaela Shiffrin, with three consecutive titles in 2008, 2009, and 2010, plus another in 2012. What’s Discussed (05:48) Talent, work ethic, and the role of family in building drive (12:22) Early elite training and the mental toughness it demands (26:03) Career ending injuries and mental health after retirement (29:59) A pro athlete’s daily training balance of endurance, strength, and recovery (39:31) Entrepreneurship and social media’s mental toll (47:24) Red light therapy, recovery tools, and what actually helps injuries (53:45) Daily routines that support long term health (1:02:09) Building resilience and confidence through the Lindsey Vonn Foundation Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Lindsey Vonn: Website: https://lindseyvonn.com Instagram: @lindseyvonn Youtube: @LindseyVonn TikTok: @lindseyvonn Lindsey Vonn Foundation: https://lindseyvonnfoundation.org

Success isn’t built by playing it safe or trying to do everything at once. This episode breaks down why obsession, discipline, and committing fully to one craft are often the real difference between stalled ideas and lasting success. We dive deeper into this in the Habits & Hustle with Anastasia Soare. We also talk about why balance is overrated, how discipline beats talent, and what it actually takes to build a category from nothing. Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She is a self-made entrepreneur known globally as the Queen of Eyebrows and built her career as an esthetician working with clients including Oprah Winfrey and Michelle Obama. She founded Anastasia Beverly Hills in 1997 and has been featured in outlets including The Wall Street Journal, Vogue, Allure, Harper’s Bazaar, People, and Entertainment Tonight. What’s Discussed (04:06) Immigrating from Romania and why survival shaped her work ethic (07:24) Using the golden ratio to design brows and build a beauty category (15:21) Solving real customer problems before building products or scaling (19:33) Obsession, discipline, and competing with yourself instead of others (29:12) Why opportunity only matters when preparation is already in place (32:17) Simplifying contouring so everyday consumers can actually use makeup (38:14) Firing her daughter and why earned authority matters in leadership (41:48) Rejecting balance and embracing obsession to build something lasting Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Anastasia Soare: Instagram: https://instagram.com/anastasiasoare Facebook: https://facebook.com/AnastasiaSoare Anastasia’s New Book: https://raisingbrowsbook.com

Are you watching the Winter Olympics right now? Because if you are, then you’ve probably witnessed real-time examples of resilience, and it forces a bigger question: do you really know how resilient you are until you’re tested? In this Habits & Hustle episode, I am joined by one of my dearest, closest friends Shani to talk about resilience in its greatest form, the Winter Olympics, and to give a big shout out to Olympic champion Lindsey Vonn, who has been here on the podcast before. We get into what it takes to compete at 41 years old, tear your ACL ten days before competition day and still show up, and why that level of commitment is what separates high performers from everyone else. If you have something you want to accomplish or a standard you’re ready to rise to, this conversation is your reminder that with the right mindset and real commitment, nothing can stop you. Tune in. What’s Discussed (01:41) Lindsey Vonn’s comeback story and competing at 41 (02:21) Tearing an ACL ten days before the Olympics and still choosing to compete (03:16) Freak accident mechanics vs preexisting injuries in high-risk performance (06:24) Are elite performers built different or shaped by relentless training (07:26) Age, longevity, and the shifting ceiling of Olympic careers (08:41) Modern recovery, training evolution, and extending athletic prime Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement

You can sleep eight hours, follow all the usual tips, and still feel foggy and sore. If recovery isn’t improving, the problem usually is the environment you’re ignoring at bedtime. In this episode of Habits & Hustle, I sit down with certified sleep coach Jack Dell’Accio to break down why “cooling” mattresses backfire, what actually drives REM and deep sleep, and how toxins and EMFs keep the nervous system stuck in survival mode. Jack Dell’Accio is a Certified Sleep Coach with over 20 years of experience studying restorative rest and sleep environments. He is the Founder and CEO of Essentia, a company focused on non toxic, organically made mattresses designed to support neurological and physical restoration. What’s Discussed (01:12) Why mattresses are overlooked despite being the biggest sleep exposure (07:28) REM and deep sleep as drivers of brain detox and physical recovery (08:44) How EMFs alter blood behavior and keep the brain in defense mode (15:51) Why mattress toxins stimulate the nervous system and reduce deep sleep (21:39) How sleep tracking increases pressure and backfires on performance (24:08) Why most organic mattresses still rely on coils and fall short (29:22) How “cooling” mattresses fragment sleep through constant repositioning (42:51) Sleep hygiene versus sleep environment and why people confuse the two Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Jack Dell'Accio: Website: https://myessentia.com Instagram: https://instagram.com/jackdellacciosleep https://instagram.com/essentiaorganicmattress Youtube: https://youtube.com/@EssentiaOrganicMattress

Lifting heavier, training to exhaustion, and pushing through pain are often labeled as discipline, yet they are some of the fastest ways to stall progress and get injured. The real problem is misunderstanding how intensity and reps actually drive results over time. In this Fitness Friday episode we get into why pushing past your limits is not discipline, what rep ranges actually drive results, and how fitness is increasingly shaping behavior, consistency, and social connection. Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What’s Discussed (00:52) Why mastering bodyweight movements should come before lifting (02:56) How machines allow higher intensity and safety without perfect form (04:36) Why workout intensity matters more than how heavy you lift (06:02) The rep ranges that actually support strength and muscle growth (13:40) How group fitness creates consistency through structure and accountability (15:00) Why fitness spaces are replacing bars as social connection hubs (17:56) How padel and running clubs blend movement, community, and lifestyle (22:07) Why pickleball and other “low-impact” sports carry unexpected injury risk Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Liron Kayvan: Website: http://beyondfitnessla.com  Instagram: http://instagram.com/beyondfitnessla

Aging gets sold as this quiet slide into joint pain, low energy, and moving less because “that’s just how it goes.” The truth is far more uncomfortable: loss of strength and muscle, not age, is what actually limits people long before it needs to. We dive deeper into this in the latest Habits & Hustle episode with Dr. Vonda Wright. We also get into why running doesn’t ruin your knees, why the body’s critical decade sits between mid-thirties and mid-forties, and why muscle isn’t about looking a certain way, it’s about staying capable. Dr. Vonda Wright is a board-certified orthopedic sports surgeon with more than two decades of clinical experience. She is a published author and international speaker specializing in musculoskeletal health, longevity, and performance. She also works as a biotech consultant and elite sports physician. What We Discuss: (14:58) Why joint pain, muscle loss, and slowing down are not inevitable with age (16:11) When real physical performance decline actually begins (21:13) Running, joint health, and what actually causes knee breakdown (22:45) Why weakness and poor mechanics hurt runners more than mileage (42:36) Why the body’s "Critical Decade" sits between mid-thirties and mid-forties (43:40) The "minimum effective dose" for training when you are short on time (01:12:45) Facing the "fear of being bold" and taking action for your health Thank you to our sponsors: Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Dr Vonda Wright: Website: https://drvondawright.com Instagram: https://instagram.com/drvondawright Youtube: https://youtube.com/vondawright

Every January starts with big fitness intentions, and it usually ends the same way, routines quietly fall apart once motivation wears off. The real issue is well known: building habits around feelings and calendar dates instead of non-negotiable standards. In this Fitness Friday episode, we break down the New Year fitness cycle with Liron Kayvan and talk about how to approach it in a way that actually sticks. We get into why walking is the most underrated habit in fitness, how non-negotiables put discipline on autopilot, and what truly separates people who stay consistent from those who fall off every January. Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What We Discuss: (00:00) Why New Year goals fall apart by mid-January (02:48) The New Year reset cycle and why starting dates don’t create consistency (05:52) How too much daily decision-making sabotages long-term habits (09:18) What it actually means to build non-negotiables (14:46) Interval walking explained and why it’s trending for 2026 (20:02) Recovery as a top fitness trend and what’s driving the surge (24:37) Cold plunges, saunas, and why sleep is the most underappreciated recovery tool (30:51) Training early and why prioritization matters more than motivation Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Liron Kayvan: Website: http://beyondfitnessla.com  Instagram: http://instagram.com/beyondfitnessla

Weight loss has become a race to get smaller, even when the body is clearly breaking down in the process. The surprise is that a lot of people lose weight and end up more fatigued, under muscled, and metabolically worse off than when they started. We dive deeper into this topic in the latest Habits & Hustle episode with Ashley Koff. We also chat about why GLP-1s make people skinny but not necessarily healthy, why weight often comes back after stopping GLP-1s, and why not eating enough while on these medications is one of the biggest mistakes people make. Ashley Koff, RD is a registered dietitian, founder of The Better Nutrition Program, and a clinician with over 25 years of experience in personalized nutrition. She is the USA Today bestselling author of Your Best Shot (HarperOne) and founder of The Better Nutrition Program (BNP), and has been recognized as one of CNN’s Top 100 Health Makers. What We Discuss: (00:00) Why weight loss has become the wrong goal and how “thinner” replaced healthier(03:12) GLP-1s explained and why they make people skinny without making them healthy(07:08) The real issue with GLP-1s and why misuse creates rebound weight gain(12:41) What actually happens when appetite returns after stopping GLP-1s(17:56) Why not eating enough on GLP-1s leads to muscle loss and metabolic slowdown(22:38) Food noise, hormones, and why appetite is not a willpower problem(34:27) The biggest “just eat less” lie and how it backfires long term(40:03) Fasting, under-fueling, and why trendy restriction worsens outcomes for some people Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Ashley Koff: Website: http://thebetternutritionprogram.com Instagram: @ashleykoffapproved Ashley’s Upcoming Book: ORDER HERE

Relentless drive isn’t the problem for most high performers. The real breakdown happens when self-belief collapses after early success and hustle turns into motion without direction. This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we’ve shared. In this one, I’m joined by Rob Dyrdek to challenge the idea that working harder fixes everything and explore why success stalls when it isn’t intentionally designed.  We also talk about rebuilding belief after hitting bottom, mastering time as a strategic advantage, and designing systems that create real wealth without burning your life down. Rob Dyrdek is a serial entrepreneur, producer, and former professional skateboarder. He is the creator of Ridiculousness and the founder of Dyrdek Machine, a venture studio that has built 18 brands with six exits totaling over $550M. Rob is also the CEO of Existence and the mind behind Time Creationism, a framework focused on engineering time at scale. What We Discuss: (00:02) Losing self-belief after early success and why hustle stops working (11:38) How subconscious belief shapes trajectory more than effort (13:27) Hitting rock bottom and the decision to reprogram belief (19:18) Why self-belief isn’t motivation, it’s data and mastery (46:41) Designing time as a strategic asset instead of reacting to life (52:03) Why balance must come before scale, not after (56:47) Building systems that create wealth without burning your life down Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: https://jennifercohen.com Instagram: @therealjencohen  Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Rob Dyrdek: Instagram: @robdyrdek Facebook: @robdyrdek Youtube: @robdyrdek

Self-doubt is often mislabeled as a confidence problem, which causes people to hesitate instead of act. The real cost is momentum, because confidence is built through action, not something you wait to feel before moving. We dive deeper into this in the Habits & Hustle with Dr. Shadé Zahrai. We also chat about why high performers still experience self-doubt, the ping pong ball vs golf ball analogy for detaching from doubt, and why self-image drives behavior more than motivation. Dr. Shadé Zahrai is a behavioral researcher and peak performance educator with a PhD in organizational behavior. She has designed and delivered programs for Fortune 500 companies including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Her work has reached millions through LinkedIn Learning, TEDx talks, and global leadership programs. What We Discuss: (03:10) Why the opposite of self-doubt isn’t confidence but self-trust (08:42) Why high performers still experience self-doubt and act anyway (14:25) The ping pong ball vs golf ball analogy and how doubt becomes identity (21:30) Why affirmations backfire when the brain doesn’t believe them (28:55) How self-image shapes behavior more than motivation or discipline (36:40) The scar experiment and why we experience reality through expectation (44:15) Why saying yes too quickly damages self-trust and decision quality (01:21:26) How your partner’s dependability and discipline shape long-term career success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: https://jennifercohen.com Instagram: @therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Dr. Shadé Zahrai, PhD: Website: https://shadezahrai.com Instagram: @shadezahrai Youtube: @shadezahrai Tiktok: @shadezahrai

Most high performers don’t struggle because they lack discipline. They struggle because they’re trying to do everything at once and calling it balance. We dive deeper into this in the Habits & Hustle with Touré Roberts. We also chat about why balance is becoming whole instead of splitting yourself into percentages, the difference between losing and being a loser, and why you can’t scale without stretching. Touré Roberts is a bestselling author, entrepreneur, investor, and producer. He is the founder of ONE, a multidimensional community based in Los Angeles, and has built one of the most engaged digital platforms in his space with over 100 million views and more than one million subscribers. This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we’ve shared. What We Discuss: (00:00) Why balance isn’t about splitting yourself into percentages (00:56) You can do all things well, just not at the same time (23:46) Why growth exploded after leaving comfort and relocating (37:23) The difference between losing and being a loser (39:13) Resilience starts with acknowledging pain (40:25) Doing an autopsy on failure instead of wasting it (48:15) You can’t give your best self to everything at once Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: https://jennifercohen.com Instagram: @therealjencohen  Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Touré Roberts: Website: https://toureroberts.com Instagram: @toureroberts Facebook: @toureroberts Tiktok: @toureroberts

Success is often attributed to confidence or charisma, yet many capable people still misread situations, misjudge authority, and lose leverage under pressure. The real disadvantage is not lack of effort, but relying on false assumptions about how people and systems behave. We dive deeper into this in the latest Habits & Hustle Podcast episode with Andrew Bustamante. We also chat about predicting human behavior, controlling emotional responses in high-stakes moments, and using leverage ethically in business and leadership. Andrew Bustamante is a former clandestine CIA intelligence officer and co-founder of EverydaySpy, a global training platform applying spy skills to business and life. He is a decorated U.S. Air Force combat veteran, a graduate of the United States Air Force Academy, and a former member of CIA’s National Clandestine Service.  What We Discuss: (11:08) Why perception is not reality and how authority conditioning begins early   (12:05) Why following social rules often leads to weaker outcomes   (24:36) How professional liars control body language and emotion   (25:16) Why speaking less creates more credibility   (27:14) Operational utility versus opportunism in decision making   (38:49) Why institutions are looser than they appear   (39:18) How authority bias quietly shapes adult behavior   (47:17) Why human behavior becomes predictable under pressure (02:02:47) Thoughts on the Jeffrey Epstein case Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Andrew Bustamante: Instagram: @everydayspy Youtube: @Andrew-Bustamante X: @EverydaySpy Facebook: @EverydaySpy Find your Spy Superpower: https://yt.everydayspy.com/4ozGI3F Read Andrew’s CIA book ‘Shadow Cell’: https://geni.us/ShadowCellBook  Explore Spy School: https://everydayspy.com/  Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy Listen to the podcast: https://youtube.com/@EverydaySpyPodcast

What if the reason you’re not moving forward isn’t what you’re missing, but what you keep holding on to? Change doesn’t happen because you add more to your life. It happens when you finally remove the habits that drain your time, your energy and your momentum.  In this solo episode, I break down the seven patterns that stop high performers from moving forward, even when they think they’re doing everything right. These questions come up constantly, and the truth behind them is the same. Waiting is a trap, negative energy slows you down, comfort blocks growth, complaining keeps you stuck in place. If you feel like you’re pushing hard but not getting anywhere, this episode will show you exactly what to cut. These are simple shifts, but they change everything. Tune in and take notes. What we discuss: (00:49) Why waiting to feel ready keeps you stuck (01:41) How negative people drain your creativity and momentum (02:26) Comfort that feels good now but blocks real growth (03:32) Complaining vs ownership and what actually moves you forward (04:07) Failure as feedback and the mindset shift that stops the quitting cycle (04:40) When saying yes becomes self-sabotage and how to break the pattern (05:41) Consuming before creating and why it kills your voice and momentum Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fits is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagements

Cutting off family and chronic therapy have become normalized, yet people feel more disconnected than ever. What’s labeled as healing often rewards avoidance and quietly erodes emotional resilience. We dive deeper into this in the latest Habits & Hustle with Tania Khazaal. We also chat about why therapy can keep people stuck instead of healing, how “protecting your peace” often protects pain, and why most people quit in the valley of despair right before real growth begins. Tania Khazaal is an emotional healing expert with a background in herbal practice and extensive study in psychology, neuroscience, human behavior, and communication. Her work centers on emotional resilience, relational repair, and the mind body connection. What We Discuss: (05:24) Why family estrangement is rising (06:27) How therapy culture can keep people stuck (08:24) When “protecting your peace” becomes avoidance (14:06) Triggers vs personal responsibility (23:03) Emotional suppression and physical health (36:54) Gentle parenting, discipline, and resilience (39:17) How emotional growth affects health, relationships, and performance (44:37) The valley of despair and why people quit( 49:12) Discipline and future pacing over motivation Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Tania Khazaal: Website: www.taniakhazaal.com Instagram: @taniakhazaal Facebook: @taniatheherbalistofficial Youtube: @taniakhazaal