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Call To Action

Author: Giles Edwards

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Feel better about marketing™


The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.



It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.



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179 Episodes
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Welcome to They Might Be Right, the disagreeable cousin to Call To Action. It’s a podcast so unfamiliar with the concept of diplomacy that even a judge couldn’t settle this. This week’s audio squabble is a law-industry themed special.  Tackling one of the prickliest topics in the modern law business are four of the industry’s most compelling and convincing voices – a group carefully selected for their intellect, eloquence and experience. Our collection of courtroom confrontationists are… Clare Quinn-Waters, the first ever Chief Growth Officer at Edwin Coe. Leor Franks, Chief Commercial Officer at Kingsley Napley. Addleshaw Goddard’s Chief Marketing Officer, Laura Ottley And Matt Skipper, Head of Business Development at Mills & Reeve Desperately trying to keep the haymakers at bay is our host and referee, Giles Edwards, a man so afraid of conflict he has never successfully retrieved his own pound coin from a supermarket trolley.  The freshly dismembered bone of contention for this debate is: ‘Partners are no longer the primary source of growth.’ If you're building the case for proper marketing inside your firm, consider this episode exhibit A. Exhibit B is our printed guide to Proper Marketing for Law & Professional Services. Get in touch with elliot(at)gasp.agency for a copy.  Follow Clare, Leor, Laura, and Matt on LinkedIn///// Timestamps 01:21 - Meet the Contenders: Four Perspectives on Growth 07:04 - The Main Event: What Really Drives Growth? 10:02 - The Four Rs: Recognition, Reputation, Relationships & Revenue 12:13 - The Human Element: Why Relationships Still Matter 14:49 - Commoditized vs. Sophisticated: When Partners Matter Most 19:20 - The Future of Legal Services: Human Skills vs. AI 21:27 - Navigating Change: Rethinking How Legal Work Is Delivered 26:29 - The Bigger Picture: Recognising the Whole Growth Team 28:10 - Clare's Final Word: Are Partners Really the Primary Drivers? 28:33 - The Verdict: A Draw/////
This week we tried unsuccessfully to put a bucket hat on a moose (three people were killed) all in order to create a Canadian/Manc symbol powerful enough to lure in Commonwealth comic queen, Allyson June Smith. Hailing from the land of Mounties and saying ‘eh?’, Allyson now resides in Manchester, a base from which she has built one of the busiest and most eclectic careers in comedy. As well as serving up scoopfuls of her nervelessly candid humour through her own stand-up shows, she’s also toured the country as a warm up act (laugh lubricant?) for some of the biggest names in the funny business. She’s also all over the media landscape like bear on hiker, appearing regularly on tv, radio and her two own excellent podcasts - Women Talking Bollocks (funny) and Horror Motel (terrifying). In a chat where Giles struggles to conceal the fact that the only Canadian he truly trusts is Celine Dion, we skate through everything from the pressures of comedy content creation to the subtleties of winning over different kinds of audience - all before she disappears back on the road for Allyson Wonderland, her current UK tour. Follow Allyson on InstagramThis episode is proudly dedicated to Joan Rivers.  /////Timestamps 03:35 - From Acting Dreams to Stand-Up Comedy 06:42 - Glasses On or Off? 14:02 - The Secret Society of Stand-Up 20:58 - Cultural Influences: Growing Up Canadian 24:24 - North vs South: Finding Your Comedy Audience 26:20 - What Actually Makes Something Funny? 31:01 - The Power of Humour in Dark Times 36:06 - Two Very Different Podcasts 41:07 - Horror Films and Comedy: More in Common Than You Think Allyson’s book recommendations are: Siddhartha by Hermann Hesse /////
This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master networker Oli Barrett MBE. Blessed with the ability to bring together the right people with the right ideas at the right time, Oli has built a reputation for being the nation’s ultimate connector. But, being a fine fellow as well as a canny-business operator, he has used his powers for good – forming remarkable social change initiatives like ‘Tenner’, the UK’s largest schools entrepreneurship competition and ‘Turn On The Subtitles’, a global children’s literacy campaign. Deftly uniting the worlds of entrepreneurship, innovation, education and social impact, Oli has been rightly lauded and awarded for his considerable efforts – bagging, among other accolades, the title of ‘Most Connected Man in Britain’ from Wired and a place in GQs ‘Top 100 connected figures’. Plus there’s the small matter of being awarded an actual MBE from the actual Queen who, we assume, Oli was able to successfully introduce to an off-the-grid artisan driving-goggle manufacturer based in the Peak District. In a chat where Oli reveals the magic behind all his connective conjury, we ponder everything from the value of active learning to the magnetic powers of a well-built network.Follow Oli on LinkedIn ////Timestamps 02:27 – Quick Fire Questions 05:18 – The Zigzag Journey: Dropping Out and Moving On 11:04 – Disney World vs. Lecture Halls: The Awakening 12:01 – Networking: Chance Encounters vs Intentional Connections 14:40 – The First Business: Amazing You 18:05 – The £10 Challenge That Took Off 24:22 – The Power of Defaults: Small Changes, Big Impact 26:04 – Permission to Create: The Entrepreneurial Mindset 30:08 – Connecting the Dots: How to Build Real Networks 35:45 – The Art of Introduction: What Actually Makes It Work//// Oli’s book recommendations are: How to Win Friends and Influence People by Dale Carnegie The Tipping Point by Malcolm Gladwell Reflections on Success by Martyn Lewis The Ride of a Lifetime by Robert Iger ////
This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh. Having played more than 270 professional games, as well as earning 20 caps for Northern Ireland, Paul kicked ball with and against some legendary players, earning a few trophies, a few promotions and, perhaps the ultimate honour, his own song.But rather than go off and do the sort of generic post-playing jobs many ex-pros go for (like moaning about stuff on the tv. Or moaning about stuff on the radio. Or moaning about stuff on a podcast etc.) Paul has bottled up all his remarkable experiences in sport and used them to help all kinds of leaders to perform when it matters most.As a highly respected performance psychologist, Paul has built a super-successful second career out of helping to dismantle the old narratives about shouty, macho, ego-driven leadership, through his coaching and his two excellent books: ‘The Stupid Footballer is Dead’ and ‘It’s Not About You: The Psychology of Leadership. In a chat where Giles tries really, really hard not to dribble ‘Spurs’ all over the conversation, we ponder the most common mistakes, and misunderstanding, when it comes to ‘being the boss’, and some of the most influential sporting figures who inspired Paul’s philosophies on leadership.  This episode is proudly dedicated to Paul’s Aunt Jean – proof that it’s never too late to reinvent yourself and that anything is possible.Follow Paul on LinkedIn /////Timestamps1:32 – Quick Fire Questions5:37 – Leaving Belfast for Tottenham Hotspur10:05 – Inside a High-Performance Environment16:03 – Leadership Styles in Football19:12 – It’s Not About You and Modern Leadership24:21 – Leadership Beyond Football27:25 – Humility and Misconceptions About Leadership33:18 – Ahead-of-the-Curve Professional Habits39:58 – Transformational Habits That Stick42:52 – Advice to His Younger Self/////Paul’s book recommendations are:Awaken The Giant Within by Anthony RobbinsMoney Master the Game by Anthony Robbins/////
This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim Delaney. An advertiser who made all of advertising try harder with their adverts, Tim is of course the founder of the famous Leagas Delaney agency as well as being one of the all-time great copywriters.  You’ll no doubt have spent much time gawping at and/or weeping over some of his most iconic work – including some extraordinary campaigns for Harrods, Adidas and Nationwide. He’s also the creative brain behind the unforgettable ‘Perfect Day’ film for the BBC – giving the world the briefest sniff of what a Bowie/Boyzone collaboration might have been. Wildly successful in both the building of an agency and the writing of copy, Tim is also one of advertising’s most compelling talkers of sense – with a philosophy built around strategic thinking, disciplined work and a healthy appreciation for the value of intuition. In a chat where we skid quickly and wildly away from what we laughably called ‘the agenda’, Tim takes us on an entertaining and eye-opening journey through one of the most remarkable lives in the creativity game.   This episode is proudly dedicated to Tom Harrington. Follow Tim on LinkedIn   ///// Timestamps   04:40 - First Job in Advertising 06:45 - Transitioning to Copywriting 09:40 - Early Days in Advertising 12:49 - The Band Experience 14:03 - From Music to Advertising 19:07 - Climbing the Advertising Ladder 22:11 - The Role of Creativity in Advertising 29:03 - Challenges at BNP 30:41 - Understanding Advertising's Mystique 34:08 - The Impact of Technology on Advertising 39:39 - Enthusiasm for Newcomers 43:53 - Advice for Junior Copywriters
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