Discover301: The Redirect Podcast
301: The Redirect Podcast
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301: The Redirect Podcast

Author: tmprod

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Trademark Productions is a web development and digital marketing agency that creates a beautiful world through great, functional websites and enticing content to educate our clients to reach business success online. Weekly we discuss topics and have guests on giving insights on how to achieve success online.
48 Episodes
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Today’s episode is with Barry Winfree of Bluestar Detroit. An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how he came to settle into business catering in specific. We touched on how restaurant apps are popular now as they make upon for lost revenue but, come at a price. Many can charge upwards of 30% that can cut deeply into your margin. Barry agreed that the online space has to complement virtually business anymore. He added that learning all about the new and hot marketing tools and resources can also carry a burden for any business owner.
We've come across a trove of 10-year old podcasts and decided to make a series entitled "throwback Thursdays". Today we'll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this podcast we go over SEO, servicing large clients, link building and PPC (not what you think).  It's an interesting conversation as you think how things have changed for us in marketing and SEO over the past decade comparing what has changed, evolved, and is no longer applicable. Enjoy!
The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How do you stand out?  Our founder, Dwight Z, provides some tips on how to ace the interview and also talks about how a potential employer and staff may view you. It's more about enriching your opportunities when you get into the "asset" mindset. If you are interested in scoring some digital agency interviewing tips then listen on.
Since the COVID19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using his strong following and connections in social media. IG Live streams, Zoom meetings, and aggressive posting and creative promotions have helped him maintain authority in his segment that has transitioned to strong sales.
Google announced one of its largest updates to date: the Google BERT Update, which will affect nearly everyone, so tune in around as Jailyn and Morgan explain what BERT means for the future of search
Whether you are a startup company with a brand new website or an enterprise company with a seasoned website, learning about plugins will help to keep your website fresh and fast while keeping up with the technological wave. Join Jailyn and Morgan as they discuss the five best free & paid WordPress plugins that TM recommends for WordPress builds.
In this episode of the 301: The Redirect Podcast, TM's President, Dwight, discusses the long-term advantages of choosing a team of web developers at an agency instead of a freelance web developer.
In this week's podcast, Dwight is back to discuss the importance of doing proper research and having an abundance of data to go from before beginning new business ventures.
In this week's episode, Morgan and Jailyn discuss tips and strategies behind creating valuable website content for businesses.
Color is all around, no matter where we go. In this week’s episode, Jailyn and Morgan sit down with our Graphic Designer Lindsey to talk about all things color, including color theory and psychology. 
In this week’s episode, Jailyn and Morgan talk about market segmentation, its process, and how to incorporate it into your marketing efforts. 
In this episode of the 301: The Redirect Podcast, Jailyn and Morgan converse about two marketing elements: consumer behavior and buyer personas, and how they will help determine how to specifically target your company’s audience.
In this week's episode, Jailyn and Morgan give tips, tricks, and best practices for advertising with Google Ads.
In this week's podcast, Morgan and Jailyn go over advertising on Facebook & Instagram and give tips, tricks, and advice on how to make the most of your social media advertising campaign.
Figuring out the elements that make up your company’s marketing mix is the first step to defining your brand. In this podcast, we go over the 4 P's of Marketing and give guidance as to how to make the most of your marketing.
You've seen the effects of the Americans with Disabilities Act on sidewalks, in public buildings, and more. But how does your website need to comply with the ADA? Join Jailyn, Scott, and Josh in this episode as they discuss ADA compliance on the web.
Today's episode of 301: The Redirect brings you the latest digital marketing industry updates, including changes to Facebook Business Manager, Google's Smart Bidding, and a recent announcement from UK cosmetics company, LUSH.
Road signs, Fenty Beauty, and YouTube creators - these are just a few of the things that inspire us at TM. Join Jailyn, Morgan, and Tyler as they discuss all things inspiration and how we incorporate our inspirations into our work
What makes a brand so memorable, and how does this affect the way your customers interact with you? Learn more and Morgan and Jailyn discuss the attributes of strong branding and their effects on consumers.
On this week's podcast, the TM Project Management team discusses how they keep a business full of creatives from crashing and burning. How do you manage the creatives on your team?
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