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The Recruitment Marketing and Sales Podcast
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The Recruitment Marketing and Sales Podcast

Author: Denise Oyston

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Welcome to The Recruitment Marketing and Sales Podcast with Denise Oyston! An obsessive focus on marketing and sales is the only way to accelerate your agency growth. So listen in now as we share the latest strategies and techniques guaranteed to deliver you all placements and profits.
461 Episodes
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Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your […] The post The Power of the Pause: Why Taking a Break Makes You a Better Recruiter appeared first on Superfast Recruitment.
How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you’re nodding along, you’re not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their […] The post 10 Ways to Leverage a Single Blog Post for Maximum Impact appeared first on Superfast Recruitment.
Today, we’re tackling a question I hear from recruitment business owners: “Is blogging really worth it anymore? Everyone’s talking about TikTok, LinkedIn videos, and AI chatbots. Why should I invest time in blogs?” While the digital landscape keeps evolving at breakneck speed, the data tells a completely different story. Companies that blog are seeing 67% […] The post Why Recruitment Blogs Still Continue to Drive Business Growth in 2025 and Beyond appeared first on Superfast Recruitment.
If you’re a recruitment business owner listening to this in late 2025, you’re probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here’s the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I’m […] The post Your End-of-Year Marketing Push: Practical Strategies for Recruitment Business Owners appeared first on Superfast Recruitment.
This week’s post and podcast explore LinkedIn Messenger campaigns and why they should be a core part of your ongoing business development efforts, not just a tool you reach for when desperate for leads or trying to fill last-minute jobs. Most recruiters only message on LinkedIn when they need something, but the real magic happens […] The post Why LinkedIn Messenger Should Be Core To Your Recruitment BD Strategy appeared first on Superfast Recruitment.
This week’s post and podcast discuss LinkedIn essentials for recruitment business owners. As we cycle through August and prepare for the back end of the year, many of you are getting ready to finish strong. With that in mind, if you haven’t completed our Candidate and Client Attraction scorecard yet, please visit superfastrecruitment.co.uk/scorecard. You’ll get […] The post LinkedIn Marketing Essentials: 5 Actions That Lead to Success appeared first on Superfast Recruitment.
Hi everyone, this is Denise, and welcome back to the Recruitment Marketing Sales Podcast. Today, we’re talking about something that’s probably causing many of you stress – the complete chaos that may pass for marketing processes in your recruitment business. I suspect if you’re reading this, you’re juggling LinkedIn outreach, content creation, candidate nurturing, client […] The post Why Marketing SOPs Save Recruitment Business Sanity appeared first on Superfast Recruitment.
This week’s post and podcast is about building effective marketing systems for recruitment businesses. I’m continuing our series on systems because I believe it’s the perfect time of year to get everything in place and prepare ahead of time. Last week, I covered why systems are so important – their beauty and the key ones […] The post Systems-Based Recruitment: Building Your Marketing Framework appeared first on Superfast Recruitment.
Hi there, this is Denise. I hope you and yours are well. This week’s post and podcast are about systems—specifically, why marketing systems are essential for recruitment businesses and how they can transform your day-to-day operations. Many recruiters excel at having specific systems for working with candidates and managing placements. However, they’re not as strong […] The post From Chaos To Control: Recruitment Marketing Systems appeared first on Superfast Recruitment.
Hi there, everyone. This is Denise. As we move through July, it’s the perfect time for a six-month review of your recruitment business. This year has been anything but predictable, and if you’re wondering what’s happened over the past six months, you’re in the right place. The landscape has been challenging. We’ve got new governments […] The post Your Mid-Year Recruitment Marketing Reality Check: What’s Working in 2025 appeared first on Superfast Recruitment.
This week’s post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they’re stopping talented recruiters from growing their companies. Let me set the record straight on what’s working in 2025. After 18 years in recruitment marketing, I’ve heard every excuse in the book. From “marketing […] The post 7 Marketing Myths Killing Your Recruitment Business appeared first on Superfast Recruitment.
This week’s post and podcast are about how your beliefs and thoughts are directly impacting the results you’re getting in your recruitment business. I’m talking about those stories you tell yourself that might limit your growth without realising it. I frequently encounter this with clients and prospects during discovery calls. I’ve noticed one pattern recently […] The post Your Beliefs Are Holding Your Recruitment Business Back appeared first on Superfast Recruitment.
Hi there, everyone. This week’s post and podcast are about the marketing tools we use daily that will help your recruitment business. It’s a question we’re often asked – what camera do you use, what’s that thing you do there, or how do you manage your content creation? I thought I’d share our main tools, […] The post My Favourite Marketing and Productivity Tools appeared first on Superfast Recruitment.
This week’s post and podcast are about the power of social proof in recruitment marketing. In today’s competitive marketplace, candidates and clients check you out before deciding to work with you. I want to share why social proof matters, the data behind it, and practical ways to leverage testimonials and reviews to grow your recruitment […] The post The Power of Social Proof in Recruitment Marketing appeared first on Superfast Recruitment.
Today’s post and podcast are recordings from one of our most popular webinars: The Lead Generation Triad. This system helps you create consistent lead generation within your organisation or company. It will also work for you if you’re a solo recruiter or small micro recruiter. The important thing about this system is consistency, ensuring it […] The post The 3 Part System for Recruitment Lead Generation appeared first on Superfast Recruitment.
Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone’s questions properly. If you’re new here, welcome! The Superfast Recruitment blog and […] The post Your Recruitment Marketing Content Questions Answered appeared first on Superfast Recruitment.
This week’s post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it’s an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you’re new here, welcome! Reviewing your marketing approach […] The post Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters appeared first on Superfast Recruitment.
Today, we’re going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you’re in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.
This week’s post and podcast are the second part of our mini-series on content marketing for recruitment businesses. We’re diving into one of the most critical aspects of successful content marketing: truly understanding your audience and creating content that resonates with them. If you’re new here, welcome! Our website has 469 more podcasts that you […] The post Recruitment Content Marketing: Engaging Both Audiences appeared first on Superfast Recruitment.
This week’s post and podcast discuss content marketing and how it can help recruitment companies address today’s market challenges. As one of our lovely clients once said, “The thing is, Denise, you don’t know what you don’t know.” Making connections about how content can help and where you can use it effectively can be incredibly […] The post Content Marketing: The Recruiter’s Solution to Market Challenges appeared first on Superfast Recruitment.
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