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Market Like a Boss

Author: Michelle Vroom

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This podcast is for any female entrepreneur who wants to be in control of making money so she can fully step into the role of provider in her business and life. Each week Michelle drops an episode with simple, practical marketing strategies to sign dream clients and scale your business to 6-figures and beyond. No topic is off the table - we talk about how to juggle business and kids, the challenges of making more money, how making money impacts your relationships and how to go after what you want without fear of judgement or needing permission from others. Michelle is committed to redefining what it means to be a boss so she can help more women have the freedom to create dream clients whenever they want and be the provider for their families. If you're ready to take control over your business and make money whenever you want while having the freedom to be present with your family, the Market Like a Boss podcast is for you.
340 Episodes
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If I told you that I can sign clients in 60 minutes a day… would you believe me?   In this week’s episode, I’m pulling back the curtain on my Predictable Clients Method — the exact system I use (and help my clients use) to sign clients consistently every single month.   No ads. No funnels. No 12-hour workdays.   Just a simple, repeatable process that puts you in control of your results — every single week.   I’m breaking down: The daily actions that keep my pipeline full The biggest mistakes coaches make when trying to “do it all” Why most people focus on the wrong metrics (and what to look at instead) How I’ve made $1.8M from my community working just 60 minutes a day   If you’ve been telling yourself you need to “do more” to sign clients, this episode will flip that story on its head.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  What if you could turn your content into $10K months? This is exactly what the Demand Week is about. It's designed to help you attract the right clients through your messaging. Join us now!   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
“How do I invite someone to a sales call without feeling salesy?”   It’s one of the biggest questions I get from my clients—and I’m guessing you’ve wondered the same.   The truth is, most women aren’t booking enough sales calls… not because they don’t know how, but because of what they’re telling themselves about it.   In this week’s episode, I’m breaking down: The real reason you’re not booking more calls What to actually say so it feels natural instead of forced The shift that will help you make more invites to sales calls TODAY   If sales calls feel awkward or you’ve been second-guessing yourself every time you want to extend an invite, this conversation will change everything.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  What if you could turn your audience into $10K this month? This is exactly what the Demand Week is about. It's designed to help you convert your audience on demand. Join us now!   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
What if you could double your revenue while cutting your hours in half?   This summer, I lived it.   I worked 10 hours a week. I barely posted. I didn’t launch a thing.   And I had back-to-back $40K months.   That result challenged every single story I’d been telling myself about what it takes to grow. And I know it will challenge yours, too.   In this week’s episode, I share: Why “work harder” isn’t the secret to more money How to create consistent revenue without launching, ads, or funnels What it really looks like to sign clients with ease The mindset shift that will help you stop resisting simple success   If you’re ready to release the pressure and finally see how simple growth can be, you need this conversation.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  What if you could turn your audience into $10K this month? This is exactly what the Demand Week is about. It's designed to help you convert your audience on demand. Join us now!   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Every business owner goes through it.   The dip in engagement. The quiet audience. The sinking thought: “Maybe I’ve lost my people.”   But here’s what I want you to know: You haven’t lost anything. The demand you built is still there. And you are more connected than your brain is telling you right now.   In this week’s episode, I’m showing you how to take back control when business feels quiet and you feel disconnected from your audience.   You’ll hear: The truth about why disconnection happens (even to seasoned business owners) How to separate feelings from facts when it comes to your audience Why the work you did 90 days ago is still serving you today The simple way to break the spiral of “quiet = failure”   If you’ve been questioning yourself every time you post or waiting for the “perfect” thing to say, this episode will help you get back in the driver’s seat.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  What if you could turn the audience that you already have into a 10K month in the next 30 days? This is exactly what the Demand Week is about. It's designed to help you create demand anytime you want with the audience that you already have. Join us now!   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
If you feel like you have to convince people to buy, you’re already losing the sale.   That was the breakthrough one of my clients had on a coaching call recently — and it’s the shift that will get you more yeses without scripts, pressure, or performance.   Because here’s the truth: When you show up trying to “get the yes at all costs,” you turn your sales calls into a performance. You stop being the expert. You stop asking the right questions. You stop listening.   And your potential clients can feel it.   In this episode, I’ll show you: The #1 mindset shift that makes sales calls easier and more effective  Why trying to “convince” someone to buy backfires every time How to get more yes’s on sales calls…without even selling   If sales calls have felt forced or staged, this episode is the game-changer you’ve been waiting for.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
So many coaches are told to market to clients based on revenue.   Six-figure earners only. “Serious” business owners only. No one under X dollars allowed.   But here’s the truth: Revenue doesn’t equal commitment.   I’ve met six-figure business owners who treat their business like a side hustle. And I’ve met women making less who are all in and willing to do whatever it takes.   In this week’s episode, I’ll show you why marketing based on revenue can actually hold you back and how to call in the women who are truly ready (regardless of how much they’re making).   I talk about: Why money doesn’t equal seriousness How you might be accidentally weeding out amazing clients The exact traits you should market to if you want committed clients   If you’ve been tempted to add a “revenue qualifier” to your messaging, listen to this first.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
If you’ve been wishing business could “go back to the way it was”… this episode is for you.   Because here’s the truth:   You can’t go back.   And the more you try, the harder you make it on yourself.   Even good change feels uncomfortable.   New offers. New clients. New pricing. New business model.   But discomfort doesn’t mean something’s wrong.   It means you’re growing.   In this week’s episode, I talk about: Why trying to “go back” keeps you stuck How to embrace the discomfort of change (even the good kind) The simple mindset shift that will help you stop romanticizing the past and start building your future   If you’re shifting into coaching, raising your prices, rebranding, or stepping into a new season of business…this conversation will help you stop looking back and start building forward.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
If you keep telling yourself…   “I’ll market when I have more time…”   You’re putting your business at risk.   Because here’s what happens:   You serve your clients. You skip your marketing. And 90 days later… you feel the sting.   No new leads. No full pipeline. And a sinking feeling that you’re stuck with whatever clients you already have.   I’ve been there.   And I see my clients fall into this pattern all the time.   That’s why in this week’s episode, I’m breaking down: Why “just time-block better” is NOT the answer The real reason you’re prioritizing client work over your own growth What to do instead so you never feel dependent on a single client again   If you’re ready to stop choosing between pleasing your clients and growing your business, this episode is for you.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
When things feel hard, most people freeze.   They tell themselves: “This shouldn’t feel this way.” “I must be doing something wrong.” “Maybe I’m not cut out for this.”   And they back away from the very actions that would move them forward.   In this week’s episode, I’m calling out the expectations that are keeping you stuck and showing you how to let them go.   I discuss:  Why your business shouldn’t “feel like it used to” How to stay consistent even when you’re low on energy The difference between discomfort and misalignment Why waiting to feel 100% before showing up is sabotaging your results   If you’ve been giving yourself ultimatums, putting your success on a timeline, or making “hard” mean “wrong”…   This episode will set you free.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
If you think making more money means sacrificing more time…   Let me ask you this: Who says?   That one question changed everything for me.   Because I used to believe it too.   Back in 2018, I told my coach I’d “settle” for 50K because I didn’t have more hours to work.   Two kids. 20 hours a week. No bandwidth.   And then she said: “Who says?”   That question helped me hit 6-figures that same year.   And it’s the question I want you to answer before you add more to your plate.   In this week's episode of the Market Like a Boss podcast, I break down: Why doubling your revenue isn’t about working harder Three things I use to grow with less time, not more Why the strategies the industry sells you are actually slowing you down   If you’ve got 20 hours or less and you want to scale without burning out, this one’s for you.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
If your offer isn’t selling as fast as you want, it’s not because of your audience.   It’s not because you need more leads.   It’s not even because your offer is “wrong.”   It’s because you’re not saying what your people are actually thinking.   In this week’s episode, I break down the real difference between high-demand offers and ones that fall flat — and it has nothing to do with funnels, launches, or how many followers you have.   I talk about: Why expert language is killing your conversions The #1 messaging shift to boost demand instantly A simple exercise to uncover how your best clients actually talk about their desires   This one will change how you talk about your offer forever.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
You don’t need more leads.   You don’t need more content.   You need clarity and confidence in your offer — and a direct path to your next yes.   In this week’s episode of the Market Like a Boss podcast, I break down:   The exact process one of my clients used to go all-in on coaching How she signed a client within 7 days of working with me The simple shift that creates demand faster than any funnel   This episode is a must-listen if you’ve got a coaching offer you want to sell — and don’t want to spend the next 3 months building a runway.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Let’s talk about what no one prepares you for…   Selling coaching after years of done-for-you services feels different.   Because it is.   And if you’re a DFY provider shifting into coaching—and wondering why things feel clunky—you’re not alone.   In this week's episode, I’m breaking down: The biggest mindset shift you need when selling coaching What to stop doing (hint: no one cares how many calls they get with you) How to sell the future, not the features   Here’s the truth: if you’ve been in the DFY space, you’re already a coach. You just haven’t been selling it that way.   You don’t need to start from scratch.   You just need to shift how you sell.   This episode will show you how.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Let’s talk about something no one else is saying out loud…   You can outgrow your business.   And when you do—it doesn’t mean you’re flaky or confused.   It means you’re evolving.   In this week’s episode, I’m breaking down: The signs you’ve outgrown your business (and why it’s a good thing) What to do when your current offers, clients, or business model no longer fit How to pivot without blowing everything up   Whether you're shifting from DFY to coaching, craving more aligned clients, or just feeling like things don’t fit anymore—this is your permission slip to explore what’s next.   Because the business that got you here?   Might not be the one that takes you there.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Let’s talk about the fear no one wants to admit—especially after you’ve had success.   You’ve built something real. You’ve hit milestones. You’ve created momentum.   And yet… you’re terrified it could all disappear.   In this episode, I’m getting brutally honest about a fear I’ve coached dozens of successful women through (and one I’ve felt myself):   The fear of losing it all once you’ve made it Why success often brings more fear, not less What to do when you feel like your best days are behind you   I’ll never forget what hit me after I crossed six figures—panic.   What if I lose this? What if I go backward?   If you’ve been there (or are there right now), you’re not alone.   Let’s talk about what’s really going on—and how to stop fear from running the show.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Not every strategy works at every stage of business—and forcing the wrong one? That’s what keeps you stuck.   In this episode, I’m joined by Emylee Williams for a straight-up, no-fluff conversation about what actually works right now—and how to market in a way that matches your season of business.   We dive into: Why business strategies are cyclical—and how to ride the waves (instead of resisting them) What to focus on before six figures… and what actually moves the needle after Why relationships are still your most profitable asset (no matter what the gurus say)   If you’re doing “all the right things” and still not growing—it’s probably not you. It’s your strategy.   Let us show you what to shift so scaling starts to feel simple again.   About Emylee: Emylee Williams is an award-winning growth consultant for service-based business owners ready to simplify, scale, and sell out their signature offers. With over a decade of experience—from building a multi-million dollar agency to launching her lean, high-profit business Creative’s Catalyst—Emylee helps digital service providers turn their expertise into in-demand, scalable services. She’s the creator of the Authority Anchor™ framework, which strengthens a founder’s positioning across offer design, pricing strategy, and messaging—so they can show up as the go-to expert in their space.   Want more from Emylee? Check out Emylee's free 5-video mini series on how to identify your Authority Anchor. Learn more about Emylee here and be sure to follow her on Instagram.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Let’s talk about the thing no one wants to admit:   Your content is getting crickets… and you’re starting to spiral.   Engagement is down. Comments are low. Visibility feels nonexistent.   And you're wondering... Is anyone even seeing what I’m posting?   In this episode, I’m sharing the real reason things feel quiet in your audience—and how to create demand anyway.   We’ll dive into: The seasonal slow-down no one prepares you for How to define what “quiet” actually means (hint: it’s not what you think) Why engagement does NOT equal sales (and what to focus on instead) How to stay in demand—even when it looks like no one is watching   If you’ve been tempted to change your offer, rework your messaging, or change your strategy completely… stop.   Before you burn it all down, tune in.   Because even when it’s quiet, clients are still watching. And they’re still buying.   Let me show you how to lead through the quiet—and come out with even more demand.   Connect with me outside the podcast!  If you want to create demand & fill your coaching spots in the next 30 days, join Summer of Demand. Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
In this week's episode I'm joined by email marketing expert Allison Hardy for a straight-up honest conversation about what’s actually working in email marketing right now—and what’s not.   We’re pulling back the curtain on: What’s working in email marketing in 2025 (and what emails you shouldn’t be sending) The overlooked opportunities sitting inside your email list right now How AI will impact email (and what you can be doing now)   Bottom line: the market has shifted. Buyer behavior has changed. And if you’re still sending the same tired 3-day promo sequence from 2021… you’re leaving money on the table.   This episode is your permission slip to stop forcing your email funnel to work and start adapting it to how people actually buy now.   You don’t need to burn it all down. You just need to get smarter with how you sell.   Listen in and get the real strategy behind consistent, scalable email sales.   About Allison: Allison Hardy is an Email Marketing Strategist who helps smart coaches and experts sell more of their offers, on autopilot.   Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.   She and her husband Teer, two kids, eleven year old Camden and seven year old Nora, and Beagle, Rosie Penelope, live right outside of Washington, D.C., in Arlington, Virginia.   Want more from Allison? Grab Allison’s $80,000 email template here and be sure to follow her on Instagram.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
I’m booked out with coaching spots until September.   And in this week's episode, I’m breaking down exactly how I did it.   No ads. No launches. No chasing leads.   Just a simple, repeatable process that builds trust, demand, and consistent revenue.   During the episode, I talk about: → Why daily selling doesn’t have to feel “salesy” → The mindset shift that created demand on repeat → What makes a “boring” business wildly profitable   If your offer isn’t selling, it’s not because you need more strategy.   It’s because you’re not sticking with one.   This is how you sell out without burning out.   Connect with me outside the podcast!  If you want to create demand & fill your coaching spots in the next 30 days, join Summer of Demand. Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
Let’s talk about the thing no one wants to say out loud: You’re giving away too much for free in your Facebook group—and it’s costing you clients.   Yep, I said it. And before you come for me, hear me out…   There’s a difference between value and over-nurturing.   If your group is active...   If you’re showing up, pouring into your people, answering every question, giving away all the goods…   But sales feel slow or unpredictable?   This week's episode is for you.   I’m breaking down: → The different types of members in your group (and who not to focus on) → Why nurturing the wrong people is slowing down your sales → How to identify & sell to the buyers already sitting in your group   If you’ve built up your group and you’re still struggling to get consistent clients from it... You don’t need more leads. You don’t need more content.   You need to shift your focus to the people who are already warm and ready to buy now.   Because when you speak to your ready buyers every day?   You sign more clients—with less effort.   Let’s make your group your #1 cash machine… instead of your biggest time suck.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  
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