Claim OwnershipThe Life Of KG
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© Katie Godfrey
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Your host, the incomparable Katie Godfrey, a powerhouse business strategist & author with over 17 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.
Please subscribe and leave a review.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.
Please subscribe and leave a review.
226 Episodes
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In this episode of The Life of KG, Katie sits down with Anna from Socialista.From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.In This Episode, We Talk About:Growing up in a family of sellers & learning business from age 10Starting as a social media manager and turning it into an empireWhy building an audience FIRST is the key to selling anythingThe #1 mistake people make when creating courses or programsPosting frequency, viral content and what’s working right nowHooks, explore page strategy, and why content has to stop the scrollInbound VS outbound sales, and why you need both in 2025Why so many coaches are struggling right nowThe story of losing £60K + a 200K drop in revenueThe emotional discipline required to be a CEOHiring, firing, and only bringing in A-playersWhat AI means for the coaching industry, and why personal brand winsWhy authenticity matters more now than everThe truth about trolls, visibility and online backlashHow retreats + community can transform your businessWhy you ALWAYS need a mentor (even as a mentor yourself)Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/Get your FREE trial on Salon Success Manager.https://salonsuccessmanager.comCheck out Socialista here
In today’s episode of The Life of KG, Katie sits down with Andrea from Andrea Danielle, a former teen mum who refused to let her circumstances define her future. What started as a massage bed in her living room has now grown into a fully booked home salon, a team member, sold-out workshops, kids pamper parties, a mentoring business, and a brand-new regulated training academy.If you’ve ever worked from home, or you want to, this episode proves just how far you can go without ever stepping onto a high street.This conversation is raw, inspiring, and packed with real strategies you can take into your own business today.In This Episode, We Cover:Becoming a mum at 16 and rebuilding her life with zero excusesStarting a beauty business from the living room (with a toddler watching TV!)Growing into a full home salon and hiring her first employeeTripling her income after joining the KG MastermindThe freedom of being able to pay bills without stressCreating children’s pamper parties & involving her daughterBuilding confidence on camera and finding her voiceUsing her story to land press features and local mediaLaunching a regulated training school (Level 1, Level 5 & Level 7)Understanding the aesthetics regulation changesWhy home salons can be more profitable than high street salonsThe importance of having a business coach, community & supportWork With KatieIf you're ready to stop winging it and actually grow your business with strategy, support, and accountability, apply for the KG Mastermind here:👉 https://kgbusinessmentor.com/kg-mastermind/Join one of Katie’s transformational business retreats around the world:👉 https://kgbusinessmentor.com/retreat-2025/ Connect with Andrea here: https://www.instagram.com/andreadanielleuk
Jade is in her second year of mastermind & this whole process with her has been incredible. She won Implementation Queen of the year award at our recent event and this just shows why she won! Over our time we have been working together she has: - Hit targets and doubled them - Created lots of new courses - Started taking her business online - Launched a really successful membership And so much more! But let’s also keep it real…. We talk about hardships in business & how it isn’t always smooth sailing. Jade had the hardest year which was testing on so many levels. But she is resilient, has strength & got through it which is why she keeps scaling! For more information on Jades CPD courses & regulated courses go & drop her a message. To get results like Jade get the waitlist and apply for masterminds next intake by clicking here!
In this powerful episode of The Life of KG, Katie sits down with multi-millionaire investor, entrepreneur and board advisor Charlie, for one of the most honest and transformative conversations we’ve ever had on the show.From becoming a millionaire at 21, to raising children as high-performing entrepreneurs, navigating autism and ADHD, experiencing deep personal trauma, and managing multiple companies with strict structure. Charlie opens up in a way that will shift your entire perspective on success.This episode dives deep into mindset, resilience, accountability, fear, excuses, time management, personal branding, health, loss, and how to build a life you’re proud to look back on.What We Cover• Are entrepreneurs born or created?• ADHD, autism and the entrepreneurial brain• Why structure creates more freedom, not less• The 168-hour rule that destroys every excuse• How to stop caring what people think• Building an authentic personal brand people trust• The “blame culture” problem and how to rise above it• Mindset habits that build mental strength• How trauma reshapes your purpose• Charlie’s mission with Zoe’s Law• Why you MUST know your body and advocate for yourself• Investing basics — property, pensions & building wealth• Surrounding yourself with the right circleGet THE SALON SUCCESS app here!Get GET OFF THE TOOLS book here!
In this episode of The Life of KG, I’m joined by my incredible friend and client Ellie Edwards, owner of Beauty by Ellie Solihull, a lash, brow and now hair salon, plus a successful training academy.Ellie shares the powerful (and emotional) story of how a family emergency changed her entire career path, leading her from a planned future in the police force to becoming one of Solihull’s most in-demand beauty entrepreneurs.We dive deep into what it really takes to grow a beauty business today, from mobile appointments until midnight, to managing staff, introducing new services, building a strong team culture, learning boundaries, and scaling while becoming a mum.This episode is real, raw and full of golden nuggets for any salon owner, educator, or mum in business who wants more freedom, more income and less burnout.How a sudden life event pushed Ellie into the beauty industryFrom retail job + mobile nights to running a packed home salonWhy saying “yes” to everything in the beginning builds long-term successThe reality of burnout, 14-hour days and losing your identity in your businessLearning boundaries and why clients aren’t your friendsThe truth about hiring, managing and losing staffWhy pregnancy became her biggest business blessingHow Ellie created a business that makes money without her being on the toolsThe rise of threading: the overlooked, high-profit skill salon owners needCreating online courses and building passive incomeFace-to-camera confidence, social media consistency and building trustInstagram: @beautybyellie✨ Apply for my Mastermind & mentoring programs✨ Grab my bestselling book Get Off the Tools + free business toolkit
In this powerful and unfiltered episode, Katie sits down with Holly, known online as Rio Hair , who has taken the hairdressing world and social media by storm in just 18 months.Holly opens up about:- Her difficult childhood and the journey of breaking generational cycles- The court case that changed everything- How one wrong viral TikTok nearly destroyed her confidence- Growing a huge online following while staying authentic- Balancing motherhood, business, burnout and boundaries- Giving up Saturdays as a hairdresser and putting her family first- Monetising TikTok, brand deals and the realities behind it- What’s next for her, including stepping into coaching & speakingThis conversation is raw, real and hugely inspiring for anyone in the hair, beauty and creative industries… especially if you’ve ever doubted yourself, battled confidence, or felt behind on social media.What We Cover:Turning trauma into purposeShowing up online when you’re scared of judgementGoing viral for the wrong reasonsHow to grow on TikTok and Instagram authenticallyBuilding confidence and finding your voiceWhy personal brand matters more than everJuggling kids and businessThe truth about client boundaries and giving up weekendsLife as a creator behind the chairThe future of the industry & where Holly is heading nextFollow Holly over on TikTok & Instagram Follow Katie over on Instagram Get the Salon Success Manager App FREE trial hereFind Out More About Our Retreats Here
In this honest and wide-ranging episode, Katie and Amy sit down for a candid conversation about what it really looks like to be a mum, a partner, and a businesswoman with big ambition. From choosing the right partner to the pressure of buying a house, to navigating guilt, comparison, and imposter syndrome, nothing is off limits.If you’ve ever felt torn between being a present parent and a driven entrepreneur… if you’ve ever questioned whether your relationship can withstand your growth… or if you’ve ever felt “not enough” thanks to social media, this episode will make you feel understood, grounded, and empowered again.The truth about balancing motherhood and business (and why guilt is so universal)Why choosing the right partner is one of the biggest business decisions you'll ever makeTraditional vs modern relationship roles, and how to make them work todayRenting vs buying: why freedom may matter more than a mortgageThe story of nearly buying a house before lockdown, and how it would’ve caused bankruptcyImposter syndrome, social media pressure, and protecting your energyWhy you must curate your circle and surround yourself with the right peopleHow to build a life based on happiness, not society’s expectationsThis is the real conversation every ambitious woman needs, honest, unfiltered, and full of permission to build life yourway. FREE Goal Planner: Create your yearly and 5-year goals and break them into a clear plan👉 Download HereSalon Success Manager App : Finally understand your income, outgoings, and treatment profit margins👉 Start Your Free Trial Here
Meet Natalie who is part of my Growth Mastermind and just signed up for another 6 months!Her journey is such a powerful reminder of what can happen when you lead with heart and finally back yourself.When she joined, she felt lost in her direction, unsure whether she was even “ready” to invest again after past experiences. She’d worked with other coaches before, but nothing had clicked in the way she needed. What she really wanted was… someone who understood her. Someone she felt safe with. Someone she could actually be herselfaround.Fast forward to now… and the transformation is unbelievable.Natalie has:• Built a rapidly growing waitlist (and her team member now has one too)• Become fully booked months in advance• Grown her confidence to the point of showing up unapologetically• Hit viral growth on TikTok — attracting dream clients who feel deeply connected to her• Re-signed for another 6 months because she’s only just getting startedWhat I love most is how she did it.Not through complicated funnels or endless strategies… but by leading everything with genuine emotion, passion, and honesty. She talks the way she speaks in the salon. She shares from the heart. She shows up as herself, and people feel that.Her story is such a reminder that standing out in business isn’t about being perfect. It’s about being real. Being consistent. And letting people see the person behind the brand.Check out Natalie by clicking hereApply for mastermind by clicking here
Download your FREE goal planner hereApply for mastermind by clicking hereIn this solo episode of The Life of KG, Katie answers your biggest questions around business growth, boundaries, motivation, passive income, and how to step into your true CEO role.From surviving the Christmas rush to building a business that runs without you, this episode gives you real, practical advice you can implement straight away, whether you're a salon owner, clinic owner, trainer, or any service-based business in the beauty industry.In This Episode, We Cover:How to cope with the pressure of always being “on” for clients & teamThe mindset shift needed to grow from fully booked therapist to CEOWhat to do when you’ve completely lost motivationThe boundaries every business owner needs as they scaleHow to protect your peace while running and growing a teamSystems you must have in place before hiring or launchingWhere to start with passive income when you’re still in the treatment roomShould you launch a course or a membership first?Smart scaling strategies for quiet months like JanuaryWhether making money “while you sleep” is actually realHow to know if your business model is truly scalableThe biggest mistakes Katie made while growing (and how to avoid them)This Q&A is raw, relatable and full of simple shifts that can help you build a stronger, more sustainable business.Please subscribe, leave a 5-star review and share it with someone who needs this advice today. Your support helps us reach and empower more women in business
Loved doing this Client Success Story with Jodie Brown.Jodie came into Growth Mastermind a few months ago feeling like something was missing. She was working hard, doing everything she could, but still felt like she wasn’t quite hitting the level she knew she was capable of. She wanted community. Direction. And women around her who understood the journey she was on.Fast forward to today and her business looks completely different.- She’s expanded her salon.- She’s grown her team.- Her courses are consistently selling out.- And her revenue is up by around 75%! Which even surprised me when she said it live.What I love most is how she’s built this growth. Not through big leaps, but through consistency, proper systems, understanding her numbers and implementing every single week. She’s one of those women who listens, takes action and watches things shift quickly because of it.If you're interested in applying for mastermind, apply by clicking here! Go and check out Jodies website here
This is the episode I never thought I’d record.After 16 years of running my award-winning salon, I’ve had to make one of the hardest business decisions of my life, to close its doors. Just weeks before moving to Dubai, I received notice that the building was being sold. What followed was shock, heartbreak, and a huge test of resilience.In this raw and honest conversation, I open up about the reality behind closing a long-standing business, how I supported my team through redundancies, and the unexpected lessons it’s taught me about focus, letting go, and growth.If you’re a salon owner, educator, or coach building your next chapter, this episode will remind you that sometimes the universe forces a pivot, not to break you, but to redirect you.In this episode, I share:What really happened when I got the call to vacate my salonThe emotional reality of letting go of your first businessHow I navigated redundancy and looked after my teamWhy multiple income streams saved me (and how to build them the right way)The power of focus and how it led to a £200k launch in my coaching businessWhy resilience is the number one skill every entrepreneur needsUPDATE: THE SALON BUILDING WAS SOLD IN THE END AND THE TEAM WAS EXTREMELY SUPPORTIVE. THE TEAM WAS GIVEN THE CLIENTS TO SET UP THEIR OWN BUSINESSES & THOSE THAT WANTED JOBS WE HELPED. COULDN'T HAVE ASKED FOR A BETTER TEAM DURING THIS TIME. UNFORTUNATELY CLOSING THE SALON CAME WITH A LOT OF TROLLING WHICH I HAVE HAD TO DEAL WITH. Apply for the mastermind by clicking hereJoin one of my retreats here
Next up on our Client Success Live Series over on Instagram is Jennifer from Balayage Baby. Jennifer joined my SCALE mastermind in July. Not even halfway through the programme… and she’s already:Dropped a day behind the chairDoubled her incomeBuilt a team from her home salonCreated more freedom in her weekAnd yes, she works from home. I know so many stylists feel like that caps their potential, but Jennifer is proving the complete opposite. She’s built a beautiful, luxury experience from an annex in her garden with its own entrance and car park. Her clients love it… and it’s allowed her to grow in ways she didn’t expect.What I loved most was hearing her talk about confidence.She said she always wanted more but didn’t know how to get there… and now she’s hiring, launching education, and planning new income streams she once thought were “too big.”This is why I do what I do.The strategy matters, but the implementation is where the magic happens. And she implements. Every single week.Check out Jennifers instagram by clicking here! Want to apply for the next cohort of mastermind? Apply by clicking here! Or DM the word " MASTERMIND" over on my insta!
Welcome to my client success story lives over on Instagram & we wanted to stream them here on the podcast too! Today I interviewed Maria from Tilly Lash. A product line, supplier & training academy. Maria has been within the SCALE Mastermind for the past 12 months and wow, she has done incredible. When Maria joined me, she wouldn’t even turn her camera on. She avoided face-to-cams, avoided being seen, avoided using her voice. She had all the knowledge, all the passion, but none of the confidence to show it publicly.Twelve months later she’s everywhere.Her TikTok is flying.Her shop and online store have grown massively.People now travel to buy from her and train with her because they know the woman behind the brand.What changed everything for her was having support, community and someone in her corner who actually cared about her winning. She said something on the live that really stuck with me:“You didn’t just teach me business. You helped me believe I could actually do it.”And that’s why I share these stories.Success doesn’t come from the “perfect” strategy. It comes from taking the scary steps, showing up when you don’t feel ready, surrounding yourself with the right people, and letting yourself grow.Go and check out Tilly Lashes website here: https://www.tillylash.com and there instagram by clicking hereWant to apply for the next cohort of mastermind? Apply by clicking here! Or DM the word " MASTERMIND" over on my insta!
DOWNLOAD MY FREE GOAL PLANNER HEREDOWNLOAD THE SALON SUCCESS MANAGER HEREIn this solo episode, I’m answering your biggest business questions, from cash flow to scaling, pricing, and mindset. Whether you’re running a salon, clinic, or coaching business, this episode is packed with honest advice to help you grow a business that pays you properly and gives you freedom.Here’s what we cover:- How to manage cash flow like a CEO (and why most owners get it wrong)- Should you go all in or keep your 9–5? My honest advice- The biggest pricing mistake new business owners make- Turnover vs profit — what really matters- Why you must niche down to grow faster- How to stop comparing yourself to others online- Building resilience through the highs and lows- How to delegate like a boss (and stop trying to do it all)- Creating consistent monthly income through memberships and payment plans- Knowing when you’re ready to scale — and when you’re not- How to stay motivated during slow seasons- Spotting burnout before it takes overIf you’ve ever felt overwhelmed, underpaid, or unsure what to focus on next, this episode will give you clarity, motivation, and direction.
In this straight-talking solo, Katie Godfrey breaks down why momentum, not motivation, decides your results. After 16+ years in business, Katie shares the three habits that keep you moving forward when life gets messy: be obsessed with your why, take daily action, and protect your focus. You’ll hear why repeating what works beats chasing shiny objects, the truth about business longevity, and how execution, not knowledge, creates growth. If you’re a salon owner, trainer, or coach who wants staying power (and profit), this one’s for you.What You’ll Learn:The 3-part momentum framework: Obsession, Action, FocusWhy knowledge isn’t power, execution isHow to stay consistent when you’re tired, busy, or overwhelmedThe unsexy truth about repetition (and why it prints results)A practical way to find cash to invest without new incomeLove this episode, please share online and tag Katie at @kg_katiegodfreyFind out more about Salon Success Manager today to get clear with your numbers! Join our LIVE podcast event here
Katie sits down with her client Sam, owner of Essex Beauty & Aesthetics, to uncover how she built her super salon and fully booked training academy from scratch, all through apprenticeships, bold risks, and unstoppable passion.Sam shares how she went from a garden cabin lash artist to owning one of Essex’s leading beauty training academies. You’ll hear the full story, including how she sold her house to fund her dream, built a thriving business model based on apprenticeships, and created a team that now runs the salon without her on the tools.If you’ve ever dreamed of scaling your salon, growing your academy, or stepping into true freedom as a business owner, this is the episode to inspire your next move.We go over:- How Sam grew from a home lash artist to running a 6-figure super salon- The real numbers behind apprenticeships and why they often earn 3× their wage- Turning juniors into fully qualified team members (and future trainers!)- Funding routes & satellite centre secrets for training academies- How mindset shifts after our Marrakesh retreat changed everything- The power of boundaries, weekends off, and building a management team- Why apprenticeships are the future of the beauty industryApply for MASTERMIND herePurchase the book hereConnect with Sam here
Ever wondered how salon owners scale to multiple locations while still keeping their sanity (and profits)?In this episode of The Life of KG, Katie Godfrey sits down with her good friend and mastermind client, Callie, who went from working in pubs to building two successful beauty salons, each with its own unique concept.You’ll hear how Callie:- Opened a second salon faster than expected (and kept both thriving)- Balanced the guilt of stepping back from treatments while leading her team- Turned retail into a powerful profit stream (with record-breaking results)- Built systems to run her salons without being chained to the chair- Invested in personal growth to fuel business successIf you’re a salon owner, training academy, or beauty business boss who’s ready to stop winging it and start scaling, this episode is packed with raw truths, practical strategies, and major motivation.🔗 Apply for Katie’s Mastermind and scale your beauty business → https://katiegodfrey.biz/application 📖 Grab Katie’s book Get Off the Tools → https://www.amazon.co.uk/dp/1917623070👉 Connect with Callie:Instagram: https://www.instagram.com/callieannlashesandbrowsWebsite: https://www.callieannlashesandbrows.co.uk
In this inspiring episode, Katie chats with Laura, a hair extension specialist from Scotland, who proves you can start from anywhere and build a thriving salon and training business. From leaving a stable office job to taking a one-day extension course, Laura’s journey is packed with lessons on resilience, leadership, and never being afraid to go after what you want.We talk about:How Laura went from paralegal to salon owner and educatorBuilding a warm team culture that clients loveWhy ongoing training and mentorship matter in the hair industrySurviving lockdown just days after opening her salonExpanding into men’s hair systems and educationThe importance of mindset, support networks, and taking risksConnect with Laura here: https://www.instagram.com/lauralabonita_hairextensions?igsh=eTRvaGJqcWg0bzJ0🎟️ Don’t miss out! Tickets are now live for Katie’s UK January event, a full day of high-level learning, game-changing speakers, and a community that just gets it. Seats are limited. Grab yours tickets here💼 Ready to stop winging it and start scaling? Apply for the KG Mastermind today.
In this powerful episode of The Life of KG, I sit down with salon powerhouse and confidence coach Laura Bell.Laura gets raw about her personal journey, how she rebuilt her life and business after heartbreak, grew a fully employed dream team, and now helps other beauty business owners rise with confidence.- From being a single mum with major guilt- To running a booming super salon in Cornwall- To stepping into the coaching space with BIG resultsWe cover:- Why she’ll never go back to self-employed staff- The hardest time in her life, and how she kept her business going- How she brings in 100+ new salon clients every month- Why building a strong brand experience is a non-negotiable- What new salon owners NEED to know before openingIf you're a salon or clinic owner, beauty educator, or want to grow a real business with freedom, this episode is a must-listen!👇 Grab your notebook and tune in!💼 Apply to the Mastermind: https://kgbusinessmentor.com/kg-mastermind/🎟️ Get your ticket to our January event: https://katiegodfrey.thrivecart.com/mastermind-day/📲 Follow Laura on IG: https://www.instagram.com/laurakathrynbell/📲 Follow Katie on IG: https://www.instagram.com/kg_katiegodfrey/
GRAB YOUR TICKET TO MY LIVE EVENT HERE! BUY MY BOOK HERE! In this solo episode, Katie Godfrey opens up about something we rarely talk about in business, women’s health and how our cycles affect productivity, energy, and mindset. From living with PMDD to discovering how to optimise your business tasks around each phase of your cycle, Katie shares her raw personal experiences, practical tips, and the exact tools she uses to work smarter, not harder.Whether you’re struggling with low mood, burnout, or wondering why some weeks you feel on top of the world and others you’re hiding under the duvet, this episode is a total game changer. What you’ll learn:What PMDD is and how it impacts your mental healthHow to track your cycle and use it to structure your work weekWhy women entrepreneurs need to ditch the hustle mindsetThe 4 phases of the menstrual cycle and what kind of work suits each oneSimple self-care tips, plant-based support, and how to communicate your needs at home and workHow syncing your cycle can boost productivity, creativity, and wellbeingSubscribe, rate, and review to help more women in business hear this message.📩 Share this with a friend who needs to hear it!
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