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The Life Of KG

Author: Katie Godfrey

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Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

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203 Episodes
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In this powerful episode of The Life of KG, I sit down with salon powerhouse and confidence coach Laura Bell.Laura gets raw about her personal journey, how she rebuilt her life and business after heartbreak, grew a fully employed dream team, and now helps other beauty business owners rise with confidence.- From being a single mum with major guilt- To running a booming super salon in Cornwall- To stepping into the coaching space with BIG resultsWe cover:- Why she’ll never go back to self-employed staff- The hardest time in her life, and how she kept her business going- How she brings in 100+ new salon clients every month- Why building a strong brand experience is a non-negotiable- What new salon owners NEED to know before openingIf you're a salon or clinic owner, beauty educator, or want to grow a real business with freedom, this episode is a must-listen!👇 Grab your notebook and tune in!💼 Apply to the Mastermind: https://kgbusinessmentor.com/kg-mastermind/🎟️ Get your ticket to our January event: https://katiegodfrey.thrivecart.com/mastermind-day/📲 Follow Laura on IG: https://www.instagram.com/laurakathrynbell/📲 Follow Katie on IG: https://www.instagram.com/kg_katiegodfrey/
GRAB YOUR TICKET TO MY LIVE EVENT HERE! BUY MY BOOK HERE! In this solo episode, Katie Godfrey opens up about something we rarely talk about in business,  women’s health and how our cycles affect productivity, energy, and mindset. From living with PMDD to discovering how to optimise your business tasks around each phase of your cycle, Katie shares her raw personal experiences, practical tips, and the exact tools she uses to work smarter, not harder.Whether you’re struggling with low mood, burnout, or wondering why some weeks you feel on top of the world and others you’re hiding under the duvet, this episode is a total game changer. What you’ll learn:What PMDD is and how it impacts your mental healthHow to track your cycle and use it to structure your work weekWhy women entrepreneurs need to ditch the hustle mindsetThe 4 phases of the menstrual cycle and what kind of work suits each oneSimple self-care tips, plant-based support, and how to communicate your needs at home and workHow syncing your cycle can boost productivity, creativity, and wellbeingSubscribe, rate, and review to help more women in business hear this message.📩 Share this with a friend who needs to hear it!
Apply for the mastermind HERESee other options to work with me HEREIn this episode of The Life of KG, I’m joined by the incredible Chelsea, founder of Dermalase Clinics and Training Academy. From a converted garage to running two high-performing clinics and launching fully accredited VTCT laser and skin courses, Chelsea shares how she built a business rooted in purpose, and how she overcame burnout, mindset battles, and industry gaps to help others do the same.Whether you're a salon owner, laser clinic, beauty entrepreneur, or thinking about launching your training academy, this episode is packed with inspiration, real talk, and practical tips on scaling your business sustainably, with freedom.What We Cover:Chelsea’s transition from dental nurse to clinic founder during lockdownHow Dermalase started in a home salon and scaled to high street locationThe power of building a purpose-led business (and how PCOS inspired Chelsea’s mission)The truth about running multiple clinic locations and dealing with unexpected challengesThe mindset shifts that helped Chelsea overcome burnout and imposter syndromeWhy your business growth depends on the tasks you avoid, and how to face themHow Chelsea is using face-to-cam content, DMs, and networking to grow her brand fastThe importance of proper laser training, insurance compliance, and clinical notesWhat to expect from Dermalase’s VTCT-accredited training courses, business mentorship, and supportThe power of mastermind networks, business retreats, and having the right people around youKey Quotes:“Everything you’re avoiding is what’s holding you back in your business.”“Confidence comes from what you do in private, non-negotiables change the game.”“You’re not running a hobby, you’re building a business that feeds your family.”Connect with Chelsea here:   / dermalase_skinclinic  
Purchase "Get off the Tools" hereCheck out our retreats hereIn this raw and powerful episode of The Life of KG, host Katie Godfrey is joined by her close friend and fellow beauty business owner Amy Lewis for one of the most honest conversations to date. If you’ve ever dealt with staffing challenges, toxic work culture, theft, or betrayal in your salon or clinic, this episode is an absolute must-listen.Together, Katie and Amy open up about:- - The real reason salon owners consider shutting up shop- Creating a healthy and empowering team culture (and how it starts at the top)- The balance between hiring, firing, and trusting your gut- Legal and emotional boundaries when staff leave and start competing- The shocking and sometimes traumatic experiences they’ve faced, including theft, voodoo dolls, and false rumours- Why open communication with your team is essential for success- How to protect your business from client poaching and data breaches- Building long-lasting loyalty with clients and staffPlus, Katie gets deeply personal, sharing a moment in her business journey that nearly broke her, and how she made it through. This episode is your behind-the-scenes look at the reality of running a salon, spa, or aesthetic clinic. Expect truth bombs, laughter, hard lessons, and practical wisdom that every business owner needs to hear.
In this emotional and powerful episode, I’m joined by not one, but two incredible women, my mum, Karen (aka the original KG), and Amy, founder of Mooeys Group, who interviews us both.We dive into the untold story of how my mum built Stepping Stones, a CIC-turned-charity that supported hundreds of vulnerable women through childcare, trauma support, and her iconic “Coffee, Cake & Chat” groups. You’ll hear how she started with just a vision, no experience, and a whole lot of purpose.We explore the incredible parallels between my mum’s community work and the coaching, retreats, and masterminds I run today, without either of us realising how aligned our journeys were.If you’re a woman in business, a coach, a mum, or someone who’s passionate about purpose, this one will hit you hard, in the best way.You’ll hear:How Karen built a life-changing women’s service from scratchThe story behind “Coffee, Cake & Chat” and its ripple effectWhy small acts of kindness, like a friendship bag, can change a lifeThe raw truth about building something with no roadmapHow Amy connected all the dots between our storiesAnd… yes, we cry. A lot.If you’ve ever questioned your path or felt alone in your journey, this episode will remind you that you’re more powerful than you think.💫 Want to meet Karen in real life? Join us on a retreat:👉 https://kgbusinessmentor.com/retreat-2025/📲 Subscribe, rate, and review. And tag us if you cried too!Want to see how you can work with me? Click here https://kgbusinessmentor.com
ORDER MY BOOK HERE! APPLY FOR MASTERMIND HERE! Whether you're a salon owner, a lash or brow tech, or you're thinking of adding permanent makeup to your treatment list, this conversation is going to light a fire under you.What We Cover: How Polly went from a bullied schoolgirl to confident business owner and trainer.The moment she discovered permanent makeup (spoiler: it was during a facial!)The power of calculated risks – including training, launching a clinic, and growing a teamWhy PMU is one of the most profitable services salons can offerHow to make your team more profitable with high-ticket servicesProtecting your investment when upskilling staffHow to build confidence as a leader (even if you’re a self-confessed softie)The real truth about being a mum in business, postnatal depression, and juggling both rolesWhy mastermind support is essential when you're growing and evolvingAnd SO much more real talk about mindset, motherhood, team dynamics and beauty business growthQUOTE TO REMEMBER: "The risk was scary, but it paid off tenfold. Permanent makeup changed my life, and it can change yours too." WATCH OUT FOR: →The exact strategy Polly uses to help her students recoup their training investment in just weeks→ A behind-the-scenes look at how she trains her team and turns them into powerhouse PMU artists→ Why I (Katie) am seriously considering enrolling one of my team into Polly’s training!LISTEN NOW IF YOU:- Are thinking about adding high-ticket services like PMU- Want to know how to lead a successful team with heart AND high standards- Need support as a mum in business- Love real talk, actionable advice, and a good dose of inspirationIf you LOVED this episode, please screenshot, share, tag us, and leave a review. Let’s spread the word and support more women in business!Follow Polly here
APPLY FOR MASTERMIND HERE BUY "GET OFF THE TOOLS HERE"In this powerful and inspiring episode of The Life of KG, Katie sits down with her client and friend, Georgia Jackson, founder of The Salon Box in Essex. Georgia opens up about the full journey of building her dream salon, from working 14-hour days alone in a tiny back room to now leading a team of six, training apprentices, and earning recognition as a Remi Cachet Super Stylist.Whether you're just starting out in the industry or looking to scale your business sustainably, this episode is packed with real talk, valuable tips, and reminders that the hard work is worth it.What we cover in this episode:- Georgia’s journey from apprentice to salon owner- Building a clientele and brand from scratch- The reality of burnout and learning to set boundaries- How hiring an apprentice changed her life- Choosing employed vs. self-employed teams- Going VAT registered and what to prepare for- Her game-changing experience on a business retreat- Manifesting her dream brand collaboration (yep - it happened on my retreat!)- How face-to-cam video transformed her confidence and contentThis episode is for you if:You’re thinking about opening your first salonYou’re struggling with team building and want real adviceYou’ve ever questioned if it’s all worth itYou want to scale but still love being on the salon floorYou’re ready to grow a salon and a personal brandFollow Salon Box here
Grab my £49 training to step out your business here! Apply for the Mastermind NOW here! Get my book "Get off the Tools" todayIn this solo episode, Katie Godfrey talks about a topic she’s become known for: stepping out of your business to work on it, not in it. Whether you're a salon owner, clinic, or training academy, if you're feeling trapped behind the tools, this episode is your game-changer.Katie shares:The exact moment she knew she had to step away from her salonHow her business skyrocketed when she got off the floorWhy stepping back doesn’t mean stepping away foreverHow to know when it’s the right time to reduce your client timeThe mindset blocks that stop most business owners from delegatingHow to build a sellable, scalable, and sustainable businessWhy freedom, flexibility, and even retirement planning starts with this one shiftShe also opens up about how her signature process was born, and how it’s helped hundreds of beauty business owners transform their lives.Want to learn the step-by-step process to do this in your own business?Grab Katie’s “How to Get Off the Floor” training for just £49, link above!Please hit subscribe, leave a 5-star review, and share this with a business friend who needs to hear it!
APPLY FOR MASTERMIND TODAY! SIGN UP FOR A BUSINESS RETREAT HERE! In this powerful episode of The Life of KG, Katie sits down with the incredible Jade Jones, a long-time friend, client, and total boss in the beauty and aesthetics space.From being the first UK supplier of pre-made lash fans to building and closing a 6-figure lash brand (yes, by choice!) Jade’s journey is packed with insight, evolution, and proof that pivoting in business isn’t failure, it’s freedom. We talk about: - How Jade made £50k in ONE month selling a single lash product - Why she chose to close a successful business at its peak - The real difference between Medics and Non-Medics in aesthetics - What’s really coming with the 2026 aesthetics regulations - Running a business as a single mum (and raising emotionally intelligent kids!) - Building a strong personal brand and doing business your way She also shares how she’s reinvested in her education, launching regulated Level 4 and 5 aesthetics qualifications, helping practitioners future-proof their careers and level up with confidence. Whether you’re in lashes, brows, skin, or injectables, this episode will inspire you to stop caring what people think and start stepping into your next level. Want to future-proof your aesthetics career? Jade now offers regulated qualifications (Level 4 & 5) designed to meet upcoming 2026 regulations. https://www.jade-jones.com/If you loved this episode, please share on socials so we can reach more people.
GRAB "GET OFF THE TOOLS" BOOK HERE! FIND OUT MORE ABOUT BUSINESS RETREATS HERE!Are robots about to give your next facial? Will AI take over admin, coaching, and even waxing? In this jam-packed episode of The Life of KG, Double Trouble is back with a bold and hilarious take on what the future holds for the beauty industry.Join Katie Godfrey and Amy Lewis. Automation, and advanced tech are already reshaping our world and what that means for salon owners, therapists, and beautypreneurs. From pod babies to robotic massages, we dive into:- How beauty treatments might evolve (think lasers, tanning pods & AI hair washing)- What AI tools we’re using right now to run our businesses faster and smarter- The jobs most at risk, and how to stay future-proof- Why connection, community, and customer experience will always win- The dangers of cookie-cutter content and losing your brand’s voiceIf you’re in hair, beauty, aesthetics, or coaching, you need to hear this. It’s funny, real, eye-opening and packed with practical insights to help you stay ahead of the curve.🎧 Subscribe, leave a review, and share this episode with your biz bestie!
APPLY FOR MY MASTERMIND HEREJOIN MY BUSINESS RETREATS HEREIn this episode of The Life of KG, I sit down with powerhouse sales and mindset coach, Kayleigh Wilson. Kayleigh is known for her no-nonsense, straight-talking approach to helping business owners overcome limiting beliefs, step into their power, and master the art of selling with confidence.We dive deep into Kaye’s journey, from working in corporate GDPR compliance to transitioning into the beauty industry, building a successful skin academy, and eventually stepping into coaching. She shares how her experiences with anxiety, financial struggles, and personal growth transformed her mindset and led her to help other entrepreneurs break through their own mental barriers.If you're tired of feeling stuck in your business, scared to sell, or constantly chasing the next milestone without feeling fulfilled, this episode is packed with powerful mindset shifts that will help you create real, lasting success.We talk about:- Kayleigh unexpected career shift from corporate to beauty and coaching.- The power of mindset in business and why your beliefs shape your bank account.- How sales confidence impacts your success and why women struggle with selling.- Overcoming fear of rejection and self-doubt in business.- The real truth behind 10K months and why money alone doesn’t equal happiness.- The importance of setting boundaries and avoiding burnout as a business owner.- Daily habits and mindset shifts to help you step into the best version of yourself.- Why gratitude, morning routines, and self-care are non-negotiables for success.Follow Kayleigh on Instagram: @kayleigh.wilson.222Loved this episode? Screenshot it, share it on your Instagram stories, and tag us @kg_katiegodfreyDon't forget to subscribe, leave a review, and tune in every other week for more inspiring conversations to help you elevate your business and mindset!
Apply for the mastermind hereRetail Lash Serum JustIn this episode of The Life of KG, I sit down with business simplification strategist and mum of three, Hayley Keeber. We discuss her incredible journey from working in corporate recruitment to running a growing business while balancing family life. Hayley shares how she transitioned from supporting mums in business to simplifying strategies for all entrepreneurs, helping them streamline their offers and reduce overwhelm.She opens up about her personal struggles with infertility, the challenges of starting a business while raising children, and how she learned to prioritise time and automate tasks for business success. If you’re feeling overwhelmed in your business, this episode is packed with actionable insights to help you simplify, strategise, and systemise for growth.What You’ll Learn in This Episode:- Hayley’s journey from corporate to entrepreneurship.- How personal experiences led her to shift her business focus.- The importance of business simplification and how to streamline offers.- The power of automation in scaling a business.- The mindset shifts necessary for business success.- How to balance being a mum and running a successful business.- The value of joining a mastermind for accelerated growth.Connect with Hayley:Instagram: @hayleykeeberstrategistJoin the Conversation: If you loved this episode, tag us on Instagram and share your biggest takeaway! Don’t forget to leave a review and subscribe for more inspiring episodes.Follow Katie Here @kg_katiegodfrey
Apply for the mastermind here: https://katiegodfrey.biz/applicationHave a FREE clarity call here: https://katiegodfrey.biz/calendar See more & testimonies here:https://kgbusinessmentor.com/kg-mastermind/ This is your sign, this is your chance! Stop making excuses and join the mastermind that can potentially change your business & your life! Find out: - What are the different levels to the mastermind - Listen to some client wins - Listen to what’s stopping you & why this needs to change Any questions, drop me a message. I hang out on Instagram the most @kg_katiegodfrey
In this very special solo episode of The Life of KG, I’m finally sharing my BIGGEST life and business announcement yet… I’M MOVING TO DUBAI! This move is a dream I’ve been working towards for years, and in this episode, I’m taking you behind the scenes of why we’re making this leap, what it means for my family, and exactly how I’ve created the kind of business that gives me the freedom to work where I want, when I want, and still generate income.I also break down:Why Dubai has always felt like homeWhat’s happening to KG Salon, KG Professional, and my coaching businessHow I’ve built businesses that run without meThe truth about taxes in Dubai (spoiler: it’s not why we’re moving!)Our plans for homeschooling, lifestyle changes, and what this move really means for us as a familyMy mindset around taking risks, building freedom, and creating a life on your termsPLUS, I get real about the emotions, fears, and excitement behind the move , including leaving my amazing mum behind. Whether you're a salon owner, beauty boss, or aspiring entrepreneur, I hope this episode inspires you to chase your dreams, no matter how big they feel.PS: My new book Get Off the Tools is OUT NOW on Amazon! grab your copy now! https://www.amazon.co.uk/dp/1917623070PSS: My Mastermind applications are now open. Apply here: https://kgbusinessmentor.com/kg-mastermind/🎧 Listen now and don’t forget to hit subscribe so you never miss an episode!
Apply To Join The Mastermind HereJoin The Next Business Retreat HereFeeling stuck in your beauty business? In this episode, we dive deep into what it really takes to scale, sell, or franchise a salon, clinic, or training academy. If you've ever thought, "I'm done with my business" or wondered if you could sell it for a profit, this is the episode for you.We break down:- Why so many salon owners feel burnt out post-COVID- How to turn your business into a sellable asset rather than an emotional burden- The real talk on franchising vs. scaling and which path is right for you- What it takes to sell your beauty business profitably and not just shut the doors- How to remove emotions from decision-making and start thinking like a CEOWe also share behind-the-scenes stories from Katie's business retreat, where salon owners had massive mindset shifts and left with game-changing strategies to grow or exit their businesses successfully.If you're feeling tired, stuck, or just unsure about the next steps in your beauty business, this episode is packed with insights that could change everything for you!Time-stamps & Key Topics1:00 - The problem with the "you can’t make money in beauty" mindset5:00 - Why salon owners struggle to find their tribe & the power of retreats12:00 - How business has changed post-COVID & why it feels harder20:00 - The truth about salon managers & why finding the right one is tough26:00 - How to know if your business is actually sellable33:00 - The biggest mistake salon owners make when trying to sell38:00 - Thinking like a CEO: Why removing emotions is key44:00 - Franchising: Could your salon be the next big brand?📲 Follow KG on Instagram: @kg_katiegodfrey📩 DM us your thoughts on the episode! Let’s chat about your business goals.🔔 Don’t forget to subscribe! If you found this episode valuable, leave us a review and share it with a fellow salon owner who needs to hear this!
In this episode ofThe Life of KG,the tables have turned! This time,Emily takes over as guest host to interview me, Katie Godfrey, about myjourney from salon owner to business mentor and entrepreneur.Inside This Episode, We Chat About:- How I built mysalon, academy, and product line – and made them passive income streams.- Why I transitioned fromworking IN my business to working ON my business- The highs and lows ofcoaching and consulting in the beauty industry- Lessons learned fromburnout, boundaries, and business growth- Myupcoming book launch!- Personal revelations, mindset shifts, andthe impact of my trip to BaliThis episode is packed with real talk, personal growth insights, and business strategies that every beauty entrepreneur needs!📢BIG ANNOUNCEMENT:My book is launching onApril 14th – a completebusiness roadmap for beauty entrepreneurs. Think of it asa year’s worth of coaching in one book! Join thewaitlist now so you don’t miss the launch day offer!✉️BUY THE BOOK HEREGet your Brow & Lash growth serum here!Tag me on Instagram@kg_katiegodfreyif you loved this episode! 💖
RETAIL LASH & BROW GROWTH SERUM HEREJOIN THE WAITLIST FOR MY BOOK HEREThis week onThe Life of KG, I’m sitting down withKaren Harvey-Conran, a powerhouse in the beauty industry who transitioned fromteaching business and economics to running her own permanent makeup clinic!Karen’s story is one ofbold decisions, resilience, and reinvention,proving it’snever too late to chase your passion and build a business you love.- How Karen went fromassistant headteacher to beauty entrepreneur- The challenges (and wins!) ofstarting a business later in life- Whynetworking & branding were key to building her successful client base- The power ofbusiness mentorship and investing in growth- How she’s nowhelping others launch successful PMU businessesPlus, we talk aboutpricing strategies, marketing beyond Instagram, and why taking risks pays off.If you’ve ever dreamed of making a big career change or growing your beauty business, this episode is for you!Tag us on socials if you loved this post and give us a follow.Follow meFollow Karen
PLEASE JOIN MY BOOK WAITLIST HERERETAIL THE KG LASH & BROW SERUM HEREIn this must-listen episode of The Life of KG, I sit down with the incredible Emily Booroff, from Social Climbers, a TikTok-focused digital marketing agency.Emily’s story is a rollercoaster ride of resilience, risk-taking, and reinvention, from retail and corporate roles across the globe to launching and scaling multiple businesses. But the real gold in this episode? Her game-changing TikTok tips that could revolutionise your approach to social media marketing.What You'll Learn in This Episode: - Emily’s jaw-dropping journey from retail to running multiple businesses - The biggest mistakes people make on TikTok and how to avoid them - Why consistency is key (and how often you REALLY need to post) - The TikTok algorithm hacks that will get your content seen - How TikTok Shop is changing the game for product-based businesses - Why most people overthink social media (and how to simplify your strategy) Whether you're a beauty business owner, product seller, or aspiring content creator, this episode is PACKED with no-nonsense, actionable strategies to help you leverage TikTok for visibility and sales. If you love this episode, share it and tag me on Instagram@kg_katiegodfreyYou can follow Emily over at@socialclimberscollectiveon IG https://www.social-climbers.com/
JOIN MY BOOK WAITLIST HEREIn this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success.We discuss:- Shaz’s tumultuous upbringing, including moving between countries and overcoming early financial struggles.- How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams.- The bold investment in a course that completely changed her career path and helped her create a sustainable income.- Why mindset and perseverance are the keys to long-term success.- Top strategies for lead generation, selling on Instagram, and making the most of DMs.- The importance of testing marketing strategies organically before diving into paid ads.- How to build an audience that converts and why small, engaged audiences can be more powerful than large followings.- Why your website and email list are the most critical assets for your business growth.Actionable Tips:- Sell daily on Instagram Stories to engage your audience and drive sales.- Test your messaging organically before scaling with paid ads.- Focus on building trust in your DMs with genuine, conversational outreach.- Prioritise your email list and SEO efforts to secure long-term, sustainable growth.- Treat marketing like dating, build relationships before going in for the sale.Connect with Shaz:Instagram: @sleekmarketing🎧 Love this episode? Share it! Screenshot your phone, tag me (@kg_katiegodfrey) and Shaz (@sleekmarketing), and help spread the word.Thank you for listening, and see you next time on The Life of KG!
Join The Book Waitlist HereIn this lively and inspiring episode of The Life of KG, I’m joined by three of my incredible business friends, Kat, Shaz, and Kayleigh. Together, we dive into the power of building strong friendships and support networks in business, embracing messy action, and the unforgettable adventures we’ve shared during mastermind retreats.From belly laughs to life-changing moments, we unpack how stepping out of your comfort zone can lead to personal and professional growth. We also share the importance of surrounding yourself with like-minded individuals who truly get the entrepreneurial journey.Here’s what to expect in this episode:The Girl Gang Effect: How friendships can uplift, motivate, and support you through life’s ups and downs.Retreat Stories: Hilarious and heartwarming tales from our time in Marbella, including chaotic road trips and unforgettable bonding moments.Messy Action = Success: Why starting before you’re ready and taking imperfect steps is the key to achieving your goals.Overcoming Fear: Our journeys of leaving corporate jobs, pivoting careers, and chasing our dreams despite uncertainty.Authenticity in Business: How showing up as your true self can attract your dream clients and build a brand you love.This episode is packed with laughs, relatable moments, and actionable advice to inspire you to embrace the beautiful chaos of entrepreneurship.Follow My Guests:Kat – Skin Clinic Owner and Mentor | Instagram: @KatMartinltdShaz – Digital Marketing Expert and Mentor | Instagram: @SleekmarketingKayleigh – Positive Psychology Coach and Speaker | Instagram: @Kayleigh.wilson.222Join the Conversation:We’d love to hear your thoughts on this episode! Share your biggest takeaway and tag us on Instagram @kg_katiegodfreyDon’t Forget:👉 Join the waitlist for my upcoming book, launching this April! 👉 Share this episode with your friends, leave a review, and subscribe so you don’t miss future episodes.
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