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The Missing Link is a lead-generation and customer-acquisition program for B2B leaders. Hosted by Phil and Erin Lockwood.
21 Episodes
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The new Apple credit card is the most significant thing to affect the credit union movement since mobile banking. If you didn't catch yesterday's big Apple announcement, here are the key parts that matter to credit unions.
Sure, open banking presents some competitive threats, but to the smart credit union, those threats will be far outweighed by the incredible opportunities.
Does your internal team share a passion for your credit union mission, products, and services? If so, they should be more than willing to help spread the word to others who could benefit from membership.
Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?
We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.
If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.
Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.
Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.
Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?
If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.
Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.
If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?
In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.
In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.
We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.
In this episode, we piggy-back on yesterday's Google Reviews lesson and cover how to leverage your credit union's evangelists.
In this episode, we discuss the search optimization double whammy you can score today by going nuts with Google ratings and reviews for your credit union.
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