Claim OwnershipCreator's MBA: Marketing Tips for Digital Product Entrepreneurs
Subscribed: 40Played: 956
Subscribe
© 2026 Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Description
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.
I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs.
If you’re ready to create a business that runs without consuming your life, this show is for you.
Learn more at 👉 destinicopp.com
296 Episodes
Reverse
Send us Fan Mail Most of us plan a new year by asking what to do next, and a long list of next steps doesn't tell you whether you're headed anywhere you actually want to go. In this episode I walk you through how I'm planning 2027 the other way around, by deciding how I want the year to end for both of my businesses and then working backward into a plan I can work every week. In this episode: • Where the "write the ending first" idea came from, by way of Joe Pulizzi's newsletter, The Tilt • ...
Send us Fan Mail A customer bought a VIP pass for one of our HobbyScool summits and then emailed to tell me she was heartbroken by how much selling happens at our checkout. Upsell, upsell, upsell before completing an order, is how she put it. She did not expect that from a craft site. This episode is what I do with a message like that. I go through what a free event actually costs to produce, why the order bump and the upsell at checkout are the thing paying for the free part, and where I th...
Send us Fan Mail For a long time my Black Friday campaign started with a discount, and then I built every email and countdown around that number. Over the past few years I've changed how I do this, and now most of my Black Friday campaigns in Creator's MBA and HobbyScool don't have a discount on them at all. In this episode I walk through what a discount really costs you and five ways to structure a Black Friday offer that work better than a price cut, with real examples from both of my busi...
Send us Fan Mail Most creators plan Black Friday as one week. They pick the offer, pick the discount and count the emails between Thanksgiving and Cyber Monday, and then October is quiet, December is empty and January starts from zero. In this episode I walk through how Sephora, Target, Starbucks, Amazon and Apple ran their holiday season last year and what a digital product business can borrow from each one. None of them focus on just Black Friday week. They plan the whole season and Black ...
Send us Fan Mail You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much easier fix than most people think. Tracy is a business and sales coach out of Little Rock, Arkansas who spent 25 years in corporate sales before building her own business. In this conversation she walks through how to move people along what she call...
Comments
Download from Google Play
Download from App Store
United States