Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
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Matthew Pollard on The Introvert's Hidden Sales Advantages The sales floor is no longer a stage for the loudest performer. As Matthew Pollard, author of The Introvert's Edge, shared with John Golden, the modern, complex sales environment actually favors the quiet, strategic mindset of the introvert. It’s time to retire the belief that introversion is a hurdle to overcome; it is, in fact, the source of your competitive advantage.
Why Your Ideal Investor Isn’t Who You Think It Is Are you wasting time chasing billion-dollar funds that will never write a check your size? A critical mistake in startup fundraising strategy is poor investor targeting. The key to successful funding lies in aligning your capital need with the investor's fund size and expertise. In this actionable segment, industry veteran Jeffrey Fidelman pulls back the curtain on investor qualification and the strategic importance of choosing partners who bring more than just money to the table. We’ll teach you how to analyze a fund’s typical check size and portfolio focus to optimize your outreach.
If you're a founder, owner, or key leader, a health crisis—like a cancer diagnosis—is a seismic event that impacts more than your personal life. It can paralyze your business. In this powerful episode, we sit down with Deb Krier, a certified integrative cancer coach who successfully navigated her company through multiple health battles. She shares the essential, human-first strategies every entrepreneur needs to implement before the storm hits. This isn't theoretical advice; it’s a proven roadmap for continuity, trust, and resilience.
Don't mistake high income for financial freedom. That’s the hard-earned lesson from CPA and tech strategist Catrina Kraft. After losing 80% of her income overnight, Catrina realized that true wealth isn't about how much you earn, but how much you strategically protect. In this powerful episode, we break down the critical tax strategies and structural changes every entrepreneur, coach, and consultant must implement now to achieve resilient financial security.
The biggest barrier to optimizing your sales operation isn't technology—it's a cultural one. Many teams view "process" as corporate handcuffs, believing it stifles the creativity needed to close deals. Process expert Nesanel Moeller breaks down this misconception: A clear process is actually the reliable, repeatable foundation that enables high-level creativity and customer connection.
Why do we sabotage our own success, even when we know what we should be doing? The answer lies in evolutionary psychology. Our brains are wired for ancient survival—seeking immediate safety and comfort—often directly opposing our modern goals of long-term achievement and risk-taking. Serial entrepreneur Kalin Karakehayov created the Grow Younger framework to combat this, arguing that self-improvement isn't about vague platitudes; it’s about "tricking" your biology into better behaviors.
For many entrepreneurs, the goal isn't just surviving; it's building genuine financial resilience and freedom. But the self-employed life comes with hidden risks—no sick pay, no employer benefits, and total income volatility. Expert Financial Adviser Lisa Conway Hughes shared her top strategies for future-proofing your business.
Struggling with team alignment, scattered priorities, or communication breakdowns? This Expert Inside Interview episode with leadership specialist Will Watrous delivers the proven solutions you need to overcome these common challenges and build a thriving organization. Host John Golden guides this insightful conversation with Will Watrous, an experienced EOS implementer who specializes in helping leadership teams eliminate misalignment and accelerate growth. Drawing from years of hands-on experience, Watrous reveals the fundamental principles that turn good managers into exceptional leaders.
In this revealing conversation, John Golden sits down with Tamara Jackson, founder of Lead Reviver and strategic sales advisor, to uncover why most companies are implementing sales AI wrong—and how to fix it. Jackson challenges the common misconception that AI should replace salespeople. Instead, she advocates for a strategic partnership approach where AI handles data-driven tasks while humans focus on relationship building. "AI is most powerful when it supports your human sellers," Jackson explains, warning against the "easy button" mentality that leads to generic, ineffective automation. The conversation reveals a critical success factor many organizations overlook: comprehensive AI training. Just as with onboarding a new employee, your AI systems require extensive knowledge about your company's mission, products, and proven sales methodologies. Without this foundation, AI generates communications that prospects immediately recognize as automated.
In a digital-first world, your website is often the first impression a potential customer has of your business. But what if that impression is leaving a huge part of the population behind? In our latest episode, we sat down with digital accessibility expert Mike Barton to discuss how shifting your mindset from legal compliance to strategic growth can unlock a world of new opportunities. Mike broke down why accessibility is a major business imperative, not just a feel-good initiative. He pointed out that people with disabilities and their support networks represent a market with a staggering $18 trillion in spending power—a market that is highly loyal and actively seeking brands that value inclusivity.
What if the biggest challenge you face at work isn't a difficult client or a tight deadline, but something within you? On this week's episode, we're diving into the concept of the "shadow," a term for our hidden, unconscious behaviors. Drawing on insights from Steven D’Souza’s work, we discuss how these unseen forces impact everything from team dynamics to major company decisions. You’ll learn about D’Souza’s unique four-lens framework, which helps you identify your own shadow patterns through a psychological, social, biological, and even spiritual perspective. Get ready to stop projecting and start owning your behavior. We’ll offer practical tips for bringing more authenticity and self-awareness to your leadership and transforming your workplace culture from the inside out. Don't miss this one.
Welcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating what it opposes. This isn't just a marketing gimmick—it’s how the human brain works. Our minds latch onto conflict and contrast far more easily than abstract claims. A brand that stands against something—be it a competitor, an industry convention, or even an old way of thinking—creates a tribe of followers who share that opposition. This strategy demands ruthless focus and the courage to make sacrifices. It means letting go of the fear of missing out and doubling down on a single, powerful idea.
What’s the most powerful tool a leader has? It’s not a business strategy or a software program. It’s their own self-awareness. In a recent conversation with author Justin Long, a key theme emerged: The path to exceptional leadership starts with an internal journey. By understanding your own emotional patterns and motivations, you can make the shift from reactive to intentional leadership. This is about being deliberate in your decisions and actions, rather than just responding to external pressures. Once you know yourself, you can truly see your team. Every person is different, and the most effective leaders understand these differences. Using personality frameworks and simply asking questions can help you communicate better and empower people to do what they do best.
Sick of paying full price for travel? We recently sat down with travel expert Julia Menez to learn how to fly in business class and stay in luxury hotels for a fraction of the cost. Julia shared her top strategy: focus on flexible points programs like Chase and Amex. These points can be transferred to a variety of airline and hotel partners, giving you far more value than a single-brand credit card.
In a market saturated with AI-generated content, your business must focus on what makes you irreplaceable. This isn't just about taking photos; it's about the entire client experience. Start by selling the experience, not just the image. Emphasize your ability to interpret a client's vision and solve problems in real-time. Share case studies that showcase the high-impact results of your expertise. Next, master the art of "authentic" content. While everyone wants images that feel real, clients still demand professional quality and control. Your skill lies in delivering that perfect balance. Finally, focus on high-value niches. The low-end market is vulnerable to AI. By specializing in areas like complex commercial shoots or high-end editorial work, you can command higher prices and build a business that AI can't touch. Your expertise is your most powerful tool. Stewart Cohen
Feeling burnt out? You're not alone. Our society has conditioned us to believe that busyness equals value, but what if that's a lie? In a recent interview, Dr. Angelo Valenti, a leading expert on leadership and well-being, challenged this very idea. His message is clear: You don't have to make life so hard. Dr. Valenti provided a practical roadmap for anyone seeking more contentment. We learned about the psychological toll of comparing our lives to social media highlights and the simple steps we can take to break free. He also shared a profound insight: True growth comes from amplifying your strengths, not just fixing your weaknesses.
In the competitive world of e-commerce, it takes more than a great idea to succeed. It takes a strategic mindset and a deep connection to your audience. On a recent podcast, Kris Dehnert, founder of the wildly successful Dugout Mugs, shared the key lessons that transformed his unique product into a multi-million-dollar business. Dehnert's first big lesson: sell the experience, not just the product. Dugout Mugs isn't drinkware of sale; it's selling nostalgia and the emotional power of a unique gift. By focusing on this deeper value, they've built a loyal customer base with a high repeat purchase rate.
What if your biggest struggles—like ADHD and anxiety—could actually be your greatest entrepreneurial strengths? In a fascinating new interview, author and business leader Rick Culleton challenges conventional wisdom and reveals how he's harnessed his own neurodiversity to build a life of purpose and success. We dive into his game-changing insights on brain health, decision-making, and the science of productivity. Discover why a simple morning routine is more powerful than a 14-hour workday, and learn how to implement his strategies for a more focused, fulfilling life.
Ready to upgrade your game? In a fascinating interview with Sales POP! Online Sales Magazine, author and former pro athlete Dre Baldwin broke down his system for disciplined execution and dominance. This isn’t your typical "work harder" advice. It's a strategic framework built on four critical pillars. First, Dre introduces his "third day" concept, highlighting how discipline separates pros from amateurs. He explains that it's about showing up consistently, even when motivation is gone. Second, he challenges the myth of "too much confidence," arguing that true confidence is built by giving yourself permission to become the best version of yourself, your "Super You." Third, Dre teaches us to distinguish between physical and mental errors, a key to developing mental toughness. Lastly, he stresses that personal initiative is what turns knowledge into real-world results.
How can a community help you earn a $60,000 raise? The answer lies in the power of peer support and authentic relationships. On the Sales POP! podcast, Together Digital CEO Amy Vaughan shared powerful stories of how their trust-first business model empowers women in tech and creative fields. Amy highlights that true career growth often comes from third-party advocacy and a supportive network. Together Digital’s "Ask and Give Exchange" and peer-led "Power Circles" provide members with the tools and confidence to navigate challenging conversations, like advocating for pay equity. The lesson is clear: by leveraging a community that invests in coaching and celebrates your success, you can unlock your full professional potential and achieve outcomes you never thought possible.
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Very informative channel. I strongly recommend this