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Med Spa CEO

Author: Heather Terveen

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The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
171 Episodes
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Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida. In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.
"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer. Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business. How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business? How do you fix a team that isn't properly representing the culture of your business. Lori and I chat about this and so much more in this episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at Lori@Simplifiedhrco.Com. ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.
To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're going to love this honest conversation with Andrea! Enjoy! MENTIONED IN THIS EPISODE: ✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/ ✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.
Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly start selling out BIG ticket packages ($6-$7K+) without blinking an eye. It's not what you think. Tune in to find out. MENTIONED IN THIS EPISODE: I'm hosting a private training "How to 3x Your Revenue This Month." If you're interested in joining me live DM me the word "premium" over @heatherterveen on Instagram. We will send you Zoom registration details.
Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply 
My Word for 2024

My Word for 2024

2024-01-2521:18

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is “speed.” Not hustling harder. Not lacking intentionality. Speed to me is when I look at our growth in 2024, how we can deliver more things, finish more projects, and help more people in 2024? Ready to learn how this word is going to give my clients EPIC results? Keep listening to learn more. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
I might be a CEO, but I’m human, too. So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business? In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life. Ready to apply some of these impactful mindsets to help you be healthier, stronger, and more well-rested to run your business the way you want to run it? Let’s get listening. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today's episode we're diving into some of the most common questions I get asked about customer acquisition. What marketing channels are the "best?" What's currently working in 2024? Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you. And so much more! Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024. These are the KEY areas that will really move the needle faster than some other areas you could be focusing on. If you're looking to create BIG results in 2024 you won't want to miss the episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Looking for a BIG up level in your business in 2024? If so, you're going to need support in order to attain it. If you didn't, you would already have created those results in 2023. In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and professionally. Enjoy! ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Finish 2023 Strong

Finish 2023 Strong

2023-12-0749:53

Today you're in for a treat. In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training. Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals! Master the art and science of selling premium (without the ick!) Don't just meet your sales goals, obliterate them. Bid goodbye to price shoppers. Stand out in your market! (And stop worrying about the med spa down the street.) MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Looking for more customers in the door of your med spa? Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy. Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you. But if you’re even a moderately busy med spa here’s why more customers in the door isn’t the KEY place to focus when it comes to making more money. Where should you be placing your focus in order to rapidly grow your revenue and profits? Tune in to this week's episode to find out. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
"We care about being a cost-effective option for your aesthetic treatments," she said. In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think. How to recognize if this is showing up for you, your team and staff. Which ultimately limits your ability to grow profits and results for your patients or clients. Plus, learn how to shift your med spa or practice's focus to delivering the most VALUE. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Leveling up for big growth in your business takes courage. And courage doesn't always feel like rainbows and daises. In fact, courage means feeling the fear and doubt and taking massive action anyway. We're in the middle of a BIG level up year at The Med Spa Advantage. In this episode, we talk honestly about what it takes to level up and how you can apply these principles to your next big leap growth. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages? You're not alone. In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams. Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodge City, Kansas. A rural community with a population of around 28,000 people. Dr. Williams shares: ✔️How she's been able to sell premium solutions despite her limiting beliefs and reservations. ✔️How they're selling premium even to cold leads coming in from FB ads. ✔️Tips for balancing motherhood (She's a mom to 7!) and entrepreneurship. ✔️And so much more... Enjoy! MENTIONED IN THIS EPISODE: ✔️Connect with Dr. Williams online here: www.innovatemeddc.com @innovatemeddc.com https://www.facebook.com/innovatemeddc/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Your brand is not your logo or colors or fonts. While these assets can help communicate your brand. They are not what ultimately define your brand. Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots. In this episode of the podcast, we discuss 6 counterintuitive ways to build a strong brand. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Considering bringing in a new device or product? In this episode, we unpack 5 key things to consider to ensure you launch it profitably. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
When I ask med spa owners what their biggest costs are they usually respond with something overhead related... "Team" "Products" "Technology cost/leases" "Rent" "Marketing" In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
In this episode, we are unpacking how to crush your Q4 goals! I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages: Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals! ✔️Master the art and science of selling premium (without the ick!) ✔️Don’t just meet your sales goals, obliterate them. ✔️Bid goodbye to price shoppers. Stand out in your market! (And stop worrying about the med spa down the street.) WHEN: Tuesday, September 19th at 10am PT/1pm ET If you want all the details on how to register, DM the word LIVE over @heatherterveen on Instagram. I'll send you all the details.
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