Med Spa CEO

If your clients aren't rebooking consistently, it's not a motivation problem… it's a systems problem. In this episode, I'm sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move clients from one off appointments into long-term commitments, restructuring your menu around outcomes, and building an automated retention engine that works behind the scenes. I also share the CARES consultation framework, how to design a multi-million dollar menu built around solutions instead of services, and how automation can become your partner in driving rebooking, renewals, and long-term loyalty. Get ready to stop chasing rebookings and start leading with systems that make loyalty inevitable.   HIGHLIGHTS The 3 pillars of transformational client loyalty. Why most consultations fail to create long-term commitment. The CARES framework that turns consults into annual plans. The sales psychology technique that increases plan and package buy-in. Automation is your partner in retention and rebooking.   RESOURCES + LINKS Sign up to get a 2-week FREE trial of GlossGenius HERE Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations.    HIGHLIGHTS Why 5 non-negotiables are required to build trust, visibility, and demand. The trust recession and how patient buying behavior is changing. Why word of mouth alone no longer supports scalable growth. How paid advertising creates consistent visibility in your market. Why a content hub is essential for authority and long-term growth. On demand conversion triggers that pre-sell your expertise and offers. How internal marketing maximizes the ROI of your lead.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence.    HIGHLIGHTS Why 2025 was all about foundation, and why 2026 is about massive visibility. The reason I rebuilt my entire business model and offer suite. Why I chose a small and mighty team over scaling a giant sales organization. The three parts of the marketing ecosystem and how they work together. How tiny offers and lead magnets drive long-term growth and revenue. The biggest revenue shift from 2024 to 2025 and what it taught me.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners scale faster than others even when their strategy isn't better, how belief silently shapes every decision you make, and the four core areas that determine whether or not your business can actually grow beyond its current ceiling.    HIGHLIGHTS Why no amount of strategy can outperform a limiting belief system. The four core belief areas that determine how far your business can actually grow. How the lack of belief silently leaks into your offers, marketing, and team performance. Why some competitors scale faster even without more expertise. How to self-score your Belief Diamond and uncover your real growth ceiling. What to look for in team members if you want confident performers, not resistance.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE DM "SIGNATURE" on @heatherterveen to learn about the live workshop series Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today's episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how to override it to take immediate action. I also go over the tools you need to upgrade your mindset for the new year, including how to set goals, tap into your vision, and dream bigger than you thought possible. Consider this your roadmap for a profitable 2026, starting right now!   HIGHLIGHTS 3 mental frameworks for a profitable new year. What causes decision fatigue in high achievers, CEOs, and leaders. How to override decision paralysis and take action. What to audit from this year before moving into 2026. Why you need a 3-year vision plan + how to vision plan for the future. The 1 hour CEO method for small business owners.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice.   HIGHLIGHTS Why courageous CEOs move first and figure it out later. How fear, embarrassment, and uncertainty keep you from making big moves. The farmer vs. hunter metaphor for sustainable growth. How expanding your emotional capacity unlocks bigger goals and results. How to spot and stop the hidden "complacency buzz" that quietly caps your revenue.   RESOURCES + LINKS DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026 Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

The bigger your business grows, the more discomfort you'll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also share Gary Vee's take on what separates a $700K business from a $10M one and how courage, not confidence, is the bridge between the two. Get ready to expand your capacity for discomfort, master your mindset, and lead with resilience through every season of growth.   HIGHLIGHTS What Gary Vee says separates $700K and $10M business owners. How your thinking influences every result you create. How to stay in motion when client complaints, team changes, or ad fatigue hit. Coaching story on how mindset shifts changed outcomes during COVID. Why your emotional capacity determines your income capacity.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.    HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up now. How to use the CARES consult to systematically stack trust during appointments. Follow up ideas that compound trust over time.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level.   HIGHLIGHTS Why resistance is a normal (and expected) part of growth. The reason your team avoids change (hint: it's not laziness). Dan Sullivan's 4 C's framework to help you and your team build confidence. What to do when a team member resists selling premium packages. How to tell if someone's coachable or just not the right fit. How to build a growth mindset culture in your practice.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your menu is just a list of services, you're leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn't just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch "à la carte chaos" and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool!   HIGHLIGHTS Why your menu should sell outcomes, not just treatments. What the data says about bundling, decision fatigue, and patient spend. A breakdown of problems vs. outcomes for better marketing hooks. The "Patient 365" visual that simplifies the menu and marketing strategy. How to tie your menu into marketing, consults, and team accountability. What high-performing Med Spas are doing differently with packages.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  DM "SIGNATURE" on @heatherterveen to learn about the live workshop series Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Let's be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you're not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling into self-doubt or burnout. I break down the exact mindset shifts I teach inside Med Spa Advantage and how I personally lead myself when things feel hard. Tune in to how to reframe setbacks as leadership data, coach your team without resentment, and why your feelings can't run the show.   HIGHLIGHTS How to lead when emotions are high but results feel low. Why your feelings are valid but can't drive business decisions. A new way to view tough feedback, team turnover, or slow sales. Why holding the vision matters more than having every answer. How to zoom out, reset expectations, and build real momentum.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Just because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm.   HIGHLIGHTS Why 50% of small businesses fail. The client's story that inspired this episode. Two metrics every Med Spa owner must track. What AMSPA data says about profit drops when scaling. Ways to use habit data to coach your team effectively. How to keep team performance consistent across providers. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

AI is moving fast, but that doesn't mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CEO skillset.   HIGHLIGHTS Why my 16-year-old daughter resisted using ChatGPT for her nonprofit. Why I'm doubling down on AI agents (and not hiring humans). The ethical question I ask before implementing AI tools. Why "old souls" may resist AI. How to future-proof your business (and your kids) without losing the human element. What GPS, autocorrect, and your car reveal about how we've already adopted AI. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE AI Agents Episode with Mike LeMieux HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Art for Art (Reese's Nonprofit): @artforart_co

You didn't start your business just to burn out in the treatment room. In this episode, I break down the common "founder's traps" that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the week.   HIGHLIGHTS Why coaching your team doesn't mean waiting for perfection. The #1 mindset trap that keeps Med Spa owners stuck in the room. How to set an actual date to reduce your treatment hours. The 3 part pricing matrix I use to raise rates strategically. How to coach your team to 80% sales performance without micromanaging.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your calendar is packed with Tox appointments but your revenue isn't scaling, it's time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway.   HIGHLIGHTS Why "Tox clients" don't automatically convert into your premium packages. The mindset shift to go from high volume to high value. How to build an ecosystem of signature offers. The role of the Annual Consultation in retention and clarity. How to build back-end systems that support premium retention.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it's like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts around selling with integrity, growing leadership, and building a team culture that lasts. Tune in to hear how this team moved from sales resistance to service-aligned confidence.   HIGHLIGHTS Why clients expect expert recommendations. What made them join Med Spa Advantage (MSA) despite already being successful. How having a signature menu gives providers clarity and confidence. Using the signature consult with returning clients to increase retention. Mindset shifts from the MSA team coaching calls. How to shift from selling to prescribing outcomes. Advice for hiring high-integrity team members.   RESOURCES + LINKS Learn more about Radiance Beautiful Skin HERE Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com Radiance Beautiful Skin: @radiance_beautifulskin

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.   HIGHLIGHTS What happens when assumptive marketing is missing. The danger of recommending "safe" starter plans. Why pricing based on time and effort limits your growth. What Apple and Chanel teach you about confident marketing. How neutrality and confidence create sales safety. Pricing rooted in outcomes vs. product/time. The psychology behind why assumptive messaging converts better.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ads get a bad reputation in the Med Spa world, but it's not the ads that fail… it's the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn't try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.   HIGHLIGHTS Converting everyone should not be the goal of your ads. How a single $97 offer generated $340K+ in revenue. What makes a back-end system truly profitable. The ad agency costs I confidently pay. Why Meta, Google, and YouTube ads do work (if done right). The two non-negotiables for converting cold traffic.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen  Website: heatherterveen.com

Visibility is no longer optional, it's required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.   HIGHLIGHTS What my daughter's nonprofit store taught me about visibility and impact. How college sports and creative careers now require a media presence. The one thing your business can't ignore in 2025. 3 mindset shifts to make media work for your business. Ways to make your video content echo your core offers. How Ask Heather AI can help you with ideation, offers, and content messaging.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I'm joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we've built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.   HIGHLIGHTS What a signature menu is and why every Med Spa needs one. The marketing mistake most clinics make with à la carte menus. How decision fatigue affects your patients. Why my most controversial ad worked. The danger of being "affordable" without a pricing strategy. How I help teams shift their mindset around charging more. The most important strategy for competition-proofing your Med Spa. What it really looks like to become a category of one. The growth shift top clinics are already making for 2026.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Get Ask Heather AI HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com