The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

https://traffic.libsyn.com/secure/therapistmarketing/FIC_5___Mindset__Marketing_With_Jennifer_Sneeden.mp3 In our final 2020 Fall Into Cash mini-series episode of The Therapist Experience, we’re joined by Author, Therapist, Business Owner, and Mentor Jennifer Sneeden to discuss what money mindset is, why it’s important, and how it affects your practice’s cash flow. She also dives into several different concrete ways you can begin to shift your mindset to overcome undercharging or imposter syndrome so that you can make a more significant impact. Business coach and author, Jennifer has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that business success starts from within, but that mindset must be combined with effective marketing techniques to get results. Learn more about Jennifer at JenniferSneeden.com. If you are interested in learning more from Jennifer, you can check out her newest book, Attracting Clients in Uncertain Times, which she is so generously offering a free copy to all listeners. Ready to See How Brighter Vision Can Help You Get More Clients? Yes! I Want More Clients The post Fall Into Cash 2020: Mindset + Marketing With Jennifer Sneeden appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/FIC_4__How_Almost_All_Business_Problems_Are_Personal_Problems.mp3 In this Fall Into Cash mini-series episode of The Therapist Experience, we’re joined by Deb Legge From Private Pay Practice to discuss how to identify and overcome common personal and business problems so that you can grow a thriving private practice. Over the past 26 years, Dr. Legge has helped thousands of therapists achieve success with private pay. By teaching others the same proven strategies she uses to keep her own practice filled with 80-90% self-pay clients, Deb has empowered clinicians all across the country to grow thriving sustainable practices faster than they ever thought possible. This week, you can enter to win a free seat in Deb’s Elevation Platinum Coaching Group, an 8-week intensive coaching program focused on showing you how to fill your book with private Pay clients. Click here to check out this giveaway and all of the other fantastic giveaways, and view the upcoming Fall Into Cash content schedule.   <h3 style=”text-align: center;”>Ready to See How Brighter Vision Can Help You Get More Clients?</h3>  <p style=”text-align: center;”>Yes! I Want More Clients </p>  The post Fall Into Cash 2020: How Almost All Business Problems Are Personal Problems appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/FIC_3__Creating_Online_Courses_and_Membership_Sites.mp3 In this Fall Into Cash mini-series episode of The Therapist Experience, we’re joined by Joe Sanok from Practice of The Practice to discuss the initial steps to take to start selling a product, course, or membership site to create additional revenue streams to grow your practice. Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster who has dedicated his career to helping therapists create thriving practices. Through his work, he has helped countless clinicians grow their businesses by 50-500%, increasing their income and impact on the world. He is also hosting the second annual Killin’ It Camp Virtual Conference from October 5th to October 7th. If you are interested in hearing more helpful tips on how to grow your practice, Click here to check out the entire Fall Into Cash content schedule, learn more, and enter all of the fantastic giveaways.  Ready to See How Brighter Vision Can Help You Get More Clients? Yes! I Want More Clients The post Fall Into Cash 2020: Creating Online Courses and Membership Sites appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/FIC_2__Diversifying_Your_Revenue_Stream_As_a_Therapist.mp3 In our second episode of the Fall Into Cash podcast mini-series, we’re joined by Dan Wendler from Marketing For Therapists. During the entire month of September, Brighter Vision has partnered with the best consultants, companies, and thought leaders in mental health to bring you free giveaways and valuable content that will help you grow your practice and fall into more cash. Dan is the Founder of Marketing For Therapists, but before that, he worked for one of the top marketing agencies, until switching career paths to become a therapist. He is passionate about using his therapy and marketing skills to help other therapists grow their practice and impact more clients. Dan is the author of three books and is a well-renowned public speaker in the mental health industry.  In this Fall Into Cash mini-series episode of The Therapist Experience, Dan Wendler joins us to discuss how you can create additional streams of outside of the clinical setting to grow your practice and its impact. If you are interested in hearing more helpful tips on how to grow your practice, Click here to check out the entire Fall Into Cash content schedule, learn more, and enter all of the fantastic giveaways.  Ready to See How Brighter Vision Can Help You Get More Clients? Yes! I Want More Clients The post Fall Into Cash 2020: Diversifying Your Revenue Stream as a Therapist appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/FIC_1__Fall_Into_Cash_2020__What_s_in_Store_for_Brighter_Vision_s_Biggest_Event_of_the_Year_.mp3 Perry and Sam kick off our biggest Fall Into Cash ever with the first episode in our month-long podcast mini-series.  During the entire month of September, Brighter Vision has partnered with the best consultants, companies, and thought leaders in mental health to bring you free giveaways and valuable content that will help you grow your practice and fall into more cash. In this episode, Sam and Perry talk about the history and purpose of Fall Into Cash and highlight some of our most exciting giveaways and content that we have coming up this month. Tune in this week to learn what lies ahead and how you can enter to win some awesome prizes, hear some helpful content, and grow your practice this fall.   Click here to check out the entire Fall Into Cash content schedule, learn more, and enter all of the amazing giveaways.  Ready to See How Brighter Vision Can Help You Get More Clients? Yes! I Want More Clients The post Fall Into Cash 2020: What’s in Store for Brighter Vision’s Biggest Event of the Year? appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/194_TTE_194__How_to_Deal_with_Microaggressions_in_the_Therapy_Room.mp3 Ebony and Eliza are licensed Psychotherapists who founded Melanin & Mental Health® with the mission to connect individuals with culturally competent clinicians committed to serving the mental health needs of Black & Latinx/Hispanic communities. Together they are dedicated to change how their communities discuss mental health and reduce the stigma around therapy with their social media presence, Between Sessions Podcast, National Therapists Directory, and their Dope Therapy merchandise. Join us for this episode of the Therapist Experience, where we chat with Ebony & Eliza to learn more about micro & macro aggressions, how they can show up in the therapy room, and how you can create a safer therapy environment for BIPOC. Ready to See How Brighter Vision Can Help You Get More Clients? Yes! I Want More Clients   The post TTE 194: How to Deal with Microaggressions in the Therapy Room appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/193_TTE_193_Balancing_Life_Family_COVID_and_a_Private_Practice_With_Shira_Myrow.mp3.mp3 Never miss another jam-packed episode of The Therapist Experience! In this episode of the Therapist Experience, we chat with Shira Myrow, a psychotherapist, mindfulness, and insight-based meditation educator, to hear more about her experience balancing her personal life while building a start-up and running her own private practice. As a daughter of a treatment-resistant schizophrenic mother, Shira found her way to psychology with the imperative to make meaning out of her own traumatic experiences as a child. With advanced training in the Gottman Method and Emotion-Focused Therapy, mindfulness techniques, and interpersonal neurobiology, Shira’s is deeply committed to helping people integrate traumatic experiences, adversity, and dysfunctional relationships into secure, resilient narratives. Her clinical work focuses on helping couples and individuals learn how to regulate their emotions, unhook from perpetual conflict patterns, and acquire a tangible road map to navigating relational challenges. She is also a contributor to Goop magazine and has presented at several Ted events, including giving her own TEDx Talk on Redefining Failure and the Ted Women’s Leadership Conference on Mindfulness. Currently, Shira is in production on a parenting podcast called Raising Generation Z with mindful parenting expert Laurie Cousins.  Resources Mentioned: Therapy Reimagined Come As You Are  Shira Myrow Therapy  Thanks to Shira for joining us this week. Until next time! The post TTE 193: Balancing Family, COVID, and a Private Practice With Shira Myrow appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/192_TTE_192__Marketing_Your_Practice_Through_a_Collective_with_Lauren_Kahn.mp3 Never miss another jam-packed episode of The Therapist Experience! In this episode of the Therapist Experience, we chat with Lauren Kahn the co-founder of Mt. Airy Psychotherapy and Wellness, to hear more about her experience founding a community-based collective in Philadelphia, and the marketing benefits it has created for her Practice. Lauren Kahn is a Licensed Marriage and Family Therapist, AAMFT Approved Supervisor, and Ecotherapist. She received her Masters in Social Work from Boston University in 1991, completed post-masters training in Marriage and Family Therapy in 2008, and started her private practice shortly thereafter, and has spent many years developing a model called Relationship Rebalancing which she will be presenting at the upcoming International AAMFT Institute.  She is an avid outdoorswoman and in 1989 completed a year-long program in Outdoor Leadership. She is a leader in the field of Ecotherapy, regularly offering both in-person and virtual psychotherapy sessions in nature. Resources Mentioned: PsychologyToday Zoom The Miracle Morning The Creative Habit Thanks to Lauren for joining us this week. Until next time! The post TTE 192: The Business Model of Collectives & Starting an Outdoor Ecotherapy Practice appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/191_TTE_191__Using_Networking_to_Grow_Your_Private_Practice_with_Mike_Vaughn.mp3 Never miss another jam-packed episode of The Therapist Experience! In this episode of the Therapist Experience, we chat with the co-founder and owner of SureHope Counseling, Mike Vaughn, to hear more about his experience owning and operating a private practice.  Mike Vaughn is a Licensed Clinical Mental Health Counselor Supervisor (LPCS) and co-founder/owner of SureHope Counseling and Training Center; a group private practice with multiple locations in Charlotte, NC. Mike has been in private practice since 2003, where he specializes in intensive therapy with his clients. He is also the owner of The Counseling Practice Coach, where he coaches other therapists, especially on how to do intensive work in private practice and experiential therapy. Mike has done extensive training in sex addiction, trauma, marital therapy, and experiential therapy fields. In addition to the Gottman Method, EMDR, and Brainspotting, Mike is a Certified Sex Addiction Therapist. He is also a monthly contributor on Charlotte Today (NBC, WCNC) with over 100 television segments aired as well as radio, magazine and podcast contributions. Marketing Tip: One thing that is often missed while looking at different marketing strategies is talking and meeting with other local therapists. Therapists who have a mature practice often receive many clients that they cannot or choose not to take on, which they will want to pass along to other therapists. Meeting with other therapists is a great way to unlock a new potential referral source. Resources Mentioned: Sure Hope Mike Vaugh Coaching  Zoom Innovate With Intensives eBook Client Portal  Book Yourself Solid Thanks to Mike for joining us this week. Until next time! The post TTE 191: Using Networking to Grow Your Private Practice with Mike Vaughn appeared first on BrighterVision.com.

  https://traffic.libsyn.com/secure/therapistmarketing/190_TTE_190__Running_a_Successful_Multi-Location_Group_Practice_with_John_Dennis.mp3 Never miss another jam-packed episode of The Therapist Experience! In this episode of the Therapist Experience, we chat with the host of On The Couch Podcast, and Co-owner and Chief Clinical Officer of Parenting & Family Solutions, John Dennis. John has over 15 years of experience working as a counselor. He specializes in both marriage and family counseling for individuals, couples, children, and adolescents, and in his work with couples, he is Level-2 trained in Gottman Counseling. Through his up-and-coming podcast, he has had numerous distinguished guests, including Dr. Christine Moutier (Psychiatrist and Chief Medical Officer of the American Foundation for Suicide Prevention), Lori Gottlieb (NYT Best-Selling Author of Maybe You Should Talk To Someone), Joe Sanok (Host of the Practice of the Practice Podcast), and Mike Michalowicz (Best-Selling Author, former SBA Young Entrepreneur of the Year and former Small Business columnist for the Wall Street Journal).  His goal in life is to continue growing as a husband, father, and mental health warrior. Insight from the episode: It’s important to find the delicate balance point between counseling and marketing. Often it can feel as if marketing in this field is unethical, but it’s crucial to remember that it is a necessity, and finding the right balance between counseling and marketing should be a priority when running a private practice. Resources Mentioned: Psychology Today On The Couch Podcast The Gottman Institute Social Genie Profit First  Fix This Next Joe Sanok’s 28 Step Checklist Thanks to John for joining us this week. Until next time! The post TTE 190: Running a Successful, Multi-Location Group Practice with John Dennis appeared first on BrighterVision.com.

  https://traffic.libsyn.com/secure/therapistmarketing/188_Marketing_Telehealth_4__Using_Email_To_Grow_Your_Practice.mp3 Looking for More Help Marketing Your Telehealth Practice? Sign up for our free email course to learn the top 5 ways to effectively market your telehealth services online: Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients. In this week’s podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails. Resources Mentioned: Campaign Monitor report SendinBlue AWeber ConvertKit 8 Simple Steps To Starting Your Private Practice Newsletter Today Thanks for joining us this week. Until next time! The post Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice  appeared first on BrighterVision.com.

  https://traffic.libsyn.com/secure/therapistmarketing/187_Marketing_Telehealth_3__How_To_Use_Social_Media_To_Grow_Your_Practice.mp3 Looking for More Help Marketing Your Telehealth Practice? Sign up for our free email course to learn the top 5 ways to effectively market your telehealth services online: Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients.  In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, how to establish yourself as a trusted expert and thought leader in your field and the best types of posts to attract new clients. Marketing Tip: In the midst of posting fun updates about your practice, or sharing relevant mental health articles, don’t forget to mix in content and posts that advertise your teletherapy services as well as anything else you’re offering. Resources Mentioned: Ideal Client Test Social Media Strategy Blog  Infographic Example Social Genie  Thanks for joining us this week. Until next time! The post Marketing Telehealth 3: Using Social Media To Grow Your Practice  appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/186_Marketing_Telehealth_2__Your_Online_Directory_Listing.mp3 Looking for More Help Marketing Your Telehealth Practice? Sign up for our free email course to learn the top 5 ways to effectively market your telehealth services online: Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client. Marketing Tip: Whether it be newsletters, blogs, or posts on social media, providing free & high-quality content is a fantastic way to establish yourself as an expert and attract potential clients. Resources Mentioned: Psychology Today Thanks for joining us this week. Until next time! The post Marketing Telehealth 2: Your Online Directory Listing appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/185_Marketing_Telehealth_1__Your_Private_Practice_Website.mp3 Looking for More Help Marketing Your Telehealth Practice? Sign up for our free email course to learn the top 5 ways to effectively market your telehealth services online: Launching a teletherapy program in private practice is never easy, and the fact that so many mental health providers were immediately forced into making the switch during COVID-19 has made the transition even more challenging. A lot goes into developing an effective plan of action – from choosing a teletherapy platform to understanding differences in billing, to learning how to use the platform, to addressing privacy concerns – the list goes on and on. But the value you’re providing to your clients and your practice during this time far outweigh the costs. In this special mini-series, we’re taking a short break from the standard format of interviewing therapists on their experiences growing their own private practice to share our own experience on how to market an online business. In the first episode of this mini-series, we’ll cover the benefits of providing Teletherapy – during COVID-19 and beyond – and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services. Resources Mentioned: Ideal Client Worksheet How To Write Specialty Pages That Convert For Your Practice The post Marketing Telehealth 1: Your Private Practice Website appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/184_TTE_184__From_Wall_Street_to_Private_Practice_With_Babita_Spinelli.mp3 Never miss another jam-packed episode of The Therapist Experience! When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. Listen to the episode to learn more about Babita’s decision to enter the mental health field and how she built a thriving private practice. Marketing Tip: Whether it be newsletters, blogs, or posts on social media, providing free & high-quality content is a fantastic way to establish yourself as an expert and attract potential clients. Resources Mentioned: Simple Practice Zoom Psychology Today Thanks to Babita for joining us this week. Until next time! The post TTE 184: From Wall Street to Private Practice With Babita Spinelli appeared first on BrighterVision.com.

https://traffic.libsyn.com/secure/therapistmarketing/183_TTE_183__Building_a_Thriving_Practice_From_Personal_Struggles.mp3 Never miss another jam-packed episode of The Therapist Experience! On the Therapist Experience, we’ve often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was able to grow her business from a solo practice to a thriving group practice with multiple offices within a year. Listen to this episode to find out exactly how she did it. Resources Mentioned: Joe Sanok – Practice of the Practice Jane App Psychology Today Thanks to Trish for joining us this week. Until next time! The post TTE 183: Building a Thriving Practice From Personal Struggles appeared first on BrighterVision.com.

http://traffic.libsyn.com/therapistmarketing/182_TTE_182__Finding_the_Humor_in_Humanity_with_Roger_Nygard.mp3 Never miss another jam-packed episode of The Therapist Experience! In this episode of the Therapist Experience, we switch things up to chat with Emmy-nominated editor and director Roger Nygard. Roger has worked on a wide array of productions including “The Office”, “Curb Your Enthusiasm”, and “VEEP”. In his newest documentary, “The Truth About Marriage” Roger interviews everyday couples around the world as well as renowned experts like John and Julie Gottman. Listen to the episode to hear his insights about Hollywood, marriage, and why he believes we’re doing relationships all wrong. Insight from the episode: The best thing a couple can do if they are considering getting married is to do pre-marital counseling. Research has found that religious couples do better in happiness and longevity because they are forced to talk ahead of time, and pre-marital counseling can achieve this same goal. Resources Mentioned: Sperm Wars The 5 Love Languages The Truth About Marriage Rogernygard.com Thanks to Roger for joining us this week. Until next time! The post TTE 182: Finding the Humor in Humanity with Roger Nygard appeared first on BrighterVision.com.

http://traffic.libsyn.com/therapistmarketing/181_TTE_181__Growing_and_Managing_a_Large_Group_Practice_with_Lisa_Savage.mp3 Never miss another jam-packed episode of The Therapist Experience! When Lisa Savage started her practice in 2007, she had already begun to understand her target market. By having a plan in place for how she was going to attract clients, Lisa was able to see explosive growth – going from just herself and one other clinician to a current staff of 47. This mindset of preparedness has continued to pay off for her practice. As businesses shut down and schools began to close with the onset of COVID-19, Lisa’s practice made a near-seamless transition to Telehealth without seeing any significant drop in revenue. Listen to the episode to find out exactly how she did it. Marketing Tip: When launching or growing your practice, first identify and understand your target market. Determine their needs, understand how you can reach them, and define your strategy for who you can get the word out to them. Resources Mentioned: Regroup Telehealth TherapyNotes The Center for Child Development If You Meet the Buddha on the Road, Kill Him! The Pilgrimage of Psychotherapy Patients Thanks to Lisa for joining us this week. Until next time! The post TTE 181: Growing and Managing a Large Group Practice with Lisa Savage appeared first on BrighterVision.com.

http://traffic.libsyn.com/therapistmarketing/180_COVID-19_Special_Episode__Adapting_to_the_Challenges_of_Telehealth_with_Katie_Lemieux.mp3 Never miss another jam-packed episode of The Therapist Experience! Now that most of the country is multiple weeks into adjusting to the changes brought about by COVID-19, some things are starting to get easier. However, as schools let out for the rest of the year, and offices close indefinitely, challenges remain. While almost every Private Practice has transitioned to working from home and conducting sessions over Telehealth, finding long-term solutions that allow for a secure and effective way to see clients is more important than ever. On this episode of The Therapist Experience Podcast, we’re joined by Katie Lemieux of the Private Practice Startup to discuss how you can adapt to the challenges of Telehealth. Resources Mentioned: Private Practice Startup Technology Assisted Counseling Consent + Online Course                     *Use coupon code BEWELL for $20 off* Thanks to Katie for joining us this week. Until next time! Fun Reminder: We’re all adapting to our new work-from-home routines and most of us aren’t doing it alone. Here’s a visual for anyone who laughed as hard as we did when we heard Perry’s sons interrupting his podcast episode for some playtime: From all of us here at Brighter Vision, Stay home, stay safe, and stay healthy. The post COVID-19 Special Episode: Adapting to the Challenges of Telehealth with Katie Lemieux appeared first on BrighterVision.com.

http://traffic.libsyn.com/therapistmarketing/179_COVID-19_Special_Episode__Jumping_Into_Telehealth_with_Joe_Sanok.mp3 Never miss another jam-packed episode of The Therapist Experience! The outbreak of COVID-19 has pushed businesses from physical locations to online environments in a rapid and unprecedented way. Every company, regardless of the industry, is now effectively a tech company. While it may feel like the sky is falling, there are significant opportunities to adapt to your business to this new environment, emerging on the other side of the economic downturn stronger and more versatile than ever before. But what, exactly, does this mean for Therapists in Private Practice? On today’s episode, we’re joined by Joe Sanok of Practice of the Practice to discuss new and creative ways you can serve your clients and support your business. Marketing Tip: Host an online meetup centered around an issue you know your ideal client is experiencing right now. Doing so will help you understand how you can best provide support and create future offerings. Resources Mentioned: Psychology Today Zoom How to Transition to a Telehealth Practice During COVID-19 Demio Onlinecounselling.com Thanks to Joe for joining us this week. Until next time! The post COVID-19 Special Episode: Jumping Into Telehealth with Joe Sanok appeared first on BrighterVision.com.