The Fashion Brand Clinic Podcast

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened (and why emojis help) ✨ The "value before you sell" rule that keeps people reading ✨ Why editorial extras like playlists or moodboards make you stand out ✨ A simple template you can follow to write your next send 👉 Listen now: The Fashion Brand Clinic, Episode 14 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link:https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I'll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple "morning menu" ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more freedom, not less 👉 Listen now: The Fashion Brand Clinic, Episode 13 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION  

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why "link in bio" isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now: The Fashion Brand Clinic, Episode 12 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!   Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.   In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.)   In This Episode: ✨ Why your email list should always hear about new products first ✨ How to make newsletters actually valuable (not boring) ✨ The secret to creating a monthly "event" that drives sales ✨ How to use incentives the right way (without cheapening your brand)   Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist     This podcast is kindly sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION  

The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck. Because you don't need to be loud, corporate or scary to lead. You just need to be calm, clear and kind. In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence 👉 Listen now: The Fashion Brand Clinic, Episode 10 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Feel awkward charging for your work?  Say "I can't afford that" without thinking? This episode is for you. We're diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by this book, this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ✨ A simple 3-word sentence that reveals your current money story ✨ Why your subconscious might be blocking sales (without you knowing) ✨ Sneaky beliefs that sound smart but keep you stuck ✨ How to shift your money language (without lying to yourself) ✨ A practical money habit that takes 10 mins a week but changes everything Want to go deeper? I also have a free Pricing & Profit Workshop if you'd like to download it and start feeling more confident about what you charge - just click here! 100 Money Affirmations for Fashion Founders I love money and money loves me I'm allowed to want more Money flows to me with ease It's safe for me to receive money I always have more than enough I trust myself to manage money well Making money is fun I attract aligned customers who love to pay me I'm open to new ways of earning My income grows as I grow I deserve to be paid well I am worthy of wealth I charge fairly and confidently My work is valuable My prices reflect my expertise Selling is an act of service I believe in the transformation my product brings People want what I create I am becoming the kind of person who earns well I can be wealthy and kind I am open to receiving abundance in all forms I receive money with gratitude Money comes to me in expected and unexpected ways The more I relax, the more I receive I am a magnet for prosperity I allow myself to overflow I receive money with ease and joy Receiving doesn't make me selfish — it makes me generous Abundance is always available to me My income is expanding every day My sales strategy is working I'm building a profitable business Every offer I create is valuable My content leads to conversions I sell with ease and integrity My brand is financially successful I know what to do to generate sales My marketing is making money I welcome sales every day My business is a powerful income stream I respect my money I track my finances with love, not fear Paying attention to money empowers me My bank account feels safe and supportive I'm becoming more confident with every decision I spend intentionally I save joyfully I am learning to grow my income I enjoy checking in with my finances Money and I are on good terms Abundance is my natural state I am allowed to grow I can earn more and work with ease I don't need to hustle for worthiness I am expanding into new levels of success I receive more than I spend I overflow so others can benefit too My income supports the life I want I believe in overflow There is always more where that came from I don't shrink my prices to feel safe I no longer speak badly about money I release fear around money I release shame around my pricing I no longer avoid looking at my numbers I can handle financial responsibility I can rewire my beliefs at any age I am not behind I grow at my own pace My mindset shapes my money reality I am building wealth every day I set big goals and achieve them I love knowing where I'm headed I am creating my dream life I trust that it's all working I take action like someone who earns well I'm becoming financially free I am building generational wealth My goals are valid Money supports my dreams It is safe for me to have money I can trust myself with wealth Money creates safety and choice I can grow at a pace that feels good I do not have to struggle to succeed I am calm when I talk about money I trust that money is always finding its way to me I feel grounded in my financial decisions My nervous system can handle success I get to earn in a way that feels good What I focus on grows My thoughts create my financial reality I feel wealthy before I see the results I take action from a place of belief I follow the nudges that lead to income I expect money to come with ease My energy attracts aligned income I dream big and take small steps daily I see proof of abundance all around me I already have everything I need to succeed Let me know how you get on!  My email is hi@elizabethstiles.co.uk & my insta is @elizabethstilesuk    This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you. This episode isn't about features or bonuses. It's a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence.  I'm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, momentum and in many cases... their best months in business to date! From new websites and viral reels to feeling proud of showing up, these stories remind me why I screenshot everything. In This Episode: ✨ The founder who was stuck in circles and finally found her North Star ✨ How a quieter founder went from hesitant to having her best launch yet ✨ Why one mum finally got consistent with emails after years of putting it off ✨ The confidence shifts that changed how these women showed up ✨ What happens when strategy meets soul (and structure)   Want to Create Your Own Story? If this episode hit home and you're ready for your own shift, click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!   Special thanks to everyone who shared their story!  You can find their links here: https://www.instagram.com/gallivanterscc/ https://www.instagram.com/annafiggins/ https://www.instagram.com/senja.bymaddie/ https://www.instagram.com/ellagriffee_studio/ https://www.instagram.com/single.swan/ https://www.instagram.com/ourjournyuk/ https://www.instagram.com/caroline.dickinson_/   This podcast is sponsored by Tide BankingGet £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Ever hovered over the 'book a call' button and then… closed the tab? This episode is for you if you've been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you're not sure what to expect or whether you're even ready! I'm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what's next. Whether you're scared it's too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to take the next step. In This Episode: What the call is really like (and what it's not) The most common reasons people book and what they say when they get there The mindset blocks that usually surface mid-way through How I help you figure out what's been missing and what needs to shift What you'll walk away with, even if you don't join the programme Thinking about joining Magnetic? If this episode made you feel seen or called out (in a good way), click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!   This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

£10K months sound great but have you actually worked out what it takes to get there? In this episode, I'm walking you through the common traps that keep founders stuck and introducing the Magnetic Money Matrix.  It's a free tool I created to help you stop guessing and start planning. You'll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually drives consistent sales How the Magnetic Money Matrix can give you instant clarity What to do if the numbers feel scary or far off (hint: don't panic) Want to Know Your Numbers? The Magnetic Money Matrix is totally free to download and comes with a short video walkthrough from me! It'll show you exactly how much traffic, how many orders and what kind of focus you really need to hit your goals. 👉 Grab your free copy here And if you want help building a strategy that supports those numbers, be the first to know when doors reopen for Magnetic enrolment and click here to join the waitlist   This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Ever felt tempted to drop your prices just to get a sale? In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean better and what that means for how you price your products. Because the truth is, lowering your prices won't always build trust.  In fact, it might raise more questions than answers. If you've ever panicked and added a discount code, or felt pressure to be "affordable" just to compete, this is your sign to pause, regroup and think more strategically.   In This Episode: Why price sends a message and what yours might be saying behind your back The hidden cost of being "cheap" What your customers are really looking for (spoiler: it's not a bargain) How to build a brand that people value and trust  without racing to the bottom   Ready to Build a Brand That Sells on Value (Not Discounts?) Magnetic is now closed for enrolment. Be the first to know when doors reopen click here to join the waitlist    This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

You're showing up, posting, replying, packing orders and yet it still feels like you're always behind. If you've been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I'm sharing a simple tool I've been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what's keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control. The best bit?  You'll get a personalised strategy email (from my AI twin 👯‍♀️) with clear advice tailored to your answers.  HOW COOL is that?!   It's basically a free tool that acts like a mini coaching session in your inbox. 🔗 Try the Free Tool: If you're ready to stop winging it and start moving with intention, this is your sign. 👉 Answer these questions and get your personalised strategy email direct to your inbox today!

Running a fashion brand isn't always smooth sailing. One day you're riding a high, the next you're questioning everything. If you've ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you're not alone. I'm talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most.   What to Expect : Why those "is this even working?" moments are normal Sneaky limiting beliefs that creep in when sales are slow 4 gentle mindset shifts to help you feel more grounded A reminder that you're allowed to believe in yourself before the proof shows up 💬 Quote to Remember: "You don't need to be perfect to be powerful." 🤝 Join the Community: If you're craving support, structure and a strategy that feels good, come & join us in Magnetic. You can book in a call with me & we'll have a chat about if it's a good fit for you! (especially if "sort out marketing" has been on your to do list for the past god knows how long!!

Ever feel like you're throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I'm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We'll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why "busy" doesn't always equal growth And what might be keeping you stuck without even realising If you've been craving structure, clarity and a strategy that actually fits your brand, this is your sign. What You'll Learn: The power of a marketing container that actually supports implementation Real results from real fashion founders (not just flashy wins) What Magnetic is and what it isn't Why you don't need a magic fix, you need a plan The Doors Are Open! The Magnetic Marketing Accelerator is open right now and I'm taking on calls for the next cohort in September 2025 (Spoiler Alert : I'm currently offering an early bird discount!) If you're ready to stop guessing and start growing, let's book in a chat. 👉 Book your call here This could be the turning point you've been waiting for 💫

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I'm bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!)  Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick 📝 Want to read these instead?  Join the mailing list to get them straight to your inbox every week! Let's keep it consistent, simple and super accessible. Thanks for listening! Elizabeth x

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you've ever wondered how to build momentum and keep it going, this one's for you.   In this episode, we cover: ✨ The viral success of the Gaia dress and what came after 💬 Taking big risks in business and what happens when they don't pay off 🗂 Fisayo's current team structure and her move to 3PL 🧵Sample sales with fans flying in from the US 📣 Building community through events, tote bags and niche meetups 🧠 Her marketing mindset and finding creative clarity in a chaotic world 🌟 The importance of rest, hobbies and reclaiming her spark as a founder   🔗 Links & Mentions Follow Fisayo Longe and shop the brand: https://www.instagram.com/fisayolonge  https://kaicollective.com/   🎧 Listen & Watch You can listen by clicking through to Apple Podcasts or Spotify You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you enjoyed this episode, please remember to rate, review & subscribe!    ✨ Sponsors A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big budgets.   Rokeya started Khanum's while working full-time, using just £2,000 of her own savings. Fast forward to now and she's grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.   In this episode, we cover: 💸 Where she spent her initial £2k to make the biggest impact ⚡️ The strategy that helped her hit six figures in under a year 📷 How she creates luxury-level imagery without overspending 📩 Building an email strategy that feels considered, not pushy 🌍 Managing international logistics as the brand grows 🧠 Balancing creativity, leadership and letting go of control 🌟 What's next for Khanum's—and the big vision driving it all   Whether you're bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.   🔗 Links & Mentions Follow Rokeya and shop the brand: https://www.instagram.com/khanums https://www.instagram.com/rxkeya/ https://khanums.co/   🎥 Watch this episode on YouTube   💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast.   Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: 📦 That buzzy launch night and the reality behind the Shopify pings 📲 How she built a content strategy that actually converts 🧵 Deciding what to launch with (and what she'd change next time) 🧠 Why a slow build worked better than perfection 📈 Balancing a huge following with a small team and big heart 👚 The power of community shoots and real styling inspiration 🎯 What's coming next for The Good Basics Club (spoiler: events, restocks and new pieces) Whether you're pre-launch, building a capsule collection or just feeling overwhelmed with content… Emma's story is packed with practical advice and grounded honesty.   Links & Mentions Follow Em and shop the collection! https://www.instagram.com/goodbasicsclub/ https://goodbasicsclub.com/ Watch this episode on YouTube 🎥 Listen & Watch You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast. Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo. Sian Whitefoot is the founder of Sydney Lane – a striking womenswear brand blending bold, confident design with a refreshingly honest online presence. If you've seen her TikToks, you'll know she says what everyone's thinking… and that unfiltered honesty has built a brand people genuinely trust. In this episode, we cover: 📦 Sian's journey from contour fashion graduate to launching her own label 🎯 The highs and lows of her early career in buying, Australia and fast fashion 🧵 What it really takes to bring a design to life, from sketch to sample 📈 How she creates launch buzz and tension that converts 📲 Why raw content performs better than glossy shoots 🧠 Hitting a £50k month – and the risks she took to get there 👚 Building community, managing TikTok trolls and learning to love visibility  🔗 Links & Mentions https://sydneylane.com/ https://www.instagram.com/sydneylaneofficial/ Follow Sian & shop the collection Listen & Watch You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by Faye, founder of Evie Joynes.  A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you've been spinning too many plates with your product range or wondering whether it's time to leave your day job, this is the episode you've been waiting for. In this episode, we cover: 📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like 🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience 🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales 📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn't regret it!) 📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales 🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale 👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time   🔗 Links & Mentions Follow Faye @ Evie Joynes  & shop the collection Join my Instagram broadcast channel@elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Watch this episode on YouTube 🎥 Listen & Watch You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she's back after a powerful brand relaunch that's been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you've ever felt like you've lost your spark, doubted your next move, or wondered if it's "too late" to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn't feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she's leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what's changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there's a shop mention!) → And how she's growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗   🔗 Links & Mentions Amy Fuchsia / Fuchsia Shaw  – follow Amy & shop the collection Join my Instagram broadcast channel @elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Listen & Watch  You can listen by click through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!