DiscoverSearch with Candour - SEO podcast
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Search with Candour - SEO podcast
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Description
Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news?
Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.
Find our show notes and transcripts at https://search.withcandour.co.uk/
Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.
Find our show notes and transcripts at https://search.withcandour.co.uk/
254 Episodes
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Sponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:
Communicating to different stakeholders
How is it different from reporting for small businesses?
What are the most common Enterprise SEO metrics?
Tools to track and report on Enterprise SEO
What skills are needed in enterprise SEO reporting?
Follow Munene:
Twitter: https://twitter.com/MuneneKL
LinkedIn: https://www.linkedin.com/in/munene-mumbi/
Search Africon: https://searchafricon.com/
Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Dana DiTomaso joins Search With Candour to discuss:
What are Key Events?
So, what are Conversions in GA4 then?
Why did Google make this change?
How can one Key Event be attributed in three different ways?
User Acquisition vs Traffic Acquisition
What’s the difference between them?
Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
What should people actually use for reporting?
How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
What else should SEOs be measuring?
Follow Dana:
LinkedIn: https://www.linkedin.com/in/dditomaso/
Website: https://kpplaybook.com
New GA4 course: https://kpplaybook.com/google-analytics-4-course/
Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:
Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/
Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news.
Show notes:
Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
Why do businesses migrate?
What types of site migrations are there?
When’s the best time to migrate?
When should the SEO team be involved in the migration process?
The common pitfalls of site migrations
Some opportunities and benefits of migrating
Follow Andy:
Website: https://andyfrobisher.com/
LinkedIn: https://www.linkedin.com/in/andy-frobisher/
Twitter: https://twitter.com/andy_frobisher
Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
Common misconceptions about Baidu
Baidu ranking factors (study by Jademond)
How heavily is Baidu used in China?
The similarities between Google and Baidu
Why are spam penalties harsher on Baidu
Time stamps:
00:00:21 - Intro
00:01:44 - Sponsor: AlsoAsked
00:03:29 - Sponsor: Optmyzr
00:05:50 - Interview with Adam Di Frisco
00:56:40 - Outro
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:
The resources required for data centres
How easy it is to use green web hosting
Reducing image sizes
Reducing crawl budgets
Should we have a universal crawler?
Putting pressure on CMSs to use renewable energy sources
Resources:
Matt's climate change +SEO survey for Search Engine Land: https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209
The Green Web Foundation: https://www.thegreenwebfoundation.org/
https://www.websitecarbon.com/
https://lowwwcarbon.com/
Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9
Sponsors:
This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:
The European Commission's AI Act
Ethan Lazuk's breakdown of the Google anti-trust trial
Watch Search With Candour on Youtube
For previous episodes, links, shows notes and more.
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background.
Where should someone start with technical SEO?
Are there particular tools that are essential to learn?
What are the best resources for learning technical SEO?
The importance of working in diverse teams
Resources:
The Odin Project
So Good They Can't Ignore You
Rebel Ideas
Watch Search With Candour on Youtube
For previous episodes, links, shows notes and more.
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.
How to add emotion to your marketing and advertising
How storytelling helps you relate to your audience
How to use both analytical and creative skills in marketing
How to use story structures to make your reports and presentations better
Watch Search With Candour on Youtube
For previous episodes, links, shows notes and more.
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs
What is the Digital Markets Act?
What is a gatekeeper in the Digital Markets Act?
What will the Digital Markets Act do?
What sectors will the DMA affect?
Follow Gus:
Twitter:
https://twitter.com/pelogia
LinkedIn:
https://www.linkedin.com/in/gpelogia/
Gus' article about the DMA:
https://www.guspelogia.com/google-dma-serp-changes
Watch Search With Candour on YouTube.
Find previous episodes at search.withcandour.co.uk.
Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024.
Sponsored by Positional:
Join the closed beta now before launch on 26 March 2024!
Jack & Mark discuss:
The new Google & Reddit agreement
Google paying publishers to test new AI tools
Helpful Content fallout and recoveries
What is information gain?
Time stamps:
00:00:05 - Intro
00:00:52 - Sponsor: Positional
00:02:41 - Google and Reddit partnership
00:08:00 - 'Help me write' AI vs review guidelines
00:12:53 - Google is paying publishers to test unreleased AI tools
00:17:54 - Sponsor: Positional
00:19:20 - Google is killing independent sites
00:24:00 - Helpful Content Update recovery
00:31:30 - What is information gain and why does it matter?
Watch Search With Candour on Youtube
Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths.
Why are unusual career paths common in the SEO industry?
What are the benefits of this kind of career path?
What are some of the potential drawbacks?
Common causes of job changes
How much can mental health and neurodiversity contribute to your career path?
Watch on YouTube:
https://youtu.be/sr4bviTy65c
Sponsors:
AlsoAsked - https://alsoasked.com/
CoreUpdates - https://coreupdates.com/
Follow Hannah:
Twitter: https://twitter.com/hanfbutcher
LinkedIn: https://www.linkedin.com/in/hannahfb/
Website: https://agency-angel.com/
Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024.
Topics discussed include:
How to stand out against AI-generated content
How to find unique data sources
Why you should include quotes from subject experts
How to demonstrate first-hand experience
Bring some personality and tone of voice to your writing
Targeting long-tail keywords
For full show notes and to watch on YouTube, go to search.withcandour.co.uk.
Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted.
The duo discuss:
URL structure
Page templates
Coding languages
Status codes
Watch on YouTube: https://www.youtube.com/@candouragency
Sponsors:
AlsoAsked - https://alsoasked.com/
CoreUpdates - https://coreupdates.com/
Links & show notes at https://search.withcandour.co.uk/
Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance.
Topics discussed include:
The decision to go freelance
The early days so far
The importance of all the paperwork and boring bits
The pros & cons of moving from agency to freelance
Planning and road mapping
Sponsors:
AlsoAsked - https://alsoasked.com
Core Updates - https://coreupdates.com/
Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including:
Is Google search getting worse?
The impact of SGE on organic results
Sponsors:
Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024
Core Updates: https://coreupdates.com/?utm_source=search-with-candour&utm_medium=podcast
Timestamps:
00:24 - Intro
03:48 - Topic 1 - Is Google search getting worse?
21:40 - Positional (sponsor)
25:24 - Topic 2 - What impact will SGE have?
Links and resources:
Mashable article about search quality: https://mashable.com/article/google-search-low-quality-research
Lily Ray’s tweets: https://twitter.com/lilyraynyc/status/1749413842285666367 https://twitter.com/lilyraynyc/status/1747588212300669205
Weekend ranking mystery or Google bug? https://ziptie.dev/blog/google-weekend-ranking-mystery-or-a-google-bug/
Authoritas study on SGE: https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings
60% of SEOs are worried about SGE https://seroundtable.com/seos-worried-impact-google-sge-36770.html
Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses.
What metrics should we be tracking?
What tools to use for SEO reporting
How to provide feedback to clients
Long term strategy and KPIs
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this podcast on YouTube:
https://www.youtube.com/@candouragency
Chris Spann (Technical SEO Lead at Lumar) joins Jack Chambers-Ward to discuss how SEO and security can and, more importantly, should work together.
Subscribe for new episodes every Monday morning!
#seo #seopodcast #podcast
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Follow Chris:
LinkedIn - https://www.linkedin.com/in/chrisspann/
Twitter - https://twitter.com/503blazeit
Follow Jack:
LinkedIn - https://www.linkedin.com/in/jlwchambers/
Twitter - https://twitter.com/JLWChambers
In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO.
What is enterprise SEO?
How is enterprise SEO different?
Are SEOs invited to help brain storm on content topics?
What is content syndication?
How can multiple business lines adversely affect SEO when they are targeting the same topics?
How can enterprise businesses stumble with their implementation
How can organic traffic conversion help enterprise businesses?
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this episode on YouTube:
https://www.youtube.com/@candouragency
Follow Matt:
LinkedIn - https://www.linkedin.com/in/matthepburnnj/
EMJ SEO Podcast - https://emjpodcast.com/
Offer Fuel - https://offerfuel.io/
Follow Jack:
LinkedIn - https://www.linkedin.com/in/jlwchambers/Twitter - https://twitter.com/JLWChambers
In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include:
What is emotional intelligence?
The types of emotional intelligence
How can emotions hold us back?
What can we do to improve our self reflection?
What are the biggest challenges SEOs face?
Subscribe to us on YouTube
Check out our newsletter that will launch in January: https://coreupdates.com/