Agency Dealmasters podcast

Welcome to another episode of Agency Dealmasrters, where we're excited to dive into the ins and outs of agency expansion, leadership, and personal development with our special guest, Paul O'Malley, CEO of Fox Agency North America.Prepare to be captivated as we discuss the intricacies of agency culture, the vital importance of team individuality, and the enthralling journey of self-discovery that led Paul from a high-pressure career to the world of photography and literature— and back into the agency life with a renewed perspective. We discuss: Overcoming challenges in new markets and different culturesDebating long-term career growth decisionsUnderstanding and catering to the specific needs of the US marketValue of empathy and supportive relationshipsMisconceptions about staff caring for profitability

Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School.We talk about:🔸The state of M&A in the Marketing Services sector🔸Mistakes that agencies make and how to avoid these🔸When is the right time to sell an agency, and how to sell for a fair price🔸The main market buyers and the impact on agencies wanting to sell🔸Why agencies should consider working with MilestoneEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs.Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about:🔸 What it takes to be successful in the agency world🔸 Key systems and processes to fall back on 🔸 What he has learned from growing and scaling the company 🔸 The future of Buddy Media Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation. They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few. We talk about:🔸 What B2B influencer marketing is and isn’t🔸 The size of influencer marketing and what brands are using it🔸 The business problems Onalytica helps clients solve🔸 How influencer marketing, brand building and ABM link togetherEnjoy the conversation.Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook. The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.We talk about:🔸 The founding story of the agency and the major milestones 🔸 How the best brands in the world approach PR and profile raising🔸 What has changed in the ways brands get PR now🔸 How the agency has refined/developed their recruitment processEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Jake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities. In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects. We discuss:🔸 The dynamics and state of the Web3 market🔸 Will demand meet the supply of the Metaverse 🔸 What are the next businesses to benefit from web 3🔸 A deeper explanation of the Metaverse and Web3 Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good time to be in B2B marketing🔸 Why brands thrive when awareness and sales work together🔸 The role of creativity vs data and tight targetingEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Peter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth.They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few. We talk about:🔸 How MSQ has tripled in size over the last 2 years🔸 The problems MSQ Partners solves for clients 🔸 The importance of brand and is it all about digital 🔸 What drives good collaboration between agenciesEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:🔸 The most pressing priorities for CMOs of the biggest B2B brands🔸 Why B2B has taken so long to understand, brand is crucial🔸 The most significant changes within B2B marketing🔸 What diversity in the workplace means to MerkleEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Alfie Wenegieme is the Managing Director at Profit Sprout. Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick.His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives. We talk about:🔸 What drives profitability in agencies🔸 The importance of commercially astute leadership🔸 The impact of inflation on agencies and how to tackle it🔸 What a financially astute culture meansEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:🔸 How BD Matters helps agency owners win new business🔸 The key to effective sales and the best way to sell🔸 How agencies should prospect for new business🔸 Why sales has a bad reputation and what can be done about itEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Richard Hadler is CEO of alan. and author of the book 'Marketing: The Bottom Line'.alan. are a full-service B2B marketing agency for Tech, FS + Professional Services. They are reimagining the modern-day B2B marketing agency. alan. is the agency that finds ingenious solutions to complex B2B marketing problems. We talk about:🔸 What makes alan. different from other B2B agencies🔸 What makes B2B campaigns successful🔸 How B2B businesses can improve their marketing🔸 What has changed in how B2B brands growEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO. Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. She also co-founded Mother in 1996, one of the world’s most respected, independent creative companies in the world. This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 How modern CMOs differ from previous CMOs🔸 How to stay creative 🔸 The importance of creating an agency with a positive culture 🔸 How to deal with quick growth as a small businessEnjoy the conversation Mentioned in this episode:This episode is brought to you by Worldwide PartnersLearn more about Worldwide Partners at https://www.worldwidepartners.com/Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Alex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day. He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age & Creative Pool Small Agency of The Year 2018, 2019 and 2020. This is episode 3 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 The link between diversity and innovation 🔸 Starting a business in a global financial crisis 🔸 How We Are Pi creates a positive social impact 🔸 Setting up We Are Pi in Amsterdam Enjoy the conversation Mentioned in this episode:This episode is brought to you by Worldwide PartnersLearn more about Worldwide Partners at https://www.worldwidepartners.com/Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions. Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about:🔸 How the best B2B businesses win new customers and grow🔸 Using intent data to drive commercial outcomes🔸 How to successfully measure advertising impact🔸 Overcoming the challenge of growth for early-stage and established businessesEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner.This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:🔸 How he became the CEO of Canada's largest independent agency🔸 Being a purpose-led agency and creating a positive impact 🔸 Whether we can really define the 'truth' 🔸 The duty and responsibility of creative agenciesEnjoy the conversation Mentioned in this episode:This episode is brought to you by Worldwide PartnersLearn more about Worldwide Partners at https://www.worldwidepartners.com/Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Jane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency. They develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people. This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 Creating purposeful campaigns 🔸 How to influence human behaviour 🔸 How being a woman working in an agency has changed🔸 How 23red benefits from being in the Worldwide Partners networkEnjoy the conversationMentioned in this episode:This episode is brought to you by Worldwide PartnersLearn more about Worldwide Partners at https://www.worldwidepartners.com/Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Paul Sheldon is SNR creative at consumer brands and has creatively led accounts such as Nestle and Coca-Cola for the past 8 years. Golley Slater is a 65-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government and Royal Mint.We talk about:🔸 Why and how people will use the metaverse🔸 How brands can use the metaverse for brand activation🔸 The impact on social media and how we engage in communities🔸 The most exciting applications of the metaverseEnjoy the conversation.Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Sarat Pediredla is the CEO of hedgehog lab, he has grown the company from 3 people in the North East of England in 2011 to around 100 people globally with a major presence in the UK & US.hedgehog lab has been named #1 globally for mobile app development with analysts Clutch and were named in the Financial Times Top 1000 Fastest-Growing European companies 2 years in a row. They have successfully raised Private Equity funding to scale their growth. We talk about:🔸 Creating a sustainable moat 🔸 Getting out of the commodity trap🔸 From brain surgery to marketing 🔸 Refining the process of identifying the best people🔸 Winning "Do or die" pitchesEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

This show is dedicated to the stories and the lessons of ambitious agency builders of all types by examining their history, competitive advantage and what makes them tick.Brought to you by Bridge, The growth focused podcast agency.Learn how Bridge can connect you with your target clients at bridgegrowth.org