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SaaS Business Secrets
SaaS Business Secrets
Author: Stacia Loo
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© Stacia Loo
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SaaS Business Secrets, formerly known as the Affiliate Marketing Influencer podcast with Stacia Loo. Helping you generate income online through Software as a Service (SaaS). https://StaciaKennedy.com
49 Episodes
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💰 The Funnel Behind Coaching ChallengesIn this episode, I break down what’s really happening behind those five-day challenges that seem to generate $50K, $100K, or more in just a week. From the outside, it can look like people are just teaching on Zoom and getting paid, but that’s not what’s actually driving the results. The real engine behind these launches is the funnel and the systems supporting it. I walk you through what a five-day challenge launch actually is and how it’s designed to build trust, deliver quick wins, and naturally lead people into working with you at a deeper level. I also explain what a funnel really means in simple terms and how it moves someone from discovering you online to becoming a paying client. From attracting traffic to capturing leads, sending reminders, and guiding people through the experience, it’s the automation and structure that make everything work. My goal is to show you that successful launches aren’t about hype. They’re about having the right systems in place to create momentum, build relationships, and consistently generate revenue. 👉 Start your GoHighLevel free trial here: http://stacia.io/gohighlevelIf you want help building your own funnel and scaling a recurring revenue business, I’m also hosting a live training where I walk you through the exact systems, automations, and templates I use to run high-converting challenge launches. 🎁 Register here:👉 https://go.staciakennedy.com/mit-challengeInside the training, you'll learn:• How to structure a 5-Day Challenge Launch• The funnel pages you actually need• The automation that keeps people showing up• How coaches turn a challenge into a full program launch
🚫 The Biggest Mistakes Using Claude + GoHighLevel (No One Talks About)In this episode, I break down the biggest mistakes I’ve been making, and seeing others make, when using Claude with GoHighLevel. AI is powerful, but if you’re using it like Google or giving it vague prompts, you’ll end up with average results and wasted credits.I also talk about why AI doesn’t replace strategy. It can save you time and help you execute faster, but it won’t build your business for you. And if you don’t have a system behind it, everything you create just sits there without turning into leads or sales.The real shift happens when you combine AI with a platform like GoHighLevel, where your funnels, automations, and follow-ups actually work together. That’s how you move from just “playing with AI” to building something that makes money.👉 Start your GoHighLevel free trial here: http://stacia.io/gohighlevel🎁 Get The Free Training: http://staciakennedy.com
💡 The Biggest Mistakes Coaches Make With Challenge LaunchesIn this episode, I break down why many coaching challenges fail. Not because of bad content, but because there’s no system behind them. When challenges are treated like pure training instead of structured launches, coaches overteach, undersell, and end up with high engagement but low conversions.I also cover the key mistakes that kill results, including missing funnels, lack of automation, weak offer structure, and no lead tracking. The biggest takeaway: the challenge itself is only a small part of the equation. The real results come from the systems that turn attention into sales.👉 Start your GoHighLevel free trial here:http://stacia.io/gohighlevelIf you'd like help implementing these systems and growing a $10K+ recurring revenue agency, I also run a coaching lab where I share my templates, workflows, and strategies.🎁 Get The Free Training:http://staciakennedy.com
💰 Why Most Marketing Agencies Stay Stuck at $10K/MonthIn this episode, I talk about why so many marketing agencies plateau around $10K per month. In my experience, the issue usually isn’t marketing skill; it’s the business model. When we sell services instead of systems, every new client creates more work, more stress, and more late-night messages. That structure traps us in fulfillment, where revenue only grows if we personally take on more work.I also explain why shifting to a SaaS-style recurring revenue model can change everything. Instead of stacking tools like CRMs, email platforms, schedulers, and automation apps, we can consolidate those systems and offer them as a subscription-based solution using platforms like GoHighLevel. I walk through several AI-powered features that make this possible, from AI website builders and conversational AI to automated workflows and review responses, so agencies can create recurring revenue while reducing manual work.👉 Start your GoHighLevel free trial here:http://stacia.io/gohighlevelIf you'd like help implementing these systems and growing a $10K+ recurring revenue agency, I also run a coaching lab where I share my templates, workflows, and strategies.🎁 Get The Free Training:http://staciakennedy.com
🚀 The AI Clone Every Entrepreneur Is Getting in 2026In this episode of SaaS Business Secrets, Stacia sits down with Lolita Sheriow to explore why more entrepreneurs are building AI “clones” of themselves in 2026. They explain how consistent visibility online builds familiarity, familiarity builds trust, and trust ultimately drives sales, but showing up every day can quickly lead to burnout. AI clones, when used strategically, allow entrepreneurs to extend their presence, answer common questions, and produce content even when they don’t have the energy to appear on camera. Instead of replacing the human behind the brand, AI can amplify a personal brand and help business owners maintain authority and visibility without sacrificing their time or energy.Stacia and Lolita also break down the biggest mistakes entrepreneurs make when trying to implement AI. Building tools before building the underlying systems, such as offers, funnels, and follow-up processes, often leads to disappointment, and failing to train AI with your tone and personality can make content feel generic. When used properly, however, AI can dramatically reduce the time and cost of content creation, from generating images and videos to maintaining a steady social media presence. As AI tools continue to evolve, entrepreneurs who embrace these systems will gain more time, more creative freedom, and new opportunities to scale their businesses while staying visible online.🔗 Follow Lolita Sheriow on LinkedIn🎙️ Check out the Take Action with Lo Show
✍️ How a Real Estate Agent Turned Handwritten Cards Into a Scalable Referral Machine In this episode of SaaS Business Secrets, Dylan Kennelly, real estate agent, marketing coach, and Founder of Post Scripty, shares how he walked away from paid leads, cold calls, and burnout, and doubled his income by focusing on the people already in his database. After years of chasing new leads like most agents, Dylan discovered a simple but powerful truth: your biggest opportunity isn’t strangers. It’s the relationships you’ve already built.Stacia and Dylan unpack the psychology behind why agents ignore their existing sphere, how “relationship marketing” turns into predictable revenue, and why retention beats acquisition every time. Dylan breaks down his three-part referral framework (Recognize, Recall, Refer) and explains how handwritten outreach (done consistently and strategically) becomes a scalable referral engine. They also dive into mindset, belief, and why intention matters just as much as tactics when building systems that actually convert.If you’re in real estate, sales, or any relationship-driven business, this conversation will challenge how you think about your CRM, your database, and the money you’re leaving on the table.🔗 Learn more about Postscripty: https://www.postscripty.com/https://www.postscripty.com/🔗 Follow Dylan on Instagram: https://www.instagram.com/dylan.kennelly
🚗 She Drove Her Car Off a Cliff… Now She Builds 7-Figure Businesses 💲In this episode of SaaS Business Secrets, Rae Irelan, online business coach and Co-founder at Evolved Growth Partners and Evolved Podcasting, shares the life-altering moment that changed everything: surviving a drive off a cliff, choosing to stay, and committing to a completely new vision for her life and business. Rae and Stacia unpack what it really means to decide in your lowest moment, why mentorship and community fast-track growth, and how storytelling is the foundation of building real authority, not just visibility.They also dive into how Rae and her husband combine podcasting, AI, and systems to free up 20-40 hours a month for founders, unlock new revenue streams, and scale impact without burnout. From failing faster with AI to overcoming fear and self-doubt, this conversation is a reminder that your story isn’t your limitation. Rather, it’s leverage, especially when paired with the right strategy and support.🔗 Follow Rae on Instagram: https://www.instagram.com/raeirelan🔗 Connect with Rae on LinkedIn: https://www.linkedin.com/in/raeirelan/🔗 Join Rae’s Skool community (Evolved Influence Academy): https://www.skool.com/evolved-influence-academy/about?ref=28c7243ce169469eb9979bbc4226a76a🔗 Learn more about Rae: https://www.raeirelan.com
🧘🏽 Why Alignment Is A Strategy (Not a Vibe)In this episode of SaaS Business Secrets, Stacia unpacks why alignment isn’t just a feel-good concept, it’s a revenue strategy. She explains how misalignment shows up as self-sabotage, especially when founders rely on willpower, memory, and motivation instead of building real systems. When you become the bottleneck, revenue stalls. The tools aren't the problem. Constant switching, tweaking, and “learning mode” can actually be self-protection disguised as optimization. Repetition, consistency, and trust in your systems are what drive sustainable growth, not hustle.Speaking from her role as an integrator, Stacia shares how removing yourself from day-to-day operational friction allows your business to run even on your worst day. Systems don’t fix your energy, they amplify it. This is why personal alignment matters before strategy. If your business only works when you’re “on,” it’s fragile. True alignment is when your systems, capacity, and decisions match your real life. It's when the business supports the human, not the other way around.🌐 Want to learn more? http://staciakennedy.com🚀 Grab your GoHighLevel free trial: http://stacia.io/gohighlevel
🤖 How AI Builds Brands That Sell While You SleepIn this episode of SaaS Business Secrets, Tiffani Marroquin shares how a sudden corporate ultimatum became the push she didn’t know she needed. Tiffani walks through being told her AI work was a “conflict of interest,” getting nudged out before she felt ready, and then surpassing her corporate income within 30 days by committing fully to her consulting business, social media visibility, and referrals.Stacia and Tiffani cover why posting imperfectly still wins, how AI gives real estate professionals leverage in a slower market, and why waiting to feel ready is often the real risk. Tiffani also opens up about relocating from Austin to Cabo with her son, how lifestyle shifts changed her pace and perspective, and why AI isn’t something to fear; it’s a multiplier for freedom, focus, and long-term growth.🔗 Learn more about AIRE Strategies: https://seekaire.com/🔗 Follow Tiffani on Instagram: https://www.instagram.com/tiffaniluxe/?hl=en🔗 Connect with Tiffani on LinkedIn: https://www.linkedin.com/in/tiffaniluxe/🌐 Want to learn more? http://staciakennedy.com🚀 Grab your GoHighLevel free trial: http://stacia.io/gohighlevel
🧠 Why Smart People Stay Stuck (It’s Not Motivation)If you’ve ever felt stuck, even though you know what to dothis episode will completely change how you see discipline, willpower, and success.In this episode, Jeffrey Combs reveals why motivation always fades, why willpower doesn’t work long-term, and how unconscious programming keeps high performers repeating the same patterns.Jeffrey breaks down how emotional conditioning, trauma, and hidden “payoffs” drive procrastination, self-sabotage, and burnout, and what it actually takes to create lasting change from a calm, regulated state.🔗 Learn more about Jeffrey Combs:https://goldenmastermind.com👨🏫 Coaching by Jeffrey Combs:https://go.goldenmastermind.com/20min-coaching🌐 Want to learn more?http://staciakennedy.com🚀 Grab your GoHighLevel free trial:http://stacia.io/gohighlevel
🚀 From BROKE to 6-Figure NLP Coach: The SHOCKING Truth About Her TransformationWhat happens when a woman hits rock bottom and decides to completely transform her life using NLP? In this exclusive interview, you'll discover the raw, unfiltered story of how one woman went from financial struggle to building a 6-figure coaching empire.Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanie-liu/Check out Captivate on Command: https://captivateoncommand.comWant to learn more? Go to http://staciakennedy.com Grab your GoHighLevel free trial at http://stacia.io/gohighlevel
DeKesha Williams: The Webinar Queen BlueprintEver hosted a webinar, got crickets… and decided “webinars don’t work”? This episode is for YOU.I’m sitting down with DeKesha Williams, better known as The Webinar Queen. She's the strategist who helps coaches, consultants, and experts turn webinars into real enrollment systems (not “PowerPoint by Death” and prayers).DeKesha takes us back to how she got started: she was challenged to do 8 webinars in 30 days and generated $15,000 in commissions in 21 days. That’s when she realized webinars aren’t a one-time event. They’re a repeatable, data-driven machine that builds your list, nurtures trust, and creates sales conversations on demand.DeKesha closes with a challenge that could change your business fast: Do 8 webinars in the next 30 days and watch what happens.What You’ll Learn:✅ The biggest reason most webinars don’t convert (and it’s not your content)✅ Why your webinar title + messaging matters more than “cute” branding✅ How to use webinars to sell high-ticket offers without expecting instant yes’s✅ The follow-up systems that increase show rate + closes (email + SMS + segmentation)✅ How to optimize each run like a pro, because webinars are a data-building machine✅ When to go live vs. when to automate (and why you only automate what already converts)Key Quote:“A lot of people don't understand that data tells the story, and if you collect the data, you'll be able to read the story. But if you don't do it enough, you're not collecting enough data, you're not developing a story."Want learn more go to http://staciakennedy.com Grab your free trial at http://stacia.io/gohighlevel
Kerry Taft: From Academia to Entrepreneurship: The Raw Journey of a Woman Who Reinvented Herself and Tripled Her SaaS Revenue in Under Twelve MonthsEver felt trapped in a career that looked good on paper but slowly drained your soul? This episode is for YOU.I'm sitting down with KerryTaft - former university professor with 3 degrees and 2 decades in health & wellness who walked away from tenure to build a SaaS business that TRIPLED in revenue in less than 12 months.What You'll Learn:✅ How to apply human performance principles to business operations✅ The exact mindset shifts from academia to entrepreneurship✅ Why "you just need to be one step ahead of your clients"✅ How to build sustainable systems without hustle culture✅ The $6M exit strategy that changed everythingKey Quote: "Women in tech don't just belong here - we DOMINATE here."This is raw, real, and unfiltered. Perfect for anyone planning their 2026 strategy or feeling stuck in a career that no longer serves them.Want learn more go to http://staciakennedy.com Grab your free trial at http://stacia.io/gohighlevel
In this episode, I’ll walk you through how you can build a six-figure business white-labeling Go HighLevel — without needing to be a tech expert or create your own product. I cover everything you need to know, from the basics of what white-labeling is, to finding clients, picking the best niche, and setting your pricing for success.
$100,000 From White-Labeling THIS Software?! (How to Do It!)
http://stacia.io/strategy
📅Book a Call to Work 1-1 With Me:📲 https://go.gotfunnels.com/yt
🔥 Get started with Go HighLevel using my exclusive links:
Free Trial for $97 or $297 plans: http://stacia.io/ghl
Free Trial for the SaaS Pro plan ($497): http://stacia.io/gohighlevel
Get 24/7 Chat Support for yourself and your saas clients - http://stacia.io/hlprotools
Want to work with me 1-on-1 book a call - http://stacia.io/strategy
Ever wondered how a real estate coach can help you close more deals and skyrocket your business in 2024? In this interview, I sit down with a top real estate coach who’s helped hundreds of investors transform their businesses. We dive into the exact strategies, tools, and mindset shifts needed to take your real estate investing to the next level.
🔑 What You’ll Learn in This Interview:
• How coaching accelerates real estate success
• Proven methods to close more deals faster
• The systems and tools top real estate investors use daily
✨ Ready to Close More Deals and Get Personalized Help?
Book a call with Erik and get these exclusive bonuses:
📞 Book a Call with Erik: https://realestatefunnelsystems.com/book-a-call
• Best Seller Lead Script: Learn the exact script we use to generate leads and close deals
• Step-by-Step Overview: A detailed guide on how to structure and close real estate deals successfully
• Personalized Strategy Plan: Get a tailored action plan to grow your real estate business
📌 Additional Resources to Grow Your Business:
• Free GoHighLevel Trial to streamline your real estate processes:
👉 GHL $97 or $297 Plan
👉 GHL SaaS Pro Plan
• Learn More About Erik’s Coaching Program: https://realestatefunnelsystems.com/book-a-call
Get Access To My Free Training On Starting Your Own SaaS Business?
➡️ http://staciakennedy.com
Grab your 14-Day Trial of Go HIghlevel + Bonuses
➡️ http://stacia.io/ghl
Get access to the SaaS version
➡️ http://stacia.io/gohighlevel
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» For more interviews, mindset and social media marketing tips make sure to subscribe: http://stacia.io/yt
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In this episode of SaaS Business Secrets, Stacia peels back the curtain on my GoHighLevel certification process. From the initial decision, through the hours of study and application, to the moment of certification - Stacia shares it all.
But it's not just about the certification. It's about how this journey can equip you to deliver even more value to your clients, streamline operations, and scale businesses like never before.
Preparation and Certification Process: Stacia discusses her initial confidence and preparation for the certification. Stacia reflects on her test-taking experience, including the challenges faced during the proctored exam. Despite failing the first attempt, she emphasizes the value of perseverance and the learning curve experienced, especially for individuals new to the platform.
Benefits and Significance: Stacia underscores the credibility and prestige associated with certification, particularly being listed in the HighLevel directory. She explains the subscription fee and its role in staying updated with HighLevel developments, equating it to maintaining access to valuable information, as well as sharing personal insights into the significance of the certification for professional growth and confidence in navigating the HighLevel platform.
Recommendations and Future Plans: Both beginners and experienced users are encouraged to pursue HighLevel certification for enhanced proficiency and credibility. Stacia suggests potential benefits for agencies and teams in obtaining certifications and discusses the possibility of future badges and courses.
Additional Information: Stacia provides insights into the timeline of her certification journey, emphasizing transparency and personal experience.The episode concludes by inviting listeners to join the HighLevel certification program, offering additional support and resources to those who sign up through it.
Whether you're considering GoHighLevel certification, already in the trenches, or just curious about the impact it could have on your career or business, this episode is packed with real, raw, and relevant insights. Let's dive into the journey that could redefine the way you think about digital marketing. Your game-changing moment starts here.
If you want to get certified yourself, use this link here: https://www.gohighlevel.com/certifications?fp_ref=stacia24
Ready to Transform Your Digital Marketing Agency? Unlock the full potential of your agency with Go HighLevel! Discover the game-changing platform that empowers you to streamline operations, captivate clients, and skyrocket your growth.
In this episode, Stacia Kennedy shares invaluable insights on how to launch and grow your digital marketing agency using GoHighLevel. With over 15 years of experience in the digital marketing space, Stacia provides practical advice and strategies to leverage GoHighLevel's all-in-one platform to skyrocket your agency's success.
Introduction to GoHighLevel: Stacia highlights the power of GoHighLevel as an advanced CRM tool essential for small business owners in the digital marketing space.
Stacia's Journey: From working with top real estate agents to running her own successful agency in Honolulu, Stacia shares her entrepreneurial journey and how GoHighLevel has been instrumental in scaling her business.
White Labeling Opportunity: Stacia discusses the white labeling feature of GoHighLevel, allowing agency owners to customize the platform as their own and generate additional monthly recurring revenue.
Essential Features: Stacia explores key features of GoHighLevel, including automated marketing funnels, website builder, text messaging, email marketing and more, emphasizing the platform's versatility and efficiency.
Simplifying Offerings: Stacia advises on simplifying services to attract clients, starting with entry-level offerings like Google My Business management or the missed call text back feature.
Cost-effective Solution: Stacia compares the cost-effectiveness of GoHighLevel against using multiple separate tools and platforms, making a compelling case for its affordability and comprehensive functionality.
Business Automation: Stacia underscores the importance of automation in business processes, highlighting GoHighLevel's capabilities in appointment workflows, client management, and reputation management.
Monetization Strategies: Stacia shares monetization strategies, such as offering website development, course hosting, and other services through GoHighLevel, with potential for significant profits and upselling opportunities.
Investment in Success: While acknowledging the investment required for white labeling GoHighLevel, Stacia emphasizes the long-term benefits and cost savings compared to developing custom software.Want Stacia’s free training? Go to http://staciakennedy.com
In this episode of SaaS Business Secrets, Stacia Kennedy introduces a new strategy, the "Yelp Blueprint," for digital marketing agencies targeting restaurants in tourist-rich areas.
Leveraging Yelp is an opportunity for agencies to offer low-maintenance, high-return services to restaurant owners, and Stacia outlines steps for setting up the Yelp Blueprint and reaching out to potential restaurant clients.
The Yelp Blueprint Strategy: Stacia discusses targeting restaurants with lower Yelp rankings in tourist-rich areas, offering a high-value, low-maintenance service for restaurant owners.
Setting Up the Strategy: Learn how to identify restaurants with lower Yelp rankings beyond the first page. Stacia discusses messaging potential clients directly through their websites, as well as offering a simple landing page and funnel setup to collect customer information.
Feedback Loop Automation: Stacia discusses utilizing automated workflows to encourage customer reviews and feedback, sending customized text messages based on customer feedback, and encouraging positive reviews and addressing negative feedback promptly.
Monetization and Upselling: Stacia lays out the ways to maximize the income from this strategy, including charging an upfront setup fee for the Yelp Blueprint service, offering ongoing monthly fees for continued service and support, and upselling additional services such as flyer design and marketing materials.
Value Proposition for Restaurant Owners: Stacia walks through how to help restaurants improve their Yelp rankings without relying on paid advertising, includin by providing automated solutions for managing customer reviews and feedback and offering a hands-off, passive income opportunity for agencies.
Want access to the workflow automation and bonuses for this Yelp strategy? Go to https://staciakennedy.com, grab your free trial of Go Highlevel and get access to this quality bonus.
In today's episode, Stacia walks through her journey of turning life's challenges into a six-figure business and shares the key strategies that defied the odds, proving that it's never too late to achieve your entrepreneurial dreams.
15 Years of Expertise: With over 15 years of experience in real estate and online marketing, Stacia has been a guiding force, helping individuals transform their expertise into profitable online ventures. From aiding someone in progressing from nothing to five figures or beyond, her journey reflects a commitment to supporting others in their entrepreneurial pursuits.
Navigating Challenges and Shifting Mindsets: The pandemic hit when Stacia turned 40, thrusting her into a role as a go-to tech guru for friends and colleagues. Stacia shares insights into adapting to technological shifts, learning from a millionaire mentor, and embracing a mindset focused on constant learning and resourcefulness.
The Power of Focus: Avoiding the shiny object syndrome, Stacia discusses the importance of laser focus in building a successful business, emphasizing the significance of staying in one lane to reach the highest points in your entrepreneurial journey.
SaaSpreneurship with GoHighLevel: Stacia explores her shift to SaaSpreneurship with GoHighLevel, showcasing not only her ability to support clients with launches but also providing white-label solutions to their software and tech needs, not only providing comprehensive support but also saving her clients thousands of dollars.
Generating Income from SaaS: By replacing numerous software tools with GoHighLevel, Stacia has created an additional stream of income, making six figures solely from software support. This segment underscores the power of adapting to technology and offering holistic solutions.
Starting a SAAS Business: Stacia concludes by sharing how she initiated her own SAAS business within a weekend, generating six figures within weeks. It serves as a testament to the idea that it's never too late to start, and one doesn't need years of pounding and hustling to achieve success.
Interested in learning more about SAASpreneurship and how you can kickstart your own journey? Visit https://www.StaciaKennedy.com for access to free training, office hours, and a private Zoom community.
Much love and Aloha—thanks for tuning in!
In this episode of SaaS Business Secrets, Stacia explores the significance of effective advertising for agencies with an expert in the field, Sam Carlson. A trailblazer in the industry, Sam Carlson co-founded UpHex to empower agencies like yours.
Unveiling UpHex: Sam Carlson shares his journey and experiences as a Facebook ads specialist and the inception of UpHex. He discusses the initial focus on Facebook ads and the demand that led to the integration of Google ads into UpHex.
Overcoming Challenges: Sam reveals the challenges faced while incorporating Google ads, emphasizing the complexities of setup, tracking, and attribution. The importance of simplifying the process for newer agencies and those lacking technical skills is highlighted.
Revolutionizing Google Ads: Sam shares the breakthrough idea that made launching Google ads as simple as Facebook ads through UpHex. Introduces the concept of "easy pages" for Google ads, enabling users to launch a campaign with tracking and attribution in just 30 seconds.
Patenting a Game-Changer: Sam discussES a revolutionary feature in UpHex for launching Google ads effortlessly, expressing enthusiasm about the innovation and its potential impact on agency scalability.
Inside UpHex - A Demonstration: Sam gives an overview of the UpHex interface.
Enhancing User Experience: The conversation delves into making the user experience seamless, especially for those in unique niches. The importance of simplicity and ease-of-use is emphasized, empowering both experienced agencies and those just starting.
Replicating Success: Sam discusses the agency's 2024 theme of replicating success, emphasizing the importance of replicating successful strategies for sustained growth.
Adapting to Compliance: The question of compliance in certain niches, such as real estate and mortgage, is addressed, with recommendations to review AI-generated content for compliance.
Final Thoughts: Stacia and Sam wrap up the episode by encouraging agencies to replicate success, leverage UpHex, and embrace the opportunity for sustained growth.
Explore the possibilities of digital advertising with UpHex and discover how it can revolutionize your agency's approach to marketing. Want to get started and try out Uphex? Get your free trial here: http://staciakennedy.com/uphex
Ready to gain insights that will transform your agency? Join here on Tuesday at 10:15am PST right here or head over to my YouTube Channel http://stacia.io/yt




