The Dental Marketer

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style? Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure.In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks and financial curveballs. She contrasts her corporate dentistry experience with her drive to create genuine, customizable care, revealing how she implemented efficient workflows and a “comfort menu” that attracts modern patients without hard sells. You'll hear real stories of operational fires, evolving boundaries, self-forgiveness, and the power of vetting vendors and advice. If you’re dreaming of practice ownership (or simply want to survive your startup season,) you'll want to hear Dr. Makam’s story!What You'll Learn in This Episode:The reality of opening a dental startup as a working parentWhat differentiates a patient-first, private practice from DSO-driven dentistryMistakes made and lessons learned in early-stage hiring and team buildingTactics for smoother workflow, cross-training, and avoiding burnoutHow to realistically test your systems before opening daySubtle ways to introduce elective services without seeming salesyMarketing and branding hacks (including how $35 can launch your logo)Navigating vendor relationships, technology snags, and construction delaysSetting healthy boundaries to protect family time and your own sanityHow to filter advice and avoid sales-driven online “mentorship”Turn up the volume for a raw, practical guide to launching and growing a dental practice on your own terms.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69Click here for a special offer!Guest: Dr. Pooja MakamPractice Name: Lumina DentistryCheck out Pooja's Media:‍Website: https://dentist-morrisville.com/Instagram: https://www.instagram.com/luminadentistry/Facebook: https://www.facebook.com/profile.php?id=61575688889108‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

If the fear of facing complex dental implant failures is holding you back, this episode is your key to turning those failures into opportunities!Dr. Evan Matthysse shares his transformative experience of initial implant failures that led to a turning point for their dental practice. Listen as he reveals how tackling the fear and learning from the best in the field widened their service portfolio, boosted their reputation for handling advanced implant cases, and enhanced overall growth. To all dentists grappling with a fear of failures and complexities: don't miss this chance to learn from Dr. Matthysse's journey and turn your potential setback into your greatest success.‍‍Listen to Evan's Other Episodes Here:285: Dr. Evan Matthysse | Choosing the Perfect Software Stack for Open Dental Users – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice?In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and personal follow-up calls after treatment. Dr. Allon also reflects on the behind-the-scenes grit required to launch her practice: navigating unexpected DIY build-out challenges, winning initial patients through strategic signage and ground marketing, and fostering a collaborative, no-ego team culture that attracts both patients and staff. Whether you’re considering the leap into private practice or want inspiration on building trust and visibility, you’ll find practical insight and encouragement in Dr. Allon’s candid story.What You'll Learn in This Episode:The transition from corporate dentistry to starting a solo practiceHow to design a hospitality-driven patient flow that stands outWhy thorough new patient visits build lasting trust and referralsStrategies for marketing your practice with visibility (not just ads)Practical tips for juggling practice ownership with family lifeLessons learned from running your own office build-out on a tight budgetThe impact of personal follow-up calls and ground marketing techniquesHow to foster a team culture without egos or micromanagementOvercoming unexpected challenges during a post-pandemic openingWhy investing in patient relationships leads to rapid growthJoin us for a behind-the-scenes look at how real, patient-focused dentistry can transform your practice and your community!‍(This episode originally aired on 1/18/2024)‍Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer‍Guest: Dr. Liel AllonPractice Name: DentAllon DentistryCheck out Liel's Media:Practice: https://www.dentallondentistry.com/Instagram: https://www.instagram.com/dentallon_dentistry/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Tangled in the web of low-performing staff? Learn how to cut loose and fire fast for the well-being of your practice.In this episode of The Fail Forward series, Dr. Gabe Ross honestly shares the lesson he learned the hard way about the necessity of staff turnover for the greater good of his pediatric dental practice. Sifting through his personal experience of reluctantly firing an underperforming dental assistant, Dr. Gabe elucidates why sometimes, removing the problem from your team can be the healthiest decision for your team and your patients. Tune in to give your practice a new lease of strength by learning how to handle tough staffing decisions!‍‍Listen to Gabe's Other Episodes Here:MMM [Ground Marketing] How Dr. Gabe Ross Creates Highly Effective Partnerships with Specialists – The Dental Marketer Podcast284: Dr. Gabe Ross | Oak Landing Pediatric Dentistry – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Are you trapped in hustle mode and afraid of what happens if you slow down?In this episode, Dr. Sana Yusuf jumps right into stepping away from the relentless “hustler” mentality that shaped her academic and professional journey, and into a space where fulfillment is measured by flexibility and presence, not just financial milestones. With refreshing honesty, Dr. Yusuf explains why extreme wealth no longer defines her sense of security. Her practice now covers what matters most: family, stability, and the freedom to breathe. She delves into the exhausting impact of constant gratitude and positivity, revealing how coping habits formed by early traumas can lead to minimizing struggle rather than truly processing it. From navigating the mental weight of multiple business obligations to the life-changing decision to sell her second practice, Dr. Yusuf shares what it really takes to let go and prioritize quality of life over unending hustle.The conversation shifts gears to reveal what works (and what doesn’t) in dental practice marketing today. Dr. Yusuf gives a behind-the-scenes look at everything from unsuccessful yearbook ads to surprisingly effective targeted mailers and the evolution of her social media strategy. She also reflects on the pitfalls of chasing volume over vision, emphasizing her desire for a practice known for its distinct strengths, not price wars. Dr. Yusuf discusses the hard-earned lessons of setting boundaries with staff and patients and what she’d do differently after partnership challenges. Plus, you’ll hear how her journey is guiding her toward a more focused, identity-driven future and the boundary-setting advice she wishes she’d received sooner.What You’ll Learn in This Episode:How to recognize when gratitude becomes a survival mechanism, not a solutionThe realities of selling a practice and when it’s worth walking awayWhich marketing strategies really deliver for dental practices (and which flop)The importance of niche identity versus chasing growth at any costLessons in staff management, pay negotiations, and setting boundaries with your teamHow to avoid common pitfalls in partnerships and contractsWays to prevent burnout by structuring work hours and communication more intentionallyTechniques for adapting marketing tactics as industry platforms and demographics evolveDr. Yusuf’s practical tips for balancing ambition with wellbeingDon’t miss this honest, behind-the-scenes episode highlighting the power of boundaries, the truth behind “staying positive,” and the beauty of building a practice that prioritizes depth over constant hustle!‍Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Sana YusufPractice Name: Sana Dental StudioCheck out Sana's Media:‍Website: https://sanadentalstudio.comEmail: admin@sanadentalstudio.comInstagram: https://www.instagram.com/sanayusufdmd (personal)https://www.instagram.com/sanadentalstudio (practice)‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

Are you finding that the administrative burden of PPO participation is costing you more than it's earning? This episode features Lisa Weber, a PPO expert, shedding light on the hidden and often overlooked administrative cost associated with PPO participation. She tells the real story of a dentist facing a tough decision about whether to hire a full-time employee to manage UnitedHealthcare or terminate the network altogether. Tune in to gain valuable insights on how to view an insurance network burden relative to its value, helping you make strategic decisions that could directly impact your profit margin. If you're wrestling with insurance networks, this episode is an eye-opener you can't afford to miss!‍‍Listen to Lisa's Other Episodes Here:75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer PodcastMMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer PodcastThe Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care.As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry.What You'll Learn in This Episode:Proven strategies for transitioning a dental startup to a thriving, full-capacity practiceTips for balancing clinical work with educational and speaking opportunitiesThe benefits (and challenges) of offering in-house lab services to create distinct patient experiencesHow to build and empower a supportive, growth-oriented teamInsight into implementing systematic raise programs based on achievementsWays to use AI and automation to streamline time-consuming admin processesWhy prioritizing emotional health, therapy, and personal boundaries is essential for practice ownersThe importance of focusing on patient-centric, human-driven care above financial metricsHit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance!‍Sponsors:‍‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketerOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Jordan SandersPractice Name: Knox Mountain DentistryCheck out Jordan's Media:‍Website: https://knoxmountaindentistry.com/Instagram: https://www.instagram.com/knoxmountaindentistry/Instagram: https://www.instagram.com/ascenddentaleducation/Jordan's Previous Episodes: 375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Is your dental practice unknowingly losing money through shared network relationships? In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health!‍‍Listen to Lisa's Other Episodes Here:75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer PodcastMMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer PodcastThe Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments.Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team!What You'll Learn in This Episode:How to evaluate and implement same-day crown technology in your practiceThe impact of clear core values on team culture and patient careStrategies for transparent communication around financial challengesLessons learned from marketing missteps and critical pivots that improved visibilityPractical tips for staff hiring, training, and fostering teamworkWhy tracking patient sources is vital for effective marketingApproaches to accurate treatment presentation and improving patient collectionsCelebrating milestones and identifying key areas for growth in your first yearQuestions to consider when making high-stakes equipment purchases for your practiceTune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Cindy RaskPractice Name: Bespoke DentalCheck out Cindy's Media:‍Website: https://www.bespokedentalga.com/‍Instagram: https://www.instagram.com/bespokedentalga‍Facebook: https://www.facebook.com/bespokedentalga‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

No dentist dreams of living paycheck to paycheck. Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to the transformative power of facing your financial failures head-on. Tune in to discover how you, too, can escape the imprisoning cycle of financial obligation and reimagine your practice as a consistent, stress-free success!‍‍Listen to Alan's Other Episodes Here:From Provider to Healer: Embracing Empathy in Your Career | Dr. Alan Stern | MME – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍‍

When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush? In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.What You'll Learn in This Episode:How to turn staff transitions into opportunities for stronger practice alignmentPractical steps for managing rising supply and overhead costs post-pandemicWays to use AI tools to streamline administration without sacrificing patient careThe benefits of longer, more thorough consultations for diagnosis and treatment planningHow deepening patient relationships can organically grow your practiceEffective digital marketing strategies for attracting new patientsWhy community presence can outperform traditional advertisingThe value of regular reflection and future-focused planning for practice sustainabilityTune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!‍Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Sundar JagadeesanPractice Name: DentiqCheck out Sundar's Media:‍Website: https://www.dentiq.nz/Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Ever felt like you're the bottleneck in your busy dental practice? Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how restructuring your approach can result in heavyweight growth without the stress!‍‍Listen to Meghna's Other Episodes Here:111: DR. MEGHNA DASSANI | SLEEP APNEA & DASSANI DENTISTRY – THE DENTAL MARKETER PODCAST347: DR. MEGHNA DASSANI | HOW TO IMPLEMENT SLEEP INTO YOUR PRACTICE – THE DENTAL MARKETER PODCAST"WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?" – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair.Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way.What You'll Learn in This Episode:How managing overhead can strengthen patient relationships and grow your practiceTips for maximizing the impact of continuing education in dentistryThe real-world impact of introducing an in-house dental labMarketing wins and misses: from targeted online ads to cultural community outreachWhy staying small and agile can outperform rapid expansionLessons on cost-saving without sacrificing qualitySmart ways to vet marketing investments early onKey advice for new and established dentists seeking sustainable growthHit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketerGuest: Dr. Andy BritoPractice Name: Brito Family DentalCheck out Andy's Media:‍Website: https://britofamilydental.com/Email: andybrito3@gmail.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth. In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success, and the well-being of their team over hurried accomplishments. For those seeking to maintain a motivated, dedicated, and competent dental team, this is an invaluable listen!‍‍Listen to Joshua's Other Episodes Here:125: JOSHUA SCOTT | PERSONAL BRANDING FOR YOUR PRACTICE. – THE DENTAL MARKETER PODCASTMMM [SEO] WHY YOUR COPY, YOUR VIDEOS, YOUR PHOTOS, AND EVEN THE CODE HAVE TO BE UNIQUE FOR GREAT SEO RESULTS! – THE DENTAL MARKETER PODCASTMMM [CONTENT MARKETING] START TREATING YOUR DENTAL PRACTICE LIKE A MEDIA COMPANY – THE DENTAL MARKETER PODCAST30: JOSHUA SCOTT | THE BEST PROVEN WAY TO USE SOCIAL MEDIA FOR YOUR DENTAL PRACTICE – THE DENTAL MARKETER PODCASTMMM [SOCIAL MEDIA] HOW TO USE YOUR PERSONAL INSTAGRAM ACCOUNT TO GROW YOUR DENTAL OFFICE'S INSTAGRAM – THE DENTAL MARKETER PODCASTMMM [SEO] HAVING TROUBLE KNOWING WHAT TO ASK YOUR SEO PROVIDER FOR? HERE ARE FOUR CLEAR OBJECTIVES! – THE DENTAL MARKETER PODCAST261: JOSHUA SCOTT | HOW TO GET PATIENTS TO PAY FOR HIGH VALUE SERVICES – THE DENTAL MARKETER PODCASTMMM [UNCOMMON] HOW HAND WRITTEN THANK YOU LETTERS HELP NURTURE YOUR PRACTICE RELATIONSHIPS – THE DENTAL MARKETER PODCASTMMM [VIDEO MARKETING] HOW TO SHARE YOUR PROFESSIONAL VIDEOS THROUGH SOCIAL MEDIA FOR THE BEST RESULTS – THE DENTAL MARKETER PODCASTMMM [WEBSITES] THESE ARE THE 3 MOST CLICKED PAGES ON YOUR WEBSITE, AND THIS IS WHAT THEY NEED TO HAVE. – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.What You'll Learn in This Episode:Ways to identify and attract ideal patients for a niche dental practiceHow local demographic shifts impact practice strategies and marketing effectivenessThe importance of a hospitality-focused team and patient-centric systemsTips for designing memorable new patient experiences from the first touchpointStrategies for evolving marketing from generalist tactics to laser-focused outreachWhy patient retention often matters more than new patient acquisitionThe value of mentorship and peer support for new practice ownersReal-world examples of problem-solving through trial and errorThe emerging role of AI technology in contemporary dentistryInsights into the emotional and operational realities of niche practice ownershipTune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!‍Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/‍Guest: Dr. Rahul KallianpurPractice Name: Hudson Dental Co.Check out Rahul's Media:‍Website: https://www.hudsondentalco.com/Practice Instagram: https://www.instagram.com/hudsondentalco/Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding. Tune in to redefine your team strategy and achieve your practice's core mission!‍Listen to Andre's Other Episodes Here:85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are missed patient calls causing headaches for your front desk and costing your practice money?This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office operations. Ryan breaks down how CallRail's conversational intelligence leverages keyword detection and data analytics, providing actionable insights to not only track marketing success but proactively qualify patient leads in real time.The conversation dives into the evolution of call management, spotlighting CallRail's AI agent: a tireless virtual assistant ready to interact with patients via phone, SMS, or chat, even booking appointments around the clock. Ryan walks us through a practical blueprint for onboarding Voice Assist, starting with after-hours coverage and steadily expanding its role, all while guaranteeing HIPAA compliance and data security. If missed calls, overwhelmed staff, or wasted marketing dollars have been pain points in your practice, this episode offers a clear path to higher conversions and a superior patient experience!What You'll Learn in This Episode:The biggest challenges dental practices face with phone call management and missed opportunitiesHow AI-powered Voice Assist can answer calls and book appointments 24/7Practical steps to implement conversational AI in your practice at your own paceUnderstanding Voice Assist and its capabilities across voice, SMS, and chat channelsHow to maintain HIPAA compliance and data security with AI solutionsThe proven ROI and operational benefits of integrating advanced call tracking technologyWays to improve patient experience while reducing the workload on your front desk staffHow to start leveraging AI to capture every potential lead without extra ad spendTune in now to discover how Voice Assist can help your dental practice capture more leads and enhance patient care (all with less stress on your team.)‍Sponsors:‍CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: https://sta.mx/m2wx‍Click the image for a 14 day free trial!Guest: Ryan JohnsonBusiness Name: CallRailCheck out Ryan's Media:‍Website: https://sta.mx/m2wxLinkedIn: https://www.linkedin.com/in/ryandjohnson/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Ever feel like you're giving too much in your dental practice, to the point of exhaustion? In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional life. Tune in to this episode and learn how to create a healthier life balance while growing your practice!‍‍Listen to Joshua's Other Episodes Here:87: DR. JOSHUA AUSTIN | WHOSE USING YELP, GOOGLE, AND FACEBOOK FOR REVIEWS? – THE DENTAL MARKETER PODCASTTHE MAKING OF SMILE & CO. EPISODE TWELVE – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of empathy for her patients. Dr. Jagirdar shares how these personal milestones helped her cultivate a uniquely patient-centric philosophy, pairing technical expertise with genuine, heartfelt care.Discover the behind-the-scenes journey of building a thriving fee-for-service practice amidst Manhattan’s competitive landscape. Dr. Jagirdar walks us through the pivotal business decisions she made, from legal preparedness to strategic partnerships, and how she leverages both advanced dental technology and human connection to create an exceptional patient experience. Her candid stories (spanning trademark challenges, crafting strong referral networks, and the ongoing role of continuous education) offer powerful insights into what it takes to create a truly modern, holistic dental practice.What You’ll Learn in This Episode:How deeply personal experiences can reshape your entire approach to patient careThe role of art and creativity in building a distinctive dental practiceEssential legal and financial strategies for opening a fee-for-service officeThe keys to finding trustworthy consultants, vendors, and IT partnersHow holistic, patient-focused care leads to loyal referrals in a crowded marketWays to navigate and overcome legal challenges, including trademark disputesTips for using social media and online reviews to boost your reputationWhy mentorship, community, and ongoing education are cornerstones of successInsight into advanced dental procedures like sleep apnea treatmentThe impact of empathy and thoroughness on business growth and patient trustListen now for a masterclass in blending technical excellence with heart, and discover what it truly takes to build patient trust and success in modern dentistry!(This episode originally aired on 2/29/24)‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketerGuest: Dr. Arti JagirdarPractice Name: Flatiron DentalCheck out Arti's Media:Website: https://www.flatirondentalnyc.com/Instagram: https://www.instagram.com/flatirondental/Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Running on empty doesn't drive you forward; it brings you to a halt.In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload, motivate you to prioritize your mental and physical health, and propel you towards growth as you master the art of "failing forward" in your dental practice. Don't put off learning these valuable insights that Kiera had to learn the hard way: tune in now for lessons that could shape your career, your practice, and your life!‍‍Listen to Kiera's Other Episodes Here:213: KIERA DENT | THE DENTAL A-TEAM – THE DENTAL MARKETER PODCAST426: KIERA DENT | THE UNTOLD STORY BEHIND 500K TO 2.4 MILLION IN 9 MONTHS! – THE DENTAL MARKETER PODCASTKEY LESSONS FROM 2024: BUILDING STABILITY AND GROWTH IN DENTISTRY | MME – THE DENTAL MARKETER PODCASTMME: STOP HATING YOUR PROBLEMS AND LEARN TO LOVE THEM FOR A PROFITABLE PRACTICE | KIERA DENT – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍