Claim OwnershipAd Age Marketer's Brief
Subscribed: 109Played: 4,354
Subscribe
© 2019
Description
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
267 Episodes
Reverse
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
After recently acquiring Radisson, the hotelier is integrating its marketing and technology
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Creative Director Kelly Warkentien talks about being more cost effective and flexible
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
1Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
New CMO breaks down his priorities and offers Super Bowl advice
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
Comments
Download from Google Play
Download from App Store
United States