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In our Back to the F**kture podcast, hosted by The Future Laboratory co-founder Martin Raymond, we ask a future-thinker to put foresight predictions under the hindsight spotlight and explore how trends were disrupted and what this has meant for the future.
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The Future Laboratory's Critical Horizons podcast is a deep dive into the mind of a world-renowned thinker whose ideas challenge the status quo and shed light upon emerging behaviours that will drive seismic shifts for brands and consumers alike.
This episode's critical thinker is Douglas Rushkoff. Named one of the “world’s ten most influential intellectuals” by MIT, he is the author of 20 books, the most recent of which is Team Human, which is also a podcast series.
https://www.thefuturelaboratory.com
A true global nomad, Mike Walsh travels over 300 days a year worldwide, researching trends, collecting innovation case studies and presenting on the future of business. Walsh is also the author of three books. His latest book is The Algorithmic Leader: How to be smart when machines are smarter than you.
What you’re about to listen to is a recording between Walsh and Martin Raymond, the co-founder of The Future Laboratory, in which they cover the future of leadership, human intuition vs algorithm analysis, digital biology, the rise of Chinese AI, and perhaps the most pressing question of all: what is the true potential of human intelligence in the twenty-first century?
In this episode, The Future Laboratory's co-founder Martin Raymond talks to world renowned academic Devon Powers about why so many forecasters failed to anticipate the global pandemic and what this means for the future of the industry.
Devon Powers is the associate professor in the Department of Advertising and Public Relations at Temple University. She is the author of 3 books, the most recent of which is On Trend: The Business of Forecasting the Future. Her research explores branding, promotion, and how culture moves through the world. Powers' work has appeared in Journal of Consumer Culture, New Media & Society, Critical Studies in Media and Communication, and Popular Communication.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond talks to Stefan Liske and Adrien Hobt from the PCH Innovations studio about Changing Matter, their recently launched transformation catalogue.
PCH Innovations is a multi-disciplinary innovation strategy & technology development studio, translating radical insights & emerging phenomena into uniquely designed & engineered concepts, materials and high-fidelity prototypes.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond talks to Ryan Lanji a queer curator, dj, club organiser, archivist, influencer and all-round Instagram personality with his own show and a pretty massive following.
In this episode, we talk about Hungama, a mad, queer, glittering, wholly over the top Bollywood-meets-hip-hop, Hoxton-style living catwalk rave; his fabled Nailphilia show; his recently kick-started NDYglobal, a queer health and wellness initiative, and a new members online platform - curated by Ryan - to provide a much-needed platform for marginalised and unheard voices from our world. Tune in to this episode now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond caught up with long-time forecaster and entrepreneur Henry Coutinho-Mason, who has just left his job as managing director of TrendWatching.com to become director of content strategy with Brent Hoberman and his team at Founders Forum, Europe’s answer to SXSW minus the oat milk tents and banjo yoga classes on the side.
In this episode they talk about how Henry got into forecasting at TrendWatching, his move to Founders Forum and his next book The Future Normal, which looks at how humanity can thrive and what we need to do to make this happen. They also discuss where new and emerging trends are coming from, how you can better identify which innovators, disruptors or tech start-ups are most on-message in terms of the incoming zeitgeist, and consequently, which ones investors should be looking at and thinking about first. Listen to this episode now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month we speak to Cat Tully, the founder of the School of International Futures. Cat has extensive experience as a practitioner, helping governments, civil society and businesses to be more strategic, more effective, and better prepared for the future.
For Cat Tully, decoding the future is all about decoding and managing risk. Yes, she reflects, this does sound a bit dry, but when you’re dealing with governments, NGOs or the future of citizens themselves, she explains to The Future Laboratory co-founder Martin Raymond, then you really have to get things right. Tune in to their conversation now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond speaks to Bas Van de Poel, ex-creative director and visionary behind Ikea’s famed Space10 design and innovation lab.
Bas Van de Poel describes his new venture, Modem – co-founded with fellow designer and creative director Astin Le Clercq – as an office for design and innovation where the future is anticipated and imagined accordingly. But, as he tells Martin in this episode, it is also about inventing the future rather than predicting it. Or, as he puts it, ‘futures, plural, since any future solution involves multiple options and opportunities rather than a singular, binary approach’. Tune in and listen to this episode now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond speaks to Ariane van de Ven, a French trend forecaster and cultural analyst. Ariane works with Fortune 500 companies, organisations and brands around the world to help them set up their first trends and forecasting departments and programmes.
In this episode, Ariane explains how forecasting is all about ‘connecting people to culture, to drive insight, fuel empathy, and above all seed innovation’. She also explains how she hones her global vision on innovation and trends through travelling the world and meeting with ‘super-smart people’. Listen to this episode now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond speaks to Ozlem Tuskan, founder of the conscious female coaching and entrepreneur accelerator The Resilient. She has launched her own academy and private business coaching programme to help brands tackle future challenges and create winning brand strategies.
In this episode, Ozlem describes how she connects the hard skills of creating a future-fit brand value with the soft skills of conscious and resilient leadership to accelerate income and amplify impact. She also explains how resilience is about listening, learning and drawing your strength from the kinds of soft skills that many of us understand and appreciate – kindness, collaboration and creativity. Tune in to episode 8 now.
Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. In episode 9, Martin Raymond speaks to sociologist, columnist and author, Ana Andjelic to discuss how we should look to prioritise solid cultural growth.
Ana specialises in strategy and has worked for some of Fortune’s top 500 brands, she was recently appointed as chief brand officer at Banana Republic.
In this episode, she discusses why brands should function as communities rather than customer relationship entities; the role that culture, as well as commerce, plays in defining a brand’s ethos and how and why certain kinds of GMO (genetically modified) brands have become overgrown, monstrous and tasteless. Listen to episode 9 now.
In the final episode of season one of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond spoke with artist-curator, art director, editor and writer Georgina Johnson.
Georgina has previously worked with the V&A, Cooper Hewitt Smithsonian Design Museum, The Photographers’ Gallery, Now Gallery and Ace & Tate. She founded The Laundry Arts in 2017, a platform centred on counter-culture, and is the author of The Slow Grind, a collection of essays, think pieces and conversations gathering some of the most formidable voices across the cultural industries.
In this episode, she explains why brands need to step up, step in and understand the role that collectivism, consensus and accountability will play in their future. Tune in to episode 10 now.
Welcome back to the second series of our Back to the F**kture podcast, where we ask renowned thinkers to put foresight predictions under the hindsight spotlight. In the first episode of series two, The Future Laboratory co-founder Martin Raymond speaks to Belgian forecaster Herman Konings.
Herman Konings is author of seven books, studied theoretical psychology at the University of Leuven, and in his own words, ‘loves the theatrics of psychology and tomorrow as much as he does its theoretics’.
In this episode, he explains why forecasting is as much about drama, storytelling and the great potential and many possibilities of the human condition as it is about data, spreadsheets, and the forward extrapolation of bald facts and sometimes blind conjecture. Tune in to series 2 episode 1 now.
In the second episode of season 2 of our Back to the F**kture podcast, Martin Raymond speaks to Victoria Stoyanova, strategist by trade and connector at heart. Victoria recently founded Institute of Belonging, a studio exploring the generative power of networks, designed to bring people together to experiment, play, learn and co-create.
In this episode, we discuss the power of networking. For Victoria, networking is all about the five Cs – community, collaboration, conversation, creativity and curation. ‘But it is also about collectivist thinking, and about being generous with your time, with making connections and leaning in’. Listen to this episode now.
In this episode of our Back to the F**kture podcast, Martin Raymond speaks to Harry Jameson, performance coach and personal trainer to athletes, celebrities and professionals, and columnist at The Times.
Harry is also the founder of RAIN, a luxury CBD home and body balm range, and his latest company Pillar Wellbeing, which focuses on what he refers to as ‘the three guiding pillars of Synchronised Care and wellbeing – movement, nutrition and recovery'.
In this episode, we discuss how to get a better understanding of the mind, body, spirit and, most crucially, our energy. ‘At the moment, I believe we can use the tools and technologies we have to give the 65-year-old the energy of a 25-year-old,’ says Harry. Listen to this episode now to find out how.
In the fourth episode of season two of our Back to the F**kture podcast, Martin Raymond speaks with techno-optimist Bethany Koby-Hirschmann about the importance of a healthy relationship between children and technology.
Beth is the co-founder of Tech Will Save Us, and founder of FAM, the family inventions studio that’s already making waves in the world of health, wellbeing and the future happiness of families.
In this episode, we talk about re-assessing the role that families play in envisaging tomorrow, and how in turn they can use this optimistic understanding of technology and their relationship with it to make that future better, more inclusive and family-friendly. Listen now.
In the fifth episode of season two of our Back to the F**kture podcast, Martin Raymond speaks with innovation-seeker and author of The Serendipity Mindset, Dr. Christian Busch, about the importance of having an open and curious outlook.
Dr. Christian Busch is a globally renowned expert in innovation and serendipity and director of the CGA Global Economy Programme at New York University, also teaching at the London School of Economics.
In this episode, we discuss how opening our eyes to the unexpected and being open to connection can lead to valuable opportunities and solutions. Listen to this episode now to find out more.
In the sixth episode of season two of our Back to the F**kture podcast, Martin Raymond speaks with futurist, retail strategist and designer, Ibrahim Ibrahim, to discuss the emotional membership consumers can have with brands, the future of blended retail spaces and connecting online and offline data to shape tomorrow’s businesses.
Ibrahim Ibrahim is managing director of Portland Design, a multi-disciplinary retail design practice based in London’s East End and has worked with some of the best brands, malls and multi-sector stores globally.
In this episode, we discuss how we can reframe bricks-and-mortar around the stories and needs of consumers. Listen to this episode now to find out more.
Our Back to the F**kture podcast series, hosted by The Future Laboratory's co-founder Martin Raymond, asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Adrien Hobt and Dev Mishra from the PCH Innovations studio return to discuss the power and spirituality of science and technology in tackling issues of the climate crisis, wellbeing and diversity and inclusion.
PCH Innovations is a multi-disciplinary innovation strategy & technology development studio, translating radical insights & emerging phenomena into uniquely designed & engineered concepts, materials and high-fidelity prototypes.
Listen to this episode now to find out more.
In this episode of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond speaks with Dr Catherine Nakalembe, Africa programme director at NASA Harvest, scientist, remote sensing expert, a machine learning specialist, and winner of our Futures 100 Innovators Awards.
Catherine currently uses drones, satellite data and the latest AI technologies to map the impacts of everything from climate change to developing risk assessment strategies and finance packages that can drastically improve a community’s ability to insulate itself against floods and other adverse weather conditions.
When we delve deeper into her work, we discover how her work is foresight at its most effective and trend analysis at its most potent. Listen to this episode now to find out more.
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