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A podcast to educate and inspire the working woman!
Walk into the office informed with the latest news in business and tech. Tackle your career with confidence and enthusiasm with specific workplace tips and tricks. And get inspired by an all-star lineup of interviews with businesswomen.
From responding to mean emails to how to quit your job, we cover it all. The perfect companion to your morning commute to work or for that afternoon slump where you need that extra boost of inspiration.
Walk into the office informed with the latest news in business and tech. Tackle your career with confidence and enthusiasm with specific workplace tips and tricks. And get inspired by an all-star lineup of interviews with businesswomen.
From responding to mean emails to how to quit your job, we cover it all. The perfect companion to your morning commute to work or for that afternoon slump where you need that extra boost of inspiration.
163 Episodes
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"Bahh da bah bah bah"
"Very demure, very mindful"
"Puppy monkey baby."
...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content.
Also in today's episode:
Venmo X Taco Bell (QSR Mag)
TikTok's New Creator Content Report
Gremlins 3 & Jack In The Box x Gremlins Ad
Facebook's Holiday ad (Fast Company)
TikTok's emotional ads (example)
Ad Recall Should Be a Thing of the Past (Advertising Week)
"Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE
💌 Love this episode?
Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.
Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume.
Other topics:
Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!
On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.
Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.
💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
MARKETING NEWS
Instagram for iPad?! (The Verge)
Locked Posts on IG (Social Media Today)
Meet a new TikTok challenger, Neptune (TechCrunch)
CAMPAIGNS OF THE WEEK
A1 vs. AI
San Pellegrino x The Sopranos (AdWeek)
Jet-Puffed’s Easter Hack (CNN, WalMart)
CELEBRITY x BRAND COLLAB ROUNDUP:
Kardashian x Crumbl
Dolly x Good American
Nike x Rory McIlroy
WORK BREAK
Denise Richards & Her Wild Things
A24's Warfare
💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.
NEWS
Pepsie Purchases Poppi - Forbes
Meta and “Community Notes” - Media Post
AI Comments were spotted - Daily Carnage via Jonah Manzano
3-minutes videos may perform better - Buffer and Social Media Today
CAMPAIGN OF THE WEEK
Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!
WORK BREAK:
Novocaine
Upcoming trailers: Accountant 2 and Ballerina
Severance (contains Season 1 Spoilers!)
Lady Gaga’s Mayhem album
In today's episode:
Tiktok launched an Oscars hub
Cynthia Erivo visits Raising Cane's - E!
McDonalds celeb orders - AdWeek
Instagram may launch a stand-alone app for Reels - The information
YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube
YouTube mid-roll ads announcement . Google
Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew, CNBC
Duo is alive - USA Today
WORK BREAK:
Eternal Sunshine of the Spotless Mind (Prime)
Running Point (Netflix)
Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film.
In today's episode:
Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!)
Netflix Bites opens in Vegas --and I need to go! (Variety)
Rachel Kirkconnell and Brawny (E!)
Hailey Bieber x FILA (See the landing page!)
RIP Duo the owl
WORK BREAK:
Traitors recap/thoughts (spoilers around the 10 minute mark)
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It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller.
We dive into:
Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses!
Alex Cooper's Sirius XM launch
Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!)
and more!
⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle.
🍿 Follow Working Girl Talk on Instagram and TikTok.
From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards:
Most Memorable
Best Celebrity Cameo
The Odd Ball Award
Points for Creativity
A Nice, Classic Marketing Ad
Missed Opportunity Award
The Not So Great...Award
Overall Best in Show
Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!
Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today:
The GRAMMY Awards
Partners
Memes
Best Dressed
Super Bowl...Spoilers?
Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.
Campaign of the Week:
Barbie's Super Bowl collab
Bratz shouts out David Lynch
WORK BREAK:
Fantastic Four Trailer - here's why I like it
Mission: get Adam Sandler to be our guest of honor!
Marketing News:
🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman)
🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC)
🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes)
Campaign of the Week:
⭐️ Why I love NYXTAPE (NYX Cosmetics)
WORK BREAK
🎬 Oscar noms are here!
🎬 Conclave Review — watch on Peacock
🎬 Nosferatu Review — rent at home on Amazon Prime
📚 Onyx Storm is taking over my life
Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!
Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results.
MARKETING NEWS
Kristin Juszczyk and Emma Grede launch OffSeason (GMA)
Disney acquires 70% of Fubo (EMarketer)
Instagram will surpass Facebook to become the largest social ad business (EMarketer)
Golden Globes viewers increase (Marketing Brew)
Crumbl x Dove launches! (StyleCaster)
WORK BREAK:
I started watching Severance - whoa!
A Complete Unknown recap
From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!
In this episode:
⭐️ Top Collaborations
⭐️ Funny Campaigns
⭐️ Marketing FLOPS (sorry!)
⭐️ Overall favorite campaign/viral moment
⭐️ 2025 Predictions - influencers and more!
⭐️ Top piece of advice for social managers heading into the new year
WORK BREAK:
Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!
FOLLOW @thespacesocial on instagram
FOLLOW @workinggirltalk and @abbyzufelt
It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.
Specifically, this episode is full of nonsense.☺️
My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.
In this episode:
⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter
⭐️ Pantone releases the 2025 color of the year
⭐️ The Eras Tour is officially over. It was rare and we were there.🥹
⭐️ Will Netflix's NFL Christmas live games actually work?
⭐️ A Hallmark Christmas village in Kansas City?!
FOLLOW Working Girl Talk on Instagram.
I hope you have a great work week, and an even better work break!
Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!
Today's topics & links:
TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
Apple Music Replay vs. Spotify Wrapped
Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)
Plus, words of encouragement for our social media managers out there!
Work Break:
I'm rewatching Glee (I love you it's ruining my life)
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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!
Today, we're discussing:
WICKED vs. Gladiator II marketing strategies — what worked? And why?
Instagram's new reset feature
Sabrina Carpenter's Nonsense Christmas trailer
Threads has seen 35 million new users in November (Axios)
Black Friday ads go simple
College Bowl season begins (RIP Pop-Tarts Mascot)
On today's WORK BREAK:
A very WICKED Recap
Gladiator II Recap
The Silence of the Lambs Recap
Yellowstone Recap
Episode Sources/Links:
Box office numbers via FastCompany
WICKED Collabs via Hollywood Reporter
COLAssuem recap via Yahoo! Entertainment
Gladiator 2's big ad buy via The New York Times
Instagram reset feature news via Meta
35 million new Threads users via AXIOS
Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!
On Work Break: Love Is Blind and The Substance
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Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?
ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.
Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️
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FOLLOW Abby Zufelt
Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine!
In this recap:
A breakdown of the opening scene (obsessed!)
The best cameos
Abby reveals she's actually an X-Men superfan (???)
What makes this R-rated movie so...wholesome!
Best scenes in the movie
Theories about what's next for MCU/X-Men/Deadpool
Overall ratings
BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time.
⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual.
FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify.
FOLLOW Working Girl Talk on Instagram.
On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer!
You'll hear:
An official Love Island USA recap
Why they can't make us hate Rob
Rob on "Call Her Daddy" and Kaylor on "Viall Files"
Abby starts watching My Lady Jane
Bachelorette mini recap - can it compete with Love Island?
A Glenn Powell & Chappell Roan Summer
Book update: Funny Story & Butcher & Blackbird
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