Claim OwnershipBest Hour of Their Day | Podcast
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© Jason Ackerman / Jason Fernandez
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Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
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BestHourofTheirDay.com
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Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live episode, we’ll explain what we’re evaluating—coaching, sales, retention, systems, and leadership—and what every CrossFit affiliate owner can learn from the process before we ever step on the floor.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Pamela Gagnon joins Todd and Kristin to break down how to coach handstand movements for the CrossFit Open, including what’s shown up historically, common no-rep standards, and where athletes lose reps. We’ll cover practical progressions and prep strategies coaches should be using now to make sure their athletes are confident, efficient, and Open-ready.--Ready to develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Learn more about Performance Plus: https://performanceplusprogramming.com/
David Newman from RX Smart Gear joins us to break down how he teaches double unders and advanced jump rope skills like crossovers in real CrossFit classes. We also dig into what coaches need to be doing to ensure athletes are actually progressing—especially with the CrossFit Open right around the corner.---Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Check out RX Smartgear: https://rxsmartgear.com/--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
If Jay and Fern had to wipe the slate clean and start over, this is exactly how they’d build a gym today. Drawing on experience from owning multiple affiliates, they break down what they’d prioritize, what they’d ignore, and the decisions that actually matter when everything resets.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Nicole Christensen and Chase Ingraham from CrossFit HQ share how they're preparing for The Open and what Coaches and Owners need to know leading up to the season.---Ready to level up your coaching?Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a brutally honest tier list. If you’re busy but not growing, this episode will show you where your focus is off.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open.---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching?Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge
Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what actually matters. Jay and Fern break down the real tradeoffs, preferences, and decision points owners need to consider before committing their time, staff, and energy.---The Open Growth Strategy Webinar:https://www.besthouroftheirday.com/the-open-growth-strategy---AffiliateCon Tickets:https://www.besthouroftheirday.com/affiliatecon
Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for adaptive athletes in a live class setting. This episode focuses on the coaching decisions behind each modification so coaches can apply the same thinking in their own classes.--Learn more about the Adaptive Training Academyhttps://www.ata.fit/---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching? Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026.They share why this event exists, what makes it different, and how it’s designed to raise the standard for coaches, owners, and the broader CrossFit community.Click here for more info:https://www.besthouroftheirday.com/affiliatecon
👉 Use the Lead Need Calculator (free)https://www.besthouroftheirday.com/lead-need-calculatorIn this video, we break down why chasing more leads often makes growth feel harder — not easier.Most CrossFit gyms don’t stall because they’re invisible.They stall because they’re leaking members, sales, or both — and don’t know the math behind it.Growth isn’t a motivation problem.It’s not even a marketing problem.It’s usually a math problem.The Lead Need Calculator shows you:• how churn impacts growth• whether you actually have a lead problem• how many leads you need based on your current numbers• where growth is breaking downThe calculator doesn’t fix your gym.It gives you clarity.And clarity changes what you work on next.
Most CrossFit gyms don’t have a weightlifting problem — they have a coaching problem. Cody Looney from Burgener Strength breaks down how to simplify barbell instruction, build real weightlifting skill inside group classes, and create a stronger barbell culture without overengineering your programming.--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge
Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll cover hiring, onboarding, and building a staff that can deliver a consistent, high-quality experience every class.--Ready to your develop your coaching, advance your career, and level up your credential?👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/
Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retention, and more profit.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/
The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside the Mayhem team and Best Hour of Their Day. In this live recap, Austin Malleolo and the Mayhem team break down the biggest takeaways around programming, coaching development, and building a gym that wins on the floor and in the business.--Check out Mayhem Nation: https://mayhemnation.com/--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec Zirkenbach explains why most affiliates are failing adaptive athletes by default, and gives you the actionable steps to turn your passive inclusivity into actual preparedness.--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profit margins without chasing unrealistic member growth.--Register for the How to Price Your Gym Right in 2026 webina👉https://www.besthouroftheirday.com/webinar---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/
Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for coaches and members. They’ll share practical ways to run the Open well and use friendly competition to build excitement, confidence, and community in a positive way.--Check out Get With the Programminghttps://www.youtube.com/@getwiththeprogramming--Check out "Sport of Fitness" Podcast on the CrossFit Games YouTube channelhttps://www.youtube.com/@CrossFitGamesTV--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/
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