Claim OwnershipBest Hour of Their Day | Podcast
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© Jason Ackerman / Jason Fernandez
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Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
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BestHourofTheirDay.com
954 Episodes
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Level 4 Coaches Todd Occhiuto, Kristin Bowen, Brentnie Kincaid, and James Horbart break down tips and strategies for coaching the final workout of the 2026 CrossFit Open.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge
Last week, Max Isaak and Allison Jachowski traveled to Omaha, NE to audit CrossFit Elkhorn. Tune in to hear what they found.---Ready to grow your gym? Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/af...---Check our last episode with Trevor from CrossFit Elkhorn.https://youtube.com/live/ZSAqjotF9Cc---Join us in Dallas, TX, October 16-18 for AFFILIATECONhttps://www.affiliatecon.co/
If your CrossFit gym feels stuck, it’s probably not because you need to work harder. It’s because you’re solving the wrong problems in the wrong order.In this episode, we break down why growth happens in phases and how the Affiliate Blueprint helps you identify exactly what to focus on to plan your gym's breakthrough.--Take the FREE Affiliate Blueprint Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment
Brentnie Kincaid (CF-L4) and Adam Fuller (CF-L4) join Todd Occhiuto (CF-L4) to break down strategies for coaching Open Workout 26.2---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge
Todd and Kristin break down CrossFit Open Workout 26.1 and what you need to know before you hit the coaching floor.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge
You didn’t open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be the baseline for affiliate owners and why most never reach it.---Learn how to make $100k as a CrossFit Affiliate Owner:https://www.besthouroftheirday.com/$100k-Affiliate-Owner---Free Online Affiliate Business Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---Submit content ideas:https://www.besthouroftheirday.com/content
Cody Looney from Burgener Strength and a special guest join Coach Development Live to break down how coaches should be preparing barbell movements for the CrossFit Open.We’ll dive into movement standards, strategies, and smart progressions that build confidence, efficiency, and consistency—so your athletes walk into the Open prepared instead of exposed.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge--Learn more about Burgener Strength:https://burgenerstrength.com/
Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live episode, we’ll explain what we’re evaluating—coaching, sales, retention, systems, and leadership—and what every CrossFit affiliate owner can learn from the process before we ever step on the floor.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Pamela Gagnon joins Todd and Kristin to break down how to coach handstand movements for the CrossFit Open, including what’s shown up historically, common no-rep standards, and where athletes lose reps. We’ll cover practical progressions and prep strategies coaches should be using now to make sure their athletes are confident, efficient, and Open-ready.--Ready to develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Learn more about Performance Plus: https://performanceplusprogramming.com/
David Newman from RX Smart Gear joins us to break down how he teaches double unders and advanced jump rope skills like crossovers in real CrossFit classes. We also dig into what coaches need to be doing to ensure athletes are actually progressing—especially with the CrossFit Open right around the corner.---Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Check out RX Smartgear: https://rxsmartgear.com/--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
If Jay and Fern had to wipe the slate clean and start over, this is exactly how they’d build a gym today. Drawing on experience from owning multiple affiliates, they break down what they’d prioritize, what they’d ignore, and the decisions that actually matter when everything resets.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Nicole Christensen and Chase Ingraham from CrossFit HQ share how they're preparing for The Open and what Coaches and Owners need to know leading up to the season.---Ready to level up your coaching?Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a brutally honest tier list. If you’re busy but not growing, this episode will show you where your focus is off.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon
Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open.---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching?Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge
Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what actually matters. Jay and Fern break down the real tradeoffs, preferences, and decision points owners need to consider before committing their time, staff, and energy.---The Open Growth Strategy Webinar:https://www.besthouroftheirday.com/the-open-growth-strategy---AffiliateCon Tickets:https://www.besthouroftheirday.com/affiliatecon
Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for adaptive athletes in a live class setting. This episode focuses on the coaching decisions behind each modification so coaches can apply the same thinking in their own classes.--Learn more about the Adaptive Training Academyhttps://www.ata.fit/---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching? Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026.They share why this event exists, what makes it different, and how it’s designed to raise the standard for coaches, owners, and the broader CrossFit community.Click here for more info:https://www.besthouroftheirday.com/affiliatecon
👉 Use the Lead Need Calculator (free)https://www.besthouroftheirday.com/lead-need-calculatorIn this video, we break down why chasing more leads often makes growth feel harder — not easier.Most CrossFit gyms don’t stall because they’re invisible.They stall because they’re leaking members, sales, or both — and don’t know the math behind it.Growth isn’t a motivation problem.It’s not even a marketing problem.It’s usually a math problem.The Lead Need Calculator shows you:• how churn impacts growth• whether you actually have a lead problem• how many leads you need based on your current numbers• where growth is breaking downThe calculator doesn’t fix your gym.It gives you clarity.And clarity changes what you work on next.
Most CrossFit gyms don’t have a weightlifting problem — they have a coaching problem. Cody Looney from Burgener Strength breaks down how to simplify barbell instruction, build real weightlifting skill inside group classes, and create a stronger barbell culture without overengineering your programming.--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge
Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll cover hiring, onboarding, and building a staff that can deliver a consistent, high-quality experience every class.--Ready to your develop your coaching, advance your career, and level up your credential?👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd
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