DiscoverSupersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC
Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC
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Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

Author: Mark McCulloch

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I created the Supersonic Marketing Podcast to interview the greatest people in hospitality and subject matter experts in Brand and Marketing. We share our insights and expertise for free to help businesses all around the world BOOM! You’re welcome.

Sponsored by Vita Mojo
157 Episodes
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CEO of Crerar Hotels, the AA Small Hotel Group of the Year 2023/24, Chris Wayne-Wills joins Mark McC on this week’s episode to discuss his career, his experience in the hospitality industry and the unique culture and approach of Crerar Hotels. Chris emphasises the importance of personalised guest experiences and attention to detail and highlights the company's focus on quality, local experiences, and the development of their properties to offer the best possible service to guests. Chris also touches on the challenges facing the industry, such as the residual impact of the pandemic, business rates, VAT issues, and recruitment difficulties post-Brexit.Chris reflects on his appearance on "The Apprentice" and how it showcased the challenges and opportunities in the hospitality sector. He also mentions his involvement with UKHospitality Scotland and the ongoing efforts to address industry trends and challenges. Throughout the episode Chris Wayne-Wills provides valuable insights into the world of hospitality, emphasising the importance of personalised service, quality experiences, and adapting to the changing landscape of the industry.About Chris Wayne-WillsChris Wayne-Wills is a seasoned hospitality industry executive with over 25 years of experience in senior management positions. Originally from Cardiff, Wales, Chris embarked on his hospitality journey as a sales manager, quickly rising through the ranks to assume leadership roles at some of the UK's most prestigious hotel brands.With a passion for delivering exceptional guest experiences and operational excellence, Chris's career trajectory reflects his unwavering commitment to excellence and innovation in the hospitality sector. He has held key leadership positions at renowned hotel groups such as Marriott International, Macdonald Hotels, and QHotels, where he honed his expertise in revenue growth, new business development, and marketing communications.In April 2020, Chris took on the role of CEO at Crerar Hotels, a high-quality hotel group based in Scotland, overseeing a portfolio of seven four- and five-star properties. Under his leadership, Crerar Hotels has thrived, earning accolades such as the AA Small Hotel Group of the Year.Beyond his role at Crerar Hotels, Chris is deeply involved in industry advocacy and professional development initiatives. He serves as Chairman of UKHospitality Scotland, where he plays a pivotal role in shaping policies and advocating for the interests of hospitality businesses across Scotland. Chris is also a trustee of HIT Scotland and a fellow of the Institute of Hospitality, demonstrating his commitment to nurturing talent and driving positive change within the industry.Known for his strategic vision, dedication to social responsibility, and relentless pursuit of excellence, Chris Wayne-Wills continues to inspire and lead the hospitality industry towards a brighter and more sustainable future.LinkedIn: https://www.linkedin.com/in/chriswaynewills/Crerar Hotels website: https://www.crerarhotels.com/ This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.She shares valuable insights into the world of digital marketing, loyalty programs, and brand engagement from Gemma's experiences at Honest Burgers and Hawksmoor. She talks about their latest moves into using hospitality tech to enhance the customer experience using platforms such as Vita Mojo and Airship. Gemma's expertise in leveraging AI and machine learning for loyalty programs provides a glimpse into the future of customer engagement strategies in the hospitality industry.Gemma delves into the significance of maintaining brand authenticity while exploring new content marketing channels like TikTok. About Gemma Barter Gemma Barter is a seasoned digital marketing professional with a passion for hospitality and brand storytelling. With over a decade of experience, she has honed her expertise in e-commerce, social media advertising, CRM, and website optimization. Currently serving as the Senior Digital Marketing Manager at Honest Burgers, Gemma leads the digital strategy for the renowned burger chain's 39 locations, overseeing everything from PPC management to loyalty program implementation. Known for her strategic mindset and hands-on approach, Gemma thrives on driving engagement and revenue through innovative digital campaigns. Her career journey is a testament to her dedication and adaptability, having worked her way up from Marketing Assistant roles to becoming a pivotal figure in shaping Honest Burgers' digital presence. Gemma's commitment to excellence and continuous learning underscores her role as a driving force behind the success of Honest Burgers' digital marketing initiatives.Honest Burger website: https://www.honestburgers.co.uk/LinkedIn: https://www.linkedin.com/in/gemma-barter-320540119 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team. Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.  About Paul Tanner Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.CUPP website: https://www.cuppbubbletea.co.uk/LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
From operation to marketing, employee to freelancer Alan Armstrong has a variety of experience in the hospitality sector, giving him a very holistic perspective on things. He discusses his experience working with celebrities and managing venues at a young age and what he learned from this experience. Alan talks about his freelance journey, offering advice on building a strong network and developing a diverse skill set to succeed in the marketing field. He also delves into the importance of customer experience, brand DNA, and future trends in hospitality marketing.Throughout the episode, Alan shares entertaining anecdotes from his time managing nightclubs and bars, including encounters with celebrities like Robbie Williams. He reflects on the fast-paced and dynamic nature of the hospitality industry, emphasising the importance of quick decision-making and effective crisis management. Alan's experiences in handling security issues and maintaining a positive customer experience showcase the multifaceted skills required in the hospitality sector. About Alan Armstrong Alan Armstrong is a seasoned business leader and award-winning marketing professional with over 25 years of experience in the hospitality sector. Starting his journey as a glass collector in a social club, Alan swiftly rose through the ranks to manage late-night venues across the UK. His transition to marketing saw him excel in roles ranging from Marketing Executive to Director of Marketing, where he spearheaded innovative campaigns and data-led strategies for some of the nation's most renowned hospitality brands. As the founder of Spaceman Marketing, Alan continues to bring his wealth of expertise to the forefront, offering tailored marketing solutions to businesses within the hospitality industry. With a passion for mentoring and developing young talent, Alan is not only dedicated to driving business success but also nurturing the future leaders of the industry. Based in rural Derbyshire, Alan enjoys spending quality time with his family, his beloved chocolate Labrador, Branston, and pursuing his passion for running.Website: https://www.spacemanmarketing.co.uk/LinkedIn: https://www.linkedin.com/in/alan-armstrong-37186329/ This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Is beer and curry a match made in heaven? Combining Indian street food and craft beer Marko Husak and Mayur Patel founded Bundobust, a casual restaurant and microbrewery chain. In this episode, they discuss their journey in the hospitality industry with host Mark McC. They share insights into their background in the industry, detailing how they combined their influences to create a unique dining experience. They address the challenges and successes they faced in starting Bundobustt, including their approach to menu development and the creation of their own brewery.Marko and Mayur discuss their marketing strategies with Mark, emphasising the emotional and brand-building aspects of their campaigns. They highlight a successful campaign, "Bundo Does Meat," which generated buzz during Veganuary by introducing analog meat dishes. This episode shows the importance of authenticity, creativity, and emotional connection in marketing campaigns within the hospitality industry.About BundobustBundobust is a dynamic culinary experience, merging Indian street food with craft beer culture across Leeds, Liverpool, and Manchester. Its menu boasts authentic Indian street delicacies like Pav Bhaji and Masala Dosa, while the Craft Beer selection from Bundobust Brewery complements these flavours perfectly. The brewery, established in 2021, exclusively brews beers designed to harmonise with the food menu, available only on tap in Bundobust's restaurants. It's the ultimate fusion of great food, craft beer, and casual dining—an unforgettable experience in every visit.Website: https://bundobust.com/Marko Husak LinkedIn: https://www.linkedin.com/in/marko-husak-b2368449/Mayur Patel LinkedIn: https://www.linkedin.com/in/mayur-patel-161022199/ This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Hospitality entrepreneur and podcaster Mark Wogan shares his valuable insights on the hospitality industry including the challenges faced during the past four years, the impact of COVID-19 on the industry, and the need for government support. Along with host Mark McC they highlight the essence of kindness, generosity, and a welcoming spirit in the industry. They also touch on the evolving landscape of hospitality recruitment, with a focus on the potential for career growth and success within the sector, especially for young professionals.Mark Wogan and Mark McC discuss the vocational nature of work in the hospitality industry, where dedication to providing exceptional service and creating memorable experiences for guests is paramount. Mark's reflections on the industry's resilience and the passion of individuals within it provides actionable lessons for hospitality marketers and stakeholders seeking to understand the core values and opportunities within the dynamic world of hospitality.About Mark WoganMark Wogan, a seasoned restaurateur and hospitality entrepreneur, has made a significant mark in the culinary world with his innovative ventures. As the co-founder of the renowned UK chain of pizza restaurants, Homeslice, Mark has demonstrated his passion for delivering exceptional dining experiences. In addition to his success in the hospitality industry, Mark recently launched the engaging podcast "Spooning With Mark Wogan," where he invites celebrities to embark on unique culinary adventures. With a blend of creativity, dedication, and a love for food, Mark continues to captivate audiences and leave his mark on the culinary landscape.Spooning podcast: https://shows.acast.com/food-cultureLinkedIn: https://www.linkedin.com/in/mark-wogan-74a76717a/?originalSubdomain=uk   This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Mark McC interviews Paulo de Tarso, a renowned figure in the hospitality industry with a rich background working in top restaurants worldwide. Paulo shares his journey from working in New York to opening his own restaurant, Margot, in London. He emphasises the importance of hospitality, service, and creating a positive atmosphere for guests. Paulo reflects on his experiences serving famous actors like Al Pacino and the impact of genuine connections in the industry. He discusses the differences between the dining scenes in LA, New York, and London, highlighting the evolution and growth of the industry. Paulo also touches on the challenges of being a business owner, the pressures of leadership, and the importance of team morale. Paulo shares his passion for hospitality, his dedication to creating memorable experiences, and the valuable lessons he has learned throughout his career.About Paulo De TarsoRestaurateur and maître d’ by trade, Paulo de Tarso is passionate about hospitality, customer experience and the pursuit of excellence. A dynamic motivational speaker who uplifts through personal storytelling, Paulo took the stage at the inaugural Soho TedxTalk event to share his insights and knowledge. Paulo is the founder of Paulo de Tarso Hospitality and a member of The Royal Academy of Culinary Arts. Paulo came to London in 2005. Born in Brazil of Italian descent, he spent his formative years in the United States. This is where he first fell in love with the industry and developed his warm service approach. He has a true love and appreciation of good food and good service and has found his calling in bringing people together and raising the bar on the shared experience of breaking bread. Paulo’s commitment to the industry has resulted in accolades including personal recognition with AA Awards (Foodservice) and Tatler Restaurant Awards (Best Front of House 2011 & 2018), and nominations for The Cateys (Best Newcomer) and GQ (Best New Restaurant).Gambero Rosso Best Italian restaurant for 2 years in a row; Best Wine List for 2 years in a row. And Featured on Celebrity Master Chef in 2017. Feature on Foodnetwork Best Italian Restaurant outside Italy. Paulo began work in the restaurant business at 16 years of age in New York, and later Los Angeles. He worked his way up through the ranks, gaining an in-depth knowledge of the inner workings of restaurants, all the while becoming enamoured with the industry. He began to build his reputation in London at The Wolseley, followed by three years as maître d’ at the iconic Scott’s in Mayfair. Paulo moved on to open Bar Boulud London under the tutelage of the inimitable Daniel Boulud, who became both mentor and friend. His Bar Boulud team won over 29 awards. During this time, Paulo also completed the excellent Senior Management Development Programme with the Mandarin Oriental Hotel Group. In 2016, Paulo launched acclaimed Italian restaurant, Margot in Covent Garden, where he was director and co-proprietor. Always interested to share ideas, Paulo’s industry knowledge is sought after and has led him to take on some consulting and team building events. His training and service style is full of passion and professionalism. He is well regarded within the industry and frequently speaks at events, including Taste of London, and The Restaurant Association. His passion for hospitality translates into many fields, he has conducted inspiring seminars for restaurant teams as well as the retail sector, including Hackett, Seven for Mankind, The Royal Naval Club and The Norton Motorcycle Company. Paulo has taken part in a number of charitable actions, most notably supporting Galvin’s Chance with Rumble in the Kitchen where he donned boxing gloves with the likes of Monica Galetti and Marcus Wareing, and the Chefs with Altitude Farm Africa Climb where he and Ashley Palmer-Watts scaled Mount Kilimanjaro. As an ambassador for Action Against Hunger, Paulo trekked the Jordan Rift Valley alongside Nieves Barragan and Angela Hartnett in aid of Syrian refugees, which they followed up by taking on Machu Picchu to help raise funds to combat world hunger.TedXSoho Talk: https://www.youtube.com/watch?v=uUmywITsbwkLinkedIn: https://www.linkedin.com/in/paulo-de-tarso-65734527/ This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Paul Dickinson, Head Coach of the England National Culinary Team, First Employee of DSP Authentic and Global member of Forever Oceans Culinary Board talks to Mark McC about the importance of passion, creativity and inclusivity in the culinary world. Paul shares his experiences working with renowned chefs like Marco Pierre White and the England culinary team. He talks about the importance of customer service, team dynamics, and the evolution of fine dining standards. Paul reflects on his time at Fuller's and his transition to new ventures post-COVID. Paul emphasises the value of continuous learning, leadership, and maintaining high standards in the hospitality industry. From his wealth of experience, Paul provides insights into the challenges and rewards of working in the culinary field, emphasising the importance of passion and teamwork in achieving success.About Paul DickinsonPaul Dickenson is a dynamic entrepreneur and culinary leader with a passion for innovation and sustainability. Paul has made significant contributions as Head Coach of the England National Culinary Team, where he has nurtured talent and driven culinary excellence on the global stage. As a co-founder of DSP-Authentic Limited, Paul has played a pivotal role in developing innovative business and brand food strategies, driving growth and success in the industry. Additionally, his involvement with Forever Oceans showcases his commitment to sustainable food sourcing and aquaculture practices. Through his visionary leadership and entrepreneurial spirit, Paul continues to inspire positive change and shape the future of the culinary landscape. This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Robbie Bargh, founder of the Gorgeous Group joins Mark McC, sharing insights into just why his restaurants are so gorgeous. They discuss the importance of creating memorable and transformative experiences for guests, emphasising the significance of attention to detail in menu creation and storytelling. The discussion delves into the success story of Dishoom and its younger sister, Permit Room, highlighting the meticulous approach to creating unique and immersive dining experiences. Robbie shares his objective to provide “emotion per square foot” in restaurant design and operations and also emphasises the importance of understanding local culture and community engagement. Learn the art and science behind creating exceptional hospitality experiences that resonate with guests on an emotional level from hospitality pro Robbie Bargh in this episode of the Supersonic Hospitality Marketing Podcast.About Robbie BarghRobbie Bargh is a trailblazing force in the realm of bar and hospitality design, celebrated for his visionary creativity and adeptness at curating unforgettable experiences. Over the course of his extensive career, spanning decades, Robbie has left an indelible mark on the industry through his collaborations on numerous prestigious projects. Notably, his involvement in the conception and execution of the Permit Room at Dishoom stands as a testament to his innovative approach and commitment to immersive storytelling. With a keen eye for detail and a penchant for pushing boundaries, Robbie has garnered international acclaim, solidifying his status as a preeminent figure in the field. His work reflects a unique blend of artistry and strategic thinking, earning him recognition as a pioneering force shaping the future of hospitality design. This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
In this podcast episode, Dan Brookman, CEO, and Sam Brown, CCO, of Airship and Toggle, discuss their journey in the hospitality industry and the evolution of their companies. They emphasise the importance of effective B2B marketing and how they approach it as a way to bring life and excitement to events and spur the industry forward. They also highlight the need for marketers to fully utilise CRM platforms like Airship to personalise and automate their marketing campaigns, driving customer behaviour and generating better ROI. They discuss the upcoming developments in their platforms, including the migration to Amazon AWS and the integration of AI, which will enhance the speed and capabilities of their systems.Overall, the episode highlights the value of leveraging technology and data in the hospitality industry to create personalised and impactful marketing campaigns, as well as the importance of collaboration and support within the industry.About Airship & ToggleAirship CRM & Toggle is a pioneering force in the realm of hospitality technology, dedicated to transforming customer engagement and loyalty through innovative solutions. With a rich history rooted in over 30 years of experience in the hospitality industry, Airship has emerged as a trailblazer in leveraging data-driven insights to drive revenue and enhance guest experiences.Founded with a vision to revolutionise the way hospitality businesses connect with their patrons, Airship offers a comprehensive suite of customer relationship management (CRM) tools and the Toggle platform, designed to empower businesses to build lasting relationships with their customers while maximising revenue opportunities.At the helm of Airship is a team of industry veterans and technology enthusiasts, led by CEO Dan Brookman, whose passion for hospitality and relentless drive for innovation have propelled the company to new heights. Supported by Chief Commercial Officer Sam Brown, Airship remains at the forefront of hospitality technology trends, continuously evolving to meet the ever-changing needs of the industry.With a client roster that includes renowned brands such as Byron, Leon, Roadchef, and The Alchemist, Airship CRM & Toggle has earned a reputation for delivering tangible results and driving meaningful impact for businesses of all sizes. From personalised marketing campaigns to seamless integration with leading EPOS providers, Airship empowers hospitality businesses to thrive in a competitive landscape.As the hospitality industry undergoes rapid digital transformation, Airship CRM & Toggle remains committed to delivering cutting-edge solutions that redefine the guest experience and unlock new opportunities for growth. With a steadfast focus on innovation, collaboration, and customer success, Airship continues to shape the future of hospitality engagement, one interaction at a time. This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Jack Edge is a digital rock star and founder of Cuttin Edge Digital. Jack shares his journey in the hospitality industry, starting from his bartending job at a student nightclub to his role as a sales and marketing manager for a group of bars and clubs. He emphasises the importance of understanding the guest and utilising digital tools to drive sales and marketing efforts. Jack also discusses his recent venture into entrepreneurship, offering his expertise as a digital marketing consultant to help businesses optimise their digital presence and drive growth.Throughout the episode, Jack highlights the significance of building strong relationships and networks within the industry. He emphasises the value of being helpful and impactful in his work, positioning himself as an extension of his clients' marketing teams rather than an agency. Jack also emphasises the importance of starting with the basics and utilising digital platforms like TikTok to enhance visibility and engagement. Overall, the episode provides valuable insights into the world of digital marketing in the hospitality industry and the journey of an entrepreneur in this field.About JackJack Edge is a seasoned marketing strategist and entrepreneur known for his innovative approach to hospitality marketing. With over a decade of experience, Jack has built a reputation for driving growth and brand visibility in the industry.Starting his career at Avici White Nightclub & Cocktail Bar, Jack quickly advanced to roles at Novus and Tokyo Industries, where he honed his skills in sales and marketing. His journey with Mission Mars, a leading multi-concept operator, saw him spearheading successful marketing campaigns for venues like Albert Schloss and Rudy's Pizza.Driven by a passion for innovation, Jack recently founded Cuttin EDGE Digital, aiming to revolutionise digital marketing for hospitality brands. With a focus on creativity and strategic thinking, Jack continues to make waves in the industry, pushing boundaries and delivering results.Instagram: https://www.instagram.com/cuttinedgedigi/  LinkedIn: https://www.linkedin.com/in/jackalexanderedge/?originalSubdomain=ukWebsite: https://cuttinedge.digital/ This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Want to achieve more in business and get that competitive edge? Executive Hospitality Coach Sarah Clark joins Mark McC to talk about how coaching can help hospitality leaders to achieve more from their business. She discusses her journey from being a managing director in the hospitality industry to starting her own coaching business. Sarah emphasises the importance of being true to yourself and embracing vulnerability in the coaching process. She believes that everyone has the ability to be extraordinary and that coaching can help individuals tap into their full potential. Sarah also highlights the need for coaching in the hospitality and retail industries, where there are numerous challenges and opportunities for growth.Throughout her career, Sarah has worked with various companies in the hospitality industry, including Corney and Barrow, Pret A Manger, and Vintage Inns. She shares her experiences and the lessons she learned from each of these organisations. Sarah also discusses the challenges she faced when starting her own business, such as adjusting to a new identity and not having a team to rely on. However, she also highlights the benefits of having more time for her family and the opportunity to reconnect with herself. About SarahSarah Clarke is a seasoned leader in hospitality and retail with over 30 years of experience. As the Founder and Executive Coach at Nine Yards Coaching Ltd, she is dedicated to helping leaders succeed through her certified coaching and mentoring expertise. Sarah's career includes impactful roles such as Managing Director of the start-up Wellfound, where she championed ethical trading and a 're-use, re-love, re-imagine' ethos.During her tenure at Vintage Inns, Sarah led a team of Area Managers across 98 businesses, contributing to a 5% profit improvement. As the Head of City Operations at Pret a Manger, she oversaw 68 shops, showcasing her prowess in managing large portfolios.Throughout her career, Sarah has navigated businesses through challenges, executed strategic restructures, and expanded companies during difficult times. Her journey reflects a commitment to performance, sustainability, and social impact.Website: https://www.nineyardscoaching.co.uk/LinkedIn: https://www.linkedin.com/in/sarah-clark-executive-coach/Email: sarah@nineyardscoaching.co.uk This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Mark McC interviews Philip Turner, founder and owner of Chestnut Group. Philip shares insights into the company's values and culture, emphasising the importance of passion, genuine interactions, and fun. They discuss the significance of community engagement and how Chestnut strives to create a welcoming and inclusive environment for both guests and employees. Philip also highlights the importance of investing in training and development, aligning it with the company's culture and creating opportunities for growth. Philip talks about his leadership style, which is characterised by vulnerability, accessibility, and a focus on creating a career pathway for employees. He emphasises the importance of hiring passionate individuals and fostering a sense of belonging within the company. Philip also discusses the value of taking chances on people and empowering them to shine. He stresses the need for a strong company culture and the importance of aligning training and development initiatives with that culture. About PhilipPhilip Turner is the founder of Chestnut Group, a trailblazing hospitality company with 16 pubs and inns across East Anglia. After a successful 20-year career in the financial services industry, Philip transitioned to hospitality in 2012. Under his leadership, Chestnut Group has received accolades, including the Outstanding Contribution to Tourism award. Philip is known for his entrepreneurial spirit, commitment to community engagement, and hands-on approach, making a lasting impact on the region's hospitality landscape. This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Ian Edward, an industry mentor, investor, and hospitality entrepreneur, discusses his experiences and insights in the hospitality sector. He emphasises the importance of mentoring and providing support to entrepreneurs and business owners, particularly in areas such as strategy, property, people, funding, finance, and exit. Ian also shares his thoughts on the different types of investments in the sector, ranging from crowdfunding to private equity, and highlights the significance of finding the right investment partner who can provide not only financial support but also practical business support.Ian mentions several successful investments in the sector, including Big Mamma Group, a brand that offers a unique and memorable dining experience, and Vagabond, a tech-forward wine business. He also discusses the potential of competitive socialising and the importance of creating opportunities for people to socialise and connect with others in the hospitality industry. Ian concludes by emphasising the need for a strong product, a talented team, and a clear market opportunity when considering investments in the sector.About IanIan Edward is a highly experienced figure in the leisure industry, boasting a remarkable career spanning over 30 years. As an M&A adviser, Non-Executive Board Director, and investor, Ian has left an indelible mark on the sector.He co-founded Hippo Inns and serves as a Non-Executive Director for Pizza Pilgrims, Seafood Pub Company, and Thunderbird Fried Chicken. His involvement goes beyond financial contributions, actively contributing to the growth and success of these brands.Ian's career highlights include significant transactions like the sale of New World Trading Company and Geronimo Inns. His strategic insights and business acumen have earned him recognition and respect in the industry.Known for his commitment to community values, Ian brings a passion for quality and simplicity to his ventures. As a mentor, he shares his wealth of knowledge, contributing to the success of the next generation in the hospitality sector. This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
In this podcast episode, social media expert and founder of Avocado Social Alison Battisby joins Mark McC to discuss social media trends for 2024 and how to use them for your business. She highlights the rise of LinkedIn as a popular and engaging platform, with a focus on lifestyle content and networking. They also discuss the potential growth of Threads, a social media app launched by Meta, and its potential impact on the market. Alison emphasises the importance of retention rate as a metric, shifting away from traditional engagement metrics, and the need for entertaining and engaging content to keep users on platforms for longer periods. She also mentions the significance of influencer marketing and the use of AI in digital marketing, urging marketers to embrace these trends to stay relevant in the evolving social media landscape.About AlisonAlison Battisby is a seasoned social media expert, renowned for her innovative strategies, insightful training, and impactful consultancy services. With almost 15 years of experience in the ever-evolving realm of social media, Alison has become a trailblazer, inspiring businesses to harness the full potential of online communities.In 2014, Alison founded Avocado Social, a specialised social media consultancy. The agency offers bespoke services, including social media strategy development, training programs, and hands-on consultancy to deliver tangible results tailored to each client's unique needs.Throughout her career, Alison has collaborated with an impressive array of brands, leaving an indelible mark on their social media presence. From global giants like Estee Lauder, Tesco, and Pringles to institutions like the BBC, Etsy, Canon, and Cambridge University Press, Alison has traversed diverse industries, sharing her expertise and leaving a lasting impact.As an international social media consultant, Alison's influence extends beyond her consultancy work. She is a sought-after speaker and mentor, having graced events hosted by Meta (Facebook), Google, BBC, ITV, and various educational institutions. Alison's ability to articulate and share her deep understanding of social media trends and strategies has made her a respected figure in the field.Website: Avocado SocialLinkedIn: Alison Battisby This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
In this podcast episode, Sonia Ferre, the founder of Mas Qi, a wellness retreat in Alicante, shares her personal journey and the inspiration behind creating a space for people to find balance and fulfilment in their lives. Sonia discusses the importance of taking time for yourself, reevaluating dreams and goals, and making conscious choices to live a more purposeful and stress-free life. She emphasises the power of yoga, meditation, and healthy eating in achieving overall well-being. Sonia also reveals her plans for expanding Mas Qi and her vision for creating a healing space where individuals can focus on their physical and emotional health.Overall, the episode highlights the significance of self-care and the need to prioritise well-being in today's fast-paced world. Sonia's story serves as a reminder that by making conscious choices and embracing practices that promote balance and fulfilment, individuals can create positive changes in their lives and achieve a greater sense of happiness and purpose.About SoniaSonia Ferrer, founder of MasQi - The Energy House, is a pioneering force in the realm of holistic well-being. Her journey from a high-paced life to a transformative exploration of yoga, meditation, and the macrobiotic diet laid the foundation for MasQi. Nestled in the serene Sierra de Mariola National Park, Sonia's vision for MasQi goes beyond a retreat—it's a sanctuary where luxury meets holistic living.Driven by a commitment to hospitality, Sonia ensures that MasQi provides not only a physical escape but a transformative experience for the mind and soul. Stress reduction and mindful living are at the core of her teachings, offering practical insights for guests to integrate wellness into their daily lives.Sonia's legacy extends beyond the walls of MasQi, as she envisions a future where holistic well-being is a way of life. With an unwavering dedication to guiding souls on their journey to balance and rejuvenation, Sonia Ferrer stands as a beacon of inspiration in the world of wellness.This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
This episode is a recording of the Silicone Brighton Panel hosted by Trapeze Media at Yolk House, Brighton. Host Mark McC was part of the panel. The panel discusses the challenges and impact of technology in the hospitality industry. The panel includes Kitty Newman, Director and Founder of Trapeze Media Joe Lynch, Account Director at Cam Research and Insights, Jordan Moore, founder of Unbarred Brewery, and Olivia Reid, F&B Director at Sessions and Shelter Hall. They discuss the disconnect between efficiency and growth, frustrations with current tech systems, and the need for data-driven decision-making. The panel emphasises the importance of understanding customer needs and integrating tech solutions that enhance the customer experience. They also discuss the potential of loyalty programs and the need for tech companies to listen to operators and consumers to develop effective solutions.The panel acknowledges the challenges faced by operators in adopting and utilising technology in the hospitality industry. They emphasise the need for tech companies to listen to operators and understand their specific needs, rather than developing out-of-the-box solutions. The discussion also touches on the importance of data-driven decision-making and the potential for loyalty programs to enhance customer engagement. The panellists share their experiences and insights, highlighting the importance of integrating tech solutions that improve efficiency, enhance the customer experience, and drive growth in the industry.About the speakers Award-winning digital and social media marketing expert Kitty Newman works with some of the UK’s largest hospitality and hotel brands, assembling teams and managing campaigns which drive sales and build communities. With a background in performance marketing she has built a team focused on results. Case studies with details on how she and her team have generated ROI and results for some of the most challenging sectors like care homes and hospitality.Jo Lynch has 18 years experience working across all sides of hospitality; operator, supplier, agency and now she’s with KAM Insights reporting current trends and consumer behaviours. Jo will be bringing the facts alongside a few jokes for good measure to make sure we’re all ground in some sort of reality when we go chasing down these technological unicorns.Jordan Mower is the Founder, Head Brewer and Managing Director of UnBarred Brewery Brighton. His experience started as one of passion and registered Hove’s first Nano Brewery. He has been a Head brewer for several breweries winning awards along the way. When he was a contract brewer he helped develop many non commercial brands bringing them to the commercial market along with some International brands. He’s covered every aspect of the industry from Marketing, Sales and Logistics. From the conception of product to taking it to the market, his passion comes alive with creativity.And Olivia Reid, F&B Director at Sessions who run Shelter Hall and is a pioneer for utilising technology within her businesses. Olivia will be telling us all about their latest POS acquisition which is resulting in operational growth and scale.This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
In this episode of the Supersonic Hospitality Marketing podcast, Mark McC chats to Gavin Adair, the CEO of Rosa's Thai restaurant chain. Gavin shares his experience of opening a new Rosa's Thai location in Glasgow and discusses the positive feedback they have received so far. He also talks about the revitalization of the area where the restaurant is located, with other businesses opening nearby.The discussion then shifts to the overall performance of Rosa's Thai and the challenges faced by the restaurant industry. Gavin reveals that despite the difficulties faced by many businesses, Rosa's Thai has been performing well and exceeding expectations. Gavin attributes their success to the quality of their food and the efficient operations of their kitchens.The conversation delves into Gavin's background and how he transitioned from being a chartered accountant to working in the hospitality industry. He shares his journey from working as a finance director at Gondola Group to joining Mark Selby and Tommy Miah in launching Burrito Mama and DF Mexico. Gavin expresses his passion for the restaurant industry and his desire to be a hands-on doer rather than an advisor.Gavin reflects on the importance of relationships and the supportive culture at Oaxaca, where he previously worked. He emphasises the value of common sense and understanding what makes people tick in order to succeed in the industry. Overall, the episode provides insights into Gavin's career trajectory and the success of Rosa's Thai as a restaurant chain.About Gavin AdairGavin joined the then 10-strong Rosa’s Thai in July 2017 to help lead its growth. Since then the business has grown to amost 40 sites with a strong committed pipeline beyond. He joined Rosa’s after 4 years at Wahaca where he spent 2 years developing and launching the Burrito Mama and DF/Tacos businesses, and a further 2 years as Commercial and Strategy Director. Gavin’s career in F&B began in 2010 when he joined Ask Italian as Finance Director, before which he worked in a number of finance roles both in the UK and overseas. He is a Chartered Accountant, holds an MBA from London Business School, and is a more recent graduate of the Rosa’s Wok School!This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
Show notesIn this bonus episode, host Mark McC and guest Trevor Gulliver, co-founder of St. John restaurants and founder of Napoleon Boulevard wines, discuss the importance of sustainability in the hospitality industry. They emphasise the need for businesses to prioritise local sourcing, support farmers and producers, and reduce the carbon footprint associated with shipping products around the world. They also touch on the impact of Brexit and the role of government in promoting sustainable practices. Overall, the conversation highlights the need for individuals and businesses to take responsibility for their choices and make changes that benefit the environment and community.About Trevor Gulliver Trevor Gulliver is a renowned figure in the culinary world, celebrated for co-founding London's iconic St. John restaurant in 1994. Alongside Fergus Henderson and Jon Spiteri, he established this beloved eatery in Smithfield, known for its dedication to zero-waste cooking, quality ingredients, and traditional British cuisine. Trevor's commitment to the art of winemaking also led to the establishment of Boulevard Napoleon in the Minervois region of France, reflecting his passion for exceptional wine. With a culinary legacy spanning 25 years, Trevor Gulliver continues to shape the industry and inspire chefs and food enthusiasts worldwide with his emphasis on simplicity, quality, and sustainability.Trevor Gulliver's enduring influence extends beyond the restaurant scene, making him a respected and influential figure known for his dedication to preserving culinary traditions, fostering wine culture, and creating a sense of community around the dining table.This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
In this podcast episode, Trevor Gulliver, co-founder and CEO of St John Restaurant, discusses his journey in the hospitality industry. Trevor shares his experiences working in the music industry, designing t-shirts for bands, and organizing concerts. He then delves into the founding of St John Restaurant and the philosophy behind it, emphasizing the importance of staying true to their vision and not compromising for the sake of trends or financial gain. Trevor also touches on the changing landscape of the restaurant industry, the impact of COVID-19, and the need for genuine, community-focused establishments in the face of corporate chains.Throughout the episode, Trevor highlights the importance of authenticity and staying true to one's values in the hospitality industry. He discusses the early days of St John Restaurant, where they focused on sourcing high-quality ingredients directly from farmers and butchering whole animals to create nose-to-tail dining experiences. Trevor also emphasizes the role of community and the need for restaurants to be a part of their local neighborhoods, rather than just profit-driven enterprises. He shares anecdotes about the challenges and successes of running St John, and reflects on the changing landscape of the industry, urging for a return to genuine, independent establishments that prioritize quality and connection over corporate interests.About Trevor Gulliver Trevor Gulliver is a renowned figure in the culinary world, celebrated for co-founding London's iconic St. John restaurant in 1994. Alongside Fergus Henderson and Jon Spiteri, he established this beloved eatery in Smithfield, known for its dedication to zero-waste cooking, quality ingredients, and traditional British cuisine. Trevor's commitment to the art of winemaking also led to the establishment of Boulevard Napoleon in the Minervois region of France, reflecting his passion for exceptional wine. With a culinary legacy spanning 25 years, Trevor Gulliver continues to shape the industry and inspire chefs and food enthusiasts worldwide with his emphasis on simplicity, quality, and sustainability.Trevor Gulliver's enduring influence extends beyond the restaurant scene, making him a respected and influential figure known for his dedication to preserving culinary traditions, fostering wine culture, and creating a sense of community around the dining table.This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385 This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:Airship and Toggle https://airship.co.uk/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:mark@supersonic.marketing07881314385
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