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The Tartare Project

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There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Thursday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.
The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼
Find us on Instagram:
@one37pm
@philtoronto
36 Episodes
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This week’s edition of The Tartare Project features Windmill co-founder Michael Mayer.  A consumer electronics company, Windmill is a small business headquartered in New York. Toronto and Mayer discuss his career journey in this 45-minute conversationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week’s episode of the Tartare Project hosted by Phil Toronto features Jacob Zuppke, President and COO of Autopets. Autopets is most known for their innovative pet care products such as the ‘Litter Robot,’ and the company aims to deliver meaningful insights through their high-grade products to assist in making better decisions for pets. Priding themselves on their development, marketing, and elite customer service, Autopets continues to rapidly grow their company as they establish themselves as one of the leaders in quality pet care and accessories. Zuppke spoke with Toronto in a nearly 40-minute conversation that covered his early childhood, the beginning stages of his career, and the developmental strategies behind Autopets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this week’s episode of The Tartare Project hosted by Phil Toronto, Emily Schildt, founder and CEO of Pop Up Grocer, joined the show to discuss her meteoric journey in entrepreneurship. Follow Pop-up Grocer on IG here: https://www.instagram.com/popup.grocer/  and follow Emily on IG here: https://www.instagram.com/emilyschildt/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week’s episode of The Tartare Project, host Phil Toronto welcomes Annabel Lawee, founder of Breeze, company that serves specialized airport food packages.  You can find Annabel on Instagram here: https://www.instagram.com/alawee12/  You can find Breeze on Instagram here: https://www.instagram.com/flywithbreeze/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The week’s episode of The Tartare Project hosted by Phil Toronto welcomes special guest Aishwarya Iyer, founder and CEO of Brightland.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week on the Tartare Project, host Phil Toronto speaks with Catharine Dockery of Vice Ventures. The two discuss the early stages of her career, some of the obstacles she faced along the way, and the development of Vice Ventures See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week The Tartare Project welcomes Daniel Soares of Alimentari Flaneur. The two talk about Soares’ idea to build a company focused on selling obscure produce, how his journey in real estate led him to where he is today, and more in a 30 minute conversation. You can find Daniel on Instagram here: https://www.instagram.com/flaneur.le/ And Alimentari Flaneur on Instagram here: https://www.instagram.com/alimentariflaneur/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Tartare Project, Phil Toronto speaks with Jason Karp, investor turned co-founder and CEO of HumanCo. His brand just launched their pizza roll, wonderfully named "Snow Days," with the intention of invoking the joy and freedom of childhood's snow-induced sabbaticals. He packs an immense amount of knowledge about entrepreneurship, overall wellness and the food industry into the valuable episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sara Dietschy (rhymes with peachy) is a YouTuber based in New York City with over 550,000 subscribers on her self-titled channel where she creates and uploads tech reviews, docu-series and vlogs. Through her work, Sara explores the intersection of technology and creativity. Sara rocks the YouTube scene with her contagious zest for life and absolute obsession for tech. During college she wanted to build guitar amplifiers and pursued an electrical engineering/computer science degree for 3.5 years, but then dropped out after finding a passion for video production. Sara has partnered with brands like Intel, IBM, Adobe and Best Buy to enable her creativity and provide the best content possible. That Creative Life is her weekly podcast where you will find candid conversations with CEOs, artists and tech Youtubers. Prominent guests include Gary Vaynerchuk, Linus Tech Tips and Elle Mills. https://www.thatcreative.life/ https://twitter.com/saradietschy https://www.youtube.com/saradietschySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ariel Arce is the 32 year-old New York entrepreneur, also known as the Champagne Empress of Greenwich Village and Nightlife Hitmaker, behind Tokyo Record Bar, Air’s Champagne Parlor, Niche Niche, and Special Club, all of which opened within the past two years on MacDougal Street. Ariel’s passions for wine, dinner parties and music shine throughout her spaces. Each has a distinctive identity and offers guests a singular experience yet share the common philosophy that going out in New York should be more than just picking food from a menu or getting a ticket to a show. It should inspire conviviality, human connection, discovery, and be affordable! A native New York Yorker, Ariel lives in the same apartment where she grew up in Hell’s Kitchen. Her former experiences as a professional actor and competitive gymnast greatly inspired the theatrical elements showcased throughout her venues. Ariel earned her wining and dining stripes at The Office in Chicago, a speakeasy below the renowned Aviary restaurant, and at Pops for Champagne, the "oldest family-operated Champagne bar in America," before heading back home to New York to serve as wine director for Birds & Bubbles and later Riddling Widow. She is considered a thought leader in the wine industry and a tastemaker in the New York dining and entertainment scenes. She is due to publish a book on Champagne in 2020 among other projects that will soon be announced. https://www.instagram.com/arcecool/ https://www.instagram.com/airschampagne/ https://www.instagram.com/tokyorecordbar/ https://www.instagram.com/nichenichenyc/ https://www.instagram.com/specialclubnyc/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tony Fragogiannis is the founder of Brooklyn Hot Dog Company.  Tony was born and raised in New York and after graduating from St. John's University decided to move down to Atlanta and go into the hospitality business with his brother.  After being in the restaurant/nightclub business for 9 years, it was time to come back to New York. Not satisfied with the current selection and varieties of hot dogs in this local markets Tony wanted to change that.  In the summer of 2012 The Brooklyn Hot Dog Company was born, an all natural hot dog company focusing on clean recipes and quality ingredients. Yes, we recorded in the hot dog home base so, yes, you do hear some refrigeration throughout the episode. It's very authentic. https://www.brooklynhotdogcompany.com COUPON CODE FOR TARTARE PROJECT LISTENERS: TARTARE25 https://www.instagram.com/bkhotdogco/ https://instagram.com/goldenpalate/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ashli is the Founder + CEO of Sunday Forever a 3 ½  year old lifestyle brand based out of NYC. Ashli describes Sunday Forever as your one-stop good vibe shop, offering a curated selection of “Nice Things" from kimono style robes to candles, sage and lighter sets, crystals and handmade protective red string bracelets. The brand has been featured in Forbes, Domino ,Beauty Independent, Allure and more. Prior to starting the company Ashli worked for a major fashion and beauty retailer for over a decade. She lives in NYC with her husband and three dogs. When she’s not running her magical company she’s cooking, flower arranging, gardening or watching something wonderfully awful on Bravo. To learn more about Sunday Forever and Ashli you can follow the brand’s journey on instagram and their websiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Monfefo first began in Justine's kitchen in Williamsburg, Brooklyn, New York in 2013. She went from selling the first batch to her local deli to being sold across the northeast, Texas and California today. https://www.instagram.com/monfefo/ https://www.instagram.com/justinemonsul/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paul is passionate about building a business around people—and after falling in love with coffee at a convention in D.C., he never looked back. As an avid yogi, husband, and father, Paul brings an unparalleled passion and care to Birch. You can find him roasting small batches at our LIC roast house on Wednesdays and Fridays. What started as a mere desire to have a comfortable place to go and converse with friends and strangers has turned into something more than Jeremy could have imagined. His love for being of service has truly enabled him to help bring Birch Coffee to a higher level. He has a keen eye for what customers want and how to get it for them which is why the company is as known for its elevated service. Jeremy not only oversees the brand’s expansion, he designs the layout for every new store, is responsible for creating brand partnerships and collaborations all the while overseeing the company’s extensive training and onboarding methodology. https://www.instagram.com/jeremyslyman https://birchcoffee.com https://instagram.com/birchcoffeeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alexandra Friedman is the co-founder of LOLA, the first lifelong brand for your body. LOLA aims to address women’s reproductive health with a commitment to product transparency and a community built on candid dialogue about all of the things we don’t openly talk about. Before founding LOLA with her co-founder Jordana, Alex led analytics at Flurry Analytics (acquired by Yahoo in August 2014) and was a consultant at Boston Consulting Group in New York. She has an MBA from Wharton Business School and received her undergraduate degree from Dartmouth College. Over the years, she has been actively involved in the Young Women’s Leadership Network, an education non-profit. https://mylola.com https://instagram.com/lolaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
https://theinfatuation.com https://instagram.com/infatuation Since its inception in 2009, Stang has been the architect of The Infatuation’s editorial voice, creative vision, and marketing strategy. Today his role still encompasses all of those things, but also includes pushing the company forward into new arenas, including the creation and launch of Text Rex, EEEEEATSCON, The Infatuation’s food festival, and the company’s recent acquisition of Zagat. He was nominated for a James Beard Award in 2015 for Underfinger, a review of a restaurant that doesn’t exist, and he still writes from time to time about real restaurants. Prior to taking on The Infatuation full time, Stang was the VP of Marketing at Atlantic Records, working closely with many of the label’s biggest acts including Coldplay, Bruno Mars, Skrillex, Gnarls Barkley, and Panic! At The Disco. https://instagram.com/houseofstang In his current role, Andrew leads the company's sales and partnerships team, using his skill set as a former music business publicist to build deep, meaningful relationships with like-minded brands such as American Express, Nike, Lyft, Anheuser-Busch, BMW, Coca-Cola, Diageo, Microsoft, Postmates, Mars and more. Under Andrew’s leadership, the company has developed a unique approach for brands to connect with community through food and culture. Whether it’s through relatable content across multiple platforms or live experiences around the world, brand partners of The Infatuation have seen tremendous success with the company’s growing audience of more than 5 million+ monthly users. Prior to going full time Infatuation in 2014, Steinthal was a Vice President of PR at Warner Bros. Records https://instagram.com/schmooeySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand building the home brand for the next generation. Snowe creates essentials for your entire home that are irresistible as humanly possible, including bedding, bath linens, & tabletop essentials and more..Since launching 4 years ago, Snowe has amassed a cult following for their award-winning products and singular brand and been heavily lauded by The New York Times, GQ, Vogue and others. Andrés began Snowe in 2015 with his partner Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious traditional luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices, and simplify the process of building an inspired home. Prior to Snowe, Andrés worked in real estate private equity, hotel development and strategy consulting and graduated from Carnegie Mellon & The Wharton School at The University of Pennsylvania. https://snowehome.com https://instagram.com/snowehomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily Abbate is a freelance fitness writer and editor living in New York City. When she's not tapping words to laptop, the certified trainer, run coach, and seven-time marathoner is working on her podcast Hurdle, which talks to everyone from entrepreneurs to top CEOs and athletes about how they got through tough times—hurdles of sorts—by leaning into wellness. Tune into the Hurdle Podcast: https://podcasts.apple.com/us/podcast/hurdle/id1330434098?mt=2 https://www.instagram.com/emilyabbate/ https://www.instagram.com/hurdlepodcast/ https://hurdle.usSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Turned off by the yoga scene in NYC, Sarah created the yoga experience she was seeking out: a no mirrors, candlelit, heated vinyasa flow set to a hip-hop playlist. She held her first pop-up class in Brooklyn in 2013 and has been opening studios across the US ever since. With 10 studios opened to date across New York & LA (and even more on deck in the coming months), Sarah has developed Y7 into a lifestyle brand that touches multiple facets of culture through fun collaborations (like Nike, Childish Gambino & Nice Paper) https://www.y7-studio.com/ http://instagram.com/sarah_ayako/ https://www.instagram.com/y7studio/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Michael Mignano is the co-founder of Anchor, the company democratizing audio by enabling anyone to easily create, distribute, and monetize a podcast. Through Michael's leadership, Anchor has grown to power more than 40 percent of all new podcasts on the market and was acquired by Spotify in 2019 — enabling podcasters of all experience levels and walks of life to have their voices heard. Michael's work has always focused on empowering creators across a variety of mediums. Prior to founding Anchor, Michael led Product for Aviary, growing the photo editing platform's audience to over 100M creators before being acquired by Adobe in 2014. He previously led Digital Product Development for Atlantic Records. https://twitter.com/mignano https://www.instagram.com/mignano/ https://anchor.fm/dashboard See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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