School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring.Need Help Finding an Editor?If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group. Takeaways:Hiring help for your podcast can feel like tossing cash into a bonfire, trust me on that.Not every graphic designer is a wizard; sometimes they just wave a magic wand and call it a day.If you think a cheap website designer will give you a Gucci site, you’re dreaming, my friend.Outsourcing editing can be a lifesaver, especially if your vacation plans involve avoiding the editing cave.Remember, folks, you either pay in time or in money, so choose wisely, even if it hurts.Always check the credentials of the person you hire for your podcast; a fancy title doesn’t mean they won’t mess everything up.Links referenced in this episode:schoolofpodcasting.compodcastbranding.cothepharmacistsvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.commediavoiceovers.comsounddogs.comtunereel.compodpage.comschoolofpodcasting.compodcasthotseat.comempoweredpodcasting.commarriedandloveit.comMentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take...

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the other is where real connections are made. And let's be honest, who doesn't want to make meaningful connections while stuffing their face with overpriced convention center food?Takeaways: Networking in person is way better than any online stuff, seriously, just trust me. Most podcasters are totally wasting their listeners' time with a simple fix in editing. Chapters are a cool tool to help listeners skip to what they actually want to hear. If you want your podcast to grow, you might need to jump into the Podcast Hot Seat. Cutting out unnecessary parts of interviews can save time and keep listeners happy, who knew? Feeling overwhelmed when starting a podcast is totally normal, like, welcome to the club. Links referenced in this episode:schoolofpodcasting.compodcasthotseat.comtuulie.comSocial Media News Live with Jeff SiehWalt Disney World Radio with Lou MongelloMentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Join the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of PodcastingQuestion of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26thQuestion of the Month

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show. Takeaways: Ever wondered what it’s like at Sirius Satellite Radio? Well, buckle up, buddy, because David Hooper is here to spill the tea on some wild stories, including a hilarious instance of dead air that’ll make you cringe. Seriously, it’s gold. So, David’s job is basically a mix of five different roles. I mean, booking guests, prepping shows, running the board, cutting promos—what's next, making coffee? It’s a circus behind the scenes, folks! We all know live radio can be a hot mess, right? David shares how he’s had to dust off some old skills and navigate the chaos of live broadcasting. Spoiler: mistakes happen, and dead air is just part of the fun! Turns out, podcasting and satellite radio aren’t that different after all. Both have their own unique challenges, but the real magic lies in connecting with the audience and building that sweet community vibe. David’s new gig at Sirius has taught him some serious life skills, like staying calm and collected under pressure. Who knew being a radio producer would be like a masterclass in Zen? At the end of the day, it's all about community and connection. David’s show is like a virtual truck stop, bringing people together to chat about everything from addiction to marriage on the road. Seriously, where else can you get that kind of therapy? Links MentionedBuild a Big PodcastBig Podcast BookChannel 146School of PodcastingPower of PodcastingMentioned in this episode:Help When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26tha...

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together!This show is brought to you buy the School of PodcastingTakeaways: In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it. Justin Moore's book 'Sponsor Magnet' is the secret sauce for podcasters looking to snag sponsors without losing their minds. Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich - or at least less broke. When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen! Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans. If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns. Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way.Links referenced in this episode:schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on AmazonThis is episode 996 of the School of PodcastingMentioned in this episode:Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joina...

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion.In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware of what’s coming out of your mouth. With tips ranging from joining a Toastmasters club to simply taking a pause instead of filling the space with ‘you knows,’ we’re here to help you become the smooth-talking superstar you were meant to be. So let’s ditch the filler words together and find out how to express ourselves without sounding like we’re stuck in a loop of hesitation!What Stays and What Goes?For me, any time I can make myself or a guest sound smarter I will do it. For me, I go for the low hanging fruit. This is when um someone just has um a standalone um all by itself. You can easily highlight it and press delete. The ums I leave alone are those that run into another word. Tool like Descript and Riverside have built in tools to remover filler words. Be careful with these as they can be a bit aggressive. A good edit is one that doesn't sound like an edit was made. This is why I don't obsess over every single filler words because we all occasionally say "um." It becomes an issue when people lose sight of what you're saying because they are distracted by how you are saying it.Takeaways: Filler words are the annoying little gremlins of speech we all battle with, and they're everywhere. Practicing with Toastmasters is like getting a gym membership for your speaking skills, minus the sweat. Confidence is key; the more prepared you are, the less you sound like a crutch-word factory. Taking pauses instead of using filler words is like giving your brain time to catch up with your mouth, which is crucial. Editing your recordings helps you become painfully aware of those pesky fillers, so you can kick them to the curb. Using outlines and scripts can save you from sounding like you're making it up as you go, and trust me, that's a lifesaver! Links referenced in this episode:schoolofpodcasting.compodcasteditoracademy.comthepharmacistvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.comDescriptRiversideToastmastersMentioned in this episode:Podcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our...

Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good people (looking at you, Sharon), I’m spilling the tea on how to keep your podcast alive and vibrant. Plus, I’ll share some wild stories about Ozzy’s crazy life that’ll make you laugh and cringe at the same time. Buckle up, because we’re about to rock this podcast world with some serious, Ozzy-inspired vibes!Mentioned In This EpisodeWDW Radio PodcastLou Monegello's TourBattery Organizer (aff)School of PodcastingTakeaways: Ozzy Osbourne may have died, but his legacy of being unapologetically himself lives on forever. Lessons from Ozzy include being true to yourself and ignoring the critics who just don't get it. Surrounding yourself with good people is key; even Ozzy had Sharon in his corner. Don't sweat perfection when creating content; just get out there and do it! Mentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26thQuestion of the MonthLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of Podcasting

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!Takeaways: Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it’s not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table! Links referenced in this episode:schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible)Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MOREMentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26thQuestion of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins...

Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians?They don't get sickThey don't complain about not getting paidThey can provide more music, more frequentlySo if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster.Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right ThingPurdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener).Sponsor Magnet Book ReviewThe Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Justin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). The book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader.Takeaways: If you're hunting for sponsors, check out the book 'Sponsor Magnet' - it's a game changer. Podcasts don't need to follow trends; old-school content is still valuable and effective. Big corporations could ruin podcasting, so let's just not invite them to the party. YouTube is saying things that make no sense. A CD is not a cassette. Spotify seems to have issue always delivering all the facts about their activities.Hashtags no longer carry any clout on instagram per Brock JohnsonA podcast is audio, video or pdf delivered via RSSPodcasting existed before people put in advertisements, and it will exist if advertising goes away. Advertising is ONE way to monetize.Links referenced in this episode:schoolofpodcasting.com

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real thing, folks, and I’ve seen it happen. I share my personal stories, including the ups and downs of my own marriages, and throw in some sarcastic wisdom learned from the school of hard knocks. I'm not claiming to be relationship experts, but we’ve been around the block a few times. I break down a simple yet effective framework for content creators: health, attitude, and support. Yes, I know, it sounds like a motivational poster, but stick with me. If you're not healthy enough to hit record, or if your attitude sounds like you just woke up on the wrong side of the bed, guess what? Your podcast is gonna suck. And don’t even get me started on the importance of having a supportive partner who doesn’t roll their eyes every time you mention your latest podcast episode. I share tips on how to set expectations with your spouse, maximize your time, and avoid those sneaky time-sucking distractions like binge-watching YouTube shorts at 2 AM. Trust me, your future self will thank you. By the end, you'll walk away with practical advice on how to keep your relationships intact while you chase your podcasting dreams. From date nights to timeouts during arguments, I’ve got you covered. It’s all about being intentional and proactive in nurturing your personal life while you’re busy building your podcast empire. And let’s be real, no one wants to end up in a messy divorce because they spent too much time talking to a mic instead of their partner. So grab your headphones and let’s get to it!Links referenced in this episode:schoolofpodcasting.comnotejoy.comtodoist.comvidiq.comVidIQ Short Video About Thumbnails and Titles.schoolofpodcasting.com/contactThe Seven Habits of Highly Effective People BookLove and Respect: The Love She Most Desires; The Respect He Desperately NeedsMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Does "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is...

In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remains the top choice for most listeners, challenging the narrative often presented in media reports about Spotify's market leadership.Thanks to everyone who chimed in!Gear Review: HollyLand Lark M2s Wireless Lavalier SystemQuick Take:I was genuinely impressed by the Holly Land Lark M2s - this tiny microphone packs a surprisingly warm sound. At around $150, it's a solid investment for podcasters and content creators.Key Features:Compact wireless lavalier microphone systemVersatile receiver with USB-C and headphone jack connectivityCompatible with phones and recorders (I used my Rodecaster Duo)Built-in noise reduction appOption to record two mics on separate channels for post-production editingPro Tip: Grab this from Sweetwater. They offer:Extended warrantiesKiller customer serviceCompetitive pricingFree shipping (often cheaper than Amazon)FREE CANDY<<<<<Noise Reduction: The app's built-in feature is decent - not perfect, but definitely helpful. Pro move? Set up both mics on separate channels so you can fine-tune your audio in post-production.Bottom Line: The Lark M2s is a compact, versatile mic system that punches above its weight. Definitely worth checking out for podcasters looking to upgrade their audio game.Takeaways: The new Hollyland Lark M2S microphone sounds surprisingly warm, which totally blew my mind! Spotify claims to be the number one podcast platform, but the real stats tell a different tale. Charging guests to appear on your podcast? Brace yourself, the FTC has some rules you need to follow! Using music in your podcast? Be careful, because Spotify's bots don’t care about your permissions! It's always a good idea to double-check the facts you find online, especially from big companies! Exercise is tough, but once you get through it, you'll feel so proud of yourself, like you just conquered a mountain! Links referenced in this episode:Hollyland Lark M2S Wireless Lavalier Systemschoolofpodcasting.comthehoodratrecap.comcreateartpodcast.comfindapodcastabout.xyzpassacls.comtkbpodcaststudios.com

So, today I'm diving into the mess that can be podcast burnout. You know, that moment when your favorite hobby morphs into a job you dread? Yeah, we’ve all been there. We're chatting about big names like Marc Maron and others who decided to call it quits and how that’s not just okay, but totally legit. Spoiler alert: sometimes stepping back is the best move you can make. I’ll sprinkle in some sarcasm and laughs as we explore the absurdity of it all—because let’s face it, if we can’t laugh at our struggles, what’s the point, right? If you've been thinking about starting a podcast but feel it's too crowded, realize all those podcasters who started back in 2005 might be being pulled in new directions that have them thinking about podcast retirement.Takeaways: Creative projects can sometimes feel like an endless cycle of stress and burnout. It's totally okay to step back from podcasting if it stops being fun for you. Many successful podcasters have experienced burnout, and it's a common issue in the industry. Managing expectations is crucial; don't expect overnight success when building an audience. Life changes, like welcoming a new baby, can drastically affect your podcasting ability and energy. Always remember: adding responsibilities means subtracting your fun, so be careful what you take on. Mentioned In This ShowMarc Maron Announces He's Ending the WTF ShowRob Walch Talks Marc Maron on the FeedErik K Johnson End Podcast Talent CoachYouTuber Tom Scott Says Goodbye 6.5M SubscribersYouTuber The Game Theorist Says Goodbye 19.6M SubscribersYouTuber Caylus says goodbye to 18.7M SubscribersWhat Makes This Show Ggreat? - Marc Maron Edition sop705My Spouse Has Dementia Show with Zita ChristianDaniel J. Lewis is BACK!Clockify Free Time TrackerMore insights at schoolofpodcasting.com/989Mentioned in this episode:Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of...

Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it. Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2Mentioned In This ShowZoom Podtrak P2Microphones Compatible with the Zoom Podtrak P2Samson Q2U USB MicrophoneRode Podmic USBLean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)Voice of Greece PodcastCastahead.net - Podcast Producing and MoreLibsyn Ads Removes Limits (please note this IS programatic ads check the CPM)Ask the Podcast Coach (free podcast consulting)Pat Flynn on Episode 421What Makes People Share Question of the Month 2021Home Gadget GeeksTakeaways: Around 60 to 80% of podcasts are found through sharing, so that's a big deal. Good content isn't just about being decent; it has to be downright irresistible to share. We often share things based on the feels—if it hits us in the feels, we share it. To get people to share, your content should be emotionally engaging, practical, and visually appealing. Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you?Bri Leever is a community building strategist at Ember Consulting and host of the show "Dear Bri." I saw her present at a webinar put on by Hearbeat (my favorite community tool) and immediately joined her community (which lead to me asking her on the show). Full show notes at schoolodposcasting.com/987Mentioned in the Show:Ember ConsultingBri's Community of Community BuildersHeartbeat Community ToolCircle Community ToolMighty NetworksSkool Community ToolHoneycomb AppDear Bi PodcastCircle vs Skool VideoSchool of Podcasting CommunityTakeaways: Marc Maron is hanging up his podcasting hat after 16 years, and that's a big deal. Having both free and paid communities can actually mess up your growth, who knew? If you want a thriving community, you gotta focus on what people actually want, duh! Starting a podcast with a small team is totally doable; you don't need a squad of 20. Don't be surprised if your free community outshines your paid one; it happens more than you'd think. People love talking about themselves, so just ask them questions and you'll be golden. Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea...

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. Mentioned In This EpisodeNovel Marketing.com (Thomas's website and podcast)Author Update ShowTube Buddy (YouTube tool that coaches you)VidIQ (another tool to help you with YouTube)Elgato PrompterPikzel YouTube Thumbnail Maker1 of 10 YouTube Thumbnail MakerCaptivate and Buzzsprout Media Hosts with Dynamic Content CapabilitiesSchool of Podcasting - Plan, launch, and grow your podcastTakeaways: Adding YouTube to your podcast can significantly boost audience engagement and visibility. Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting. The first 30 seconds of your video need to grab attention or viewers will bounce. Using your phone as a camera can yield better results than expensive gear for video. A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts. Experimenting with different content formats can lead to surprising audience growth on YouTube. Did you get value from this show? You can give some of the value back and say thanks.Mentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I...

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics:Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away.Emotional Impact: Evoking curiosity, excitement, or even controversy can create an emotional connection with your audience, prompting them to stay tuned.Clarity and Brevity: Your hook should be clear and to the point. Complexity can confuse listeners and cause them to lose interest.Promises Value: Whether it’s information, entertainment, or inspiration, a strong hook promises something valuable to the listener.All of this relies on you knowing who your target audience is. A hook that works on a business podcast may not work on your gaming show. Ever wondered why some podcasts just suck you in while others make you want to run for the hills? Well, let’s break it down, shall we? The opening hook of your podcast can make or break your listener retention. You could have the most riveting content planned, but if your intro is as exciting as watching paint dry, good luck keeping anyone around. We’re talking about how a killer hook can capture attention faster than a cat meme on social media. Dive into the psychology of why people stick around and learn five solid strategies to craft hooks that actually work. Spoiler alert: it’s not just about being clever. It’s about being relevant, emotional, and concise. So, grab your headphones, and let’s unravel the magical art of the podcast hook that’ll have your audience begging for more!Takeaways: A killer hook can make or break your podcast's first impression, so choose wisely! To keep listeners glued to your podcast, start with something that sparks curiosity and relevance. Your opening should promise value; otherwise, listeners might just hit the dreaded 'stop' button. Whether it's a shocking fact or a relatable story, your hook needs to resonate with your audience. 5 Example Hook Types:Engaging Questions: Drawing listeners in by voicing their struggles or curiositiesPersonal Anecdotes: Using brief, vulnerable stories that are directly relevantShocking Facts: Leveraging surprising statistics or statements (without clickbait)Intriguing Scenarios: Creating hypothetical situations that spark imaginationRelatable Problems: Addressing common issues faced by the audienceMentioned in This EpisodeSchool of PodcastingAsk the Podcast CoachPower of Podcasting NetworkPodcast Review ShowPodcast Hook Example Cheat SheetAudience Survey: schoolofpodcasting.com/survey25Mentioned in this episode:Join the #1 Podcast...

What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now.The Triple Threat Filter for Interview Guests:1. Familiarity- How well-known is the guest to your audience?- A familiar guest brings built-in interest and recognition- More famous guests typically make better interview subjects- Provides an immediate connection for listeners2. Relevance- Does the guest's story or background matter to your audience?- Must align with your podcast's theme and target listeners- Simply being famous isn't enough if the content doesn't resonate- The guest should provide value specific to your show's focus3. Interest/Entertainment- Can the guest tell a compelling story?- Ability to be engaging, dynamic, and captivating- Brings unique perspectives or unexpected narratives- Makes the host look good by providing memorable contentAim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value.The 3E's of Entertainment:1. Enhance- Add extra details to make the story more interesting- Go beyond the basic facts- Ask questions like "What were you thinking at that moment?"- Create additional context that wasn't initially present- Make the story more vivid and engaging2. Exaggerate- Slightly amplify the story's impact- Turn a small moment into a bigger narrative- Example: A small fish becomes "the biggest catch of the season."- Create dramatic tension without losing the core truth- Make the story more memorable and exciting3. Embellish- Add creative storytelling elements- Stage the story for maximum entertainment value- Take a brief moment and turn it into a full narrative- Example: A simple backstage conversation becomes an epic ping pong challenge- Use creative license to make the story more compellingAs audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind.Resources MentionMic Drop Moments BookTracy Johnson Media WebsiteSchool of PodcastingEpisode 677 The Ultimate Guide to Hosting and Guesting Podcast Interviewsa...

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen? I spill the beans on my own bankruptcy saga, sharing how emotional decisions can lead us down a slippery slope. And hey, we’re not just here to mope; we’ve got Steve Stewart from the Podcast Editors Academy joining us to sprinkle in some wisdom about putting profit first. Buckle up, because we’re throwing in some sarcastic humor while we unravel the absurdity of our financial choices!Takeaways: Ignoring your finances is like playing with fire while blindfolded—eventually, you'll get burned. Being bankrupt after making millions is the ultimate plot twist—stay alert or face the absurdity! Don't let emotions rule your financial decisions; logic over feelings keeps the money in your pocket. Track every penny if you want to keep your business afloat; otherwise, expect to sink! Companies mentioned in this episode: Ray Edwards Steve Stewart Podcast Editor Academy (get the free download) Profit First book Novo (get $40 off once qualified) Relay Wave Apps Acorns Sofi Gordon Firemark Ralph Estepp Cronometer Fitness Tracker School of Podcasting Mentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26thQuestion of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't...

Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised:A chart-topping podcast in minutesYou don't even need a microphone (think about that)Just let AI clone your voice, make an AI video version of you, and make six figures.Podcasting is expensive (it's not -you can get started for $80)Instant money from advertising (when big sponsors need 10-20,000 downloads per episode)It quotes successful podcasts that aren't using their system (and sell their own products, not advertising).Takeaways: You don't monetize a podcast - you monetize an audience. If it were this easy, everyone would do it - and all podcasts would be the same. Many podcasting scams prey on the uneducated, making it sound easy to succeed. Building a podcast audience takes time, typically around three years, so be patient. Don't fall for the hype that you can create a podcast in minutes without effort. You can't skip the hard work of podcasting and expect to succeed; it requires consistency in schedule and consistency in quality content. Mentioned In This EpisodeConan O'Brien Needs Some CashPodnews Weekly ReviewPodnews DailyWill “Verified” Downloads Ruin Podcast AdvertisingSchool of PodcastingVideo of Fake Countdown TimerMentioned in this episode:Join the School of Podcasting and Get Access to Step by Step CoursesWhen you join the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like: Planning Your Podcast Podcasting Gear Growing Your Podcast Podcast Monetization and many more - all for one low price.School of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26thQuestion of the Month

Ever find yourself staring at a blank screen, just waiting for the podcast gods to drop some divine inspiration in your lap? Yeah, me too. But don’t worry, we’re exploring the world of podcast ideas today! I asked you, the wonderful listeners, how you come up with your brilliant episode topics, and trust me, some of the answers are pure gold. From scavenging through old notes to eavesdropping on pharmacy conferences, we’ve got tips and tricks to keep those creative juices flowing. So, whether you’re a newbie or a seasoned podcaster struggling for content, jump in and let’s figure this out together—because who doesn’t love a good brainstorming session, right?ParticipantsKim Newlove https://www.thepharmacistsvoice.com/https://www.perrysburgpodcast.com/Dan LeFebvrehttps://www.basedonatruestorypodcast.comJustin Blacketthttps://www.shipshapepodcast.co.uk/Takeaways: When you're stuck for podcast ideas, sometimes it's easier to think about what not to discuss. Finding inspiration for episodes can come from anywhere, even from the most mundane situations. Engaging with your audience directly can help generate content ideas that resonate with them. Using tools like feed readers can streamline how you gather information and find inspiration for your show. Podcasts often draw content from current events, books, or personal experiences that resonate with the audience. The key to successful podcasting is staying curious and always looking for new perspectives and stories. Links referenced in this episode:schoolofpodcasting.comthepharmacistsvoice.comperrysburgpodcast.comshipshapepodcast.co.ukbasedonatruestorypodcast.cominoreader.comfeedly.comNotejoy (affiliate link)Mentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. a...

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...